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John Skipper: Video Is ‘The Bigger Target’ For Meadowlark Media

The former ESPN President and current Meadowlark CEO and Co-founder stated that he wants to continue to push out several different types of content out to streaming services.

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John Skipper has some big ideas for Meadowlark.

The former ESPN President and current Meadowlark Media CEO and co-founder stated that he wants to continue to push out several different types of content to streaming services.

Skipper stated that podcasts will be featured at the network as well, as Meadowlark Media announced that it has deals for five new shows.

“Audio is fairly inexpensive to make. You will see us and do see us building a talent network and for not a lot of money create a bunch of podcasts.” said Skipper when asked why most of the content currently at Meadowlark is audio.

He also added that podcasting is a specific medium that is “overwhelming hot” right now.

However, Skipper believes that the real money is still in video.

“Of course, the video business is $200 billion, or $300 billion. That clearly is the bigger target,” said Skipper.

He previously stated that he wanted to make more unscripted reality content, similar to ESPN’s 30 for 30 series, which is still in the plans for Meadowlark Media.

When asked what his favorite sports documentaries out now, Skipper said The Last Dance got it right. “Ted Lasso is another good example of when people have gotten sports right. The answer is now there’s not much.”

Skipper feels as if there is a niche that has room for more in documentaries, saying “HBO is not doing that much. ESPN has cut back on 30 for 30 fairly dramatically.”

Meadowlark has a number of different projects in the works including a project from Kate Fagan about the WNBA’s Las Vegas Aces and a TV show with former ESPN personality Kenny Mayne.

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Barstool Sports CEO: Golf Likely Next Step For Company’s Live Broadcasts

“I think we‘ll start with the biggest sports that we know and love.”

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Barstool Sports CEO Erika Nardini recently did a wide-ranging interview with AdAge.com about the future of the digital sports outlet’s television aspirations, and she said sports they’re familiar with will take priority.

“”We want sports that appeal to a broad audience. We’re kind of tickled to be able to broadcast things in the first place. So I think we‘ll start with the biggest sports that we know and love, whether it’s basketball and football,” Nardini said. “You could definitely see that extended to golf, that would probably be the next place that we’ll play.”

The questions about Barstool’s future aspirations come after the company’s successful first broadcast of the Barstool Sports Arizona Bowl. Barstool says the broadcast received nearly 1 million views, peaking at 130,000 concurrent viewers. The outlet also broadcasted the Barstool Sports Invitational that featured Akron, Mississippi State, Toledo, and UAB in November.

Nardini added that the company is interested live televised sports for a few reasons.

“We’re owned by a sports betting company and the more we think about building our sports platform, there’s obviously a huge opportunity for us to convey a whole bunch of offerings to our audience, but certainly betting will be one of them…I think that live sports on television is the last man standing where it’s all anyone tunes in for.”

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Fanatics to Open First Sportsbook Inside FedEx Field

“The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium.”

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Sports licensing giant Fanatics will soon be launching its long-anticipated sportsbook.

The company will open up a physical sportsbook location in Maryland at FedEx Field on January 20. Fanatics has also been granted a license to operate in Massachusetts, tethered to Plainridge Park Casino.

The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium. Bettors in the DMV will now be able to place wagers at all their local teams’ venues, as William Hill has an on-site location at Capital One Arena – home of the Capitals and Wizards – and BetMGM has a space at Nationals Park in D.C.

Despite having a physical location at FedEx Field, bettors in Maryland will not be able to place mobile wagers through a Fanatics Sportsbook app.

According to Front Office Sports, Fanatics hopes to have the sportsbook up and running in some fashion in all states where legal by September.

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Pat McAfee Teases Major New Partnership

“We didn’t sleep much the last couple days so we haven’t really gotten to grasp this entire thing.”

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Up to something season has returned for Pat McAfee.

McAfee has routinely used that phrasing to tease viewers and listeners about major dealings in the works, and on Wednesday he said something big is coming down the pike.

“We’re up to something,” McAfee said. “We got a big partnership coming up. It’s big. We haven’t even chatted about this at all. That’s how much we’ve evolved.”

Pat continued about how the show has matured, saying he was proud they waited until this late in the game to even bring up the fact they’ve got a new deal to announce.

“If this conversation had taken place three years ago, the announcement we’re about to make, it would’ve been two weeks worth of the show,” he said. “Every single segment would’ve been brought back to oh something’s coming, something’s coming, something’s coming.”

“That is changing quickly in a big way,” he added.

McAfee noted that being on the road in Los Angeles for the college football national championship has made the reaction to the new partnership somewhat subdued.

“I should be more excited,” he said. “We didn’t sleep much the last couple days so we haven’t really gotten to grasp this entire thing. We’ve been working on this for a couple years now. Good for us, dude.”

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