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Saturdays Are Better Than Sundays For Football Fans

“While the NFL will never be able to provide the overall volume college football does, it is insane the owners have not realized the benefits of providing access to more games in more windows than they currently do.”

Demetri Ravanos

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As a television product, college football has absolutely left the NFL in the dust.

Courtesy FOX Sports

I grew up in the South. I still live in the South. There is a good chance I would believe this even if it weren’t true, so feel free to dismiss this opinion if it makes you feel better. But if you search your heart, you will know I am right.

Now, am I saying the football is better? No, of course not. By definition how can amateurs be better at anything than professionals? The advantages for college football all manifest themselves in the way we consume the sport as fans.

Granted, some of those are the result of things the NFL cannot change. There are 130 FBS college football teams compared to just 32 NFL teams. College football is everywhere on a Saturday, both in terms of linear TV and streaming platforms. That is the result of an inventory load the NFL just cannot match.

The NFL recently signed a slew of new TV contracts. While the league wasn’t suddenly going to add 100 new franchises, there was an opportunity to try something new in terms of presentation. The owners chose not to though. While that is understandable considering that their product currently sits fat and happy atop the American sports pantheon, I couldn’t help but wonder how the NFL doesn’t see just how much better and more fan-friendly Saturdays are than Sundays.

This past Saturday, when games kicked off in the early window, I could pick between games on ABC, ACC Network, Big Ten Network, CBS Sports Network, ESPNU, ESPN2, FOX, FS1, and the SEC Network. With some digging in the 600s on DirecTV, I could find three regionally syndicated games on the various Bally Sports channels as well. On top of that, there were ten games streaming on ESPN+ at the time. That is 22 different games that I could pick between. That is more games than you get all day in the NFL schedule in just one broadcast window. My remote and my iPad definitely got a workout. By the time we got to primetime, the number of choices was closer to 35 games I could pick between.

While the NFL will never be able to provide the overall volume college football does, it is insane the owners have not realized the benefits of providing access to more games in more windows than they currently do. There is a strategy to their decision, albeit an outdated one. The idea is to limit what you can see for free to three or four games during the daytime hours. If you want the full smörgåsbord, you have to fork over the cost for NFL Sunday Ticket, which starts at nearly $300.

The regional exclusivity also seems like a remnant of a bygone era. College football used to do this too, but about a decade ago, Disney recognized there being value in rethinking the regional division in its 3:30 pm window on ABC. Now, instead of that being about which part of the country has access to which game it is about which part of the country has access to which game on which network. Everyone gets to see everything. It is just that depending on where you live, one will be on ABC and the other will be on ESPN2. Why? Because plenty of people in Florida still want to watch the Big Ten.

Between gambling and fantasy football, how has Roger Goodell not realized how much more fan loyalty nationwide access to the full slate of games would engender?

I had the opportunity to speak with Mark Leibovich three years ago. He turned unrestricted access to Roger Goodell, Tom Brady, and league owners into the book Big Game. It is really good. You should read it if you love football.

Mark’s position on the future of the sport and of the NFL is that the people at the top still think about media like it is 1999. There are smart people on the level below them, but old man thinking still routinely wins out because the old men are the ones with the wallets. That is why the NFL still touts ratings that are more meaningless than ever before.

NFL Sunday Ticket will likely soon be gone from DirecTV. The hot rumor is that Amazon is the leader in the clubhouse to become the new home for the package. John Skipper of Meadowlark Media predicted just last month that we are going to soon see a Super Bowl go to pay-per-view.

What college football conferences get right that the NFL gets so wrong is that the college game rings money from broadcasters, not from fans. Sure, the NFL gets billions from its TV rights, but then goes and tries to squeeze every last cent out of gamblers, bars and restaurants. That is playing in a marketplace overwhelmingly populated by people that have to do some serious math about whether or not they can afford to watch as many of your games as they want. Even the ones that don’t invest in Sunday Ticket themselves have to make lifestyle decisions about how much of their Sundays they can really afford to spend at Applebee’s.

Doesn’t it make more sense to focus commerce exclusively on television networks? They view football as an investment, not a product.

Imagine the price tag the league could put on a third package of daytime games. Do you realize how many bidders there would be if instead of breaking the Sunday afternoon packages up by conference, it broke those games into A, B, and C-tiers? And what about a second primetime game on Sundays? Keep Thursdays and Mondays exclusive, but just like on Saturday nights, we should be able to flip between games on Sundays. It is the last moment of work concerns being held at bay and football dominating our thoughts.

Follow this model and you have ten games on nationally every week. Bring back local broadcast rights for the other 4-6 games each week, make Sunday Ticket something more in-line with a streaming service and it is a virtual certainty more people will pay the price for it. Remember, the model for broadcasting success that follows how many people are watching is over. We now live in an age of “what can you sell for a premium price?”. More NFL football on TV means more premium inventory.

NFL football is a commodity in the broadcast world. Just like diamonds or oil, restricting the supply means the people that control the monopoly can charge whatever they want. You can shake your fist and say that this is economically unjust and that is true, but the league controls the supply. What can fans do about it?

Nothing! And that is what the NFL needs to realize. If they keep restricting access to games in a way that drives prices for Sunday Ticket higher and higher and then put a $100 price tag on the Super Bowl, the only possibilities are people pay or they choose to go without or they find a way to watch a bootleg stream that nets no money for the league.

College football gives its fans more games than they can reasonably consume. The fans love it, and college football got here on accident! The FBS is a waring mass of city states, ten conferences trying to gain supremecy over the others when it isn’t even clear if they are all playing the same game.

Roger Goodell is a smart guy. A lot of team owners are smart guys. Surely they can look at what happened to college football on accident and see the financial benefits that exist for the league by copying that model in a more startegic way.

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Pregame Shows Have to Stop Ridiculous Pretend Pep Talks

“Audiences want access, but they want real access. Adults playing make believe is the peak of cringe TV.”

Demetri Ravanos

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Lou Holtz, Stephen A. Smith and Jimmy Johnson give pregame pep talks on pregame shows.

ABC caught a lot of deserved heat for its pregame show on Sunday. What was supposed to set the stage for a huge Game 7 between the Knicks and Pacers in the NBA Playoffs was actually something out of Stephen A. Smith’s fantasy. The show was more about the Knicks than it was anything else going on in basketball, but it was more about him than it was about the Knicks.

The network showed Smith’s arrival to the arena. To me, that was the peak example of just how bad the show was. It wasn’t the worst moment though. Sure, showing an analyst’s walk-in alongside each team’s biggest star was a new low in self-indulgence, but it didn’t match the pep talk.

Stephen A. Smith is not the first analyst to give one of the teams playing in the featured game his version of the pep talk. ESPN used to make this a regular feature of College Football Final when Lou Holtz was on the show. We saw it earlier this year on FOX NFL Sunday when Jimmy Johnson delivered an over-the-top speech to the Dallas Cowboys via the television during a halftime report.

I wish I knew whose idea this was. Who was the first producer to tell a former coach or player that they needed to give the audience an idea of what they would be doing in the locker room right now? I’d like someone to point that person out so I could slap the hell out of them.

Audiences want access, but they want real access. Adults playing make believe is the peak of cringe TV. I would rather watch literally anything else.

Even before the ManningCast, networks had learned that the access the audience wants is explanation, not bluster. Look, you won’t find a bigger critic of Urban Meyer as a coach than me, but I will be one of the first to tell you that he breaks down plays and decision making as well as anyone on TV. I understand the chess match between the coaches better after watching Meyer with a telestrator. I trust Nick Saban will bring that same quality, maybe even at a higher level, to College GameDay this season.

The men and women hired as analysts are smart. Regardless of the sport, if you’re hired to be part of a pregame show, chances are you have played the game. You have been in the locker room in these moments. You don’t have to convince the audience. They know it’s true.

Sports media is in a really interesting place. I have written before that I struggle to see how ESPN can justify a raise or a long-term extension to Stephen A. Smith in a landscape where the audience tells us over and over again that the only thing that really makes a difference to them is live games.

Star power matters because networks aren’t giving out the kinds of contracts they once did. Maybe that is why the former players and coaches don’t push back when asked to make fools of themselves in this way. They can tell us it’s about their personal brand, but if you’re doing something the audience isn’t responding to just because it puts you in the spotlight, are you building anything?

Pretend pep talks do not work. Does your respect for someone grow when you watch them get worked up over a situation they have imagined in their head? Probably not.

I have seen some studio shows take a moment and ask the former coach at the desk how they would respond to it. That makes a lot more sense. 

“Coach, the Panthers are headed to the locker room down seven and it can be pinned directly to Bryce Young throwing a pick six earlier this quarter. His rhythm has been off since then. What are you telling the young quarterback right now to get him ready for the second half?”

Analysts are supposed to be experts. The audience is supposed to feel like the analyst’s opinions have more weight than their own. Answers to direct questions give the audience insight.

My problem with so many studio shows is there is a lot of noise and not much being said. Everyone wants me to think the fellas are having a great time, so the laughter is over the top and every highlight is accompanied by a series of catchphrases that have caught on with no one. I’m not saying that I want studio shows to be completely devoid of fun. I just don’t want my time wasted.

That’s all pretend pep talks are. They’re just noise that waste my time. I don’t know a better way to describe what I saw Sunday on ABC.

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John Murphy Wanted to Go Out on His Terms as the Voice of the Buffalo Bills

“I guess I never appreciated the fact that the fans were paying that much attention.”

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Graphic of longtime Bills announcer John Murphy
Courtesy: Buffalo Bills

It’s always hard to say goodbye to a job that you love, especially when it’s under unfortunate circumstances. The Buffalo Bills organization and their many fans throughout Western New York were saddened to find out a couple of weeks ago that longtime Bills radio announcer John Murphy would be stepping away from the play-by-play position after 35 years in the radio booth.  Murphy spent 16 years as a color analyst and 19 years as the play-by-play announcer, but he continues to recover from a stroke that he suffered on January 1st 2023.

For the veteran broadcaster, the reality set in that it was time to step aside.

“I’m disappointed,” said the 67-year-old Murphy during a phone conversation last week with Barrett Sports Media.  “I’m nearing the end anyway, but you’d like to go out on your own terms and finish the way you want to finish and I’m not able to do that.  It’s disappointing but by the same token, there’s no way I can do the games talking the way I currently talk so I think it makes sense.”

Not long after the announcement, there were people, including former players Stevie Johnson, Alex Van Pelt and Ryan Fitzpatrick, who reached out to “Murph” to share their feelings about him.  Murphy also heard from so many fans and that was overwhelming to him to find out just how much he meant to “Bills Mafia.”

“It meant everything really,” said Murphy who was inducted into the Buffalo Broadcasters Hall of Fame in 2019.  “I guess I never appreciated the fact that the fans were paying that much attention.  You do this for so long and your kind of alone with the four or five who are on the air and honestly you don’t think anybody is listening. It’s pretty important, I guess, to people and that makes it fun, and it makes it gratifying for me.”

From a personal standpoint, Murphy was extremely important to me when I was a student at Buffalo State College (now Buffalo State University) from 1985 to 1989.  Nobody in my family had ever been in broadcasting but it was my dream to do it and every young broadcaster needs a mentor.  I’m proud to say that Murphy was one of them during my college years always willing to talk to me when I would see him at games that I covered for WBNY, my college radio station.

Words cannot describe what this man meant to me and my career.

We shared a lot of good times back then, especially when he hosted a sports talk show on WBEN and I would be a frequent phone caller “Peter from Porter Hall at Buff State”.  I can’t tell you how many times I would call in to the trivia contest and the prize always included tickets to a local sporting event and a bucket of chicken wings from “Rooties”, a popular restaurant in the Buffalo area back then.

To this day, it has been an honor and a privilege to call him a friend and to be able to stay in touch.

For Bills fans, it was an honor and a privilege to have a true professional like Murphy in the broadcast booth.  As the color analyst, he worked with legendary Bills play-by-play voice Van Miller from 1984 to 1989 and then again from 1994 to 2003.

“Van was great,” said Murphy.  “I learned so much about not getting in the way of the play-by-play announcer and letting him have his time and enough time to set up the play and to finish the play.  It was great to see him do that, and I learned a lot.  I learned almost everything from Van as far as the right way to do things.  He will never be matched as far as I’m concerned with the play-by-play job he did here.”

Following Miller’s retirement, Murphy slid over to assume the duties as the play-by-play voice in 2004.  It’s never easy to replace a legend, but that’s what Murphy did, and he was well prepared for the task at hand.

“I had huge shoes to fill,” said Murphy.  “I feel like, 19 years later, I’m still working on filling them.  I don’t think I ever matched what he did and the way he painted the words.  It was a great education and a great way to learn how to do it the right way.”

Miller was the Bills’ play-by-play voice through the glory years of going to four straight Super Bowls following the 1990 through 1993 seasons.  After Murphy took over as the “Voice of the Bills,” the great moments were few and far between.  In fact, the Bills suffered through a 17-year absence from postseason play, an era of futility that ended in 2016.

After a long wait, Murphy was finally the voice of a Bills team that was making Buffalo sports fans talking proud again and giving them a reason to shout.

“We had a rough go,” said Murphy.  “I was the voice of the playoff drought.  To break through that threshold and to get in the playoffs each of the last five years now has made all the difference in the world.  It’s a different game when the team is a contender and the Bills have been contenders for five years now so that’s been good and good to see.”

A native of Lancaster, New York and a graduate of Syracuse University, Murphy was able to spend his final seasons with the team calling some incredible moments, many of them that brought Bills fans out of their seats at Highmark Stadium but also a few that ended their seasons before being able to get back to a Super Bowl.

There are a couple of moments that stand out.

“There was Taron Johnson’s interception against Baltimore (AFC divisional playoff 2021) in the playoffs which he ran back 101 yards for a touchdown,” recalled Murphy.  “That was an incredible play.” 

That was a great moment but there was also a sad moment that he will always remember.

“The game that sickened me the most was the loss at Kansas City that went back and forth with Mahomes and Josh Allen,” said Murphy of the classic 2022 AFC Divisional Playoff game won by the Chiefs in overtime 42-36. 

“With 13 seconds to go, Josh had the lead, and they gave up the lead and lost to Kansas City.  That was a bitter loss, but it was really a fun game to work.”

As Murphy steps away from the booth, Chris Brown is expected to be named the new radio voice of the Bills.  In Murphy’s absence, Brown finished up the 2022 season and did play-by-play for the entire 2023 season.

Murphy, who had to replace a legend in Van Miller, believes that Brown is the right man to fill his shoes.

“I’m happy for him,” said Murphy.  “Chris has a great understanding of the way things work in the league and the way players are acquired and signed and he does his homework too.  I think he’s great and will do a great job.”

While Murphy has stepped away from the play-by-play duties, he still hopes to be a part of the Bills’ gameday broadcasts.  If his speech improves by September, the plan is for Murphy to provide one or two-minute features on the pre-game show.

“I hope so,” said Murphy.  “That remains to be seen but I’m hoping that’s the way it goes.”

And so is everyone in Western New York that has been accustomed to hearing Murphy on the broadcasts for so many years.  Aside from the continued excitement about the Bills being a perennial playoff team, Murphy shares in the excitement of the organization and the fans about the new stadium that is currently under construction.

Without an agreement for a new home in the Buffalo area, there was a good chance that the Bills would have been forced to relocate to another market.

“You drive by there and you can sense that this is real and this is happening and the Bills are here to stay,” said Murphy.  “It’s very exciting and very exciting to see that the Bills are implanted in Western New York for years to come now.”

I mean no disrespect to so many other radio play-by-play announcers in the NFL, but I have to admit something. Whether it was my time at SirusXM NFL Radio or my current run at Infinity Sports Network (formerly CBS Sports Radio), I always looked forward to working on an NFL Sunday, Thursday or Monday and using John Murphy’s play-by-play calls on my updates.  As long as the Bills won, I always used his highlights.  I’ll miss those calls (but not the ones when the Bills beat the Jets) and so will Bills fans. 

Here’s hoping for his health to continue to get better and that he could still be a part of the Bills broadcasts in some small way going forward.

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Seller to Seller: Scott Speropoulos, Audacy Memphis

“I was that guy when it’s fourth and long and no time left, give me the ball.”

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Graphic for a Seller to Seller feature with Scott Speropoulos

Sometimes when you meet people, you just know immediately they’re someone you could hang out with, watch a game and have a beer (or two). Scott Speropoulos, the General Sales Manager for Audacy’s four stations in Memphis is one of those. He is high energy, a great talker and comes complete with that great southern charm and accent.

Scott knows a thing or two about media sales, too, something he has been involved with in some capacity for most of his 25-plus year career.  He started in radio as a remote coordinator before going to work for a startup television station. Along the way, he sold print as well, managed in radio, managed in print, was a Director of Sales in television and then the pandemic hit. That’s when Scott decided, “It’s time to come home, I’m back here again.”

At the end of 2020, Speropoulos returned to the group of stations he had been with from 2005-2007, which now includes 92.9 ESPN the dominant sports radio station in the market.

When asked what made him a great seller when he was getting started, he said, “I just got out there and hustled. The Director of Sales from another station called me and said, ‘Everywhere my people go, they are finding your business card, so you are going to come work for us.’ Just getting out there and hustling and getting my name built and my reputation and I tried to meet with as many people as possible.”

Speropoulos talked about what led him to pursue management opportunities after he had been selling television for six years. He said selling the television station started to feel a little bit like “Groundhog Day.” He said he looked to his younger days as an athlete and thought about how well he generally had performed under pressure.

“I was that guy when it’s fourth and long and no time left, give me the ball,” he said. “The TV station had people who had been there for a long, long time and they were not planning on retiring any time soon. And it just so happened the radio stations I had started with needed a National Sales Manager and had me come over and sell for a year and then I got the NSM role…it was just that personal challenge of taking the next step in my career.”

Clearly Speropoulos has seen many changes in our business since his sales career began back in 1997. “Back when I started, it was you buy a spot on TV and you sprayed and prayed,” he said. “Now, we’ve got so many digital capabilities where I can take more of that sniper approach. Tell me exactly who you are looking for and I can bring you those people…I can get those people without you having to waste advertising dollars on people that don’t make sense for you.”

He talks a lot about the culture of the Audacy Memphis office and says the group of air talent he works with do a great job working with the sales team and their clients.  “I am lucky because my guys here, the culture we have here is everyone is pulling on the same rope together, we all want to help each other.”

Speropoulos recently grew his sales team by one and said he found a lot of people applying who seemed scared about commission sales and “wanted everything guaranteed.” He said being a big fan of former Alabama head coach Nick Saban, it is all about discipline with him when it comes to who he is looking for.

“I can teach you sales, but I can’t teach you self-discipline. It’s someone who makes those decisions every day and knows that it’s five o’clock but goes ahead and makes that extra call. And someone who is willing to constantly learn because the world of digital changes every day. There is going to be something new that comes out tomorrow and they’ve got to be able to adapt. We can’t have anyone who is just set in their ways and says they cannot sell digital.

“It’s being disciplined. It’s making those right decisions. You have the autonomy to go to lunch whenever you are ready. Are you going to take that hour and a half lunch, or do you take a lunch where you could make an impact somewhere? Am I going to make cold calls today or am I going to push that off until Friday?

“It’s the person who makes the strong decisions and the tough decisions that hold themselves accountable. I can’t babysit you. I can’t be as tough on you as you are going to be on yourself so that’s what I am looking for, someone who is going to hold themselves accountable, someone who is going to make the tough decisions. Someone who is striving to do better every day.”

92.9 ESPN made a change in afternoon drive a little more than a year ago when Gary Parrish left for a new position and former Memphis Tigers offensive lineman Gabe Kuhn took over. Many times, changes or noise in the industry can rattle a sales team. Speropoulos said he always tells his team to focus on what they can control.

“Focus on the strategy that we have put in place for that specific client and see it all the way through,” he said. “If we stay true to what we put in place that we know is going to work, who cares if the DJ leaves tomorrow. Our goal is to help them grow their business and bring them quality consumers. If we stay true to what we believe in, all that other stuff is noise.”

Scott believes today the key is for sellers to work with clients to drill down on what their ideal target is before creating a campaign and then pick the best products that fit how to reach that person. He also said sellers have to remain on top of the changes and new products that can help their clients.

“There’s going to be new technology that we haven’t even fathomed yet that we are going to be able to utilize. So, it’s staying on top of our toes, staying educated and embracing the change as it comes.”

When asked what he does to keep it fun and rewarding for his sales team he said, “In my group everyone is a little different. Some like trophies, some would rather just go out and have a beer.

“People don’t care how much you know until they know how much you care. I care about every single person here and I make sure they’re happy and I put their needs ahead of mine. We have a great team. They care about how we achieve as a team.”

They have achieved quite a bit since flipping to sports in 2009 and seem headed for continued success with Scott Speropoulos heading up the sales team. He is all about the team and nobody, as they say in the south, getting ‘too big for his britches.’

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