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VSiN Adds New Talents & New Shows

“Stormy Buonantony takes over as the new host of My Guys in the Desert.”

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Just in time for football season, VSiN is stepping up its game. The network announced the addition of four new talents and shows that take the amount of live programming up to 21 hours per day.

Stormy Buonantony takes over as the new host of My Guys in the Desert. She comes to VSiN from AT&T SportsNet, where she has been the rinkside reporter for the Vegas Golden Knights.

My Guys in the Desert was one of the first shows in VSiN’s programming lineup. It was originally developed for sports broadcasting legend Brent Musberger.

“I’m so excited to expand my role and join the incredibly talented and knowledgeable team at VSiN full time,” Buonantony said in a press release. “I’ve always joked that I grew up in a household where it didn’t matter who won or lost the game but rather by how many points they won or lost. This represents a special opportunity for me to combine my personal and professional backgrounds in my hometown of Las Vegas on a network committed to providing the best sports betting analysis out there.” 

In addition to Buonantony, VSiN has also added Femi Abebefe, who will focus on football betting, hosting three shows on weekend mornings. He made his debut this past weekend. Dave Ross also joins the weekend lineup, joining the sports betting network from Stadium, where he hosted shows covering Major League Baseball, the NFL, and the UFC. Finally, BSM member and former BSM sports betting writer Scott Seidenberg joins the weekday lineup. Scott will host The LookAhead in the overnight hours Monday to Friday.

These four additions are not the only roster moves made recently by VSiN. Last month, the network announced the hiring of former Buccaneers quarterback Shaun King. King now serves as a football analyst and co-host of The Night Cap with Tim Murray on weeknights.

“VSiN has assembled a powerhouse of betting experts that will continue to deliver entertaining and authentic content across every major sport 24/7 and will solidify VSiN’s standing as the trusted authority in sports betting news, information and analysis,” said Brian Angiolet, the Chief Media Officer for DraftKings, which owns VSiN. “I believe that this new lineup will quickly connect with our millions of customers by providing unique and diverse perspectives as we continue to expand our broadcasting footprint.”

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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