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Maxim Launches MaximBet Sportsbook

“The Carousel Group targeted Maxim as a strong licensing brand that can help them grab a foothold in an already crowded space.”

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Courtesy: Maxim

The Maxim Hot 100 might be featuring some streaky gamblers alongside their list of beautiful women over the next few years as the brand launches a sportsbook. The platform launched in Colorado earlier this month and is making its way to Ohio soon.

According to Forbes, the media company is joining the likes of Sports Illustrated with the MaximBet platform. The gambling site is majority-owned by online gambling company Carousel Group. Biglari Holdings, which owns Maxim, licensed the brand to the Carousel Group earlier this year.

The Carousel Group targeted Maxim as a strong licensing brand that can help them grab a foothold in an already crowded space. MaximBet is trying to compete with names like DraftKings, FanDuel, MGM, Wynn Resorts, and Caesar’s Entertainment.

“We spent a fair amount of time looking for partnerships that will give us brand recognition in the market,” Graetzer said in an interview with Forbes. “It is an absolute game-changer for us to be able to carve out what we believe to be a unique space in the market.”

They are hoping to distinguish themselves through a lavish lifestyle projection. Maxim hosts annual Super Bowl parties and is hosting their first MaximBet party in Denver, CO, on Halloween.

“Sports betting is a big business,” Maxim senior vice president of operations Kai Olderog said. “We hope and anticipate that sports betting is a significant part of our future.”

Biglari Holdings gave insight into the deal in their latest earnings report. The publicly-traded company bought Maxim under “The idea of transforming its business model” through “nonmagazine” revenue, by “licensing, a cash-generating business related to consumer products, services, and events.”

As magazines continue to drop in popularity established media brands are having to pivot towards where their audience is going, not try to reel them back in. Respected voices like the Associated Press and ESPN have all engaged with sports betting companies as the vice comes out of the shadows.

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Sports Online

Clay Travis & Todd Fuhrman Launch Get Rich, Kids Podcast

”You’ll always be in good hands. I’m the greatest gambler who’s ever lived.”

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Get Rich, Kids!

Outkick has announced a new gambling podcast. Every Monday and Thursday at 5pm EST, Clay Travis and Todd Fuhrman will be sharing their best bets for the upcoming College Football and NFL week ahead.

This show, called Get Rich, Kids, should come as no surprise to viewers. Clay Travis used the introduction to the debut show to remind his followers that he is no stranger to sports betting. Travis is a panelist on Fox Bet Live and has worked with Fuhrman, who is a frequent guest on the FS1 show for a long time.

Get Rich, Kids! aired for the first time on YouTube Thursday, with much of the discussion being on the Thursday Night Football matchup between the Giants and Washington.

Travis, one of the early adopters of sports gambling content in the mainstream media, added this in the latest promo video for the new show ”You’ll always be in good hands. I’m the greatest gambler who’s ever lived.”

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Sports Online

Uncle Chaps Signs Extension With Barstool

“The Marine worked as a bomb-sniffing K9 handler during the Iraq War.”

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Courtesy: Barstool Sports

Matthew Mitchell is signing with Barstool Sports for the next four years. More commonly known by his nickname, Uncle Chaps, Mitchell extended his current deal with the company on Thursday.

The comedic voice is an Iraq War veteran who has hosted podcasts and blogged for the company since 2016.

“Personal News: signed a 4-year contract extension with Barstool this morning. Glad to continue working at a place that allows me to be me without reservation. Viva.” Chaps tweeted on Thursday.

The host makes appearances on Pardon My Take from time to time and is also the host of Zero Blog Thirty and The Podfathers. The Marine worked as a bomb-sniffing K9 handler during the war. He fought in over 40 gunfights and carried out over 100 raids before being medically discharged after being shot in the arm.

Uncle Chaps received a Purple Heart Medal for his bravery and landed his dream job at Barstool.

“I first started reading Barstool when I was at Marine Corps Base Quantico about 7 years ago,” Chaps wrote in his debut article for Barstool five years ago. “So I’m f*cking amped to be writing here now. Despite what this first post makes it seem like, I’m not here to be the token military barstool bro. That’s the last thing I want, and I’m sure it’s the last thing the readers want as well.”

His first day at Barstool just happened to coincide with his “Alive Day.” 

“Alive Days, in some circles, are celebrated more than birthdays,” Chaps wrote in his initial blog. “Alive Days are the days when people who were wounded in combat celebrate being, well, alive. For me, that day is July 31st.”

Barstool hired Uncle Chaps around the same time they moved headquarters from Boston to NYC and now he is staying around for another extended stretch.

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Sports Online

LeBron James Creating Exclusive Content For Clubhouse

“Clubhouse users had to be either invited or pushed through a waitlist up until last month when the app became available to everyone.”

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Courtesy: Clubhouse

LeBron James and Clubhouse have struck a deal. The NBA superstar’s media company, the SpringHill Company, has entered into an agreement with Clubhouse to produce live rooms and content for the app.

SpringHill is rolling out various shows and rooms on the platform aimed at elevating the conversations happening in and around sports.

“Clubhouse and SpringHill share a focus on empowering creators and celebrating culturally relevant moments,” says Sean Brown, Head of Sports at Clubhouse. “I’m proud to welcome SpringHill to the Clubhouse family and partner with them to bring their distinct perspectives on sports culture and inspiring conversations to the global community at Clubhouse.”

Clubhouse is a live audio app that allows users to create “rooms” and discuss topics with interested users. The platform is similar to Twitter Spaces and Spotify’s GreenRoom, which used to be a sports-focused version of this platform and has expanded to all topics.

The project begins on Thursday, Sept. 16, when UNINTERRUPTED’s Certified Buckets show hosts a live room previewing the 2021-22 NBA season. Next up is a show on Monday, Sept. 20, focusing on the evolution of black quarterbacks from a varied group of former black quarterbacks.

The Monday and Thursday show schedule picks back up with a discussion on new music releases everyone is talking about with a roundtable of hip-hop minds. They also have other shows planned diving into “Everything You Need to Know About NCAA NIL” and “Life Begins When The Game Ends,” diving into how athletes transition from life in the pros to life as a civilian.

Clubhouse users had to be either invited or pushed through a waitlist up until last month when the app became available to everyone. Now, they have inked a deal with two of the most influential NBA voices in James and Maverick Carter. 

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