This year has been kind to Barstool Sports. According to Erika Nardini, the company’s revenue is set to grow by 33% this year.
In an interview with Michael McCarthy of Front Office Sports, the Barstool CEO says she expects the company to top $200 million in revenue by year’s end. That is double the $100 million the company had generated by January 2020, when Penn National gave the company a $450 million evaluation.
“Whether it’s finance, sports, lifestyle, entertainment, military, parenting. We’ve really disrupted so many great categories. We create content that is funnier, smarter, sharper, shorter, more dynamic than most anybody else out there,” Nardini explained. “That’s the reason our brand and our company are growing so quickly. That’s the reason we perform so well for our advertising partners.”
She detailed some of the company’s upcoming projects at last night’s Upfront presentation for the advertising industry. They are diverse to say the least.
Barstool will enter the virtual kitchen arena with Barstool Bites menus distributed to restaurants nationwide and available to diners exclusively via delivery services. The One Bite frozen pizza line will also hit Wal-Mart stores later this month, being made available in 3,600 stories nationwide. Barstool also plans to open up branded bars later this year in Chicago and Philadelphia, and the company has already signed thousands of college athletes to Name Image and Likeness deals.
Additionally, the company will make its second entry into live sports with the arrival of The Barstool Hockey Cup. Barstool plans to put women’s hockey on display by pitting women’s hockey teams from Canada, the U.S. and Europe against one another for a weeklong tournament. Barstool will run the tournament without any outside help.
These moves follow recent announcements such as the company landing the rights to the Arizona Bowl and launching the Barstool Sportsbook in nine states. The company is now live in New Jersey, Michigan, Pennsylvania, Illinois, Indiana, Virginia, Tennessee, Arizona, and Colorado.
“Barstool is bigger than ever, I would say it’s hotter than ever and there isn’t really a category that we haven’t disrupted, except for live,” Nardini told Adweek.
The business world is no longer scared off by Barstool. In fact, they’re looking for more ways to work with the popular sports brand due to its ability to deliver a large audience, especially harder to reach younger male and female fans.
“The world is opening up for us,” Nardini told McCarthy. “We’ve gotten to a big enough scale where someone like Walmart says, ‘Hey, we want to sell more pizza. We want 22-year olds to come into Walmart.’ So what’s the best brand to work with if you want a 22-year old to come into Walmart? I think that’s us.”
Bomani Jones: Chris Canty Made Me Rethink How I Look At This Job
“You’ve heard me say this before. I have a particular respect for former athletes that get in and treat this job with care like in the same way they would the other job.”
The Right Time with Bomani Jones has been one of ESPN’s most successful podcasts recently. Part of the appeal is that the conversations can go anywhere. Jones and his guests talk plenty about sports, but they will venture into pop culture, current events, and more. When it is “Foxworth Friday”, there is a good chance that the show will give some insight on other ESPN personalities.
On the most recent edition of The Right Time, Bomani Jones and Domonique Foxworth discussed how hard it can be to come up with a unique view on a topic every single time you are asked to talk about it. When Foxworth said that ESPN Radio’s Chris Canty makes it a little easier for him to be entertaining in those moments, Jones added to the praise.
He discussed a conversation he and Canty had at a Halloween party hosted by FOX’s Nick Wright.
“You’ve heard me say this before. I have a particular respect for former athletes that get in and treat this job with care like in the same way they would the other job,” Jones said. “Chris was like ‘Hey man’. You know, he’s got a Super Bowl ring, but he’s like ‘I didn’t get a gold jacket. I wasn’t great at that. But this? I have a chance to be great at something else.’”
Bomani Jones was impressed by that attitude. He admitted that it was eye-opening.
“That really made me look back at how I do my job and was like ‘Yo, I need to be looking at this in a very similar way.’”
Foxworth agreed. He said that it isn’t hard to believe that Chris Canty wants to be great on TV and radio. It is easy to see when he is making an effort to get better.
“He works at it and he doesn’t rely on just one move,” Foxworth said. “Using the basketball analogy, he’s adding new stuff to his game.”
Chris Canty clearly has fans in Bristol. ESPN keeps finding ways to use him across multiple platforms. In addition to his daily ESPN Radio show with Chris Carlin, he also makes regular appearances on Get Up with Mike Greenberg.
Dave Portnoy Drops Appeal Of Lawsuit Against Business Insider
“In dropping the suit, both Portnoy and Insider have agreed to pay their own legal fees according to Awful Announcing.”
Dave Portnoy is done with his legal fight against Insider. He filed an appeal after a judge dismissed his initial defamation suit in November. That appeal has been dropped.
Nich Carlson, the Global Editor-in-Chief of Insider, took to Twitter Friday to announce that the legal standoff had come to an end. He also notes that Insider is not surprised by the decision. The company stands by the reporting in the initial story, in which multiple women alleged that sexual encounters with Portnoy turned “violent and humiliating”. It was one of two stories the site published featuring these kinds of accusations against Portnoy.
Both sides will move on. In dropping the suit, both Portnoy and Insider have agreed to pay their own legal fees according to Awful Announcing.
In November, a Massachusetts judge ruled that Portnoy would have to prove that Insider acted with “actual malice” in publishing the stories. That was going to be a high bar considering that Dave Portnoy is a public figure.
Neither he nor his legal team have publicly commented about the status of the lawsuit.
Nick Wright: Majority of Media Got Tom Brady Retirement Story Wrong
“I don’t think people understand that these are not easy decisions.”
The news of the retirement of Tom Brady wasn’t the most shocking development, but FS1 host Nick Wright believes the way some of media coverage around Brady evolved wasn’t handled correctly.
During his What’s Wright? with Nick Wright podcast, Wright argued that those who have been given tremendous talents are put in different situations than those who weren’t, stopping just short of saying Brady had a duty to continue to perform his craft. He later added that those joking about Brady’s marriage failing for an extra season in the league weren’t viewing the entire picture, and that the divorce wasn’t something worth joking about.
“I see a lot of stuff people are saying about Brady, and I think it’s bullshit,” Wright said. “‘Oh, you sacrificed your marriage to 8-9’. And I don’t think people understand that these are not easy decisions. These are not easy things, and people know we know we are at times putting yourself first, in a selfish way that you’re not supposed to as a parent.”
The First Things First host then said the situation is similar to one he experienced as a child, but grew to realize there were bigger things than simply being a parent.
“It’s what I learned from my own dad. My own dad — who I have massive admiration for — absolutely put me and my sister — at times — on the backburner to negotatioting the best bargain possible for the Kansas City Firefighters. His legacy — he’s a great dad, who I adore — (but) his life’s legacy is not the things he did for me and my sister, his real legacy is the things he did for those firefighters and their families. You have those push and pull things and you make decisions and you deal with the fallout of it. It’s really sad that he and Gisele didn’t make it.”