Most of the sports media seems to love the Monday Night Football alternate broadcast with Peyton and Eli Manning. Don’t count 105.9 The X host Mark Madden among that group.
The longtime Pittsburgh sports talk host penned a column for Trib Live describing his feelings on the new alternate broadcast. He isn’t a fan, writing that it is hard to follow for a number of reasons.
“It’s football expertise,” Madden wrote. “Presented as inaccessible insider gibberish by two guys who think they’re funny but decidedly aren’t. (Think Tony Romo minus the polish and understated wit but talking in hieroglyphics.) The Mannings’ guests usually follow the same pattern.”
Madden acknowledged the ratings work, but the content doesn’t. The broadcast increased viewership by over 100% between Week 1 and Week 2.
“I’m 60. Maybe I’m not supposed to get it,” Madden said. “It doesn’t matter whether I do or don’t. It’s not about what’s good. It’s about what works. That’s entertainment. The Manning brothers’ simulcast works… But the content is execrable. The simulcast’s success seems attributable to America’s sad and growing affection for DIY amateur-hour nonsense like fanboy podcasts and blogs.”
Madden isn’t convinced the two brothers are funny and questions why they have to do the broadcast at separate locations. One talent he did heap praise on is Pat McAfee.
“Pat McAfee stole the show Monday night. (But it was petty theft),” The host wrote. “McAfee was concise, energetic, and led the Manning brothers through the best part of the broadcast. McAfee should host, and the Mannings should guest. The irony is rich: The punter became the quarterback.”
All in all, Madden pondered how traditional Monday Night Football broadcasters, Brian Griese, Louis Riddick, and Steve Levy feel about the whole thing.
“How does that make the “MNF” crew of Steve Levy, Louis Riddick, and Brian Griese feel? They’re that institution’s best announce team in years, but their network is counterprogramming and publicizing against them. It’s flabbergasting. (But not surprising. It’s typical ESPN.)”
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.