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Jonas Knox Has Unique Chemistry With His New Partners

“The fact Brady and LaVar have accomplished as much as they have and can still laugh at themselves, and want to do that type of radio and have fun, that excites me.”

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Andrea Knox was so excited she could hardly stand it. If you understood the special mother-son bond she shared with her son Jonas, you’d better understand the magnitude of the situation. 

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Listening to the radio with his mom was a huge part of Jonas Knox’s childhood. The two routinely spent long hours in the car together, meaning the radio was always playing. Most of the time it was on sports radio, which is where Knox’s passion for the business was ignited at a young age. He even called sports radio stations as a kid. The thought of being on the radio was cool, but the added element of sports talk blew his mind. He was hooked. 

So when Andrea came to Jonas and claimed she had just heard his name on the radio, it was a huge deal to both of them. Shortly after, they were both back in their nearly-daily routine of listening to radio in the car together when she heard the familiar sound. 

“We were in the car that day and the commercial came on and she said, it’s this commercial!” Knox said.  “When I’m listening to it, what they said was, join us, it was like a teaser for a show and she thought they said Jonas. What always stuck out to me about that moment was I wasn’t upset they didn’t say my name, it was the fact that she was so excited about the possibility of them saying my name on the radio. It just meant so much to her.”

It brings Knox to tears when he thinks about how he recently got to call his mother and tell her he was hired as a permanent co-host of the new morning show on Fox Sports Radio. It was one of the best moments of his life. While on the phone with his mother, Knox kept using the word ‘we’ because his mother was his inspiration in radio. 

“My mom is my hero,” said Knox. “I get emotional talking about her, because she’s my best friend and she’s had a really, really tough go of it. She’s had the type of life where she didn’t really get to do what she wanted to do. She got dealt really bad luck and really bad cards. Getting to spend every single day with her and the opportunity to tell her that, hey, we did it, it was really special and it just meant a lot to me.”

Being the co-host of 2 Pros and a Cup of Joe with Brady Quinn and LaVar Arrington is a far cry from being the rat mascot at Chuck E Cheese, a telemarketer, working security, or any of the other odd jobs he’s had in his life. This is exactly the opportunity he’s been waiting for. It’s why he initially joined Fox Sports Radio as a weekend overnight editor, even though he had on-air experience and Annie Zidarevich told him the job meant he was at the end of the bench. It’s why he did overnight shows on the network for six years. It’s why he’s never called in sick or turned down any shift. He wanted to make himself available to any potential opportunity that opened. 

It’s also why he took the fill-in shifts for the morning show while Fox Sports Radio looked for Clay Travis’ replacement. For him it was a no-brainer to enter himself into the same chair he wanted as a full-time role. He had been doing a fantastic job for weeks, but there was never a time when he got his hopes up. In fact, he had the perspective that even if it didn’t work out, he still had the opportunity to do a dream job.

“I never had any expectations,” Knox said. “I never got my hopes up. With radio, right when you think you have everything figured out, something happens and you go, wow, I didn’t see that coming. I just learned a long time ago, don’t worry whether or not you’re going to get kicked in the nuts, just try to cover up as well as you can, and then when it happens, just hope it doesn’t hurt as much as the last time. That’s the way I look at it.”

When Don Martin and Scott Shapiro called him to tell him the news, he had a similar outlook. In fact, he expected the worst news possible. 

“I was waiting for the worst possible news,” Knox said. “I’ve been laid off in radio before, where you think, hey, they want to talk to me after the show must be about a raise, or it must be about our ratings and then they tell you something completely different.

“But when they told me the news I was just floored. I was very emotional. I broke down and cried. I just sobbed. It’s just been such an effed up journey and just kept thinking about all the crap I had to go through, both personally and professionally. You kind of get to a point where you think, maybe you’re just never going to get your shot. I was OK with it because I’ve always been very grateful for anything, whether it’s getting to fill-in, doing a show on the weekends, whatever it was I was really thankful. But you always wonder if you’re going to get your chance at that level and to finally hear you got it was really, really emotional.”

2 Pros and a Cup of Joe | iHeartRadio

2 Pros and a Cup of Joe is on the air every weekday morning from 6am to 9am EST on Fox Sports Radio and the reviews are already incredible. A big reason why is the chemistry Knox, Quinn and Arrington had already developed before the new show made its debut. Martin and Shapiro didn’t just throw a show together and hoped it would work, they took their time and made sure there was going to be the chemistry to make it work. 

“Brady and I have been doing a show on Sunday nights for years,” Knox said. “I don’t even know whose idea it was to put us together, because we had never met or even talked before. Once we started I think Brady realized I don’t like to do the X’s and O’s, I know everything, type of radio. I just think there’s too many people that try to do that. Once he saw that, wow, you can really let loose on the radio and sound like a couple of guys playing grab ass at a bar, that’s when we really started to take off and it’s been a blast to work with him.

“We have a unique chemistry and when LaVar started doing shows with us I didn’t know how it was going to go and I was worried for LaVar, because Brady and I are psychos and some of the things we want to talk about are crazy. We always needle each other and it’s one inside joke after another on the air, but it didn’t take very long for us to find out that LaVar was one of us too. We had gotten these practice shows together and by the time Scott and Don called me and I knew the show was going to be with those guys I knew it would be fine. Just based on the shows we had done, I just thought the opportunity to work with those guys was incredible. I love both of those guys.” 

In an industry full of egos, Knox doesn’t have one. All he cares about is being genuine and relatable, while having fun. That’s why he’s so excited about his new show. Even with two former NFL players it won’t be an X’s and O’s show where everyone cares about who’s right. It’s going to be loose and fun. 

“Just having fun, honestly,” Knox said regarding what he’s most excited about. “And I know that sounds like a pretty bland answer but I think sometimes people in our business take themselves a little too seriously. I always use the analogy of working weekend overnights. I have heard all the jokes for years, oh, that’s why you’re working weekends, or, that’s why you work with the drunks. I hear all that stuff all the time and I tell people I have no ego. In the backyard of life, I’m the pile of dog crap in the corner of the yard. That’s the way I look at it. We’re doing sports radio. Let’s have fun. The fact Brady and LaVar have accomplished as much as they have and can still laugh at themselves, and want to do that type of radio and have fun, that excites me.”

There’s so many things Knox is grateful and excited for with the new opportunity. But the chance to do morning radio is another that he’s excited about. It’s always been his favorite time slot, because of the opportunity it gives to help start someone’s day. Knox has had plenty of jobs he dreaded going to, just like many people on their morning commute, so the opportunity to give them just a little bit of laughter, entertainment and joy is fulfilling. 

Jonas Knox: Wiki, Bio, Height, Family, Girlfriend, Career, Net Worth

If you can’t root for Knox in this role, you probably can’t root for anyone in sports radio. He’s done everything he’s been asked, he’s done the shifts nobody else wanted and he’s worked his butt off at every opportunity. And through it all, he’s been an incredible person that wants to help other people. He’s a radio success story. 

“We have the best behind the scenes crew anywhere,” Knox said.”The people behind the scenes that don’t get any of the attention, any of the love or any of the shine, I know for me personally, if not for them, I wouldn’t be anywhere close to the position I am right now. That goes from up top to Don and Scott to the technical producers, the editors, the anchors, I just think it’s important to mention that those people are the best in the business. I hope they get the respect they deserve.”

BSM Writers

Grant Cohn’s Trolling of Players is Unacceptable

After an altercation between Javon Kinlaw of the San Francisco 49ers and Grant Cohn, it became clear that Kinlaw was being trolled by a member of the media.

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grant cohn

Grant Cohn is a media member who writes for the FanNation 49ers blog on SI.com. He also talks about the team on his YouTube channel, which has over 48,000 subscribers as of noon Thursday. His father, Lowell, was a longtime columnist in the Bay Area.

Javon Kinlaw is a defensive lineman, whom the San Francisco 49ers drafted in the first round despite concerns about the durability of his knee. He played four games last season, his second in the league.

The two were involved in two confrontations this week. The first one occurred off to the side of the 49ers’ practice field. Kinlaw apparently cursed at Cohn and knocked his hat from atop his head. Later in the day, Kinlaw again swore at Cohn, this time after joining a live stream on Cohn’s YouTube channel. (Side note: I have never felt so freaking old as I did while typing that previous sentence.)

OK. That’s my attempt at an absolutely straightforward and objective summary of a situation that scares the hell out of me. Not because a player was mad at a member of the media. I’ve had it happen to me and I’ve seen it happen to others. It’s my opinion that this has been happening for as long as human beings have scrutinized the athletic efforts of other human beings.

What scared me was that I was seeing some version of the future of sports media. A future in which media members behaved like YouTube trolls, acting purposely ridiculous or antagonistic to initiate conflicts that could be turned into more conflicts that would could be gleefully recounted as content for the audience. I thought that because that’s pretty much what Cohn did:https://youtu.be/4Hf9sjBttFY

Cohn essentially bragged about the number of different things he said that may have prompted Kinlaw’s reaction, and you know what? It worked. Kinlaw got mad. He confronted Cohn. Twice. TMZ published a story about it. So did SFGate.com.

This is troll behavior. You know, the online pests who say or do something intended to provoke a reaction, and once they get that reaction, they recount and scrutinize that reaction with an eye toward triggering another reaction. Lather, rinse repeat. Increasingly, entire online media ecosystems consist of nothing more than people who don’t like each other talking about how much they don’t like one another.

I’m not going to pretend this is entirely new in sports media. Sports columnists have been known to make reputations with their willingness to be critical of the home team. A huge part of Skip Bayless’ brand is his unwavering insistence on highlighting Lebron James’ perceived flaws. Stephen A. Smith has engaged in public feuds with players, namely Kevin Durant.

I do see a difference between this and what Cohn did, though. The reaction Bayless and Smith are primarily concerned with is from their audience, not their subjects. The subjects may get mad, but that’s not the primary goal. At least I hope it’s not.

What happens if that is the primary goal? What if someone is offering opinions not because it’s what they really think, but because they want to provoke a response from the subject? Media careers have been built on less.

I don’t know if that’s the case with Cohn. I’ve never talked to him in my life, and even if I had, it’s impossible to know someone’s true intent. But in listening to everything he said AFTER the initial confrontation with Kinlaw, I’m not willing to assume that Cohn was operating in good faith. Here’s how Cohn described the initial confrontation with Kinlaw, which occurred as practice was beginning.

“In the training room, I saw Javon Kinlaw, who is the king of the training room,” Cohn said. “He’s usually in the training room.”

Cohn said the two locked eyes, but were separated by about 70 yards at the time. Kinlaw then walked across the field to where the reporters were gathered. He stood directly behind Cohn.

“So I turn, and I say, ‘Wassup, Mook Dawg?’ “ Cohn said, referencing the nickname on Kinlaw’s Instagram account. “And he doesn’t say anything. And I say, ‘Why are you looking at me like that, Javon?’ “

“And then he said, ‘What are you going to do about it you bitch-ass,’ and then he said one more word that I can’t say,” Cohn said. “And then I turned to face him, and I said, ‘Oh, it’s like that?’ And he said, ‘Yeah, it’s like that.’ And then he knocked the hat off my head.”

OK. Pause. In my experience, when your job is to publicly describe and critique the performance and attitudes of professional athletes, there will be times in which the athletes do not care for your description or your critique. Some of those who are displeased will make their objections known to you.

However, there are two things that are unusual here: First, the fact Kinlaw knocked the hat off Cohn’s head, which is unacceptable. Second, Cohn then posted a video on  YouTube to not only talk about what had happened, but state he had been so critical of Kinlaw for so long he wasn’t sure what specifically sparked Kinlaw’s anger.

“Javon, what are you upset about?” Cohn asked toward the end of  his video. “Is it the fact that I said you have an 80-year-old knee? Is it the fact that I said that you’re a terrible pass rusher and you’re just a two-down player? Is it the fact that I said the Niners shouldn’t have drafted you and should have taken Tristan Wirfs instead. Is it the fact that I said that you’re unprofessional and immature.

“It escapes me, which of the hundred negative things I’ve said about Javon Kinlaw the last couple of years, moved him to approach me in such a way, but you know what, I applaud Javon Kinlaw for coming to speak to me directly, and I ask you, what do you think Javon Kinlaw is mad about.”

Cohn was trolling Kinlaw. No other word for it.

That night, Cohn was conducting a live stream on YouTube, which Kinlaw joined, while apparently eating dinner, to make declarative statements about the size of Cohn’s genitalia — among other things.

Neither one looked particularly impressive. Not Kinlaw, who was profane and combative with a member of the media, at one point making a not-so-subtle threat. Not Cohn, who asked Kinlaw, “Do you think I’m scared of you, Javon?” He also said, “I don’t even know why you’re mad, Javon.”

I think Kinlaw would have been better off ignoring Cohn. If I was Kinlaw’s employer, I would probably prefer he not log into video livestreams to make testicular comparisons. But honestly, I don’t care about what Kinlaw did. At all. He’s not on a team I root for. He didn’t physically harm anyone. He used some bad words in public.

I am bothered not just by Cohn’s actions, but by some of the reactions to them because of what I think this type of behavior will do to an industry I have worked in for 25 years. Credentialed media members who behave like Cohn did this week make it harder for other media members who are acting in good faith. Preserving access for people like him diminishes what that access will provide for those who aren’t trying to use criticism to create conflict that will become content.

I think Cohn knew what he was doing. In his livestream, before Kinlaw joined, Cohn stated he was not scared because he knew — by virtue of his father’s history in the business — that if Kinlaw had touched him he would potentially be entitled monetary compensation.

By now, it should be pretty apparent how problematic this whole thing is and yet on Thursday, a number of 49ers fans online were sticking up for Cohn as just doing his job. Dieter Kurtenbach, a Bay Area columnist, Tweeted: “Javon Kinlaw does not know that @GrantCohn was built for this.” Built for what? Winning Internet fights? Kurtenbach also deleted a Tweet in which he called Kinlaw “soft.”

Cohn’s father, Lowell, is a former columnist at the San Francisco Chronicle and Santa Rosa Press-Democrat. He promoted the first video his son made on Tuesday:

Sorry, I don’t find it funny because it’s another step down a path in which media members seek reactions at the expense of information. Where they look to make fun of players instead of learning about them. They’ll stop acting like journalists and start acting like the trolls who make their money by instigating a conflict, which they then film: “Jake Paul, reporting live from 49ers practice …”

If that’s the case, thank God I’m about to age out of this business, entirely. I’m 47 years old and I can’t believe there’s anyone in our industry who thinks what Cohn did this week is acceptable.

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BSM Writers

Media Noise – Episode 75

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A new episode of Media Noise is all about reaction. Demetri reacts to the ManningCast’s big win at the Sports Emmys. Danny O’Neil reacts to people reacting to Colin Kaepernick’s workout in Las Vegas and Andy Masur reacts to John Skipper’s comments about Charles Barkley.

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BSM Writers

Bron Heussenstamm Blends Bleav Podcasts Advertising with SiriusXM

Bron Heussenstamm, the CEO of the Bleav Podcast Network says blending podcasting advertising with satellite radio’s reach is a victory for both sides.

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Last week, the Bleav (pronounced believe) Podcast Network announced a deal with SiriusXM to make all 32 NFL team-specific Bleav pods available on the SXM app. SXM can also air Bleav content on any of its sports channels. Each NFL Bleav show pairs a former player with a host to discuss team issues. Eric Davis, Lorenzo Neal, and Pac-Man Jones are amongst the former players Bleav has signed as talent.

I have hosted a Bleav podcast about Boise State football -the Kingdom of POD. I am usually provided 1-3 advertisers per episode by the network and get paid by the download. My subject matter is regional, so my take-home pay is usually under four figures. I have enjoyed the technical assistance and cross-promotion I receive and I enjoyed meeting Bleav CEO Bron Heussenstamm. Bron is Los Angeles-based, a USC graduate, and founded Bleav in 2018. We discussed the SXM deal, podcast advertising, and the future. 

Will the podcast advertisers be carried on the SXM distribution platform?

Yes, Bleav baked-in advertisements and hosts read ads are distributed across all platforms. This enables the host to do their show once through, making it as easy as possible for the hosts and consistent for the advertisers.

Bron Heussenstamm, CEO Bleav Podcast Network

How is advertising on Bleav different? 

We want to be more than a ‘host read ad’ or a ‘digital insert’ with our advertising partners. When companies work with Bleav shows and talent, those companies can receive our omnichannel of distribution points—podcast platforms, YouTube, socials, streamers, TV, radio, and more. This allows for consistent branding across all platforms: great talent presenting great companies to fans and consumers no matter where they consume content. 

What is the growth pattern for podcasts that you see? 

The industry trades have presented 400%-800% percent growth over the next ten years. Once the COVID fog lifted, we really saw these gains. Sports are always going to be at the forefront of culture. The increases in all sports sectors have certainly carried into the digital space. 

SXM has started with NFL shows but can also air more Bleav content – what does that look like? 

We’ve started with our NFL network of 32 team shows hosted by a former player. We’ve kept the door open for our NCAAB, NCAAF, MLB, NHL, Basketball, and Soccer networks. We’re happy for our hosts to be part of such a tremendous company and platform. SiriusXM can continue to amplify its voice and give fans the access and insight only a player can provide. 

The Interactive Advertising Bureau-IAB- says podcast revenue grew 72% last year to $1.4B and is expected to grow to $2B this year and double to $4B by 2024. Have you seen similar growth? What is driving the industry now, and what will be the primary cause of growth by 2024?  

There is a myriad of reasons for the growth. I‘ll lean into a couple. 

At Bleav, we launch and maximize the digital arm of industry leaders. The technology upgrades to allow hosts to have a world-class show — simulcast in both audio and video – from their home has led to an explosion of content. With this, the level of content creators has risen. Having a YouTube, RSS feed, podcast, and more is now part of the brand, right alongside Twitter and Instagram. 

If a company wants to advertise on Bleav in Chargers, we know exactly how many people heard Lorenzo Neal endorse their product. We can also safely assume they like the Chargers. The tracking of demo specifics for companies is huge. It’s a fantastic medium to present products to the right fans and consumers.

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