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Sunday Night Baseball Completes Season With Growing Audience

“The return of fans and a normal 162-game schedule seemingly did a lot to help MLB ratings on ESPN.”

Russ Heltman

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Courtesy: ESPN


ESPN celebrated a banner season for Sunday Night Baseball this week. Their marquee MLB offering was a big winner in the ratings all season long. According to Nielsen, Sunday Night Baseball posted 20% ratings growth compared to last season, averaging 1,456,000 viewers across 24 telecasts.

The 32nd season in the property’s run brought a lot of growth in one key demographic: women 18-34.

That section of the ratings increased by 43% compared to the same 2020 figure. Overall, 18-34 numbers increased by 25%, and men 18-34 went up by 17%.

Sunday Night Baseball produced double-digit gains compared to the full-length 2019 edition as well. Women 18-34 increased by 19%, Men 18-34 went up 11%, and the entire 18-34 population increased by 13%.

The return of fans and a normal 162-game schedule seemingly did a lot to help the ratings for Sunday Night Baseball on ESPN. The shortened 2020 season ran into criticism over legitimacy after a 60-game run with a few of the teams facing COVID-19 outbreaks. The lack of fans in the stands turned off viewers as well. It’s not as easy to adequately produce a three-hour baseball broadcast with no fan shots for a producer to work with.

ESPN also broke ground by airing their first all-women national broadcast in network history with analyst Jessica Mendoza and Baltimore Orioles announcer Melanie Newman this past Wednesday.

“I knew I had a full season with the Orioles, we were going to bounce back and forth with TV and radio, and it was going to be a great time. So when these other opportunities started coming along, it was really cool,” Newman said to the Associated Press. “It just makes it all the more fun when you don’t expect it, and you don’t set yourself up for those type of situations.”

ESPN is pushing their baseball properties to new heights as they get set to air the American League Wild Card Game on Oct. 5.

Sports TV News

ESPN Accused Of Data Sharing Without Consent In Class Action Lawsuit

The proposed suit alleges these are violations of the Video Privacy Protection Act.

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According to a potential class action lawsuit, user data from ESPN.com and ESPN+ has been allegedly shared with Meta Platforms without users consent.

Corrado Rizzi of ClassAction.org has proposed the suit, alleging that ESPN “uses a pixel installed on the back end of its website to track when website and app users take certain actions, such as clicking on an ad or viewing video content”. That “pixel” is used by Facebook to capture “a subscriber’s Facebook ID, with which anyone can ‘quickly and easily’ locate, access, and identify a particular Facebook account and a file containing details of a watched video and its corresponding URL.”

Rizzi adds that ESPN.com and ESPN+ subscribers aren’t told their data could be shared. He also shares that while ESPN could create its website to information isn’t immediately shared with Facebook, it benefits financially from utilizing the “pixel” on its website.

The proposed suit alleges these are violations of the Video Privacy Protection Act. The VPAA, according to ClassAction.org, “prohibits ‘video tape service providers’ from knowingly disclosing without consent consumers’ personally identifiable information, including that which identifies someone as having requested or obtained specific video materials”.

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Sports TV News

Pat McAfee Feels Good About His College Football MegaCast Debut

“I feel good going into the next one. I feel like we’ve learned from this first one,” he said.

Jordan Bondurant

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The College Football MegaCast featuring Pat McAfee and his daily YouTube show’s cast debuted on ESPN2 over the weekend, and McAfee is looking forward to the next edition.

On his show Monday, McAfee told co-host A.J. Hawk that he felt good about how the show went considering it was uncharted territory to be in.

“We had no idea how successful it would be,” McAfee said. “Like this is the first time we’re being judged in a different fashion. I don’t think we marketed it much, you know, because I don’t think we knew how it was gonna go.”

The alternate feed is being produced for ESPN by Omaha Productions, which is also responsible for the ManningCast which runs alongside the traditional Monday Night Football broadcast.

McAfee said this first show turned out to be a learning experience and that they started off on the right foot.

“I feel good going into the next one. I feel like we’ve learned from this first one,” he said. “We had no idea, it was very much of a roll of the dice. Going into the next one I think we’re gonna try and make it even grander and bigger, and I’m very excited for it.”

As for the style in which they covered the Clemson/N.C. State game, McAfee added that the giveaways and guest interactions added a lot of value.

“I think it’s the right way to watch a game, and to be honest I think it’s keeping us all invested as much and even more,” he said.

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Sports TV News

LA Clippers Sign New Contract with Bally Sports

The multi-year agreement will go into effect this season. Bally will carry 63 of the team’s 2022-23 regular season games.

Jordan Bondurant

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The Los Angeles Clippers will continue its relationship with Bally Sports, completing a new deal over the weekend to keep Bally as the team’s regional sports network.

The multi-year agreement will go into effect this season. Bally will carry 63 of the team’s 2022-23 regular season games. Additionally, 11 games will be carried by KTLA, giving the team some additional viewership reach. The remaining eight games will be broadcast on national television.

Brian Sieman will continue on as the play-by-play broadcaster for games, with Jim Jackson and Mike Fratello swapping the analyst chair. Jamie Maggio and Kristina Pink will be reporting.

According to the Los Angeles Times, all signs pointed to the team and the network hashing out a new contract.

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