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JMV Isn’t Faking Anything

“It takes a little bit of time to realize that it’s not somebody else that people want; it’s you that people want.”

Brian Noe

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93.5 & 107.5 The Fan

John Michael Vincent, better known as JMV, has developed quite the following as a sports radio host in Indianapolis. As I see it, there are three main reasons for his success; talent, connections, and time. The first part is obvious; the guy has the chops. JMV is skilled and gets radio. As far as connections, I don’t mean that he knows big wigs in high places; I’m talking about connecting with his audience. The Fan’s afternoon guy isn’t hiding in the dressing room before he performs. He’s practically in the parking lot doing keg stands with his listeners before he hits the stage. He’s one of them.

Kinetico Indianapolis | The Ride With JMV

Time is also important. JMV, who’s actual name is John Michael Gliva, simply has time for people. If you bump into someone who is short with you, I doubt you’ll walk away feeling valued. JMV has a welcoming charm and makes you feel like he has all day for you if needed. That type of vibe can’t be forced or faked. It’s just who JMV is. A lot of hosts enjoy speaking to people through a microphone. Many aren’t as eager to speak in person. JMV enjoys doing both a great deal.

Owensburg, Indiana — a town of only 300 people — is where JMV is originally from. He told me that listening to the few radio stations they had when he was young made a connection with him and that he always wants to make a connection with people because of that. It shows. JMV talks about the origin of his nickname and a unique future goal. He also tells great stories about royally ticking off Adam Schefter, being blackballed from ESPN, and hilariously missing out on a big scoop. Enjoy!

Brian Noe: How did the nickname JMV come about?

John Michael Vincent: I was on with a guy named Mark Patrick who actually for a long period of time did both FOX Sports Radio in the morning nationally and MLB Network nationally. He was big time in this market doing local TV. I started with two other guys and then I think within six months I was their producer at Sports Radio 1260 WNDE back in 2000. I was going by John Michael, which is my first and middle name. Mark tagged me with John Michael Vincent. My role on the show was to play the illegitimate son of the former, now deceased actor Jan-Michael Vincent. In the mid-‘70s Jan-Michael Vincent was huge as an actor and then he resurfaced in the ‘80s on the show Airwolf. That was my name, John Michael Vincent. Then it ultimately got shortened to JMV. A lot of people bristle in radio — I want to go by my own name blah, blah, blah — but when you’re with a guy like Mark, you just kind of take it. I have to give him credit, man, because we rode that out and now JMV is my name. That’s how it all started. I was the illegitimate son as his producer of the actor Jan-Michael Vincent.

BN: What’s the most important asset for a host to have in Indianapolis?

JMV: Ultimately it’s relatability. Especially in Indianapolis — I’m assuming you get this all over the map, probably even in the larger markets like New York, Boston, Philly — around here it is relatability. It’s like I walk among the folks. I’m one of them. I’ve never wanted to do national radio probably because I understand my limitations. But also because around here it’s important to folks. If we didn’t communicate with them, if we didn’t have our shows here, nobody else would really give a crap about them around here. When Andrew Luck quits on the team they do, but for the most part no one really cares about the Colts. And we do. That’s why love local radio is so important.

I always try to explain to folks who wanted me to be more like hey, listen to these national shows, and listen to this great tease, and listen to what they do, and I say bullshit. Because people around here, I’ve got to talk with them. I’ve got to have them on. I’m out with them. I can’t disappear behind the curtain like you do nationally. Then you just kind of restart your three hours the next day. 

I see these people out and I embrace when they go hey, what you said about Frank Reich was accurate or inaccurate, and what you said about Chris Ballard I don’t really believe, or I’m with you on that. You can’t disappear behind a curtain on a daily basis as you do nationally. I’ve always had a great deal of respect for that. I guess that’s just because I love where I am and I love what I do. I think that’s what people around here really do embrace overall; it’s just you being yourself and this kind of is me. I don’t change to go on the radio. It’s just me all the time. I think people especially around here embrace that.

BN: I think sometimes for younger broadcasters, it takes a bit to just be yourself. You feel like you’re on stage or need to be a souped-up version, then you realize, I just need to be me. Were you always yourself, or did there come a time where you’re like man, I need to stop being a version of what I think people want and just be me?

JMV: Yeah, you know what, it’s funny. This is what I found out; it’s nothing about anybody else that hosts a show, but I think listening to other shows and their content is detrimental to you and yours. Especially when I come on around three o’clock, and before me you’ve got two local shows on our station, or you can listen to a lot of stuff nationally, Brian. I think what it does is it will interfere in your dome with your content and your thought. It enters into your psyche and because you might be talking, it may be something that you say. I don’t want to use or plagiarize anybody else’s take. I want everything to be as completely original in thought from my head as possible. I’ve always tried to do it that way. 

Back in the day I would sit there and prepare for the show and Jim Rome would be on in the background. I’m not suggesting I wanted to sound like Jim Rome but inevitably your takes kind of have a bit of a Jim Rome feel and you don’t want that, man. I realized it was okay to F up. I realized that it’s okay because people go oh yeah, well that’s JMV, he F’s up all the time. Hashtag JMV SUX. He sucks. I guess that’s part of the overall radio acceptance that you strive for. I think they’re accepting me as I am and that I’m going to be flawed.

I try to go in when I start at three o’clock as fresh as possible without listening to all this other stuff, or listening to the ESPN guys in the morning on TV stirring stuff up with hot takes. I don’t want to be hot-take guy. I want to be me. I want to be me with my own content. This is what I think or this is what I’ve heard. It takes a little bit of time to realize that it’s not somebody else that people want; it’s you that people want. It’s your take that people want. Like it or loathe it, that’s what they’re looking for when they tune in. I’ve always tried to give that. 

When you’re early in your career, you’re searching for what makes you confident. You see these guys that are benefiting, that are good, and are loved on the radio especially because of what they’re doing with their content. Thus, you feel that maybe you should add a little bit of a twist of your own to that, but it’s really unnecessary because people are looking for you; your content, your originality, you as a person. There are so many different outlets and avenues that you can soak up stuff and then ultimately end up parroting some of this content on the air and that’s not at all what I ever wanted to do. It takes a little bit of time to realize that.

BN: How did the whole JMV SUX phenomenon come about?

JMV: It’s kind of funny. It just started with social media; hashtag JMV SUX. I had a golf outing last Monday; the JMV SUX But His Larceny Bourbon Golf Outing Doesn’t. Probably it started like this; a lot of people telling me I suck. Once I embraced that I suck, and people tell me that, it almost diffuses them. Like if people out there, Brian, really think I suck, and they go you know what JMV, you’re take about the Colts, it sucks and so do you. Oh yeah, really? Well they make shirts with JMV SUX on the shirt. Come up with something new. It kind of diffuses that a little bit. I can’t lie. It’s fun to play with it. I don’t mind. I’ve never really minded it.

Image

It’s funny; you think you’re not affected by what people say or what people tweet, but it’s impossible in the early stages of your career. Especially with the revolution of social media and the way that it was over the course of my career, it’s impossible not to feel chafed or be thin-skinned at times.

This has helped to relieve a lot of that pressure. It’s helped not to care what people say. In the process it’s something that people have embraced. I’ve got a closet full of JMV SUX t-shirts. The first one that was ever made was a Run DMC Raising Hell type of album cover that said JMV SUX instead. It kind of took off from there. It started with me diffusing anger and crap that was said to me and then just kind of rolled into something that people liked so I just went with it myself.

BN: Is there anything that you haven’t done in your career that you would still like to do?

JMV: I would. Yes, I’m glad you brought that up. I would love to do a show on Sirius to where you can — I don’t mean cuss, I don’t need to cuss or anything — but kind of broaden it just a little bit. I would also love to do a music show on Sirius. I think that would be great.

When COVID first started, I started a live call-in music show on our sister station B105.7 that I do every Saturday night. It’s called the JMV Takeover. Literally, I do this every Saturday night live from six until midnight. I have zero playlist. They just turn it over to me to play either what I want or whatever the callers want to hear. That kind of scratches the itch that I had because I love music radio a great deal. I thought it was fun. Any interaction at all with fans and listeners is always pretty cool.

I would love to bring back nationwide, more of what I discovered on Saturday around here being able to utilize the live listener and the caller and putting that together. Even though I know that’s not how that works on SiriusXM on any of their music formats. But to me I think it would be fun to do. With my knowledge of the ‘80s and ‘90s, I could do that. So maybe SiriusXM for sports, SiriusXM for music, maybe sometime how about a SiriusXM sports and music mixture too. I just don’t know if any of that crap would ever work to be honest with you.

I really have done all that I ever wanted to do, man. People always say, well you know what, you’re not good enough to be national, which I’m sure is the case. But legitimately this was my goal. Coming from the town where I came from there is not a lot of opportunity to ever be able to reach a goal like this so I always look back on that and feel good about it certainly. I made a lot of friends. I love going out and hanging out with people. I love doing live remotes. I do about two or three of those a week. I love trying to produce live, local radio and keep that alive because I think in a lot of ways we see that across the radio landscape disappearing. 

BN: Why were you blackballed from ESPN on radio row because of a mistake you made with Adam Schefter?

JMV: Well, it’s twofold. When Schefter was back on the NFL Network, they would reach out to WNDE and he would come on. He wasn’t the best interview. Maybe it was because I wasn’t the best interviewer when I first started. I don’t know. But we never really liked one another except they always kept pushing him.

I was at the combine when it was still at Lucas Oil Stadium. The whole radio row was set up inside the concourse. It was in February, cold, late, about six o’clock, and I was kind of sick. I had a promotions guy come over and go hey, Adam Schefter’s over there, you want me to go ask him to come on? I go man, I just don’t feel like dealing with this right now. Nah, he’s always giving me short answers and I just didn’t think it was going to be worth the time or the effort. I said don’t worry about it. I go to the can. I walk out of the bathroom and Schefter is sitting in the seat right across from where I’m sitting. I went ahh, dang it. So I come over there and I go okay, it’s all good.

As I was asking questions, he just answered in really short form; like five words or less. Then it got even lower than that and I could tell the dude didn’t want to be here. The fact that he didn’t want to be here, and I didn’t want him there, resonated to me at the moment. So I said I’m going to make him sit here as long as possible. I started asking some of the most ridiculous questions ever to kind of be a jerk. It was wrong of me, but I was sick and I was pissy and that was my reaction. I think literally at the end of the conversation I asked him his favorite color. That’s how bad it got. It absolutely devolved into that. He didn’t like that and that’s fine.

I think afterwards Jim Irsay had tweeted something and then Schefter had sent a barb back to him, retweeted it. I sent out a tweet that said hey, you’re great at what you do, but this is yet another reason why a lot of people think you’re a smarmy ass or something like that. I shouldn’t have done it. I regretted it. He got pissed; went up the chain at ESPN and they got pissed. They called my bosses. They got pissed.

So fast forward to the Super Bowl when it was here. I’m on radio row and all of these ESPN guys are telling my producer who’s now the voice of the Colts, Matt Taylor, that they weren’t allowed to come on with me because I was a dick to Schefter. [Laughs] So I got blackballed. Nobody from ESPN during the Super Bowl week came on with me.

To close the story out, a friend of mine here works for the FOX affiliate. This was another combine. He had to take Adam from downtown to the FOX studios. I guess the entire way — this was like two years later — ripped me nonstop. Talked about how big of a jerk I was and how I was the worst interviewer ever. They really like him around here? He’s awful. Stuff like that. He ripped me for 30 minutes, I mean a new ass, which I absolutely deserved. He didn’t realize this guy was a really good friend of mine. [Laughs] 

There was a long time I never talked about it, but I think we’re pretty much down the road now to where I can bring it up. It’s one of the best stories ever because it was two years later and I would have thought that guy wouldn’t have given a damn about anything I would have said. But clearly he did. I will stand by the fact that the guy in an interview situation was a jerk to me and that’s fine. But that was a moment of truth for me in social media going hey, you got to handle this better than that. It was all me. You’ve got to take the blame and move on a little bit, so I owned it.

BN: What’s the story with you not breaking the news that the Colts would be featured on Hard Knocks?

JMV: Yeah, social media is overwhelming for me. I’m getting messages in 19 different directions. Sometimes I go man, I’m not looking at that. I’ve got two different Facebook pages and Twitter, I’m doing YouTube Live and all this. I missed it. A friend of mine, he’s a good friend named Sean Patrick Turley, had sent me a message on Facebook back in early September and said hey, I’ve got a cameraman friend of mine that says Hard Knocks is coming to the Colts in midseason. I didn’t even see it. Then when the news broke, I was surprised. Sean sent a tweet like hey numbnuts, I told you this two weeks ago. I go where? I don’t see it. Then I looked through and of course it was devoured by other messages that I had not opened and there it was right there. So yeah, it was my breaking story and I completely screwed the pooch on it right there.

I love the write-up that you guys had. I mean really it does fit the persona because if somebody is going to miss a massive scoop like that, it’s going to be my dumbass. Seriously. Much like the Schefter thing, I own it. I take the blame and I move on from it. I retweeted that every time. I loved the headline. We got a big laugh out of it around here too. I don’t know if my bosses laughed or not, but whatever. It was funny and it was absolutely me. It could not be more me than that was right there.

This whole thing is kind of me. There’s no faking. I couldn’t fake this level of hillbillish ineptitude. Instead of faking it, I just kind of roll with it. You play with the team that you have. You use the tools that you have and if you only have one or two tools, you use those. That’s essentially been the focus of my career to this point right now; using my lack of tools.

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How to Help Your Clients with Low Website Conversions

Don’t assume there isn’t enough traffic; focus on optimizing user engagement once visitors arrive on the site.

Jeff Caves

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Graphic for how to increase website conversions
Credit: WPDesigner.Biz

Are your clients dealing with low website conversions? Whenever a marketing campaign is run, and the goal is to convert website visitors into leads, the temptation is to blame low traffic, amongst other issues, for low form fills or appointments being generated.  Just spend more money, you may think! Sometimes, you must look at at least four other potential issues to tackle poor conversion rates. Here are some actionable steps using the IT services industry to increase website conversions.

IT Solutions specializes in providing products, services, or solutions related to technology, particularly in areas such as software development, hardware sales, IT consulting, cybersecurity, cloud computing, networking, and digital transformations. They faced challenges with their website conversions. Despite driving substantial traffic through Google Ads and other SEO tactics, they struggled to convert website visitors into form fills for appointment requests. A 2% to 5% conversion rate could be considered reasonable. Of course, conversion rates can vary based on various factors, such as the competitiveness of the local market, the quality of the website (and radio stations help most to fix that) and its user experience, the effectiveness of marketing campaigns, and the reputation and offerings of the IT solutions business. Focusing on improving the quality of leads and providing exceptional customer service can be just as crucial as achieving high conversion rates. Don’t blame EVERYTHING on the marketing tactics! 

The Diagnosis

Upon thorough analysis, several critical issues were identified with IT Solutions’ website:

1. High Bounce Rate: Nobody was checking out the business. If 70% or more of website visitors only visit the landing page, that is an issue.  It could be slow loading times, irrelevant content, poor user experience, or unclear calls-to-action that prevent them from wanting to know more about IT Solutions. You can check the bounce rate on the Google Analytics page for the website in the left-hand sidebar, click on “Behavior” to expand the menu, then click on “Site Content,” and finally, click on “Landing Pages.” You’ll see a list of landing pages and their respective bounce rates.

2. Complex Navigation: It was hard to move around the website to find relevant information about IT services, and it was unclear who they were initiating contact with and for what purpose.

3. Unclear Calls-to-Action (CTAs): The website lacked clear and compelling CTAs guiding visitors toward requesting an appointment. Simply stating “click here for an appointment” is like asking for a meeting whenever or without establishing value. Here are 28 CTAs for free.

4. Lengthy Forms: The appointment forms were long, without qualifying information, and requested excessive information upfront, deterring potential leads from completing them.

Action Plan

1. Optimize Landing Pages:

   – Redo high-traffic landing pages with clear messaging and compelling CTAs.

   – Showcase IT Solutions’ services as benefits, making it easier for users to request appointments, thereby increasing user engagement and conversions.

2. Simplify Navigation:

   – Reorganize the menu and add more action-oriented links.

   – Provide additional options for users to access relevant information, such as “Get a free IT Solutions 15-point checkup NOW” and “Take this 5-question survey to diagnose your IT issues,” motivating them to book appointments.

3. Enhance CTAs:

   – Utilize concise and persuasive messaging throughout the website.

   – Encourage visitors to take action, whether requesting a free download about “5 things you can do to solve your IT issues on your own” or “get a free pizza for booking an appointment.”

4. Improve the Form Fill:

   – Add a further line about the number of employees who qualify for incoming leads.

   – Highlight the value of leads based on company size, prioritizing forms with higher potential impact.

Review landing pages, navigation, CTAs, and form experience to address website conversion issues. Don’t assume there isn’t enough traffic; focus on optimizing user engagement once visitors arrive on the site.

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‘NHL on TNT’ Gives Hockey Fans the ‘NBA on TNT’ Treatment

Watching Albert and Olczyk call a hockey game is like watching Picasso paint and da Vinci sculpt. They are masters of their respective crafts.

John Molori

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NHL on TNT studio

Let’s play a little word association, sports media style. If I say TNT, what is your response? Chances are it will be a three-letter abbreviation of your own, namely, NBA. Over the years, TNT has built a reputation as arguably the premiere network to telecast the National Basketball Association.

The NBA on TNT pregame and halftime shows have become the gold standard with stars like Ernie Johnson, Jr., Kenny Smith, Charles Barkley, and Shaquille O’Neal. Still, it’s not just this quartet of roundball royalty that has fortified TNT’s hoops coverage.

The rep was also built on tremendous play-by-play announcers like Bob Neal and Kevin Harlan, color analysts like Doug Collins and Reggie Miller, and courtside reporters like the late Craig Sager and current sideline star Allie LaForce.

Indeed, TNT and the NBA have become synonymous, but I have some news for you. This network is not just about professional basketball. This past week I went off the grid with TNT looking at their in-game and studio coverage of the NHL.

On March 24, the NHL on TNT provided coverage of the Pittsburgh Penguins at Colorado Avalanche matchup. Kenny Albert did play-by-play with Eddie Olczyk on color. Albert is not as noted as his legendary broadcasting father Marv Albert, but he has certainly staked his claim as one of the best in the business – able to cross over to multiple sports with equal aplomb.

Hockey is a strong suit for Albert. His rat-tat-tat, drama-building style draws viewers in and keeps us on the edge of our seats. Similarly, Olczyk is one of the top four or five NHL game analysts in the business. His style is understated, providing calm and clear analysis of key plays. They work really well together.

Albert eschews any kind of hackneyed and trite catch phrases for his goal calls. An emphatic, “He shoots and scores!” is plenty enough.

Hockey is a different beast when it comes to play-by-play. Unlike basketball, baseball, football, or even soccer and tennis, there is a minimum of breaks in the action. With hockey, a play-by-play announcer has to know the names of the players like he or she knows her kids’ names.

To me, it is the hardest sport for play-by-play and equally difficult for a color analyst. In basketball, after a team scores, the play-by-play announcer will keep silent and give the color analyst time to talk until the play crosses center court. In baseball and football, there is ample room for commentary.

Hockey does not offer such space, but Olczyk gets the most out of the minimal amount of time. Watching Albert and Olczyk call a hockey game is like watching Picasso paint and da Vinci sculpt. They are masters of their respective crafts.

Coming back from a break in the game, Albert and Olczyk provided on air commentary and then tossed to ice level reporter Brian Boucher who has grown into a tremendous asset to the TNT broadcasts. Boucher provided real talk about Colorado’s objectives of staying on top of their division and vying for the top seed in the Western Conference.

The Penguins, squarely in a rebuilding year having dumped talent at the NHL trade deadline, surprisingly jumped out to a 2–0 lead in this game, and the TNT between periods studio crew was all over it. The excellent Liam McHugh hosted alongside Colby Armstrong, Anson Carter, and Keith Yandle.

Armstrong was especially entertaining. With Pittsburgh outshooting the Avs 16-4, Armstrong noted that it’s the best he’s seen Pittsburgh play in a long time. His reasoning was that teams get geared up for playing Colorado even if it’s out of fear. Great stuff.

Both teams tallied two goals in the second period giving Pittsburgh a 4-2 lead heading into the final frame. When Colorado’s Nathan MacKinnon set up Jonathan Drouin for a goal to make it 4-3, Albert and Olczyk showed their strengths.

Albert called the pass from MacKinnon and one-timer goal from Drouin, and immediately noted that MacKinnon now had a point in all 34 of Colorado’s home games this season. On the goal replay, Olczyk showed how the play developed pointing out how McKinnon allowed Pittsburgh’s Evgenii Malkin to come in close before making the past to Drouin.

The TNT production team then showed a graphic displaying that McKinnon is now second all-time in longest home points streaks trailing only Wayne Gretzky. This was a sublime sequence of symmetry between talent and technicians like a songwriter, musician, and singer creating beautiful music.

What was supposed to be a blowout win for Colorado had now become a hockey barn burner, and the TNT crew was up to the task. Every goal and key play was followed up with replays from multiple angles showing the genesis of the action.

TNT has certainly taken to the velocity of the hockey broadcast with movement that challenges directors, graphics professionals, and videographers.

When there were breaks in this non-stop action, Olczyk was at his best. No hockey analyst draws on his experience as a player and explains that experience better to viewers. The TNT broadcast also lets Boucher freewheel and join in the flow of discussion without having to be introduced.

TNT does not merely rely on the traditional wide shot of the entire rink. We see close-up shots of each goaltender after a great save and the sweat of players on the bench or in the penalty box.

When McKinnon tied the game at 4-4 with 4:38 left in the third period, we got a series of tremendous crowd shots showing the Colorado fans going absolutely berserk. The sage Albert and Olczyk wisely remained quiet for several seconds, letting the cheers do the talking.

When Drouin scored the game winner at 4:06 of overtime, Albert exercised controlled enthusiasm, raising his voice on the call of the goal, but not becoming the show and overshadowing the play itself. He is definitely in the mold of Dan Kelly, Gary Thorne, and Sean McDonough, announcers who enhance but do not supersede the game.

Putting a cherry on top of this hockey Sunday, TNT showed a graphic that the Avalanche now led the NHL in comeback wins this season with 25 and that they were riding a 9-game winning streak. In analyzing the goal, Olczyk opined that the altitude of playing in Colorado was prevalent as the Penguins seemed to tire as the game progressed – really interesting insight.

In the postgame show, Anson Carter made a great point that the chemistry between Drouin and MacKinnon stems from the fact that they have been playing together going back to junior hockey. McKinnon joined in from the arena for a postgame interview. The analysts asked solid questions and even did a funny MVP chant together as the interview ended.

The NHL on TNT takes no back seat to its elder NBA sister. The broadcast provides viewers with flash, dash, and serious hockey talk from every angle – in studio, from the broadcast booth, and on the ice.

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Kim Mulkey Now Has Everyone Anticipating Washington Post Story

I can’t imagine what headline, under normal circumstances, the Washington Post would have to put on a Kim Mulkey story to make me want to read it.

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photo of LSU women's college basketball coach Kim Mulkey
Credit: Dailymail.co.uk

The Washington Post, you might’ve heard, has a story coming out about controversial LSU women’s basketball coach Kim Mulkey. The reason you might’ve heard is because Kim Mulkey told you. The Tigers coach read a fiery prepared statement just before her team started the Women’s NCAA Tournament. In the statement, Mulkey threatened to sue The Post for defamation before the first word was even published.

Now, I’ve never run a public relations firm but that did not seem like a good idea. The Washington Post story on Mulkey is one of the bigger stories in sports right now and nobody even knows what’s in it. The reason the story, apparently unflattering to Mulkey, is even on anyone’s radar screen is Mulkey herself.

It all started with an innocuous social media post by Sports Illustrated’s Pat Forde right in the middle of the most anticipated two days in sports, the NCAA Tournament Round of 64. On his X account, Forde posted: “Hearing some buzz about a big Washington Post story in the works on LSU women’s hoops coach Kim Mulkey, potentially next week. Wagons being circled, etc.”

You know what generally will go unnoticed at 4:00 on the first Friday of the NCAA Tournament? A post on X about a women’s basketball coach. But don’t tell Mulkey, she saw Forde’s post and decided to fight fire with nuclear weaponry. The result: the average person like me now is really interested in what has Mulkey so incensed. By “average person like me” I mean that I can’t imagine what headline, under normal circumstances, the Washington Post would have to put on a Kim Mulkey story to make me want to read it. Maybe:

“LSU Women’s Coach Discovers Ark of the Covenant”

Or:

“Mulkey Reveals True JFK Assassin(s)”

Perhaps:

“Famed Women’s Basketball Coach Reveals the Mystery Behind Slow Drivers in the Left Lane”

Literally any of those catch my attention more than whatever will likely be the Washington Post headline about Mulkey. But now Mulkey is “Mad as Hell and is not going to take this anymore” so I now have an interest I would never before have had in this story. It has been fascinating to watch the online speculation about the subject of the article and all we really know, as of now, is that it will be written by Kent Babb. This is a dream come true for Babb; he writes an article that is, presumably, not flattering about Kim Mulkey and, before it is even published, she gives the article the greatest commercial anyone could give it. Babb couldn’t have entered into a business agreement with Mulkey and had this turn out better for him.

For those who don’t follow Babb, he is a former NFL reporter who now is an award-winning writer for the Washington Post. In his 14 years with The Post, he has written sports features and authored a couple of books. One of those sports features stories was a deep dive into what he viewed as a large inequity in the level of pay for LSU head football coach Brian Kelly and his LSU players. It is this piece Mulkey described as a “hit piece” and, based on that piece, referred to Babb as a “sleazy reporter.” Babb, and many others, resented the fact his story was labeled as a hit piece. In fact, Babb essentially confirmed he was the author Mulkey was referencing when he shared the original article on X with the comment: “Hit piece?”

Whether a printed piece or a recorded interview, I can’t imagine a better promotion for it than the subject of the interview threatening a libel/slander lawsuit, especially before it is even released. That simply screams “This piece is salacious!!” Also, libel and slander suits get settled all the time, right? Of course they don’t, they seem to never even get filed. That little thing called discovery is a scary thing for most public figures.

The NCAA Tournament has been very entertaining, and I think the Sweet 16 and Elite Eight will be terrific. For only the fifth time ever, the top two seeds have advanced to the third round which sets up for a remarkable weekend. For me, I guess it will now include a Washington Post article, not a sentence I’d normally say.

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