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Is ESPN2 Making A Comeback?

“Peyton and Eli have been revelatory on their Monday Night Football sidecast, and it would qualify as good news for the business if ESPN further rebuilds the channel as an incubator for original content.”

Ryan Glasspiegel



Think hard. Before the Manningcast, when was the last time you watched ESPN2 for something other than a college football or basketball game that either your favorite team was playing in, or you wagered on?

What was once a vibrant breeding ground for not just future star ESPN talents but about a half-dozen programming concepts for the Mothership turned, over the last 5-6 years, into a property that was an after-afterthought. Whether that’s started to turn very meaningfully in the other direction or not remains to be seen, but for the first time in years ESPN has utilized ESPN2 to take a chance on something unique. It worked in spades. Peyton and Eli have been revelatory on their Monday Night Football sidecast, and it would qualify as good news for the business if ESPN further rebuilds the channel as an incubator for original content. 

Additionally, ESPN recently announced that they would be airing The Point, a weekly hockey show hosted by John Buccigross, Thursday afternoons on ESPN2 in conjunction with their return as hockey rights-holders. 

Until about 2015, ESPN2 featured a lot of opinion programming that was ultimately promoted to ESPN. Jim Rome Is Burning started weekly on ESPN before becoming a daily show on ESPN2. Dan Le Batard is Highly Questionable (later shortened to the latter two words) started on The Deuce. ESPN2 also launched a trio of shows by Jamie Horowitz — SportsNation, First Take, and Numbers Never Lie (which later morphed into His & Hers with Jemele Hill and Michael Smith). 

In 2012, John Koblin, now a media reporter at the New York Times but then writing for Deadspin, noted that ESPN2 talk programming had so much momentum that it was actually eroding SportsCenter viewership in the morning: “In September 2011, the 10 a.m. and 11 a.m. editions of SportsCenter had 636,000 more viewers a day than the same time slot that First Take owned on ESPN2, according to data from Nielsen. Over the next six months, a period that stretched from Tebow’s emergence in Denver through his trade to New York, First Take narrowed that deficit each month. By March, when Tim Tebow was traded to the Jets, the SportsCenter lead was down to 182,000 viewers—less than a third of what its margin had been.”

At first, when talk shows would be elevated from ESPN2 to ESPN, the well would eventually be replenished. However, that stopped happening around 2015 due mainly to cord-cutting causing headcount cost cuts across the board at the company. ESPN played defense when Horowitz poached familiar talents Colin Cowherd and Skip Bayless over to FS1. First Take moved to ESPN, Mike & Jemele were tabbed to host 6 pm SportsCenter, and ESPN2 ceased being a proverbial bench for the bigger network. 

To the extent ESPN has tried out experimental video content, most of it has gone to the over-the-top subscription platform ESPN+. Assuming ESPN and the NFL had the rights worked out accordingly, I would’ve bet a lot of money that Peyton and Eli would have been placed on ESPN+ based on the fact that that’s where their Places shows air and that’s the platform ESPN has been beefing up.

While Media Twitter would’ve found Peyton and Eli on ESPN+ and still loved it, it’s undeniable that the brothers have accomplished far more reach on ESPN2. ESPN+ has about 15 million subscribers, while ESPN2 is in over 80 million homes. As much as we hear about how cable is dying and streaming is the future, those trains have not nearly crossed yet as far as sports are concerned. 

Ryan Shirts

While we’re here, I want to push the idea that it would be a no-brainer for ESPN to run a nightly NBA show on ESPN2. Put it on from like 11pm to 1am ET, have a creative young panel break down the East Coast games that already ended and do Red Zone-esque live look-ins for juicy West Coast contests. They could use it to break in up-and-coming hosts, newsbreakers, feature writers, former players, and producers that could eventually land on their new daily show NBA Today (replacing The Jump) and Countdown (where there’s a shakeup every year or two). What’s the reason not to do that show?

Even as ESPN continues de-emphasizing talk programming to triple down on premium live events, it makes sense for them to replenish their TV talent bench. ESPN2 is a place where they should keep taking more swings.

BSM Writers

Being Wrong On-Air Isn’t A Bad Thing

…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.




In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.

“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.

“How many championships we would have going forward because of everything we went through.”

Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.

The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?

That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.

You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.

“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”

Do not do what Perkins did later that morning on First Take.

Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”

Jason Williams: “I don’t get passes on this show.”

Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”

Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”

It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.


I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.

My first thought: Jerry Kramer didn’t play tight end.

My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.

After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.

Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.

Then I found out that Russo is making $10,000 per appearance on “First Take.”

My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.

My second thought: That might be the best $10,000 ESPN has ever spent.

Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.

And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.

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BSM Writers

Money Isn’t The Key Reason Why Sellers Sell Sports Radio

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

Jeff Caves



Radio Sales

A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours. 

But is that why you sell sports radio?

In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.

A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family. 

Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.  

I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.

Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important. 

So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.  

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BSM Writers

Media Noise: BSM Podcast Network Round Table



Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.

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