Connect with us

Sports Radio News

Joe Shasky Leaves 95.7 The Game Studio To Pump Up Giants Fans

“On the street, Shasky was followed by cameras and broadcast on a live feed on 95.7 The Game’s Twitch channel.”

Published

on

The race for the National League West crown came down to the final day of the Major League Baseball season, with the San Francisco Giants punching their ticket to the first round of the postseason following their MLB-best 107th win of the season. The Los Angeles Dodgers, who finished with 106 wins, had to play the St. Louis Cardinals in a single-game elimination Wild Card round, with the winner going on to face San Francisco. Following a walk-off, two-run home run by Dodgers’ outfielder Chris Taylor in the bottom of the ninth inning, the fate was sealed: a first-round playoff matchup between baseball’s two best teams, the Dodgers and the Giants.

The Morning Roast on 95.7 The Game in San Francisco has been previewing the series since it became official late Wednesday, but on Friday morning, co-host Joe Shasky had to get out of the studios and on to the street to show his fandom for the Giants, who are set to appear in the postseason for the first time since 2017.

“Shasky just upped and left the studio with his big giant flag,” said co-host Bonta Hill. “The guy couldn’t take it for some reason. I’m saying to myself, ‘We’ve got a four-hour show to do.’ He just took his Giants flag, walked out the studio and… just left me.”

On the street, Joe Shasky was followed by cameras and broadcast on a live feed on 95.7 The Game’s Twitch channel. While walking on the streets of San Francisco, he displayed his enthusiasm for the upcoming series between two California rival baseball clubs, and former neighbors when they played in New York, to meet in the postseason.

“Let’s Go Giants! Let’s Go Giants! Hit the horn! Yeah! I’m walking on the Embarcadero right now. Beat L.A.! Beat L.A.! Honk, let’s go!”

Caller Lizette in Castro Valley, Calif., supported Shasky’s actions and voiced her excitement for the highly-anticipated matchup set to kick off tonight in the Bay Area.

“Oh my goodness — I’m loving butcher boy’s energy,” said the caller, who was viewing the show simulcast live on Twitch. He’s going up and down the Embarcadero saying ‘Beat L.A..’ That’s right —  L.A. deserves half-of-a-ring for winning half-of-a-season, and they don’t deserve a parade. Let’s Go Giants, let’s bring this back to the city and show them how it’s done!”

Throughout the segment, viewers on Twitch weighed in on Shasky’s actions, commenting “I love the energy,” and “This is great content.” All and all, Joe Shasky storming out of the studio and taking to the streets to demonstrate his affinity for the National League Division Series is a positive for 95.7 The Game, and an example of how the audio-based medium of radio is spreading into different methods of dissemination, such as the live simulcasting of video outside of the studio.

The San Francisco Giants and Los Angeles Dodgers begin their series tonight at 9:30 p.m. EST/6:30 p.m. PST on TBS, and will be broadcast on radio by the San Francisco Giants’ flagship station KNBR, and the Los Angeles Dodgers’ flagship station AM 570 LA Sports. The Giants have home field advantage over the Dodgers, and also defeated Los Angeles in the season series 10 wins to nine.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Published

on

Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

Continue Reading

Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

Published

on

MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

Continue Reading

Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Published

on

Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.