Connect with us
blank

Sports Online

Jimmy Pitaro: ESPN Comfortable With Both Linear & Digital Strategy

“Linear television is shrinking every year but still commands a large part of ESPN’s business model.”

Russ Heltman

Published

on

blank
Courtesy: Steve Fenn / ESPN Images

Jimmy Pitaro joined The Marchand and Ourand Sports Media Podcast this week and shed some light on ESPN’s digital and traditional media strategy. 

ESPN+ continues to garner big properties and an increasing subscriber base. ESPN’s president noted that they are thrilled with their digital growth since launching ESPN+ in 2018 — but aren’t looking to bundle the whole network.

“Today, we are absolutely running these parallel paths,” Pitaro said when asked how long until ESPN offers their TV schedule on ESPN+. “We’ve closed deals over the past year and a half that give us the right to protect the linear televisional television model, and at the same time move content over to direct-to-consumer ESPN+.”

Linear television is shrinking every year but still commands a large part of ESPN’s business model. The network is perennially among the most expensive channels for cable subscribers.

“So, that flexibility means we have exclusive games,” Jimmy Pitaro continued. “Like on the NHL side, we have 75 exclusive games for ESPN+ and Hulu. You both know on the NFL side; we secured one game per year, an international game, a Sunday morning game, for ESPN+ exclusively.

“Beyond exclusive games, we have the ability to simulcast. We have the ability to do alternative broadcasts. We have the ability to just move more content to plus. As I sit here today, I will tell you; we like this idea of being multiple things at the same time.”

It makes plenty of sense for ESPN to slow play a complete shift to the digital space. Ratings are much harder to gauge on digital content — and the power of terrestrial TV is still great enough that league affiliates want all of the exposure options available to them.

“Everyday,” Pitaro said. “We’re pretty good at this. Figuring out what content should sit where and as we do our deals, that’s a large part of the focus.”

Jimmy Pitaro used the NHL as an example where the network researched how to best reach fans in that league and landed on a dual model (TV & Digital) to attack rights negotiations. ESPN is juggling many different mediums as they continue navigating the ever-changing media landscape.

Sports Online

Amazon’s Thursday Night Football Ratings Up In Week 4

That figure represents growth from last week’s Steeler-Browns game which averaged 11.03 million viewers.

blank

Published

on

Bengals-Dolphins
Sam Greene/The Enquirer / USA TODAY NETWORK

Amazon Prime Video is the first to tout its NFL success in Week 4 of the season. The week’s first game, the Thursday Night Football matchup between the Miami-Dolphins and Cincinnati Bengals, averaged 11.7 million viewers.

That figure represents growth from last week’s Steeler-Browns game which averaged 11.03 million viewers. That number also represents a massive increase over last year’s Week 3 game from last year (Jaguars-Bengals) which averaged 8 million viewers. That game aired on the NFL Network.

Amazon also noted that the streaming service gathered 13.4 million viewers across all platforms for the Thursday night game.

Continue Reading

Sports Online

Julian Edelman Considers Himself A Pioneer

“I’ve been a football player since I was 8 years old, but I did have other interests. Now that I am done, I get to explore that.”

Ricky Keeler

Published

on

blank

Since his playing days with the New England Patriots ended after the 2020 season, Julian Edelman has kept himself busy with his role on Inside the NFL and now co-hosting the Games with Names podcast with comedian Sam Morril. So, what was Edelman looking for with his post-football endeavors?

Edelman was a guest on the most-recent episode of the Half-Forgotten History podcast with Trey Wingo and he said that the vibe that Inside The NFL has with Phil Simms, James Brown, Brandon Marshall, Michael Irvin, and Ray Lewis was something that he was looking for.

“With Inside the NFL, I have those guys and there’s a camaraderie. We get to have that breaking bread and just locker room kind of vibe. On the podcast, it’s the same thing.”

The MVP of Super Bowl XLIII mentioned that the key to doing the things he does now in his post-career came from the way him and his team were able to use social media to build his own brand and help ease the transition from a playing career to a member of the media.

“When I retired, I was fortunate enough to put a good team around me for all of my off-the-field things. We built a brand through social media. Kind of pioneers of this whole thing with social and e-commerce and millennial/Gen-Z things. It helped me land a role on Inside the NFL and go and have an ability to start a podcast, Games With Names. It’s been good and it honestly helps with the transition.”

Now that Edelman’s playing days are in the past, he said that he now has the opportunity to do things that he was always interested in since he was a kid, but did not have the time for and he is grateful for the opportunities that the NFL has allowed him to have.

“I’ve been a football player since I was 8 years old, but I did have other interests. Now that I am done, I get to explore that. I am so grateful for football and for the game just because it has given me the opportunity to do things that are fun and amazing.”

Continue Reading

Sports Online

LaVar Arrington, ‘Up On Game Presents’ Forges Multiplatform Deal With John Brenkus, Brinx.TV

The two entities have created a show called The NIL House, which will feature Brenkus and Rob Vaka discussing the latest news, biggest stories, athletes, collectives, and celebrities in the Name, Image, and Likeness space.

blank

Published

on

blank

Fox Sports Radio morning co-host LaVar Arrington has announced a multi-platform deal with creator and host of Sport Science John Brenkus and Brinx.TV.

The two entities have created a show called The NIL House, which will feature Brenkus and Rob Vaka discussing the latest news, biggest stories, athletes, collectives, and celebrities in the Name, Image, and Likeness space.

“We are thrilled to be partnering with a pioneer like John Brenkus and Brinx.TV,” said Arrington. “This relationship will dramatically expedite our slate of programming and positively impact the sports entertainment industry.”

“LaVar Arrington has dominated the world of sports on and off the field,” adds Brenkus. “By combining Up On Game and Brinx.TV’s distribution platforms, there really is no limit to our success.”

Up On Game Presents is the podcast platform Arrington curates, in conjunction with Fox Sports Radio. The Up On Game podcast features Arrington and former NFL Pro Bowl wide receivers T.J. Houshmandzadeh and Plaxico Burress.

Brinx.TV was created in February of 2021 and allows subscribers the ability to watch live programming while also make purchases, bid in auctions, buy NFTs, and answer trivia questions.

Continue Reading
Advertisement blank
Advertisement blank

Barrett Media Writers

Copyright © 2022 Barrett Media.