When a city is loaded with teams contending for titles it tends to have a positive affect on sports radio listening. No brand knows that better than Tampa’s sports radio leader, WDAE.
The radio home of the defending Super Bowl champion Tampa Bay Buccaneers Rays, Stanley Cup champion Tampa Bay Lightning, and AL East division winner and annual playoff contender the Tampa Bay Rays enjoyed a summer book full of increases. Audiences tuned in for coverage of the Rays postseason push and discussion on the team’s stadium plans, Bucs training camp and pre-season, the Lightning’s upcoming defense of their second straight Stanley cup title and good ole fashioned sports radio entertainment.
Overall, WDAE finished the full week (M-SU 6a-Mid) in 6th place with a 4.3 share. Even more impressive, the station picked up a full share from the Summer 2020 book, and climbed seven positions during that same period of time.
During weekday prime (M-F 6a-7p), WDAE also finished in 6th with a 4.3 share. That was up from 11th at the same point last year thanks to picking up a full share over the past twelve months. Additionally, the Tampa sports station has now registered a 7th or better finish in all three books in 2021.
The station’s best performance for the quarter came during the evening hours. Thanks to a strong Tampa Bay Rays team, WDAE ranked 2nd among Men 25-54 with a 6.4 share. The story is even more impressive if you look at Men 35+ or Men 35-64. The station finished 1st in each of those demos delivering better than a 10 share with 35+.
Analyzing the weekday talk shows, Ronnie & TKras, featuring Ronnie Lane and Tom Krasniqi, produced the best results for the book. The morning duo turned in a strong 4th place finish in AM drive with a 5.1 share, up from 8th last quarter, and 6th during the same period last year. The month of September was especially strong, with the morning show finishing 2nd with Men 25-54 with an impressive 7.4 share.
In afternoons, Ian Beckles and Jay Recher turned in a stellar 5.2 share, up from a 3.5 during the Summer 2020 book. Pat and Aaron also improved year over year, climbing from a 3.4 last year to a 3.9 this year. Both shows look even more impressive in the 35-54 and 35-64 demos, with middays above a 5 share, and afternoons in the 6’s.
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at [email protected].
KNBR’s Brian Murphy Speaks for First Time After Paul McCaffrey Laid Off
“Paulie Mac is my guy, will forever be my guy. The best thing I could ever wish anyone is that you get to work with someone as loyal, energetic, funny, consistent as the guy his Jersey buddies call ‘Smack’.”
Earlier this week, KNBR underwent a round of layoffs, affecting a pair of programs on the Bay Area sports station, including the departure of longtime morning host Paul McCaffrey. His longtime partner — Brian Murphy — has taken to X to share his thoughts.
In a thread to X, Murphy shared his admiration for McCaffrey, whom he hosted Murph and Mac with for 18 years.
“Paulie Mac is my guy, will forever be my guy. The best thing I could ever wish anyone is that you get to work with someone as loyal, energetic, funny, consistent as the guy his Jersey buddies call ‘Smack’,” wrote Murphy. “So much love.”
He then shared that everything listeners and fans of the program have shared on social media has been read by the duo, and thanked them for the outpouring of love and support.
Finally, Murphy addressed his future. Fill-in host Dieter Kurtenbach shared on Thursday he did not have a definitive answer about Murphy’s future with the Cumulus-owned station.
However, Brian Murphy has shared he will return to the airwaves on Monday morning.
“I’ll be back Monday morning on KNBR with our guy Markus (Waterboy) Boucher,” Murphy wrote. “Come on. It’s Niners-Eagles. Wouldn’t miss it. As Paulie Mac’s board itself would say: The show goes on.”
Mike Mulligan: Sports Radio is More Difficult Than Other Formats Think
He shared that he has worked with people on morning shows that he has seen come to a station fully hungover who play music and proceed to sit on the couch.
On Friday morning’s edition of Mully & Haugh on 670 The Score in Chicago, co-host Mike Mulligan outlined the difference with music radio that hosts are not continuously talking to the audience, instead taking mic breaks and then interspersing commentary with different songs.
Filling in for David Haugh on Friday’s edition of the program was Gabe Ramirez, who used to work in the format with B96 as the host of its morning show. Mulligan’s assertion about the differences between the two formats resulted in a conversation about the differences between the grenres, with Ramirez explaining the difficulties that music radio hosts face on the air.
“The music station’s still creating content,” Ramirez said. “You get to have a guest – since I am going to defend my music stations – you get to have a guest and toss them a softball question and listen to them rant for five minutes.”
Mulligan disagreed with this perspective, conveying that he does not feel their program provides guests with easy questions. Additionally, he shared that he has worked with people on morning shows that he has seen come to a station fully hungover who play music and proceed to sit on the couch.
“As a former sportswriter, we sit around and we talk about sports,” Mulligan said. “We talk about the sports we cover and we talk about other sports.”
“You have to talk about Justin Fields seven days in a row,” Ramirez replied. “As a morning show for music, you have to come up with new content every day.”
Rather than taking umbrage towards the response, Mike Mulligan explained that the key to effectively performing his job is being able to discuss important stories of the day even when they are not the headlines. Furthermore, he expounded on the commitment that it takes to watch the amount of sporting events and to be properly informed on the action so he is able to take the air.
“That I will agree with,” Ramirez said. “I’ve told people this – they ask me, ‘What’s the biggest difference?’ The prep, without question, is way more difficult in sports radio because everyone that’s listening to you already knows the answers and you have to be equally if not more informed in all of those things.”
Minnesota Twins Set to Tab Cory Provus as New TV Voice, Kris Atteberry as Lead Radio Announcer
Provus has been the radio voice of the Minnesota Twins since 2012.
After Dick Bremer exited the Minnesota Twins TV booth in October, the search began for his replacement. The MLB franchise didn’t have to look far, though.
Twins radio voice Cory Provus is reportedly set to become the new TV play-by-play broadcaster for the club, according to a report from Dan Hayes of The Athletic.
Provus has been the radio voice of the Minnesota Twins since 2012. Many immediately tabbed him as the club’s replacement for Bremer, who retired after 40 seasons as the lead television voice of the American League club. Before joining the team in 2012, Provus worked for the Milwaukee Brewers as the number two broadcaster after spending two seasons as the radio pregame host for the Chicago Cubs.
Meanwhile, Kris Atteberry has been signaled as the person set to replace Provus inside the franchise’s radio booth. He has served as the pregame and postgame host for the Minnesota Twins Radio Network since 2007. Atteberry joined the club after spending five years calling games for the then-Independent St. Paul Saints from 2002-2006.
While the television and radio broadcast crews appear set, questions remain about where the team will televise its games in 2024. The club’s contract with Bally Sports North has reportedly expired, and it has yet to sign an agreement with the bankruptcy-laden RSN, or with a local over-the-air television station.