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Growth Across The Board For WDAE In Tampa Summer Book

“The station’s best performance for the quarter came during the evening hours. Thanks to a strong Tampa Bay Rays team, WDAE ranked 2nd among Men 25-54 with a 6.4 share.”

Jason Barrett

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Photo Credit: 813Area.com

When a city is loaded with teams contending for titles it tends to have a positive affect on sports radio listening. No brand knows that better than Tampa’s sports radio leader, WDAE.

The radio home of the defending Super Bowl champion Tampa Bay Buccaneers Rays, Stanley Cup champion Tampa Bay Lightning, and AL East division winner and annual playoff contender the Tampa Bay Rays enjoyed a summer book full of increases. Audiences tuned in for coverage of the Rays postseason push and discussion on the team’s stadium plans, Bucs training camp and pre-season, the Lightning’s upcoming defense of their second straight Stanley cup title and good ole fashioned sports radio entertainment.

Overall, WDAE finished the full week (M-SU 6a-Mid) in 6th place with a 4.3 share. Even more impressive, the station picked up a full share from the Summer 2020 book, and climbed seven positions during that same period of time.

During weekday prime (M-F 6a-7p), WDAE also finished in 6th with a 4.3 share. That was up from 11th at the same point last year thanks to picking up a full share over the past twelve months. Additionally, the Tampa sports station has now registered a 7th or better finish in all three books in 2021.

The station’s best performance for the quarter came during the evening hours. Thanks to a strong Tampa Bay Rays team, WDAE ranked 2nd among Men 25-54 with a 6.4 share. The story is even more impressive if you look at Men 35+ or Men 35-64. The station finished 1st in each of those demos delivering better than a 10 share with 35+.

Analyzing the weekday talk shows, Ronnie & TKras, featuring Ronnie Lane and Tom Krasniqi, produced the best results for the book. The morning duo turned in a strong 4th place finish in AM drive with a 5.1 share, up from 8th last quarter, and 6th during the same period last year. The month of September was especially strong, with the morning show finishing 2nd with Men 25-54 with an impressive 7.4 share.

In afternoons, Ian Beckles and Jay Recher turned in a stellar 5.2 share, up from a 3.5 during the Summer 2020 book. Pat and Aaron also improved year over year, climbing from a 3.4 last year to a 3.9 this year. Both shows look even more impressive in the 35-54 and 35-64 demos, with middays above a 5 share, and afternoons in the 6’s.

Sports Radio News

ESPNU, SiriusXM End Partnership, Channel 84 Rebrands as SiriusXM College Sports Radio

“Beyond the name and branding, nothing else for the channel has changed.”

Jordan Bondurant

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SiriusXM still has a college sports radio station on its platform. It’s just called something different now.

A report from Cord Cutters News confirmed that ESPNU and SiriusXM have ended their partnership. Channel 84, which used to be known as SiriusXM ESPNU Radio, is now known as SiriusXM College Sports Radio.

ESPNU had been with the satellite radio provider since 2017. The channel itself, which has been on the Sirius lineup since 2010, was called SiriusXM College Sports Nation when it first launched.

Beyond the name and branding, nothing else for the channel has changed. Listeners can still tune in to hear hosts like Danny Kanell, Dusty Dvoracek, Rick Neuheisel and EJ Manuel, as well as live college sports play-by-play broadcasts.

The move doesn’t end ESPN’s partnership with Sirius. Cord Cutters noted that College GameDay will still be fully simulcasted on channel 81, which is ESPN Xtra.

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Sports Radio News

Kay Adams: Filling In For Dan Patrick A ‘Pinch Me’ Moment

“It would be me and Chris Mannix. And he did his thing, and I was just happy to be along for the ride.”

Jordan Bondurant

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Kay Adams has been successfully forging her own path in media after leaving NFL Network, but there have been moments along the way that she hasn’t forgotten.

Appearing as a guest on Maggie & Perloff on Friday, Adams was asked if she has ever had any pinch-me moments in her career. She said that one of those came back in 2014 and 2015 when she got the chance to guest host The Dan Patrick Show.

“A career highlight was when I, no reason to be allowed to fill in for The Dan Patrick Show,” Adams said. “I somehow got to.”

Perloff, who had the nickname “McLovin” while working with Dan Patrick as a Dan-ette, said he remembered Adams hosting and thought she did a great job. But Adams advised the audience not to try and seek out those tapes.

“I had no idea what was going on,” Adams said. “It would be me and Chris Mannix. And he did his thing, and I was just happy to be along for the ride.”

Adams added that starting her own show with FanDuel has also been a kind of pinch-me moment. She said she was excited that FanDuel was enthusiastic about trying to create the best content possible.

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Sports Radio News

Grant Paulsen: Tony Romo Hasn’t Regressed, Haters Just Piling On

“I would be willing to bet CBS is not concerned that Tony Romo is bad at this after it wasn’t even two years ago he was the toast of commentary.”

Jordan Bondurant

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CBS Sports NFL analyst Tony Romo has come under scrutiny for his commentating the last few weeks.

Romo, once thought of as the top color commentator in football, has faced criticism for how he’s adjusted his broadcasting style from the one that made him so popular in recent years. New York Post media columnist Andrew Marchand recently wrote that bosses at CBS have had to stage what was called “an intervention” with Romo to tweak how he calls a game, although CBS says that is a mischaracterization of the meetings.

On 106.7 The Fan in DC, host Danny Rouhier said the wave that Romo rode to stardom in the booth has crashed, and the former Dallas Cowboys quarterback needs to catch up with the changing tides in the NFL.

“So much is different. He can’t just get by on all that base of knowledge that he had,” Rouhier said on Friday’s Grant & Danny. “And he could just walk into the booth without having done anything, know what everybody was doing all the time because he had just seen it. I think that’s gone, and I think he needs to have that sort of come to Jesus moment where he can be more prepared to get that sort of sense back.”

Co-host Grant Paulsen said it was more a matter of Romo catching hate because that’s what people on the internet love to do with commentators.

“I think he is unique and different. Unique and different is bashed, and I think people are bashing him,” Paulsen said. “I don’t think there’s much more to it than that.”

“I think he’s stopped predicting plays to some extent, he still does it a little bit, because he shouldn’t be predicting plays,” he added. “Like I always thought that was the worst part about what he’s doing. I know he got a lot of attention and credit and people loved it. But like telling us right before the play, ‘They’re gonna run left here,’ is not your job. I guess there was some novelty to it.”

Paulsen said since Romo is the top dog in terms of NFL analysts, being the subject of strict scrutiny for every little thing comes with the territory. He said other big names like Cris Collinsworth, Al Michaels and Joe Buck all catch flack.

But Paulsen added he didn’t think CBS has tried to have Romo dial back some of his commentary. He did believe CBS has met with Romo to offer notes and help him develop.

“If you’re paying someone 30 million dollars a year you probably do that,” he said. “I would be willing to bet CBS is not concerned that Tony Romo is bad at this after it wasn’t even two years ago he was the toast of commentary.”

“I guess I don’t see what everyone else sees about how he’s regressed,” Paulsen added. “I just think it’s piling on a guy people don’t like because it’s a job that people don’t like. I think there is an element of him having turned up the fader on the Romo-isms.”

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Barrett Media Writers

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