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KNBR Enjoys Strong Summer Book In San Francisco

“For the full week, KNBR finished 1st in the market among Men 25-54 with a 5.1. The station also produced a 5.1 in weekday prime (M-F 6a-7p) which placed them 2nd.”

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Photo Credit: Getty Images

Kevin Graham picked a great time to arrive in the Bay Area. The San Francisco Giants delivered the best record in baseball, excitement for the 49ers has been elevated due to the 1st round draft selection of Trey Lance, and the return of Klay Thompson to the Golden State Warriors lineup is just around the corner.

When those type of events are happening, enthusiasm among local sports fans increases. Those fans then seek more conversation on the teams, players and issues that are capturing their attention, and for the summer book, the majority flocked to The Sports Leader, KNBR.

For the full week (M-SU 6a-Mid), KNBR finished 1st in the market among Men 25-54 with a 5.1. The station also produced a 5.1 in weekday prime (M-F 6a-7p) which placed them 2nd. An even better highlight for the brand was their September performance which included a 6.3 for the full week, and a 6.1 in weekday prime. With the 49ers playing regular season games and the Giants locked in a tight playoff battle with the Los Angeles Dodgers, the October monthly should provide even better results.

Looking at the station’s weekday shows, Murph and Mac delivered the best performance among weekday prime shows for the quarter. The morning show produced a 6.1 share to capture 1st place. Their share grew to 6.7 during the month of September.

In middays, John Lund and Greg Papa rode a 4.0 share to a 6th place finish. Papa and Lund improved to 5.4 and 4th place during the month of September.

Switching to afternoons, Tom Tolbert, Larry Krueger, and Rod Brooks popped a 5.3 share to snag 2nd place. Their September performance saw them elevate to 1st with a 6.4.

Wrapping up at night (M-F 7p-12a), the combination of San Francisco Giants baseball, 49ers pre-season action, and Mark Willard’s evening show (Mark has since moved over to 95.7 The Game) helped The Sports Leader finish 2nd with a 7.7 share. Similar to the daytime shows, evenings grew in September to an 8.9.

For 95.7 The Game, the story was the afternoon show featuring Damon Bruce, Ray Ratto and Matt Kolsky. The Bay Area trio produced a 4.7 share for the book, finishing 3rd, only six tenths of a point behind Tolbert, Krueger and Brooks. The show pulled within five tenths during the month of September thanks to an increase to 5.9. One item to be aware of moving forward, Kolsky has since moved to evenings. This means the afternoon show’s fall book results will be determined by Bruce and Ratto.

The next best performing show on The Game for the quarter was the midday show featuring Matt Steinmetz, Dan Dibley, and Daryle ‘The Guru’ Johnson. Steiny, Guru and Dibley pulled in a 3.3 share to finish their timeslot in 10th for the book. Their September number was the same as their rating for the full book.

Starting off the day, The Morning Roast with Bonta Hill and Joe Shasky recorded a 2.3 share which placed them 14th. Similar to the midday show, the September number was even with the rest of the book. Evenings were far back in 24th place with a 0.6. Once the Warriors return that number should improve.

Overall, The Game finished 10th for the book in weekday prime (M-F 6a-7p) with a 3.7 share. The station was also 16th for the full week (M-SU 6a-Mid) with a 2.5 share.

Entering the fall book, The Game has revamped their lineup. The station now features The Morning Roast from 6a-9a, Mark Willard and Dan Dibley from 9a to Noon, Steiny and Guru from Noon to 3p, Damon Bruce and Ray Ratto from 3p-6p, and Matt Kolsky and Company from 6p-10p.

Sports Radio News

David Feherty Launches Weekly SiriusXM Show

“David’s unique blend of wit and golf wisdom, and his experience from a lifetime in the game, really make him one of a kind.”

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Via NBC Sports Pressbox

SiriusXM announced today that David Feherty, who has been entertaining golf audiences with his witty perspective on the game for more than two decades, is joining SiriusXM to launch a new weekly show.

Feherty will team up with fellow former pro and SiriusXM host John Maginnes for Feherty and Maginnes. The show will be on Monday evenings on the SiriusXM PGA TOUR Radio channel.

They will preview the new show this Wednesday at 5pm. The show officially starts in its new time slot on January 3rd, as the PGA TOUR season picks up steam with the Hawaii tournaments.

“I can’t wait to work with John Maginnes,” said Feherty.  “He is one of my favorite people and SiriusXM will be a really fun platform for us. The over/under on both of us getting canceled is about six weeks!”

The format will include long form interviews with personalities from the world of golf with storytelling to the listeners coming from the golf expertise of Feherty and Maginnes, who both had playing careers on the PGA Tour.

“David’s unique blend of wit and golf wisdom, and his experience from a lifetime in the game, really make him one of a kind,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “SiriusXM is the perfect platform for his many great stories and the insightful and revealing conversations he’ll have with his guests.  We are thrilled to pair him up with John and bring together two terrific personalities who will deliver an entertaining, must-listen show for our listeners.”

Feherty spent time following his playing career at CBS and NBC as well as his own show on the Golf Channel.

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Sports Radio News

Industry Analyst Predicts Crypto Will Surpass Gambling In Sports World

Industry sources believe that crypto could grow into a $100 million dollar industry for sports television within the next year.

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Industry insiders have believed for quite a while that sports betting was the future for sponsorship and advertisement revenue, but it appears that there is a new venture on the rise that is quickly surpassing it.

Crypto.com made a huge statement in purchasing the Staples Center in what will be known as Crypto.com Arena come Christmas Day.

SponsorUnited Founder and President Bob Lynch believes that there is no doubt that Crypto and Blockchain will far exceed sports betting as the premiere revenue money maker for the sports industry over the next decade.

“They’re essentially buying equity,” which would be particularly valuable in an industry that is still widely doubted, Lynch said on Crypto.com’s purchase of the arena. “The Lakers and Clippers have global exposure, media value and mentions that give instant brand legitimacy with top-of-mind awareness through national/global TV exposure,”

Crypto has already started to push its way into major advertisements for key events in the world of sports. Cryptocurrency exchange FTX purchased an ad in this upcoming Super Bowl, and already has the backing of the biggest star in professional football. Tom Brady has an equity stake in the company.

Crypto.com is already the sponsor of FOX‘s college football studio show, Big Noon Kickoff, on top of running ads during broadcasts of the game as well.

Industry sources believe that crypto could grow into a $100 million dollar industry for sports television within the next year. It seems that the possibilities are endless for crypto within the sports landscape. While sports gambling certainly isn’t going away from the public eye, it could be overtaken by crypto in terms of ad spending and sponsorship visibility very soon.

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Sports Radio News

Colin Cowherd: Lincoln Riley At USC Is Good For Networks

“Colin Cowherd pointed out that when USC is a contender, LA watches.”

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FS1

Colin Cowherd is a self-professed college football fan. When the sport is interesting, he talks about it. The sport may never be more interesting than when the coaching carousel is spinning.

On Mondy’s edition of The Herd on FS1 and FOX Sports Radio, Cowherd dove in on USC’s hire of Lincoln Riley. He says that it is good for college football that Riley left Oklahoma for Los Angeles.

“My phone blew up yesterday, not only because people know I’m kind of a USC honk, but network people,” Cowherd said. “They’re like ‘do you understand how big this is for networks?’”.

Colin Cowherd pointed out that when USC is a contender, LA watches. He noted that when USC lost to Texas in the 2006 Rose Bowl, ABC scored a 22.5 rating in the city.

“The networks want USC to be good. You know why? Because New York, DC, and Boston have never watched college football. Chicago does and LA does. So the Big Ten being good is good for college football TV ratings. But LA doesn’t watch college football anymore. They will now.”

As for the hard times USC has fallen on and been stuck in mostly since Pete Carroll bolted for the NFL, Cowherd is not particularly worried. He pointed out that Georgia, Alabama, Ohio State, and Notre Dame were all down before they hired the right coach. Programs at the blue blood level in the sport have a way of bouncing back quickly.

Network executives are hoping Cowherd’s assessment is correct. USC is the only brand on the West Coast capable of resonating on a national level.

The Los Angeles sports landscape has changed though. When USC was a celebrity program under Pete Carroll, the city did not have an NFL team. Now it has two. The Dodgers were not annual contenders in Major League Baseball. The Lakers had stars, but the Clippers didn’t. Now both do.

Does LA love college football enough for the Trojans to turn some heads in the city with the most stars in the sports world?

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