Connect with us
blank

Sports TV News

Super Bowl Halftime Show Sponsorship Deal Up After 2022

The halftime show’s rights will be available once again and could fetch from $25 million to $50 million annually.

Avatar photo

Published

on

blank

The Super Bowl is the pinnacle of advertising in the TV world, and it appears that a highly coveted sponsorship slot is up in the air following the 2022 NFL season. Pepsi has owned sponsorship rights to the Super Bowl halftime show since 2012 as part of a larger marketing deal valued at more than $2 billion. That deal is set to expire following this year’s Super Bowl.

The halftime show’s rights will be available once again and could fetch from $25 million to $50 million annually, according to one marketing expert’s estimates. Becoming the sponsor of the halftime show has been something very fruitful to Pepsi, as they have earned $9.4 million in media value this year thanks to having their name all over the most-watched halftime show on television.

Pepsi will have the opportunity to renew its deal, with the halftime show being sold as a separate asset.

Being a Super Bowl halftime performer is something that has been equally profitable in the past for artists. Artists are not paid for their performance, but the production cost of the show is fully covered and the exposure involved in being the headline performer is unparalleled.

Justin Timberlake’s music sales skyrocketed following his performance in 2018, increasing 534% on his sale numbers. This year’s show will feature Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar, and Eminem. Surely we will see the streaming and download numbers skyrocket for all five artist’s back catalog after the show.

Sports TV News

ESPN’s NFL Programming Sees Big September Growth

For ESPN, September has been a really strong month with their NFL programming.

blank

Published

on

NFL Studio

For ESPN, September has been a really strong month with their NFL programming.

Sunday NFL Countdown is averaging 1.4 million viewers per show thus far in 2022. That up 15% from 2021’s first three shows of the NFL season. The season premiere – Sunday, Sept. 11 – averaged 1.6 million viewers, tying the network’s best Week 1 audience for the show since 2016 and is up 35% year-over-year.

NFL Live experienced large growth too. The episode airing after the first NFL Sunday, on Monday September 12, averaged 664,000 viewers which beat every NFL Live episode last season, including the most-watched episode on 2021 (December 17) which grabbed 635,000 viewers.

Monday Night Countdown is averaging 1.3 million viewers for its two, non-staggered September episodes, which aired in its traditional timeslot (6-8 pm).

Continue Reading

Sports TV News

ESPN Assigns Broadcast Teams for MLB Wild Card Round

In preparation for the postseason, ESPN has assigned the broadcast teams for the series forthcoming.

blank

Published

on

Wild Card
David Berding/Getty Images

There are just a few games left in the MLB season and the postseason begins this weekend with the Wild Card round. In preparation, ESPN has assigned the broadcast teams for the series forthcoming.

Andrew Marchand reports that the team assigned to the presumptive New York Mets Wild Card series will be Karl Ravech, David Cone and Eduardo Perez. The Mets still mathematically can win the NL East but they trail the Braves by two games with three to play.

He also reports that the St. Louis Wild Card series will be called by Michael Kay and Alex Rodriguez. The Cleveland series will be broadcast by Boog Sciambi and Doug Glanville while the Toronto series will be called by Dave Flemming, Jessica Mendoza and Tim Kurkjian.

Continue Reading

Sports TV News

Stugotz: ‘Sean McDonough Hates The Aaron Judge Cut-Ins’

“If you look at the numbers, if you look at the interest, if you look at the revenue that it generates for the networks, it makes more sense to have an Aaron Judge at-bat interrupted by an Iowa State field goal attempt than it does the other way around.”

blank

Published

on

blank

College football fans are not being shy with how they feel about Aaron Judge. Whether it is private conversations or social media posts, people are making their disdain for the cut-ins to college football games on ESPN networks when the Yankee slugger comes to bat known. On Monday morning, Stugotz added that it isn’t just fans that are unhappy.

The Dan Le Batard Show discussed the second straight week of cut-ins on Monday morning. Stugotz pointed out that one of ESPN’s primary college football voices sounds just as annoyed as fans are.

“Sean McDonough hates the toss to Aaron Judge,” he said. Hates it!”

Last week, ESPN and ABC cut into games when Judge was sitting on 60 home runs. This week, he was sitting on 61. A 62nd home run would be the most in American League history.

Stugotz added that has to be part of McDonough’s frustration.

“In his defense, what are we cutting in for? I have no idea if [Aaron Judge] is breaking a record, what record he’s breaking, if he’s clean. I have no idea!”

Producer Mike Ryan Ruiz said the fact that Judge is yet to deliver is making the cut-ins more frustrating for fans.

“I think what hurts the whole thing is that Aaron Judge has been terrible during these cut-ins,” Ruiz said. “He’s been God awful during these cut-ins. I haven’t seen a single home runs during one of these cut-ins. There was genuine fury at a watch party I was at. Fury! At Aaron Judge.”

A popular criticism of ESPN has been that this kind of attention would not be paid to Aaron Judge if he was chasing a mark that wasn’t the home run record if he played anywhere other than New York. According to Ryan, the mistake is bigger than that. Why would regular season baseball ever interrupt college football?

“If you look at the numbers, if you look at the interest, if you look at the revenue that it generates for the networks, it makes more sense to have an Aaron Judge at-bat interrupted by an Iowa State field goal attempt than it does the other way around.”

There are four games left in Major League Baseball’s regular season. You can bet college football fans will make plenty of signs for College GameDay if Judge cannot hit number 62 before the playoffs start.

Continue Reading
Advertisement blank
Advertisement blank

Barrett Media Writers

Copyright © 2022 Barrett Media.