Some career paths are far from a straight line. Dave Tepper’s trail resembles Lombard Street, that crazy road in San Francisco. Although the journey has been unconventional, he prefers it that way. Dave started out as a stand-up comedian in Los Angeles. He was introduced to sports radio by fellow comic Jay Mohr, who used to cruise around in a Suburban with Dave and his Rottweiler Shirley while listening to Jim Rome. Come on, how many introductions to sports radio are as colorful as that?
To say Dave’s sports radio career started out rocky is an understatement. The Newport Beach native tells an epic story about not exactly receiving the red carpet treatment after moving to Austin, Texas for a gig. It’s seriously an all-time horror story. He stuck with it and after radio stops in Houston and Omaha, Dave is now the program director at Altitude Sports Radio 92.5 FM in Denver as well as the operations manager. From dissed to decision maker; it’s been quite the journey. Dave talks about covering more than just the Broncos in Denver, sticking a new antenna on a transmitter, and what he would say to the guy who inexplicably ghosted him. Enjoy!
BN: How long were you a stand-up comedian?
DT: A couple of years. I was doing the whole open mic thing. I did The Comedy Store, the Laugh Factory where you’d wait all day just trying to get on a list. I ended up getting an opportunity to be managed by the owner of the Laugh Factory, Jamie Masada. I was emceeing Friday and Saturday nights for some really big shows, bringing up big comics. You pretty much name it, there’s a good chance I probably brought them up on stage. I was also around a lot of comics I see right now that are successful. Bill Burr was a guy that I would just hang out with in lobbies. It was a good time.
Part of the reason I got into radio was I liked the idea of doing fresh material every night. I was so naïve. I didn’t realize that a lot of comics are like musicians; they hone their material. You work on a joke night after night after night. The owner had me doing that and I didn’t want to do that. I wanted to do like a monologue on a nightly basis. I just really resisted his direction.
In that time a guy named Frazer Smith, who was a long-time radio veteran, he was emceeing shows with me. He’s a long-time comic, he’s still doing it. He got an opportunity to do a Saturday night show on KLSX, which was the Howard Stern L.A. station. It was a real talk kind of a format. He said hey, I can see you’re a little frustrated with how the comedy stuff is going. He said you wanna come in one Saturday night, just kind of be a sidekick, just be yourself, maybe do some sports poetry. He’s like how about you write a funny sports poem based on that week of sports and we’ll kind of do that. I did it once and I maybe did stand-up a couple more times after that at the most. That was how I got into radio. I got my first taste of it and it was exactly what I was looking for. It was spontaneous. It was live. It was fresh every time you’d hit the microphone. Off I went into the radio world, man.
BN: You’re into the technical aspect of the gig, knowing transmitters and things like that. Why does that interest you?
DT: It can really separate you when it comes to the skills that you have. Where now, here I am in Denver, I didn’t come here to do operations, but there was a need. Our chief engineer, Barry Thomas, who was one of the most respected in the business, when I got here he was on the back end of a fight with cancer. I didn’t know that. I remember when he told me, my stomach dropped. Number one for him of course and his family, but also from my time in Omaha I’m going oh my God, if you don’t have a good engineer this could be something. And it has been.
He passed six months into me being here in the first week of December 2018. Our GM, she hired a chief about six months later. It was a challenge. One of the biggest projects that we had here was putting together basically a new antenna on a new transmitter for our FM sports station. The chief engineer that they hired was struggling with putting that project together. My GM knew I had some background on how to deal with engineers, nothing like this, but I was basically the best thing that they had at the time to give it a shot.
I jumped in basically just because there was such a need for someone to go in and spend some time with the engineer, be a second kind of ear and eye on what that project was. That evolved into me really learning a tremendous amount about it. Even more about engineering, more than I really ever wanted to know, but I knew that someone needed to kind of learn it. We ended up parting ways with that engineer and in between him and the current engineer we have now, I was basically like the interim engineer. My God.
I just knew if I didn’t learn this stuff then we didn’t have anyone else. We have a contract guy who helps out in town, but he wasn’t able to help out all the time. Look, I don’t know the ins and outs of a transmitter site, and I don’t want to know. I don’t want to be an engineer. There were times I’m like man, when the station would be off the air, if we had to switch it to a backup, my stomach dropped every time. There’s so much stuff inside these systems that you just know if you hit the wrong thing, my God. But fortunately, it didn’t happen.
I took copious notes. The amount of engineering notes that I have now, it looks like Egyptian writing. Half the stuff you don’t even know what it is. But I was able to follow it enough to be able to keep it together until now we have ourselves a really solid chief engineer again.
I say all that because trust me there are times when I am literally responsible for switching over radio stations, and I think back to my days of sitting there on the stage at the Laugh Factory, like oh my God you guys, we’re really at a point where you’ve got some former comic who’s basically just an old sports fan, who spent many years as a talk show host, and is now literally piecing together switching over to a backup to stay on the air. Boy, we must be desperate. But you do what you have to do for your radio station and for your cluster. That’s why I took a lot of this stuff on.
BN: Denver sports talk was all Broncos for so long. Your station is owned by Stan Kroenke, so you’re going to talk about the Nuggets and Avs as well. Were you worried about those expectations when you first got to town, knowing what you did about the market?
DT: I was curious because obviously, you listen to a market before you come into it. You listen to the competition. I know Armen Williams pretty well. He’s become a radio buddy of mine from back when I was in Houston. He was in Albany. He and I stayed in touch when I was in Omaha and he was here. I’ve listened to our competitor. I knew what they were. At the time there was also another outlet, Orange and Blue 760; they were very heavy on the Broncos. If you have radio stations where the majority of their content is focused on the Broncos, in order to compete you need to be able to be in that space.
I asked in this process early on, our general manager as well as the executives at Kroenke Sports Entertainment, are you guys comfortable with that? If this is just meant to be a hardcore Kroenke-owned sports-driven station where you’re just going all-in on the Avs, the Nuggets, and the Rapids, let me know that. It doesn’t mean I wouldn’t still be interested. This is a great city and a great market but the ratings out here are obviously dictating that there is a heavy Broncos interest. That’s why the competitors are doing it. I believe in order to compete out here you do have to serve up a certain amount of that. Because if you completely go away from that, I think you’re seeking a different mission.
To their credit they said no, we want to be a full-service sports radio station out here. Of course they love our teams and it’s very important that we talk about them. We’re fortunate because all three of those teams are competitive so it makes it even easier. Our competition right now is finding ways to get into that space as much as they can too because there is an interest for it. People do want to talk about good teams.
It wasn’t a concern; it was something that I had to know because, as you know, Nielsen is not cheap. My belief was if we’re paying to play this contest, the strategy is going to need to involve some football and some Broncos talk in there. They agreed. They said we don’t disagree that you have to mix that in too. I had their support with that.
My philosophy behind sports radio was basically look, we’re going to get to everything that’s relevant if you go with the vision that I want to bring you guys. I don’t think if it doesn’t include Broncos and NFL, it’s going to make things all that easy.
People forget too, not you, but we are an NFL group with Kroenke and the LA Rams. He is an NFL owner. We are an NFL company. We may not be an NFL company here in Denver obviously, but this company very much understands the value of the NFL, which I think certainly helps make sure that we get some of that content in there.
BN: Correct me if I’m wrong, it was you or another guy. There was a job I want to say in Austin. The guy drives all the way over there and then he couldn’t get ahold of the dude that said he had the job. Is that you or is that somebody else?
DT: [Laughs] Oh my God, I hope that’s not somebody else because it absolutely happened to me. I pray to God it doesn’t happen to anyone else. Wow, you heard that story?
BN: Yeah, I think you did an interview with Jason Barrett a while ago. I randomly thought of that story and I’m like I think it was Dave, but I’m not positive.
DT: Oh my God. Yes, when I was trying to figure out my next step, I couldn’t get into L.A. sports radio. It just wasn’t meant to be. 1300 The Zone was the flagship for the Longhorns. When the Aggies still played Texas the day after Thanksgiving, I reached out to them and I said hey, I’m coming to Austin. I’m just a young dude. I have a little bit of experience at KLSX; I’m trying to get into sports radio. I’m coming out, can we meet up? The PD said sure. So we did. He was great. He gave me a tour of their old facility. He drove me to the new facility they were building out, a gorgeous layout of a place. The guy says to me yeah, if you want to come out here I’ll get you some hours doing promotions and I’ll get you an opportunity on weekends doing some fill-in stuff.
I remember flying out there and picking out an apartment. I say to the guy hey, I’m coming out to look for an apartment. Is this still happening? Yeah, it’s absolutely happening. Let me know when you get here. Okay. All right man, I found an apartment. I’m going to take it. Are we still good? Yeah, we’re still good. All right, I’m quitting my job out here in L.A. at KABC. I was doing that and I was driving around movie scripts at the time for Jerry Zucker. It was okay. It wasn’t a bad life. He was like yeah, come on out, promotions hours, we’ll get you going on weekends. I said okay. Off we went.
I packed up my U-Haul. My dad helped drive me out. He drove the U-Haul; I had my truck. I get to Austin, Texas and the guy would never return a phone call. He never returned a call. I remember going and sitting up in that lobby and being like hey, is so-and-so here? They’re like who’s asking? I told them and they’d come back up and say yeah, he’s busy. I’d be like okay, can I wait? Ehh, we’d rather not, he’ll reach out.
I remember going to some of their live events. Kevin Dunn and Chad Hastings had an afternoon drive show; they’re still doing it out there. I remember thinking am I crazy? I was losing my mind, man. I’m deep in the heart of Texas knowing nobody but my wife and some of her friends because she went to UT. My family’s like you idiot, I told you. What have you done with your life? I was losing it. I’m like I don’t know, but I’m out here for a reason.
I was like did this even happen? I’m like checking emails and like yeah, he says come on. I went out to one of their events and I said hey, is so-and-so here? They’re like well no, he’s not here, but why are you asking? I was like I’m supposed to be out here for a job with you guys and I cannot get ahold of this PD. They said oh, are you that guy that moved from San Diego? I was like, yeah kind of, Southern California. He goes yeah, we heard about you. We heard that you were somebody from Southern California with some radio experience and might be helping out on the weekends.
I’m like all right, so I’m not insane. Yeah, that’s me. I’m like where is your boss? He’s like he’s not out here at the remote, but we’ll tell him that you’re looking for him. I’m like great. Never ever calls me. Never once. I just kind of accepted, like look I’ve got a year lease here. I love this city. I still love it. I believe I’m here for a reason, I just have faith in that. I guess I just need to figure out my radio resume.
BN: What did you do once it was obvious your initial plan didn’t work?
DT: My wife who was my girlfriend at the time, she found this random hosting for a news talk station that was looking for an unpaid intern for their morning show. I’m like well this is talk so I applied for that. I go in to interview and a guy named Jon Madani is looking at my resume like how in the world did you get here? What’s the deal? I gave him a little bit of the background. He goes well, what if I told you that we were going to be flipping this station to sports in a month? And we’re looking for people to get their foot in the door. There are no sports people in this building for the most part. You could be coming in here at just the right time. If you’re worth a darn, it could be nothing but opportunity here for you.
I said man, I will take whatever you’ve got. I started working with their morning show. I was there when it flipped and I was really one of the closest things to a sports guy that they had. Off I went. The host Paul Pryor broke his hip. I remember getting a call 15 minutes before the show, it’s Jon Madani going hey, you ready? I’m like what do you mean? He goes Paul can’t come in. He had a co-host named the Rug Man who was a sports guy out of Cincinnati. This crazy, long-haired dude. It was Pryor and the Rug Man.
He’s like you need to jump in with the Rug Man and don’t screw up our morning show. I jumped in. I did it once. I did all right. Paul came back and then a couple of weeks later because of his hip injury he like fell in the shower and he was never able to come back. They said in the meantime why don’t you try Tepper and the Rug Man in the morning and see what you can do. Within months man, I’m doing morning drive in Austin, Texas after that. I guess you can’t tell the story without it being a little bit long. I wouldn’t change a thing.
BN: Wow, man. Did you ever run into that guy that didn’t return your calls?
DT: No, never. Never once.
BN: What would you have said back then if you bumped into him, and what you would say to him right now?
DT: What happened? You know? What happened? I always believe that there’s another side to it. I know the guy remembers doing it. In the moment when I was younger, I’m sure I would have had a lot of angst in my voice. If I saw him now — and he’s still around — I’d probably thank him. It was a lesson in perseverance that I would probably not wish upon others, but one that really tested my faith and my instincts and what I was trying to do. It really made me dig deep. It really, really tested how bad do you want it? But I mean it; I’m grateful for it. I wouldn’t change it a bit because it’s helped make me a lot of who I am. I know that I’m in this for a reason and that good things are ahead even when things can be a bit tough and aren’t going your way. I’d ask him hey man, what happened? But I would thank him for it.
I read the Phil Knight book Shoe Dog, the Nike book. He’s got this great thing when he was young and just started coming up with this whole concept, it was just keep going. Don’t stop; just keep going. That’s kind of what it felt like then. This is a mess. This is crazy. But something just told me, just keep going.
That’s something where I read that book a couple of years ago, it’s really stuck with me because I remember feeling that way then, and that’s how I feel now in this current adventure that I’m running here in Denver, which I believe is for a reason. It’s tough. It’s tough to start a station out against such a really respectful competitor, but I believe we’re all here for a reason and you just keep going.
The SEC and CBS Had a Great Run, But it Was Time to Say Goodbye
“CBS created a valuable brand by investing in something that was small, but distinct and marketing it each week as an can’t miss event. That just wasn’t happening in the same way by 2023.”
After 27 years, we have seen the last SEC football game on CBS. The network did a marvelous job Saturday night paying tribute to what the two entities did together, but as Brad Nessler said goodbye to the audience for himself, Gary Danielson, their colleagues and predecessors, I couldn’t help but think that it was good for SEC fans that this chapter is over.
SEC Commissioner Greg Sankey took the mic from Jenny Dell, and before presenting the conference championship trophy to Nick Saban and the University of Alabama, said “Let me ask you first to join me in thanking CBS for 26 incredible years of presenting SEC football”. The response was mixed, but the boos were audible.
Before we explore why though, let’s talk about all that CBS did right. Perhaps what it did best was nothing at all. Verne Lundquist was a master of laying out and letting the pictures and the crowd tell the stories of moments like the Kick Six. A variety of directors, producers and other staffers worked in video of tailgates to give those thousands of miles away from I-22 a sense of what The Grove in Oxford was like or documented the excitement inside the stadium before kickoff so that people everywhere understood the effect that running through the Power T has on a crowd in Knoxville or how “Sandstorm” brings the Willy B to life in Columbia.
At it’s very best, CBS made our Saturday culture in the South look cool as hell and Verne Lundquist didn’t need to say more than “oh my gracious” to convey just how extraordinary the environment and moments really were.
Since the retirement of Lundquist at the end of the 2016 college football season however, there is very little about CBS’s broadcast that feels authentically SEC. Brad Nessler is a fine broadcaster. Gary Danielson is polarizing for many fans, but he is as synonymous with that game as anyone. Overall though, vibe has felt flat.
The fact that Tim Brando bolted after the 2013 season has a little something to do with that too. It was the beginning of CBS replacing the college football diehards and legends on its studio show with a who’s who of “who’s available?”. I mean, Rick Neuheisal previewing Alabama versus LSU? Why?
But the problem was never as simple as me wanting to hear more people that speak the way I do on the CBS broadcast. CBS’s biggest problem is that as college football changes, the network’s presentation doesn’t.
There was a sequence Saturday in the first half of Alabama’s win over Georgia that went commercial, one play, commercial, Bama lets the play clock run down before calling timeout, commercial. That kind of thing was not at all uncommon for CBS. In an era of shortened attention spans, the network’s 3:30 game was running until 7:30 and later with regularity. It always felt openly disrespectful to the audience.
Those commercial breaks being stacked with ads for Survivor (Holy shit! Still?) and various NCIS destinations didn’t help. They aren’t convincing anyone under the age of 60 to watch those shows. They are annoying filler – literally in the way of you seeing what you are actually came here to watch.
It seems like somewhere along the way, CBS stopped seeing what it had as special. That isn’t just a CBS problem. NBC just extended its deal with Notre Dame and regularly puts out a broadcast that looks and sounds like everyone involved just remembered they had to work today like 20 minutes ago. College football doesn’t seem valuable to those two networks. The attitude seems to be “this is football, but it isn’t the NFL, so the price tag is more important than the quality.”
It is a surprise that it happened at CBS, because of what Danielson said as the broadcast signed off Saturday night.
“The concept by Sean McManus and his team [was] to take, in college football, a regional product and make it a national 3:30 game,” he told Nessler. “His deal was to hire the best people he could find behind the camera, in the truck, producer, director, cameramen. And then start it at 3:30 with that music.”
CBS created a valuable brand by investing in something that was small, but distinct and marketing it each week as an can’t miss event. That just wasn’t happening in the same way by 2023. There were still great games on, but it felt like the network approached it as somehow lesser than a 4:05 Week 8 kickoff between the Patriots and Jets.
Beginning with next football season, the SEC moves all of its games to ESPN and ABC. Will the networks offer something innovative? Will the broadcasts move faster and reflect the speed on the field? I don’t know, but I do know it is time for a change.
As for CBS, its college football offerings will be regulated to the second or third best Big Ten game each week and whenever two of the service academies play each other. Honestly, that may be a better fit. CBS continues to do a great job with Army/Navy every year and the Big Ten’s media strategy suggests that it is content to be treated as minor league NFL…and I don’t know if you tried to watch Iowa and Michigan on Saturday night, but yeesh. If that’s the best it has to offer, maybe it doesn’t deserve to be treated much better.
The SEC is in my soul as a native of the geographic footprint and an alum of its current champion. I am not sad to see the CBS chapter of the conference come to a close. Watching the retrospective that closed out Saturday’s broadcast was a good reminder of how many moments and stars I enjoyed thanks to the network’s investment in the conference. It brought back great memories and filled me with true appreciation for what was, but the two sides have done all they can for each other. It’s time to move on.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at [email protected].
BetQL’s Nick Kostos Wants to Reach More Than Sports Bettors
“I’ve always wanted to feel like Cheers, a place where everyone can go to talk about sports where no one feels left out or like they don’t have a seat at the table.”
To say that sports gambling has become a huge part of the entire sports radio industry would be the understatement of the year. Not to say that sports betting wasn’t discussed on talk shows before it became legal in many states, but the explosion in the last few years has been significant and, in the opinion of Nick Kostos, one of the major players in sports betting content, a long time coming.
“I’m surprised it didn’t become bigger even sooner,” said Kostos, the co-host of You Better You Bet on Audacy’s BetQL Network. “I always felt like it was going to take off. I’m not surprised by how big it’s gotten. My surprise is that it took as long as it did for things to kind of get rolling the way that it has.”
You Better You Bet can be heard on BetQL Monday through Friday from 3 to 7 PM ET. Two hours of the show is now simulcast on the Stadium app while the entire show also airs on Sirius XM. Kostos also does a weekend version of the show on Sundays from 11 AM to 1 PM ET while also hosting a Sunday show on WFAN in New York from 8:30 AM to 9 AM.
Nick Kostos owes a huge debt of gratitude to former Audacy Sports President Mike Dee for initially giving a sports betting show and network a chance back in 2019. What started as just a weekend show and network and survived through the COVID-19 pandemic has now grown incredibly into an operation that has garnered credibility throughout the industry.
Last year, You Better You Bet made Barrett Sports Media’s Top 20 list for national sports radio shows.
“Just to have the respect of our peers in that way is really great,” said Kostos. “My vision when the show started — and I think my co-host Ken Barkley and have done a pretty good job of pulling this off — is the concept of ‘Wagertainment’ which the company has kind of branded the entire network around. Wagertainment, to me, is the combination of smart betting content but we’re also going to make it entertaining and fun.”
“I think that was a defining moment being recognized by their peers and by people in management jobs in sports media that they were a sports betting show recognized in the top 20,” said Mitch Rosen, Vice-President of the BetQL Network and Operations Director/Brand Manager for 670 The Score in Chicago.
Kostos and Barkley design each show so that it’s entertainment for ardent sports gamblers, novice sports gamblers who are looking for good information, and sports fans who will hear previews of the games they want to watch.
The brass tacks are that listeners will hear content that gets them ready for the game.
Who is going to win? How many points will they win by? Who is going to play and who is not going to play? How is my fantasy team going to do?
“I think that concept has helped us win a little bit in this space,” said Kostos. “We have made a real emphasis this football season on the guests that we have on the show to try and reach a broader demographic by having studio analysts and play-by-play voices.”
The guest list for You Better You Bet includes names like Rece Davis, Adam Lefkoe, Liam McGugh, Brad Nessler, and Tim Brando.
“We’re really trying to reach basically every single segment of people who would be interested in sports betting content,” said Kostos.
The show, the anchor of the BetQL network, has become the gold standard when it comes to sports betting content and Kostos, an alum of Fordham University’s famous WFUV radio station as well as a former producer at Sirius XM, is a big reason why.
To steal a line from Dwayne “The Rock” Johnson, he likes to “just bring it” every single day and every single show.
“Nick, arguably, is one of the most energetic, knowledgeable, charismatic on-air personalities in the sports wagering betting entertainment business,” said Rosen. “I’ve been in the business a long time and there are not many people who have that kind of passion and energy and knowledge that Nick has. When a show like that has 23 million downloads plus in a year, it shows you the interest that the fan base has around the world.”
It takes a village for something to be successful and Nick Kostos is surrounded by some extremely talented people on You Better You Bet. Just like Kostos, co-host Ken Barkley comes from a producer background having worked for Scott Van Pelt at ESPN. Kostos views Barkley as a “godsend” and their partnership on the show has grown and nurtured to the point where the program has become the success that it is today.
“Those backgrounds that both of us have in producing have allowed us with our crew and our current producer Alex Fasano to really be able to craft a show that makes sense,” said Kostos. “There are a lot of good betting content creators and there are a lot of good betting analysts out there. I think that Ken Barkley is as good if not better than anybody else when it comes to breaking down sports betting. Without him, I don’t think You Better You Bet and me are able to get to the point that we’re at right now.”
A big reason for the success of the show is that there is a community feel to it. Many sports radio shows have that office “water cooler” type of feel where two or more people can just enjoy a good sports conversation. You Better You Bet takes it a step further by bringing the discussion to a bigger venue…
Like the one where everybody knows your name.
“I’ve always wanted to feel like Cheers, a place where everyone can go to talk about sports where no one feels left out or like they don’t have a seat at the table,” said Kostos. “You don’t have to show up to listen to You Better You Bet and have a PHD in sports betting. You don’t have to have that knowledge in order to sit down at the bar and talk sports with us.”
Sports betting has just added another layer to the enjoyment of being a sports fan. Some people bet on sports and some people don’t but both groups share the same interests as the game is about to kick off, the puck is about to drop, the opening tip-off is about to take place and the first pitch is about to be thrown.
You root for your team to win, whether it’s your favorite team or it’s the team that you bet on.
“It becomes something that people can consume whether they bet or not because it’s all talking about the games,” said Nick Kostos. “Yes, we’re trying to make money and win our bets but at the heart of it, it’s a sports conversation. Who is going to win the game, by how many points, and what players are going to play well or poorly in the game? That’s something that all sports fans think about on a daily basis.”
Here’s a safe bet: If you tune in to You Better You Bet on BetQL, you’re going to be entertained and educated by Nick Kostos and company. Whether you took the favorite, the underdog, the over or the under or you’re just a huge sports fan, it’s a fun sports community that welcomes everyone who enjoys watching the games.
Peter Schwartz has been involved in New York sports media for over three decades. Along the way he has worked for notable brands such as WFAN, CBS Sports Radio, WCBS 880, ESPN New York, and FOX News Radio. He has also worked as a play by play announcer for the New Yok Riptide, New York Dragons, New York Hitmen, Varsity Media and the Long Island Sports Network. You can find him on Twitter @SchwartzSports or email him at [email protected].
Julian Edelman Has Been FOX’s NFL Breakout Star
Edelman has an easy-going and free-wheeling nature about him. He’s a joy to watch, and he seldom wastes airtime with cliches and empty comments.
He was a key member of the NFL’s last true dynasty, a children’s book author, a regular talking head on NFL Network’s America’s Game anthology, an actor in the film 80 for Brady, and a multimedia favorite. And oh yeah, he is third all-time in the NFL for postseason receptions and was the MVP of Super Bowl LIII. He is Julian Edelman.
These days he answers to a new calling – a rising star on FOX’s excellent NFL commentator roster. Edelman, who retired in 2020 after 12 seasons as a wide receiver with the New England Patriots, has logged impressive recent stints on FS1’s The Herd with Colin Cowherd.
Edelman has been an unexpected jewel in FOX’s football crown, providing behind-the-scenes, players-only insight in a casual and humorous style. On a recent edition of The Herd, Edelman’s talent was on full display.
In a discussion about Patriots’ signal caller Mac Jones, Cowherd implied that it would have been easier for the Alabama QB if he had gone to a less intense environment with an offensive-minded head coach.
Edelman countered by referencing Josh Dobbs, who played great in his first start for the Vikings after being with the team for just a couple of days. Edelman stated, “If you’re a guy, you’re a guy,” meaning that good players adapt to any situation. He added, “This is the National Football League. If you don’t win, the quarterback and the head coach get the blame. This is a production business.”
One of the refreshing aspects of Edelman’s TV game is his candor. He was deeply rooted in the Patriot Way and benefitted from all it offered him, but he pulls no punches in talking about his former team.
He does not buy into the excuse that Mac Jones has had three different offensive coordinators in his three NFL seasons. Edelman stated that ex-Offensive Coordinator Josh McDaniels’ and current OC Bill O’Brien’s offensive schemes are essentially identical.
Edelman has an easy-going and free-wheeling nature about him. He’s a joy to watch, and he seldom wastes airtime with cliches and empty comments. He uses his strong connections to Tom Brady and other members of the NFL’s glitterati to his advantage, but he is not violating these friendships with kiss-and-tell BS.
In his young broadcasting career, Edelman has also embraced a rare quality among media personalities, namely, the courage to admit when he is wrong. He recently stated that he thought Texans’ quarterback CJ Stroud was going to be just another failed Ohio State quarterback joining the likes of Cardale Jones, Terrell Pryor, Troy Smith, and the late Dwayne Haskins.
Julian Edelman acknowledged his error and lauded Stroud for his performance and the Houston offensive staff for keeping it simple and allowing Stroud to flourish. He then made an accurate comparison between Stroud and Dak Prescott who had a similarly amazing rookie season in 2016. He also revealed that he and Tom Brady would sit and watch Prescott play during that season and marveled at his performance.
Such neat revelations have become commonplace for Edelman who also told Cowherd that Bill Belichick had different rules for different players. This goes against the accepted theory that Belichick coached all his players the same.
When asked about good and bad locker rooms, Edelman revealed that the 2009 Patriots had some “a-holes” on the team, “guys who had a lot of money and acted like they had a lot of money.”
He also regaled Cowherd with a funny story about former teammate and current ESPN analyst Tedy Bruschi. During his rookie season, Edelman made repeated contact with Bruschi during a team drill. After the play, Bruschi got in Edelman’s face and said, “If you ever touch me again, I’ll cut your arm off, Rook!”
In a subsequent discussion, Edelman was asked about how NFL players view Thursday night games. He said that the goal for players is to just get through the game and try to get the win. He called having a Thursday night game a “baby bye week” because of the extra prep time gained for the next week. Baby bye week – new lingo from a new age analyst.
Speaking of language, Julian Edelman may have created another new football term. He called the NFL games after Thanksgiving “cream season,” when the cream rises to the top and when football season truly starts. Edelman told Cowherd that this is when coaches raise the intensity in the building.
A week later, Edelman was a panelist on FOX’s NFL Kickoff. It was clear that the show’s producers and host Charissa Thompson were tuned into Edelman’s Herd appearance as they made his cream season line a theme of discussion.
Edelman picked the Ravens and Niners as his current cream teams and entertained Thompson and his fellow panelists with a few dairy-related puns. He was funny, saying that both these teams could end up becoming butter teams – even better than cream.
Edelman is unafraid to ruffle feathers, even if those feathers reside in Foxboro, MA. In discussing last week’s Patriots-Giants game, he boldly tweeted and stated on NFL Kickoff that the Patriots would be better off losing that game in order to get a better 2024 draft position.
If Julian Edelman has any flaws, it is that at times his analysis RPMs run into the red. In his discussion of last week’s crucial Jaguars-Texans game, he was visibly pumped up and spoke far too quickly even stumbling on some commentary. He recovered well and simply needs to slow down, trust his knowledge, and calculate his pace.
Edelman has made such an immediate impact that NFL Kickoff has even given him his own segment. It is called “The Nest” and his based on his children’s book Flying High, the story of Jules, a football-playing squirrel who is small in stature but big on heart and enthusiasm. Sound familiar?
Julian Edelman was joined in the nest by panelists Charles Woodson and Peter Schrager and provided a pretty cool analysis of current NFL wide receivers. He based his opinions on four attributes: sociability, aggressiveness, activity level, and boldness. Along the way, Edelman provide some unique commentary on the likes of Davante Adams, Travis Kelce, A.J. Brown and Stefon Diggs.
There is a rhythm to Edelman’s conversation. He is comfortable with his career, comfortable with himself, and comfortable on air. As a player, Julian Edelman was an unexpected star, a guy who parlayed personality, hard work, and hustle into a fantastic career. He is doing the same in media dishing out knowledge his way – brash, all-out, and with total abandon.
John Molori is a weekly columnist for Barrett Sports Media. He has previously contributed to ESPNW, Patriots Football Weekly, Golf Content Network, Methuen Life Magazine, and wrote a syndicated Media Blitz column in the New England region, which was published by numerous outlets including The Boston Metro, Providence Journal, Lowell Sun, and the Eagle-Tribune. His career also includes fourteen years in television as a News and Sports Reporter, Host, Producer working for Continental Cablevision, MediaOne, and AT&T. He can be reached on Twitter @MoloriMedia.