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104.3 The Fan Turns In Stellar Summer Book in Denver

“Mark Schlereth and Mike Evans remained the market’s best performing sports talk show, registering a 6.4 share to finish 1st from 6a-9a.”

Jason Barrett

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Photo Credit: City Club of Denver

The string of ratings wins continued in 2021 for Denver’s 104.3 The Fan. In the summer book, the market’s top rated brand secured a 2nd place finish in weekday prime (M-F 6a-7p) courtesy of a 5.0 share. That was up from a 4.9, 5th place finish in the spring book. Year over year the station is down from 2nd. All numbers are for Men 25-54.

Turning to the station’s weekday shows, Mark Schlereth and Mike Evans remained the market’s best performing sports talk show. ‘Schlereth and Evans’ registered a 6.4 share in mornings to finish 1st between 6a-9a. They were also 1st in the spring book with a 6.8 and in the winter book with a 7.8. Their only blemish is a drop from the 2020 summer book when they produced a massive 11.3 share. That’s a pretty good problem to have.

In middays, The Fan’s “Orlando and Sandy” placed 7th in their final book together with a 3.8 share from 9a-12p. Orlando Franklin has since left the show to pursue a career in coaching. Sandy Clough has since moved into The Fan’s evening hours to partner with Shawn Drotar.

The second part of middays,“Stokley and Zach”, which features Brandon Stokley and Zach Bye finished 5th with a 4.6 share between the hours of 12p-3p. The midday duo were up from 6th and a 4.1 in 2020.

In afternoons, “The Drive with Tyler Polumbus and DMac” ranked 3rd for the quarter with a 5.1 share. They slid back from 2nd and a 6.7 share in 2020.

Wrapping up in evenings, “Nick and Cecil” which features Nick Ferguson and Cecil Lammey came in 20th from 6p-9p. “The Fan Late Night with Shawn Drotar” finished 14th in its final book with a 2.0 share. Drotar joined forces with Sandy Clough on September 20th. The fall book will provide the first look at how they perform together.

Elsewhere in the market, the home of the Denver Broncos and Colorado Rockies, KOA finished the summer book in 23rd in weekday prime (M-F 6a-7p) with a 1.6 share. The station’s sports programs, “Logan and Lewis” ranked 21st with a 0.7 in their final book, “Big Al and Jojo” finished 26th in afternoons with a 1.2, and “Broncos Country Tonight with Ryan Edwards and Benjamin Allbright” (along with Rockies baseball) came in 19th with a 1.9 share. KOA has since moved Logan into afternoon drive alongside Williams. Those changes went into effect on September 20th so the duo’s first quarterly performance will come in the 2021 fall book.

Meanwhile for Altitude Sports Radio, the station finished the summer in 24th in weekday prime with a 1.3 share. The best news for the quarter came in afternoons where the team of Andy Lindahl and Nate Kreckman popped a 2.1 share to finish 19th. Next up was the morning team of Vic Lombardi, Marc Moser and Brett Kane. The trio ranked 25th between 6a-10a with a 1.0 share. Closing things out in middays were Ryan Harris, Scott Hastings and Josh Dover who delivered a 0.7 to rank 30th.

With the Nuggets and Avalanche back in action and the Denver Broncos generating their usual fall interest, a cume lift should come for all three brands in the final book of the year.

Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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Jonas Knox: Adrian Wojnarowski’s NBA Draft Reporting Was Desperate Ratings Ploy

“The idea that Woj is going to get duped by Orlando Magic in the draft! The first time he’s ever been duped in his career?”

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Thursday’s NBA Draft is a moment the guys waiting to hear their names called had been waiting for since the day they picked up a basketball. While his draft came decades ago in the NFL, LaVar Arrington could relate to what they were feeling.

“It’s a dream recognized,” he said on Friday’s episode of FOX Sports Radio’s 2 Pros and a Cup of Joe. “You work so hard for so long. So, when you’re sitting there waiting for them to call your name, it’s a surreal moment.”

His partner, Jonas Knox, wasn’t in such a nostalgic or celebratory mood. He had a problem with the information leading up to draft night and just how much the narrative that Auburn’s Jabari Smith would be taken by the Orlando Magic with the first pick was pushed before all the sudden, it wasn’t.

“What a bunch of crap that we are being fed by Adrian Wojnarowski, ESPN, the Orlando Magic,” he said. “Whoever’s feeding it is full of crap.”

Wojnarowski tweeted an hour before the Draft that Jabari Smith was still the favorite to be taken, but he was hearing that the Magic weren’t ruling out Duke’s Paolo Banchero. 

When the first pick was announced, it was Paolo Banchero that heard his name called, not Smith. 

“One of three things happened,” Knox said. “Either ESPN is so desperate for ratings and for people to give a crap about the NBA Draft and their sport that they waited until the final hour to pump up some interest, realizing we’ve got a problem here based on some ratings and some reports on some ratings in the NBA Finals, so they waited until an hour before and had Woj drop a ‘Woj Bomb’ that it could not be Jabari Smith, that it could be Banchero who’s gonna go number one overall. It’s either that or Woj is in some kind of cahoots with the Orlando Magic.”

That is a powerful accusation. Knox finds it hard to believe the information got to ESPN’s renowned NBA Insider so late in the process.

“The idea that Woj is going to get duped by Orlando Magic in the draft! The first time he’s ever been duped in his career?”

He didn’t rule out that someone was trying to make money behind the scenes. As late as Thursday afternoon, the Duke Forward was still in plus territory to be the top pick on many sportsbooks’ odds boards. The odds had gone as high as +1600 last week.

“I call BS. I think it’s all shenanigans and I think somebody needs to get called out for it,” Knox concluded. “That pisses me off, man.”

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