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Mixed Results In New York Summer Book For WFAN, 98.7 ESPN NY

“Analyzing NYC’s sports radio ratings can be very complicated. 98.7 ESPN New York produces one total number. WFAN, which is owned by Audacy, conducts their business differently.”

Jason Barrett

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Photo Credit: Atomic Archive

The New York summer book results are finally in. Though they were released a month ago, a combination of other projects requiring my focus and information taking longer to track down made it tougher to tackle this sooner. Usually the NY newspapers report the results quickly but a ratings story wasn’t written up for the quarter for some reason, so we’ll dive into it now.

First, presenting NYC’s sports radio ratings can be very complicated. If you need a drink after reading this, I understand. 98.7 ESPN New York reports their numbers in one lump sum, Over The Air listening and Streaming combined. The preferred way to showcase measured listening. WFAN on the other hand, which is owned by Audacy, operates differently. They produce an Over The Air and Streaming number, which then needs to be combined to show a fair head to head comparison against their local competition.

Some will say only the OTA numbers should be counted. That’s been Nielsen’s message time and again. Others will say Streaming should be added since people are indeed listening on platforms other than radio and companies have different approaches to generating sales. We’ve consistently tried to present these stories showing a complete picture of what’s taking place in a market so that’s how we’re going to present information for the summer book. We’ll make it clear where OTA performance benefits one station over the other, but given that two quality brands are delivering listenership thru a combination of radio, phone, smart speaker and computer listening, we’re going to include the streaming numbers since it does represent actual listening. The day that each station and company presents one collective number to show how they stack up against local competition can’t come soon enough.

Now that we’ve got that out of the way, the summer book for New York City produced mixed results. For the full week (M-SU 6a-Mid) with Men 25-54, WFAN came in 6th with a combined 4.1 (3.5 OTA, 0.6 streaming) while 98.7 ESPN New York finished 12th with a 2.6. If you take away The Fan’s streaming number and go solely by OTA listening, WFAN holds a 3.5 to 2.6 advantage on ESPN NY.

During weekday prime, WFAN delivered a 4.5 (3.7 OTA and 0.8 Streaming) to finish 4th. 98.7 ESPN NY was 14th with a 3.3. share. The race gets tighter without streaming, with The Fan winning 3.7 to 3.3.

Due to both stations showcasing local shows during different hours, we’re going to concentrate on one brand at a time. Starting with WFAN, the station received a 4th place finish from ‘Boomer and Gio’ in morning drive. Boomer Esiason and Gregg Giannotti produced a 5.3 share which represents 4.6 OTA and 0.7 streaming. The show’s ranking obviously declines without streaming included. Boomer and Gio were down from the spring when they ranked 2nd.

In middays on WFAN, Marc Malusis and Maggie Gray recorded a 4th place finish for the quarter courtesy of a 4.5 share (3.2 OTA, 1.3 streaming). Moose and Maggie were 3rd in the spring therefore they lost one position this book. Once again, this takes into account the addition of streaming. Without it, the show ranks lower.

Moving to afternoons, Craig Carton and Evan Roberts finished 6th between the hours of 2p-6p if you go by the combined performance of a 3.6 OTA and 0.7 stream, which lifts them to a 4.3 share. The show drops further back if you only count their OTA performance. One issue with the 2p-6p numbers, they don’t take into account the afternoon show’s final hour. Yankees baseball programming does cut into that hour often but the station does promote the program airing weekdays from 2p-7p. Full data for 2p-7p wasn’t available, but I was able to gather data for 2p-6:30p when Carton and Roberts go head to head with ESPN NY’s Michael Kay Show. Craig and Evan recorded a 3.5 OTA and 0.7 stream for a 4.2, which put them in the mix for 6th if using combined numbers. If streaming is eliminated, the show slides way back to 13th.

Most in the industry who read this are going to focus on the Carton/Roberts-Michael Kay matchup since the afternoon drive battle is one that consistently produces a lot of interest. From The Fan’s perspective, not counting the 6p-7p hour as a Carton and Roberts hour when they’re barely on makes logical sense. The flip side is that the show also benefits a number of times during the summer months from Yankee games airing during the afternoon, something the Kay Show doesn’t receive, so discounting an hour that the station bills as part of its schedule isn’t perfect either.

Regardless of all of that, the bottom line, Carton and Roberts were down this book from the spring. The show was 3rd with a 5.7 (combined performance) in the spring book after scoring their first head to head afternoon win against Kay’s show in the winter book. Given the station and show’s expectations, whether using the combined performance (6th) or OTA ratings (13th), the program didn’t hit as expected. Rebounding in the fall book is going to be a top priority for Craig and Evan.

For 98.7 ESPN New York, the top story was two shows finishing in the Top 10 and one of them, The Michael Kay Show, beating the competition head to head. For the station as a whole in weekday prime, 98.7 ESPN NY finished the summer book in 14th place with a 3.3 share. That was down from the spring when the brand registered a 9th place finish with a 3.7 share.

Among the station’s weekday shows, The Michael Kay Show with Michael Kay, Don LaGreca and Peter Rosenberg turned in a 4.3 share to finish 6th between the hours of 2p-6:30p. That was one tenth of a point above Carton and Roberts (4.2) if you use the combined numbers, and eight tenths of a point (3.5) better if going by the OTA performance. The shows also run neck and neck for 6th if using combined performance, and 6th vs. 13th if going by the OTA numbers.

In the station’s other slots, Rick DiPietro, Chris Canty and Dave Rothenberg delivered a 9th place finish during the hours of 5a-8a. The morning trio popped a 4.0 share during the book, continuing to perform in the Top 10 as they did in the spring. The station’s second half of morning drive, ESPN Radio’s ‘Keyshawn, JWill and Max’ which airs locally from 8a-10a finished 18th with a 2.0 share.

Switching to middays, Mike Greenberg’s national show, which airs from 10a-12p registered a 14th place tie with a 2.4 share. The news was better during the Noon to 3p hours as Bart Scott and Alan Hahn scored a 3.0 share to finish the book tied for 10th. Bart and Hahn have now produced back to back Top 10 finishes after starting off the year with a 12th place finish in the winter book.

Looking ahead to the fall, WFAN and 98.7 ESPN NY should both improve. During the 2020 fall book, Boomer & Gio were 1st in mornings, Moose & Maggie were 3rd in middays, and afternoons, which featured two months of Benigno & Roberts and the first month of Carton & Roberts combined to finish 5th. For 98.7 ESPN NY, Michael Kay was 2nd last fall, mornings were 14th, and middays came in 9th.

Sports Radio News

Howie Rose Plans to Travel for Mets Postseason Games

“Oh, I’m all-in if they play in Timbuktu,” Rose said.

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Howie Rose has cut back on his travel schedule as the radio voice of the New York Mets in 2022, but he says that no place is off limits during the playoffs.

“Oh, I’m all-in if they play in Timbuktu,” Rose told Newsday. “A lot of this was designed to make sure that I had enough reserve to be able to handle anything that comes up in terms of road trips.”

Rose, 68, readies for what is likely to be a Wild Card series start to the playoffs and because of their Wild Card status, a win there could mean a trip to Los Angeles for the National League Divisional Series.

“It’s not exactly like managing Edwin Diaz’s innings, but I think that doing the number of games that I have and more to the point, being able to take the breaks that I have, has enabled me to approach the postseason with a clear mind and the full-speed-ahead attitude that you need to have.”

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Sports Radio News

Jake Chapman Named Orlando Magic Radio Play-By-Play Voice

Chapman will make his debut as the team’s radio voice during its preseason opener tonight against the Memphis Grizzlies.

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Jake Chapman has been introduced as the new radio play-by-play voice of the NBA’s Orlando Magic.

Chapman is beginning his 10th overall season with the franchise. He has previously served as the pre-game and post-game host for the team, as well as the radio producer. He joined the club as in intern in 2006 before becoming a producer in 2009. He then joined the Detroit Pistons Radio Network in 2014 to become its pre-game and post-game host as well as executive producer. He later joined 92.3 The Fan and the Cleveland Browns Radio Network as a producer. He returned to the Magic in 2019.

Chapman will make his debut as the team’s radio voice during its preseason opener tonight against the Memphis Grizzlies.

Brandon Kravitz will serve as co-host for pregame, halftime and postgame. The network pregame show, Magic Tonight, will hit the air 30 minutes prior to tip-off. Magic Tonight is scheduled to premiere on October 11.

96.9 The Game is the radio flagship of the Magic Radio Network.

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Sports Radio News

Angelo Cataldi Thinks Cris Collinsworth Is A ‘Bozo’

“He goes ‘I think Cris is usually smart in and his analysis is good but…” Hughes said before Cataldi interrupted by shouting “No he’s not! No he’s not!”, he reiterated. “He’s not smart!”

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Some analysis made by Sunday Night Football commentator Cris Collinsworth caught the attention of 94 WIP morning host Angelo Cataldi that sent him over the edge Monday morning.

“Joe Banner ripped Cris Collinsworth last night over something he said about Andy Reid in the game last night,” Rhea Hughes said as she detailed Banner’s criticism. “He goes ‘I worked for Andy Reid for 14 years. Cris Collinsworth just said if there’s anything Andy Reid loves to do it’s pound the football.”

“Oh that’s a total lie! Cris Collinsworth is a bozo!”, Cataldi shouted.

Reid faced heavy criticism at the end of his tenure as head coach of the Philadelphia Eagles for his reluctance to run the football. The team routinely finished in the bottom half of the league in rushing yards per game during Reid’s 14 seasons at the helm of the franchise.

“He goes ‘I think Cris is usually smart in and his analysis is good but…” Hughes said before Cataldi interrupted by shouting “No he’s not! No he’s not!”, he reiterated. “He’s not smart!”

“NBC needs to learn he does no work anymore,” Hughes added of Collinsworth.

“Nothing! Stop it! Stop it all of you! Stop it now!”, Cataldi concluded.

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