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Adrian Wojarowski Reportedly Sends Sources A Promotional Packet

“The writer did unveil the creator of the documents to be the Creative Artists Agency.”

Russ Heltman

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Courtesy: ESPN

Adrian Wojnarowski is the king of NBA scoops for a reason, and Ethan Strauss gave NBA fans insight into how he stays at the top this week. The former ESPN and The Athletic writer posted on his House of Strauss Substack a “packet of documents” Wojnarowski reportedly sends out to “agents and NBA team employees, as part of a personal campaign.”

ESPN did not create the social media promotion material for Adrian Wojnarowski, despite its logo being front and center.

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Courtesy: House of Strauss

The documents also state that Woj is “is the undisputed top NBA media talent in the business,” and “his combined reach of 7.0M followers across Twitter, Instagram, and Facebook is more than every other NBA media personality from the below comp set.”

The peek behind the sourcing curtain doesn’t violate any journalism ethics, like some believed Adam Schefter did when his conversation with a source was leaked. Although, it does paint the picture of how competitive the scoops game is at the highest level.

Strauss reached out to ESPN and Adrian Wojnarowski about the story. ESPN declined to comment, and Wojnarowski did not answer. The writer did unveil the creator of the documents to be the Creative Artists Agency. CAA represents Wojnarowski along with NBA players, coaches, and executives.

CAA also represents non-news breakers that appear on the list, including Bill Simmons and Jalen Rose.

Wojnarowski’s social media presence is basically a business unto itself, but it will always need sources to keep things booming. “No matter [Woj’s] power level, he needs [his sources] more than the other way around,” Strauss wrote in the article.

Strauss has also noted the interesting parallels between CAA talent at ESPN and star NBA players represented by CAA, flocking to the coasts.

“I dislike how much of the game behind the game is shielded from readers,” Strauss wrote last month about the league’s business dynamics. “For example, Creative Arts Agency (CAA) happens to represent key media personalities at ESPN NBA, which was by design and accomplished with the subtlety and tact of the Red Wedding.

“The way it’s presented to the consumer is the mere reporting on a rising star in New Orleans [Zion Williamson] wanting to play in New York. You’re not supposed to know that ESPN wants this to happen because ESPN is CAA and CAA is ESPN, which means that CAA is the Knicks, meaning that the Knicks are ESPN.”

Strauss is taking advantage of all the perks afforded to independent journalists, and lifting the curtain on sports media along the way.

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John Skipper: Media Has Not Treated Adam Silver Like He’s Teflon

“I don’t think anyone has hesitated to criticize him when he has done things that are controversial or difficult. Certainly, our friends at FOX News have not provided him with a Teflon coating.”

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Dan Le Batard hosted an interesting conversation on his Thursday show examining the performance of NBA commissioner Adam Silver during the press conference in which he announced the suspension of Suns owner Robert Sarver. David Samson and John Skipper joined Le Batard in the discussion.

Samson, former president of Major League Baseball’s Miami Marlins, said of Silver “it’s amazing the level of Teflon he’s had, and I don’t know that it’s deserved in any way.” He added that the NBA commissioner’s performance was “not very well workshopped” when addressing the media.

John Skipper, co-founder of Meadowlark Media, acknowledged that the performance was not strong. He said that it was clear that Adam Silver was frustrated by the limitations his job put on what he could do about someone behaving in a way that he did not think was appropriate for the NBA. He did pushback on the idea that Silver had been immune from criticism.

“I’m not sure that I accept that he’s Teflon-like,” Skipper said. “He’s actually made most of the right decisions and done most of the right things and he’s gotten credit for that. I don’t think anyone has hesitated to criticize him when he has done things that are controversial or difficult. Certainly, our friends at FOX News have not provided him with a Teflon coating.”

Samson smiled during the answer, which Skipper addressed by acknowledging that Samson knows that Skipper is friends with Adam Silver. The Meadowlark boss called himself an “apologist” for Silver, but added

“I mostly think he’s done a fabulous job. If you want to hold up what commissioner has done most of the right things in the last seven or eight years, he’s not Teflon-coated, but he has a tremendous track record, which I think deserves our support.”

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Chris Long Tells Jim Rome He’s Gambled on Games to Keep Him Interested For His Podcast

“So you’re like alright I need to do my job tonight, and I’m tired I want to go to bed, but maybe I’ll just throw a couple hundred bucks on the Jaguars,” Long said. “And now I’m invested…”

Jordan Bondurant

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Placing bets on NFL games adds a whole other layer to the NFL viewing experience, and Super Bowl champion Chris Long understands that.

Long, who is not that far removed from his playing days in the league, was a guest on The Jim Rome Podcast, and said he initially considered gambling on football as something to compete at after retiring.

But now that he’s had some time to better learn the ins and outs of wagering, he’s become wiser and better informed. It’s helped him when talking about gambling on his own podcast, Green Light with Chris Long.

“I want to be responsible and give out good picks,” Long said. “I don’t want to just throw stuff out there because I’m getting paid by a casino. I’m really interested in the artform of gambling if that makes any sense.”

Long added that having that wagering itch definitely keeps him enthralled in watching football all day like a lot of other NFL fans, even those games people generally think won’t be that good competitively ahead of time.

He said it’s definitely helped with his show.

“I’m not even gonna lie, dude, sometimes you get burned out by football, right? I played it for a long time, now I’m covering it. So you’re like alright I need to do my job tonight, and I’m tired I want to go to bed, but maybe I’ll just throw a couple hundred bucks on the Jaguars,” Long said. “And now I’m invested and I can do my job more effectively because I’m gonna be glued to the TV. So like in a weird way it’s held me a little bit more accountable when it comes to staying on my game.”

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Shams Charania Signs New Contracts to Remain with Stadium and The Athletic

Shams joined those outlets in 2018 and had agreed to two other deals with them in that span.

Jordan Bondurant

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After speculation over his future, NBA insider Shams Charania is not going somewhere new.

Andrew Marchand of the New York Post reported Wednesday night that Charania has signed new contracts to remain at Stadium/Bally Sports and The Athletic.

Shams joined those outlets in 2018 and had agreed to two other deals with them in that span.

Shams has been an integral piece in the growth and evolution of Stadium, elevating our content across both digital media and television experiences,” said Stadium CEO Jason Coyle. “He is one of the finest professionals and people in our industry, and we are truly excited to continue building upon our longstanding and trusted relationship.”

Charania, 28, is an integral part of Stadium/Bally Sports NBA coverage. He makes regular appearances on the Sinclair-owned networks on shows like Inside the Association and The Rally.

Shams has not yet addressed the news on his Twitter account, which has 1.8 million followers.

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