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Adrian Wojarowski Reportedly Sends Sources A Promotional Packet

“The writer did unveil the creator of the documents to be the Creative Artists Agency.”



Courtesy: ESPN

Adrian Wojnarowski is the king of NBA scoops for a reason, and Ethan Strauss gave NBA fans insight into how he stays at the top this week. The former ESPN and The Athletic writer posted on his House of Strauss Substack a “packet of documents” Wojnarowski reportedly sends out to “agents and NBA team employees, as part of a personal campaign.”

ESPN did not create the social media promotion material for Adrian Wojnarowski, despite its logo being front and center.

Courtesy: House of Strauss

The documents also state that Woj is “is the undisputed top NBA media talent in the business,” and “his combined reach of 7.0M followers across Twitter, Instagram, and Facebook is more than every other NBA media personality from the below comp set.”

The peek behind the sourcing curtain doesn’t violate any journalism ethics, like some believed Adam Schefter did when his conversation with a source was leaked. Although, it does paint the picture of how competitive the scoops game is at the highest level.

Strauss reached out to ESPN and Adrian Wojnarowski about the story. ESPN declined to comment, and Wojnarowski did not answer. The writer did unveil the creator of the documents to be the Creative Artists Agency. CAA represents Wojnarowski along with NBA players, coaches, and executives.

CAA also represents non-news breakers that appear on the list, including Bill Simmons and Jalen Rose.

Wojnarowski’s social media presence is basically a business unto itself, but it will always need sources to keep things booming. “No matter [Woj’s] power level, he needs [his sources] more than the other way around,” Strauss wrote in the article.

Strauss has also noted the interesting parallels between CAA talent at ESPN and star NBA players represented by CAA, flocking to the coasts.

“I dislike how much of the game behind the game is shielded from readers,” Strauss wrote last month about the league’s business dynamics. “For example, Creative Arts Agency (CAA) happens to represent key media personalities at ESPN NBA, which was by design and accomplished with the subtlety and tact of the Red Wedding.

“The way it’s presented to the consumer is the mere reporting on a rising star in New Orleans [Zion Williamson] wanting to play in New York. You’re not supposed to know that ESPN wants this to happen because ESPN is CAA and CAA is ESPN, which means that CAA is the Knicks, meaning that the Knicks are ESPN.”

Strauss is taking advantage of all the perks afforded to independent journalists, and lifting the curtain on sports media along the way.

Sports Online

ESPN To Celebrate Dick Vitale During 2021 V Week

“Raising funds for cancer research is a long-standing tradition at ESPN.”



ESPN’s 15th annual V Week for cancer research and awareness begins today, and ESPN has a whole bunch of promotions in store for the special event.

ESPN is launching the Campaign for a Cause: ESPN and the V Foundation x StockX, which allows fans to have a chance to win celebrity sneakers and memorabilia during V Week through StockX’s Campaign for a Cause benefiting the V Foundation.

Celebrities involved in the campaign include Drake, Kevin Durant, Mike Krzyzewski, Nyjah Huston, Naomi Osaka, and more.

A new addition to V Week is is the development of #VStrongBaby to show support for ESPN college basketball analyst Dick Vitale, who returned to call his first game of the men’s college basketball season last Tuesday after being diagnosed with lymphoma in October. The hashtag is accompanied by a customized heart emoji in honor of the legendary commentator, which ESPN will feature throughout V Week.

ESPN also continues on in funding the Stuart Scott Memorial Cancer Research Fund, which continues to address health inequities that exist in cancer.

“The ongoing pandemic has continued to disrupt the critical need to fundraise for cancer research and address the health disparities impacting people of color in their fight against cancer,” said Kevin Martinez, vice president of ESPN Corporate Citizenship. “Raising funds for cancer research is a long-standing tradition at ESPN, and we are committed to continuing our work to close the gap in cancer disparities experienced by patients of minority populations and improve their outcomes.”

Along with these traditions, the Jimmy V Men’s and Women’s classics take place next week. The Men’s Classics begin Tuesday, December 7, followed by the Women’s Classics on Sunday, December 12, all airing live on ESPN.

Since the V Foundation’s inception in 1993, ESPN has helped raise more than $142 million in the fight to end cancer. Direct donations can be made at

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Sports Online

Outkick Planning Live Pregame Show For Georgia vs Alabama

Chad Withrow, Jonathan Hutton and Jill Savage will host the show, with Clay Travis joining in periodically throughout the show.



Alabama versus Georgia is sure to be the talk of the college football world this week. The game will have huge implications on the College Football Playoff selection the following day.

Outkick has announced that it will be covering the SEC Championship Game this Saturday with its own live show from Atlanta.

Kickoff for the actual game is scheduled for 4 p.m. Eastern. But you can get a head start with Clay Travis and OutKick the Tailgate pregame show long before that, with their broadcast starting at 1:30 EST.

Chad Withrow, Jonathan Hutton and Jill Savage will host the show, with Clay Travis joining in periodically throughout.

The Outkick the Tailgate pregame show will be taking place live in Atlanta, Georgia at STATS Brewpub not far from the game taking place at Mercedes-Benz Stadium. Those who are in attendance for the live show can enter for a chance to win merchandise autographed by Alabama coach Nick Saban and receive other prizes as well.

Those who cannot be in attendance can watch via live stream either on the Outkick Youtube channel or on Twitter where full coverage of the pregame show will be aired. It will also be aired on the Outkick website.

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Sports Online

New York Sports Media Reacts To Mets’ Gigantic Max Scherzer Deal

Many notable names in New York Sports Radio have taken to social media to let the world know their feelings on the move by the Mets.



The New York Mets have agreed with pitcher Max Scherzer on a three-year deal that is worth an obscene amount of money. The excitement around the team feels to be at a new high in the city of New York.

Many notable names in New York sports radio have taken to social media to let the world know their feelings on the move by the Mets.

There is no understating the significance of this move by the New York Mets. Max Scherzer is a three-time Cy Young winner and one of the most prolific pitchers in the sport for the last decade, winning 190 games over his 13-year career.

It is worth noting however that the Mets have had a notorious history of giving out bad contracts to veteran players, with players like Pedro Martinez, Bobby Bonilla, and Mo Vaughn just to name a few as examples.

This is just one of many big signings that the Mets have already made this offseason. They have already added Starling Marte, Eduardo Escobar, and Mark Canha to the team as well.

Max Scherzer will be making $130 million over the duration of the three-year contract. The $43.33 million average annual salary sets a record, surpassing the $36 million New York Yankees pitcher Gerrit Cole is averaging after signing a nine-year, $324 million contract in 2019.

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