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The Game Day Digital Network Launches Creator Program

“The program is aimed to bring in up-and-coming online talents while also strengthening The Game Day’s content portfolio in a symbiotic partnership.”

Russ Heltman

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Courtesy: The Game Day

The Game Day announced they have created a new initiative called the Creator Program, which loops in digital influencers and content creators across multiple online platforms to strengthen the company’s digital engagement.

The program is aimed to bring in up-and-coming online talents while also strengthening The Game Day’s content portfolio in a symbiotic partnership. 

The roster already includes two-time House of Highlights winner and influencer Jenna Bandy; YouTube sensations, Frank Michael Smith; and Sports Dissected. Along with sports animator, Rebound Rewind, and Dallas Cowboys super-fan, Law Nation Sports, among others.

“Based on the initial success that The Game Day is delivering for such advertisers and sponsors as DraftKings, BetFred, FanDuel, BetMGM, and others,” Steve Carey, Co-Founder, and COO of The Game Day said in a press release. “The Creator Program provides additional opportunities to engage with fans across a myriad of sports categories and audience interests.” 

Content creators are paid monthly based on the size, engagement rate, and monthly growth of their respective channels. In exchange, The Game Day sponsors get presenting/segment sponsorships, custom integrations, product placements, promotions/sweepstakes, and more.

“We are true believers in the value of authentic, original user-generated content to reach and entertain the current and upcoming generations of sports fans, gamblers, and fantasy enthusiasts,” Carey said. “The Creator Program is a win-win for all parties involved — additional monetary opportunities and amplification for our member independent creators and increased engagement, reach, and awareness for brands and sponsors.”

Margaret McDonald is the driving force behind this project. The Game Day’s creative network director has worked with leagues like the NFL and PBR, along with major sports influencer Dude Perfect.

The program currently has 19 different online profiles attached to it so far from the various content creators listed above. To learn more about The Game Day Creator Network, click here.

Sports Online

Tim Brando: Fox Has Been ‘So Good To Me’

“FOX actually asked me ‘Hey Tim, is there anybody you’d like to have with you’. I said yes, Spencer’s contract is up over at CBS and they went out and hired him.”

Ricky Keeler

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Legendary play-by-play broadcaster Tim Brando has had one of the rare distinctions of working at ESPN, CBS, and FOX. He also has had the chance to work with the same partner at two different networks, which is not something that is very common.

Brando was a guest on the Straight Fire with Jason McIntyre podcast on Wednesday. During the segment, Brando talked about how when Joel Klatt moved up to the lead broadcast booth on FOX’s college football coverage in 2015, the network asked Brando who he wanted with him in the booth. His answer was to go bring in someone else he was very familiar with at CBS before FOX hired him in 2014, Spencer Tillman.

“When Joel moved up to work with Gus, FOX actually asked me ‘Hey Tim, is there anybody you’d like to have with you’. I said yes, Spencer’s contract is up over at CBS and they went out and hired him.”

Brando worked with Tillman calling college football games on CBS and in studio shows as well. This year, the two of them will begin their 24th year working together in some capacity over the last 25 years, which is quite the accomplishment.

When FOX called Brando to join their team in 2014 after CBS let him go, he was excited for another opportunity and he saw the vision and the growing college football coverage that the network was planning.

“In so many ways, FOX has been so good for me. When I left CBS abruptly back in 2014, I think a lot of people including me thought Oh gosh, I think I’ve earned enough checkmarks that I should land with a good parachute at a good place.

“I was a free agent for about 8-9 months. When FOX called, I was so excited. Their portfolio was growing, but it wasn’t nearly what it is today. They were visionary. I think they were thinking we are going to grow our college football portfolio. We need more people. We need to add some greater depth. Maybe some people that have a little more understanding of the history of the game. It’s not always popular for a young television executive to hire a 58-year-old guy that has worked at 3 different networks, but FOX did and I really owe them a lot.”

Brando definitely brings that to any college football game that he calls and he will begin his 9th season at FOX this year in addition to the college basketball game he broadcasts as well. 

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Sports Online

Julian Edelman Launches ‘Games With Names’ Podcast

The podcast, which will debut August 23rd, will relive the most iconic games in sports history, hence the Games with Names moniker.

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Former NFL wide receiver and Super Bowl MVP Julian Edelman has teamed up with comedian Sam Morril to launch the Games with Names podcast.

The podcast, which will debut August 23rd, will relive the most iconic games in sports history, hence the Games with Names moniker.

“Everyone’s always talking about who the GOAT is, but Sam and I are looking for the GOAG: The Greatest of all Games,” Edelman said.

Edelman, who retired from the NFL in 2020, has already worked elsewhere in sports media. He joined the cast of Inside the NFL on Paramount+ last season.

Meanwhile, Morril was excited to get the opportunity to work with Edelman.

“Julian Edelman is a three-time Super Bowl Champion and I just got 10,000 airline miles complaining that my in flight TV didn’t work,” said Morril. “We both know how to get things done, and it was only a matter of time before we joined forces.”

The podcast will be presented by WynnBET.

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Sports Online

Colin Cowherd Adds Madden Streamer Brady Mays to The Volume

Cowherd added that Mays, 25, brings a different level of content to the table.

Jordan Bondurant

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Colin Cowherd once had very strong feelings about video games and esports, but apparently his mindset has changed. It’s changed so much so that Cowherd has brought on a popular Madden NFL streamer to his digital company The Volume.

Brady “Mayz” Mays has made a name for himself on YouTube streaming himself playing the popular video game. According to Yahoo, Mays channel amassed upwards of 100,000 subscribers.

“I’ve had a total change of heart,” Cowherd said in an email to Sportico. “That business is so lucrative that parents these days might be telling their kids to STOP playing outside and go inside and play some video games.”

Cowherd added that Mays, 25, brings a different level of content to the table, and that was what drew their interest in the streamer.

“At The Volume, we comb the internet for people who cut through within a specific genre,” Cowherd said. “We wanted to find a unique talent in esports, starting with Madden, and at every turn, someone on the internet was pointing to Mayz.”

“I’m excited to bring a new, innovative style of content to the table,” Mays added. “Partnering with Colin and The Volume is a testament to the growth and legitimacy of the gaming industry today.”

Mays will be the first person hired by The Volume to stream on Twitch. The newest edition of the EA Sports Madden NFL franchise drops later this week.

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