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Manningcast Audience Drops, Monday Night Numbers Still Strong

Monday Night Football has been up in numbers from the 2020 season in all but one week so far this 2021 NFL calendar year.

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Via ESPNPressroom

ESPN’s Monday Night Football has been a huge hit this year, and it doesn’t seem like that will be slowing down any time soon.

Football is still king of Mondays, as it was the most-watched telecast among households, viewers, and all key demos.

The week 7 presentation of the Seattle Seahawks vs the New Orleans Saints added to ESPN’s milestone season, as they had 12.9 million across all ESPN platforms.

That is up 17% from the week 7 numbers in 2020 and up 14% from 2019. This weeks game was the most watched Monday Night Football week 7 matchup since 2014.

This week was also the return of the Manningcast following their four-week hiatus, and the numbers for the alternate cast did not disappoint. 1.6 million viewers tuned in to the Manningcast. While that represents the first time all season the Manningcast has dropped in viewership, it is still one of the three most-watched alternate telecasts in the history of ESPN.

For the season, ESPN’s Monday Night Football is now averaging 13.6 million viewers through seven games, up 17 percent from 2020 and 15 percent from 2019.

Monday Night Football has been up in numbers from the 2020 season in all but one week so far this 2021 NFL calendar year.

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Bob Iger: ESPN Could ‘Go It Alone’ and Not Take Financial Partners

“We are fully prepared to do that. It would be a little more challenging if we did.”

Jordan Bondurant

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Bob Iger
Courtesy: CNBC

As Disney continues to consider selling an ownership stake in ESPN, Disney CEO Bob Iger told employees he’s not ruling out the possibility of not bringing in new financial partners.

Front Office Sports reported Wednesday that Iger spoke at a Disney town hall on Tuesday and there’s no requirement in place that says Disney must seek out new investors to maintain ESPN’s financial future.

“We could go it alone,” he said. “We are fully prepared to do that. It would be a little more challenging if we did.”

Disney has already had some level of conversations with potential partners including pro sports leagues and big tech companies.

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NASCAR to Announce $1.1B Rights Deal with FOX, NBC, Prime Video, TNT

The $1.1 billion figure represents a nearly 40% increase in what the organization receives from its current deals.

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A photo of the NASCAR Cup Series, FOX, Prime Video, TNT, and NBC Sports logos

NASCAR is on the verge of announcing a new TV rights deal that will see the racing organization bring in $1.1 billion annually from five TV partners.

The $1.1 billion figure represents a nearly 40% increase in what the organization receives from its current deals.

Beginning in 2025 and running through the 2031 season, NASCAR will air its first 14 Cup Series events with FOX and FS1. The next five events will air on Amazon Prime Video, making the first time a NASCAR event will be shown exclusively on a streaming service.

Following Amazon’s portion of the schedule, another five events will be broadcast on both TNT and the B/R Sports tier of the Max streaming service. The final 14 races of the year will be broadcast with NBC, USA Network, and Peacock, according to reporting from Sports Business Journal’s Adam Stern.

Previously, FOX Sports aired 18 races, while NBC aired 20, which includes two exhibition events.

In addition to its new deals with Amazon Prime Video and TNT for the Cup Series, NASCAR also has a previously announced new broadcast agreement with The CW to air each race of the Xfinity Series.

The upcoming announcement, which is expected either Wednesday or Thursday, comes on the heels of NASCAR President Steve Phelps admitting new TV partners would be entering the fray in the next contract.

“We are going to have an additional partner and we may have two additional partners,” Phelps told NBC Sports. “That’s kind of where we’re trying to figure out in these last few weeks — what that’s going to look like, but we already know we’re going to have more partners.”

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First Take Has Its Most-Watched Month Ever

This marked the 16th consecutive month of growth for one of ESPN’s flagship programs.

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First Take - Stephen A. Smith; Molly Qerim
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First Take is in the midst of an all-time hot streak — and it just had its most-watched month ever.

According to a tweet posted by ESPN PR, First Take achieved its most-watched month ever in November 2023 with an average of 614,000 viewers. This marked the 16th consecutive month of growth for one of ESPN’s flagship programs.

Just last month, First Take hit its second-highest viewership numbers at an average of 544,000 viewers, and the entirety of 2023 has been marked by record highs for seemingly every month of the year.

The show has evolved from a debate show with two equal “combatants” into a show starring Stephen A. Smith that features a rotating group of analysts, including Shannon Sharpe, Christopher “Mad Dog” Russo, and Pat McAfee, as they debate the day’s most pressing sports topics. Sharpe left Undisputed and joined First Take in August, while “Mad Dog” turned sporadic appearances on the program into a weekly gig starting in March 2022.

Smith and Russo worked together on the latter’s Mad Dog Radio radio station on SiriusXM from 2013-17 and remained close after Smith returned to ESPN.

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