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Bleacher Report Passing On Serious Gamblers For Larger Audience

“Poplock doesn’t ever see the brand licensing its name to a sportsbook. Instead, he is looking to be the best possible media partner for those brands.”

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The man in charge of Bleacher Report’s betting content says the key to attracting the largest possible audience is games that resolve themselves quickly. Raphael Poplock pointed to the company’s “No Runs First Inning” game, which asks users if they expect the opening frame of a Major League Baseball game to go scoreless. DraftKings then takes bets on the outcome.

Poplock noted that courting a more casual audience means Bleacher Report is courting a bigger audience than websites targeted at serious gamblers.

“You won’t see us doing a ton of hard-hitting information that will get the whales of the world smart for their bets in an upcoming game, 24/7,” he said in an interview with Business Insider. “Now, are we informative, at times? Yes. Do we give our two cents on pick or a bet? Absolutely. But our lean is far more around the entertainment side of this.”

Bleacher Report is closely aligned with both DraftKings and FanDuel. Poplock doesn’t ever see the brand licensing its name to a sportsbook. Instead, he is looking to be the best possible media partner for those brands.

Part of that motivation comes from the way sportsbooks are operating now. So many of them are acquiring or creating their own content. Poplock understands that may be an obstacle to overcome for Bleacher Report, but he also understands why sportsbooks are taking that approach.

“I would try to build my own ecosystem because, let’s be honest, to acquire users at the rate that they are with these large media deals is expensive, and they want to try to get their CPA levels lower. If they can create their own scalable, engaged platform, then they will become less dependent on massive exclusive media deals.”

Poplock says there is still plenty of time and money left in the sports betting bubble. As long as there are so many states without legal sports betting, there will be books looking to raise their brand awareness so that when those states do flip the switch, those books are top of mind for bettors.

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John Skipper: Media Has Not Treated Adam Silver Like He’s Teflon

“I don’t think anyone has hesitated to criticize him when he has done things that are controversial or difficult. Certainly, our friends at FOX News have not provided him with a Teflon coating.”

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Dan Le Batard hosted an interesting conversation on his Thursday show examining the performance of NBA commissioner Adam Silver during the press conference in which he announced the suspension of Suns owner Robert Sarver. David Samson and John Skipper joined Le Batard in the discussion.

Samson, former president of Major League Baseball’s Miami Marlins, said of Silver “it’s amazing the level of Teflon he’s had, and I don’t know that it’s deserved in any way.” He added that the NBA commissioner’s performance was “not very well workshopped” when addressing the media.

John Skipper, co-founder of Meadowlark Media, acknowledged that the performance was not strong. He said that it was clear that Adam Silver was frustrated by the limitations his job put on what he could do about someone behaving in a way that he did not think was appropriate for the NBA. He did pushback on the idea that Silver had been immune from criticism.

“I’m not sure that I accept that he’s Teflon-like,” Skipper said. “He’s actually made most of the right decisions and done most of the right things and he’s gotten credit for that. I don’t think anyone has hesitated to criticize him when he has done things that are controversial or difficult. Certainly, our friends at FOX News have not provided him with a Teflon coating.”

Samson smiled during the answer, which Skipper addressed by acknowledging that Samson knows that Skipper is friends with Adam Silver. The Meadowlark boss called himself an “apologist” for Silver, but added

“I mostly think he’s done a fabulous job. If you want to hold up what commissioner has done most of the right things in the last seven or eight years, he’s not Teflon-coated, but he has a tremendous track record, which I think deserves our support.”

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Chris Long Tells Jim Rome He’s Gambled on Games to Keep Him Interested For His Podcast

“So you’re like alright I need to do my job tonight, and I’m tired I want to go to bed, but maybe I’ll just throw a couple hundred bucks on the Jaguars,” Long said. “And now I’m invested…”

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Placing bets on NFL games adds a whole other layer to the NFL viewing experience, and Super Bowl champion Chris Long understands that.

Long, who is not that far removed from his playing days in the league, was a guest on The Jim Rome Podcast, and said he initially considered gambling on football as something to compete at after retiring.

But now that he’s had some time to better learn the ins and outs of wagering, he’s become wiser and better informed. It’s helped him when talking about gambling on his own podcast, Green Light with Chris Long.

“I want to be responsible and give out good picks,” Long said. “I don’t want to just throw stuff out there because I’m getting paid by a casino. I’m really interested in the artform of gambling if that makes any sense.”

Long added that having that wagering itch definitely keeps him enthralled in watching football all day like a lot of other NFL fans, even those games people generally think won’t be that good competitively ahead of time.

He said it’s definitely helped with his show.

“I’m not even gonna lie, dude, sometimes you get burned out by football, right? I played it for a long time, now I’m covering it. So you’re like alright I need to do my job tonight, and I’m tired I want to go to bed, but maybe I’ll just throw a couple hundred bucks on the Jaguars,” Long said. “And now I’m invested and I can do my job more effectively because I’m gonna be glued to the TV. So like in a weird way it’s held me a little bit more accountable when it comes to staying on my game.”

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Shams Charania Signs New Contracts to Remain with Stadium and The Athletic

Shams joined those outlets in 2018 and had agreed to two other deals with them in that span.

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After speculation over his future, NBA insider Shams Charania is not going somewhere new.

Andrew Marchand of the New York Post reported Wednesday night that Charania has signed new contracts to remain at Stadium/Bally Sports and The Athletic.

Shams joined those outlets in 2018 and had agreed to two other deals with them in that span.

Shams has been an integral piece in the growth and evolution of Stadium, elevating our content across both digital media and television experiences,” said Stadium CEO Jason Coyle. “He is one of the finest professionals and people in our industry, and we are truly excited to continue building upon our longstanding and trusted relationship.”

Charania, 28, is an integral part of Stadium/Bally Sports NBA coverage. He makes regular appearances on the Sinclair-owned networks on shows like Inside the Association and The Rally.

Shams has not yet addressed the news on his Twitter account, which has 1.8 million followers.

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