The man in charge of Bleacher Report’s betting content says the key to attracting the largest possible audience is games that resolve themselves quickly. Raphael Poplock pointed to the company’s “No Runs First Inning” game, which asks users if they expect the opening frame of a Major League Baseball game to go scoreless. DraftKings then takes bets on the outcome.
Poplock noted that courting a more casual audience means Bleacher Report is courting a bigger audience than websites targeted at serious gamblers.
“You won’t see us doing a ton of hard-hitting information that will get the whales of the world smart for their bets in an upcoming game, 24/7,” he said in an interview with Business Insider. “Now, are we informative, at times? Yes. Do we give our two cents on pick or a bet? Absolutely. But our lean is far more around the entertainment side of this.”
Bleacher Report is closely aligned with both DraftKings and FanDuel. Poplock doesn’t ever see the brand licensing its name to a sportsbook. Instead, he is looking to be the best possible media partner for those brands.
Part of that motivation comes from the way sportsbooks are operating now. So many of them are acquiring or creating their own content. Poplock understands that may be an obstacle to overcome for Bleacher Report, but he also understands why sportsbooks are taking that approach.
“I would try to build my own ecosystem because, let’s be honest, to acquire users at the rate that they are with these large media deals is expensive, and they want to try to get their CPA levels lower. If they can create their own scalable, engaged platform, then they will become less dependent on massive exclusive media deals.”
Poplock says there is still plenty of time and money left in the sports betting bubble. As long as there are so many states without legal sports betting, there will be books looking to raise their brand awareness so that when those states do flip the switch, those books are top of mind for bettors.
Sports Media Rips Baseball Hall Of Fame For Barry Bonds Snub
“David Ortíz got the nod from 77% of voters. He was the only one to get more than the required 75% for induction.”
Performance-enhancing drugs are a non-starter for some Hall of Fame voters. “Some” in this case likely means about 34% of those with a ballot. It is the only explanation for Barry Bonds not getting in.
The Hall of Fame revealed its 2022 class on Tuesday night. David Ortíz got the nod from 77% of voters. He was the only one to get more than the required 75% for induction. Bonds finished second in the voting with his name showing up on 66% of the ballots.
Bonds and Ortíz were amongst a group of candidates who were considered controversial. Based on numbers and on-field performance, they, along with Roger Clemens, Alex Rodriguez, and Curt Schilling likely belong in the Hall of Fame. Bonds, Clemens, Ortiz, and Rodriguez have all been tied to the use of performance enhancing drugs and human growth hormone. Schilling has become something of a pariah in baseball due to his political extremism.
While cases can be made for all five men, the sports media seemed to zero-in on Barry Bonds. His exclusion drew a series of damning tweets and criticism of the Hall of Fame and its voters.
For the record, Barry Bonds is both the single season and all-time leader in home runs. He also holds the all-time record for walks and single season records for walks, on-base percentage, and slugging percentage. He is also a seven-time MVP and fourteen-time all star.
Wynn Resorts Plans To Cut Losses, Sell Sports Betting Unit For $500M
Wynn increased revenue from Q3 of 2020 at $370.5 million to $994.6 million in revenue in Q3 2021.
Due to high marketing costs to bring in new customers, Wynn Resorts is looking to sell Wynn Interactive, the company’s betting unit, for $500 million. Wynn Interactive was valued at $3 billion last year, according to the New York Post, and has grown in revenue and popularity. But the costs are proving to be too much to handle.
The WynnBET sportsbook has market access in multiple states including Arizona, Colorado, Indiana, Michigan, New Jersey, Tennessee, Virginia, Louisiana, and New York. It had also partnered up with NFL franchises and multiple professional athletes. Among these were the Indianapolis Colts, Detroit Lions, and New York Jets, along with Shaquille O’Neal, Tim Howard, and Chad Johnson.
Wynn increased revenue from Q3 of 2020 at $370.5 million to $994.6 million in revenue in Q3 2021. However, the company still remained at a net loss of $166.2 million during the quarter, down from a net loss of $758.1 million in Q3 2020.
Wynn is having to do a bit of backtracking and trying to cut their losses. They acquired a $1.5 billion line of credit from the Bank of China last September, with $100 million of it being planned to use to market the sports betting app for this year’s football season.
In another cancellation, Wynn was hoping to take the online sports betting division public via a SPAC merger with Austerlitz Acquisition Corporation but had to kiss that goodbye last November.
FanDuel Makes Nearly $17 Million In New York After NFL Wild Card Weekend
Plenty of bettors in New York were chomping at the bit to legally wager on games.
Mobile sports gambling has only been live in New York for a few weeks and already, the sportsbooks and the state are raking in the cash.
New York City news station WPIX reported Monday that FanDuel saw $16.9 million in gross revenue following Saturday and Sunday NFL Wild Card playoff games. The Monday night game featuring the Los Angeles Rams and the Arizona Cardinals was excluded from that total, but the sportsbook made an additional $2 million.
In New Jersey, PIX reported the state made $41.8 million in gross revenue in January 2021. That number was expected to be exceeded by FanDuel in New York as of Monday.
The station also reported $3.9 million in earnings for DraftKings, $14.1 million for Caesars Sportsbook, and $70,433 for RushStreet following NFL Wild Card Weekend.
Plenty of bettors in New York were chomping at the bit to legally wager on games and it’s clear the floodgates opened once everything went live earlier this month.
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