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Chuck Oliver Is Distracting People In Traffic

“Oh dude, the beginning of the week, my shirt is tucked in, pressed collar. By about Thursday, I look like I just killed a bear with a knife.”

Brian Noe

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You might enjoy P.F. Chang’s. Chances are, however, that the restaurant doesn’t play a role in you eventually hosting a syndicated radio show. It is part of Chuck Oliver’s story though. The Auburn grad hosts a syndicated college football show year-round throughout the South, as well as an afternoon drive show on 680 The Fan in Atlanta. That’s right; two separate shows, six hours a day, five days a week. Fire up the Keurig and let her rip.

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Chuck isn’t one to complain. He knows his career is a blessing. Chuck loves what he does, but the former high school football coach also talks about the demands of working 13 to 14-hour days. Keeping a tight schedule is essential just like his PhD in coffee. Chuck talks about having an understanding partner, why he eludes Twitter trolls like Barry Sanders used to sidestep defenders, and the need for bike horns. Enjoy!

Brian Noe: Are you originally from Atlanta?

Chuck Oliver: Essentially. I was born in Houston, but six months in my parents moved to Atlanta. I was born in December of ’67 and then the summer of ’68 my dad got a job in Atlanta. I was the youngest of four kids, so the Vista Cruiser station wagon with the fake wood grain panels on the side, it left Houston and landed in Atlanta. Except for college, this is where I’ve been.

BN: Have you been a college football junkie from the get-go?

CO: I was a baseball fan actually more than anything growing up. My first Major League game was the Braves home opener against the Astros in April of ’77. I was a third grader. My dad and I went to Opening Day every year after that. Literally it was every single night with the Braves on Ted Turner’s satellite. I’m running down to the driveway every morning trying to get the paper before my dad so I can read the box scores and everything. I was a huge baseball fan.

College football, I actually grew up with no allegiance to anybody because neither of my parents went to college. Pepper Rodgers was the head coach at Georgia Tech. I would watch the Pepper Rodgers Show on Sunday mornings because nobody was on TV. You would have two or maybe three games on a Saturday. Most of them were regional. You’d have Texas and Oklahoma playing, USC and Notre Dame playing. If you lived in Lawrenceville, Georgia you may get Maryland and Wake Forest. It was a totally different challenge to be a college football fan. I’d watch the Pepper Rodgers Show on Sunday and catch up on Georgia Tech football. That was kind of the environment; you had to watch those coaches shows just to see anything.

BN: How did you start your syndicated college football show?

CO: A guy named Chad Scott was a producer for me way back in the day at 790 The Zone in Atlanta. I had a conversation with him at a P.F. Chang’s parking lot in 2008. He said every day that you don’t do the Chuck Oliver Show, you’re throwing money into the trash can. I ended up switching jobs. I was at 790 The Zone, which was a tremendous station; it should have been legendary. I was afternoon drive there, which was a pretty nice patch of radio real estate to have, but it was just one station in Atlanta. I went and met with David Dickey when my contract had a provision in it where I could get out with no non-compete, no anything. I had about a 30-day window and I was like well let’s jump on this.

I met with David Dickey in September of ‘08. He said “I’m David Dickey”. I said “I’m Chuck Oliver; I want my own syndicated college football show”.

He laughed. And by the way, he was right to laugh about that. You tell me, how many dudes in the South have had the idea that hey, we’re going to put together a syndicated show and just talk college football? I would bet you a couple of hundred have even tried it. That’s the reason I left afternoon drive at 790 and went to middays at 680. I was like I didn’t care about that; that’s the local play. Then six years later, David Dickey pushed the Staples button on this and made the syndicated thing happen. I started with one affiliate and now seven years later it’s two hours a day, nine states, and I think next week we add our 55th stick just outside of Knoxville. 

BN: Do you cover the SEC exclusively?

CO: I’m of the opinion if the customers want hamburgers, give them hamburgers. And that really is the SEC. Now, granted the flagship is in Atlanta and we go from Lexington down to Ocala, over the Baton Rouge and Fayetteville. That’s basically our footprint, our circle.

If you’ve got 55 stations in that footprint, the majority of it each day is probably 80 to 85 percent SEC. I’m going to say it’s 15 to 20 percent maybe ACC. But let’s be honest. That’s Clemson — not this year — but we talk some ACC. That means you talk Florida State, Clemson, Miami, Virginia Tech maybe, and North Carolina with Mack. You don’t talk NC State. Dave Doeren is therapy for terminal insomniacs. That’s just not how the conversation is going to carry the day. It’s almost exclusively SEC.

I don’t claim to be anything superior here at all. I’m talking college football in the South. It’s supposed to work. But we don’t get dropped. Rush Limbaugh would be picked up and dropped. Dave Ramsey has been picked up and dropped sometimes. For the most part we don’t get dropped when we get picked up. It’s just a really, really nice compliment. We’re in Alabama and Tennessee and Mississippi talking college football so it works, but the response has been really, really nice.

BN: What’s your schedule like on a daily basis?

CO: I’m on from 11-1 on the syndicated show. Then there’s an hour break. Then I do the afternoon drive show on 680 The Fan in Atlanta from 2-6. It’s a full day and it’s extremely unusual. I get that. In fact our sales manager when I started, he used to be in Cincinnati, and he said we had a host that tried this, it lasted three months. It’s not easy. But I also understand the blessing is the opportunity. I’m just trying to maximize the opportunity and be thankful for it. Again I’m not playing all shucks; it’s a full day. I’m out of bed every morning at five. At 5:15 I have coffee and I’m at my computer already prepping at 5:15 and I get off at six. But I’m not complaining. Like I said that’s a heck of an opportunity, so I’m just trying to show up and do a decent job.

Chuck Oliver, the Fan college football guru, gabs six hours a day on two  different shows
Courtesy: Atlanta Journal Constitution

BN: A lot of broadcasters don’t want to talk about how it’s mentally demanding and tires you out, because you’re not digging ditches or doing physical labor. But just the mental focus it takes, do you feel it on a Thursday or Friday when you’ve been doing it all week?

CO: Oh dude, the beginning of the week, my shirt is tucked in, pressed collar. By about Thursday, I look like I just killed a bear with a knife. As we go through the week there’s this deterioration. I don’t want to complain and I’m not, I’m just saying that the physical part of it, it literally is 13 to 14 hours a day. I was asked to do Atlanta Braves watch parties. From six to nine I was out. That’s part of it. The blessing is going out to a bar for a paid appearance. That’s awesome. Today I woke up at five and I’ll be getting home about 9:30. I ain’t complaining; I’m just saying it’s a full day and I’ve been doing it for seven years.

I’ll be honest, Brian, it’s doable. My daily schedule is like a Jenga tower. If I take out the wrong thing — I’ll be candid — you and I were texting back and forth and it got down to like we were negotiating at a fair or something. I was like 9:14, and you were like 9:16, and I was like all right 9:15. It fit perfectly in there. I just have to be really regimented and disciplined and scheduled to get it all done. The thing is that would be the same for anybody that was doing these two jobs. I’ve just evolved over time and started drinking coffee. I didn’t drink coffee when I started the job. I have my schedule laid out and as long as there’s no real big curveball, I can handle it. It’s been seven years and it’s fine.

BN: What’s your go-to coffee and how many cups are we talking here?

CO: All right, brother, I’ve got the Keurig. I actually wrote that thing off. I was like this is a business expense. I go all the way on strength, two of the three bars on temperature, and I use Don Francisco’s hazelnut coffee pots. Can I give you a hack? Everybody start doing this immediately. The only dietary thing I do is I don’t have any added sugar ever. I eat everything else all day long, whatever I want, no added sugar ever. What I add to my coffee instead of half and half; heavy whipping cream. It turns it into a hazelnut latte with zero sugar in it. I have two or three of those every single morning. You wake up, it’s like walking dead, then after three of those, man, you are ready to roll. That’s what I do. Heavy whipping cream, people. Start that. It’s a treat.

BN: I’d assume your wife [Kristen] is pretty understanding about the demands of your job, right?

CO: Oh gosh, yeah. For instance I was in Charlotte for three days. I was in Houston for three nights for the World Series. In two weeks I’m going to Knoxville and blah, blah, blah. It’s a blessing, but it also is me taking off and heading on the road and saying I’m going to see Tennessee and Georgia play at Neyland. Well that’s great for me; she’s back here in Atlanta running the house and the dogs and oh yeah, trying to essentially be a PA. That’s what she’s pursuing while she’s doing everything else. 

She’s awesome though. You’re right, she has a big understanding of this. The cool part though is that I’ve told her when she graduates and when it’s all done in about four weeks, the world is her oyster as far as getting a job. With radio, you can do that job anywhere. Just give me a microphone and some power and I can broadcast in India. I’m ready to roll, man. I’m really looking forward to the next chapter and it being all about her.

BN: I’m curious how you’d describe Georgia fans this year. Are they braggadocious, we’re number one, or is it sort of like this could go south at any time?

CO: Georgia fans right now are occupying themselves with the Stetson Bennett, J.T. Daniels thing. Here’s the weird thing; they’re more boisterous and finger in the air if they’re like 9-1 than they are right now after beating Florida. It’s been weird. Going into the Clemson game, it was the height of anxiety. After they got into conference play, the South Carolina game, we all looked around and realized this is what the defense is. They looked at the schedule and were like Auburn ain’t beating us, Tennessee isn’t beating us, Vanderbilt’s not beating us, Florida’s not beating us. They already looked at the entire regular season and said there’s a really good chance we’re 12-0.

This is all in the course of about two months. I had two Georgia fans tell me I’m not going to Jacksonville. They canceled their plans and sold their tickets. I was like why? Quote, it’s not a big enough game this year. I almost needed a paper bag to breathe into. I couldn’t believe a Georgia fan telling me Jacksonville ain’t a big enough game. That’s what it is.

BN: There was some serious turnover during COVID at 680. Are you feeling good about where things stand now?

CO: Yeah, John Kincade is a very, very good friend of mine and played a huge role actually in me going over to 680. When John got canned, that was just awful, awful, awful. It’s tough because you look at John, you can’t do the job better than John does it. You can’t be more prepared. You can’t work harder. He has something to say. All right, he got fired. That was kind of an attention getter. That was Sheriff Justice kicking you in the butt against the side of the car. For John personally I knew that he’s a cat, he was going to land on his feet. Steak Shapiro and Mark Zinno the same sort of thing, they’re too good. Steak’s got his TV empire anyway.

It wasn’t necessarily just related to okay what happens to these individuals? Because I knew all of them were good and were going to land. It was just a tough commentary. I’ll say this about David Dickey, he is not knee-jerk. He does not react in the moment. Everything is very measured and thought out. If that was the decision he came to, I was like all right, this is another indication of how real this thing is. John is really good at his job. It was kind of jarring because that’s just not the kind of thing that has happened at DBC since I’ve been there. And it happens everywhere in the industry, but just not there.

680 the fan radio logo - 48in48



BN: Where do you think you would be right now if you stuck with coaching?

CO: I want to say coaching d-line somewhere. In fact I’m going to tell you right now honestly if you dropped me down onto a college coaching staff right now, I could coach technique. I could coach technique tomorrow. I would be almost useless with a game plan. I can break down film and tell you what’s going on, but I know zero. I know a thimble full as far as preparing for a modern offense. It’s just been too long.

But the techniques have never changed. Alignments, stance, hand placement, footwork, leverage, it’s never changed. I can do that. And that was awesome. I loved it. Actually you know how I could coach? Here’s what I need, just two concessions, the offense only gets three formations and there’s no pre-snap motion. If you could make that a rule, I’m back in coaching tomorrow. I promise you. It was so much fun. It was just a tremendous experience.

I coached high school football for six years and even got a ring. That was kind of cool. Also there were kids on the defensive line when I was there that went to Troy State, one went to Auburn, we had several go to Cumberland and Maryville and various places. You see a kid that showed up who’s like I’m 14 and I’m a freshman, I’m just here to play high school ball, and then four years later you realize he’s about to be able to graduate from college without any student loan debt. It is a huge, huge deal, and so many of those kids, I just loved when they got their chance.

BN: I love your Twitter bio. Part of it says it’s not possible to troll me, I just don’t engage the negative on Twitter, ever. Why is that your approach?

CO: I have a co-worker of mine, Mark Zinno as a matter of fact, he gets out of bed every morning like he’s stepping into a boxing ring on Twitter. He’s like well these people said things about me. The way I said it, my studio is on the 4th floor and there’s a big floor-to-ceiling window about 12 feet away. I don’t sit anywhere near it. I said Mark here’s Twitter, there’s a thousand people on the sidewalk that have been yelling just rude, awful things to you for the past hour. He’s like really? I’m like no. Because you haven’t gone over and looked. I was like they might have been there just yelling the most vile, awful things for the past 60 minutes, but you don’t know that because you didn’t engage them. You sat in your chair 12 feet away. I was like I sit in my Twitter chair 12 feet away.

It’s really a different environment for me. I have some funny, really insightful, sometimes helpful folks on Twitter. That’s really what I try to limit my engagements to. Twitter is this dark alley that you step into it and then thousands of people jump out with sticks and just start beating on you. I’m just not going to do that. I don’t respond to anybody because again it’s not trolling unless you engage back and kind of shine a light on it yourself. You have to be complicit in this and I just don’t do it.

BN: Over the next five to 10 years what do you want your ideal radio schedule to look like?

CO: Gosh, the syndicated thing continues to kind of unfold on its own pretty steadily. We’ll pick up six to seven affiliates. People hear about it and over the year they add some. That’s kind of only been growing. I assume that that’ll keep going unless people lose taste for college football. I found a schedule that works. I believe that I’ll keep on rolling along until public taste changes and nobody likes college football in the South.

BN: How would you describe the difference between doing your 680 show with [Matt] Chernoff where it’s a two-man show, and your syndicated show, which is solo?

CO: Chuck and Chernoff is a traditional, like the wacky morning zoo with the bike horn and all that in the afternoon. We do a dumb show. It’s fun, but it’s dumb. We’re silly and we don’t take ourselves seriously. It is the anti — because college football is serious stuff — it is the anti-Chuck Oliver Show. It’s just a lot of fun. This is my professional life and I just hope they don’t catch on soon.

Chuck & Chernoff, Rude Awakening, Marc & Randy make Talkers Sports Talk  Heavy Hundred list

BN: It’s six hours on the air each day, you probably need the bike horn at the end of the day, right?

CO: Oh God, if it was six hours of brain surgery and the neighbor’s yard is so much better than mine and everything in between, no. It can’t be all serious issues all the time. We’ll go crazy. That’s the thing about the job actually I’ve said, my job is not important. I don’t fly the space shuttle for a living. But I’ve had so many people tell me that it’s important to them. When you’re in Atlanta traffic, which you average an hour and seven minutes a day in afternoon drive, here’s what people don’t want; they don’t want a statistical seminar on the Atlanta Braves matchup with the Astros. What they want is distract me in Atlanta traffic. That’s all they want, distract me. Make me not notice what’s going on in front of me. So we just try to distract people for a little bit while they’re in traffic.

BSM Writers

The Future Is Now, Embrace Amazon Prime Video, AppleTV+

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible.

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This week has been a reckoning for sports and its streaming future on Amazon Prime Video, AppleTV+, ESPN+, and more.

Amazon announced that Thursday Night Football, which averaged 13 million viewers, generated the highest number of U.S. sign ups over a three hour period in the app’s history. More people in the United States subscribed to Prime during the September 15th broadcast than they did during Black Friday, Prime Day, and Cyber Monday. It was also “the most watched night of primetime in Prime Video’s history,” according to Amazon executive Jay Marine. The NFL and sports in general have the power to move mountains even for some of the nation’s biggest and most successful brands.

This leads us to the conversation happening surrounding Aaron Judge’s chase for history. Judge has been in pursuit of former major leaguer Roger Maris’ record for the most home runs hit during one season in American League history.

The sports world has turned its attention to the Yankees causing national rights holders such as ESPN, Fox, and TBS to pick up extra games in hopes that they capture the moment history is made. Apple TV+ also happened to have a Yankees game scheduled for Friday night against the Red Sox right in the middle of this chase for glory.

Baseball fans have been wildin’ out at the prospects of missing the grand moment when Judge passes Maris or even the moments afterwards as Judge chases home run number 70 and tries to truly create monumental history of his own. The New York Post’s Andrew Marchand has even reported there were talks between YES, MLB, and Apple to bring Michael Kay into Apple’s broadcast to call the game, allow YES Network to air its own production of the game, or allow YES Network to simulcast Apple TV+’s broadcast. In my opinion, all of this hysteria is extremely bogus.

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible. Amazon brought in NBC to help with production of TNF and if you watch the flow of the broadcast, the graphics of the broadcast, NBC personalities like Michael Smith, Al Michaels, and Terry McAuliffe make appearances on the telecast – it is very clear that the network’s imprint is all over the show.

NBC’s experience in conducting the broadcast has made the viewing experience much more seamless. Apple has also used MLB Network and its personalities for assistance in ensuring there’s no major difference between what you see on air vs. what you’re streaming.

Amazon and Apple have also decided to not hide their games behind a paywall. Since the beginning of the season, all of Apple’s games have been available free of charge. No subscription has ever been required. As long as you have an Apple device and can download Apple TV+, you can watch their MLB package this season.

Guess what? Friday’s game against the Red Sox is also available for free on your iPhone, your laptop, or your TV simply by downloading the AppleTV app. Amazon will also simulcast all Thursday Night Football games on Twitch for free. It may be a little harder or confusing to find the free options, but they are out there and they are legal and, once again, they are free.

Apple has invested $85 million into baseball, money that will go towards your team becoming better hypothetically. They’ve invested money towards creating a new kind of streaming experience. Why in the hell would they offer YES Network this game for free? There’s no better way for them to drive subscriptions to their product than by offering fans a chance at watching history on their platform.

A moment like this are the main reason Apple paid for rights in the first place. When Apple sees what the NFL has done for Amazon in just one week and coincidentally has the ability to broadcast one of the biggest moments in baseball history – it would be a terrible business decision to let viewers watch it outside of the Apple ecosystem and lose the ability to gain new fans.

It’s time for sports fans to grow up and face reality. Streaming is here to stay. 

MLB Network is another option

If you don’t feel like going through the hassle of watching the Yankees take on the Red Sox for free on Apple TV+, MLB Network will also air all of Judge’s at bats live as they are happening. In case the moment doesn’t happen on Apple TV+ on Friday night, Judge’s next games will air in full on MLB Network (Saturday), ESPN (Sunday), MLB Network again (Monday), TBS (Tuesday) and MLB Network for a third time on Wednesday. All of MLB Network’s games will be simulcast of YES Network’s local New York broadcast. It wouldn’t shock me to see Fox pick up another game next Thursday if the pursuit still maintains national interest.

Quick bites

  • One of the weirdest things about the experience of streaming sports is that you lose the desire to channel surf. Is that a good thing or bad thing? Brandon Ross of LightShed Ventures wonders if the difficulty that comes with going from app to app will help Amazon keep viewers on TNF the entire time no matter what the score of the game is. If it does, Amazon needs to work on developing programming to surround the games or start replaying the games, pre and post shows so that when you fall asleep and wake up you’re still on the same stream on Prime Video or so that coming to Prime Video for sports becomes just as much of a habit for fans as tuning in to ESPN is.
  • CNN has announced the launch of a new morning show with Don Lemon, Poppy Harlow and Kaitlin Collins. Variety reports, “Two people familiar with plans for the show say it is likely to use big Warner Bros. properties — a visit from the cast of HBO’s Succession or sports analysis from TNT’s NBA crew — to lure eyeballs.” It’ll be interesting to see if Turner Sports becomes a cornerstone of this broadcast. Will the NBA start doing schedule releases during the show? Will a big Taylor Rooks interview debut on this show before it appears on B/R? Will the Stanley Cup or Final Four MVP do an interview on CNN’s show the morning after winning the title? Does the show do remote broadcasts from Turner’s biggest sports events throughout the year?
  • The Clippers are back on over the air television. They announced a deal with Nexstar to broadcast games on KTLA and other Nexstar owned affiliates in California. The team hasn’t reached a deal to air games on Bally Sports SoCal or Bally Sports Plus for the upcoming season. Could the Clippers pursue a solo route and start their own OTT service in time for the season? Are they talking to Apple, Amazon, or ESPN about a local streaming deal? Is Spectrum a possible destination? I think these are all possibilities but its likely that the Clippers end up back on Bally Sports since its the status quo. I just find it interesting that it has taken so long to solidify an agreement and that it wasn’t announced in conjunction with the KTLA deal. The Clippers are finally healthy this season, moving into a new arena soon, have the technology via Second Spectrum to produce immersive game casts. Maybe something is brewing?
  • ESPN’s Monday Night Football double box was a great concept. The execution sucked. Kudos to ESPN for adjusting on the fly once complaints began to lodge across social media. I think the double box works as a separate feed. ESPN2 should’ve been the home to the double box. SVP and Stanford Steve could’ve held a watch party from ESPN’s DC studio with special guests. The double box watch party on ESPN2 could’ve been interrupted whenever SVP was giving an update on games for ESPN and ABC. It would give ESPN2 a bit of a behind the scenes look at how the magic happens similarly to what MLB Tonight did last week. Credit to ESPN and the NFL for experimenting and continuing to try and give fans unique experiences.

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BSM Writers

ESPN Shows Foresight With Monday Night Football Doubleheader Timing

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7 and then 10 on their primary channel.

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The Monday Night Football doubleheader was a little bit different this time around for ESPN.

First, it came in Week 2 instead of Week 1. And then, the games were staggered 75 minutes apart on two different channels, the Titans and Bills beginning on ESPN at 7:15 PM ET and the Vikings at the Eagles starting at 8:30 PM on ABC and ESPN+. This was a departure from the usual schedule in which the games kicked off at 7:00 PM ET and then 10:00 PM ET with the latter game on the West Coast.

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7:00 PM and then 10:00 PM ET on their primary channel. That’s the typical approach, right? The NFL is the most valuable offering in all of sports and ESPN would have at least six consecutive hours of live programming without any other game to switch to.

Instead, they staggered the starts so the second game kicked off just before the first game reached halftime. They placed the games on two different channels, which risked cannibalizing their audience. Why? Well, it’s the same reason that ESPN was so excited about the last year’s Manningcast that it’s bringing it back for 10 weeks this season. ESPN is not just recognizing the reality of how their customers behave, but they’re embracing it.

Instead of hoping with everything they have that the customer stays in one place for the duration of the game, they’re recognizing the reality that they will leave and providing another product within their portfolio to be a destination when they do.

It’s the kind of experiment everyone in broadcasting should be investigating because, for all the talk about meeting the customer where they are, we still tend to be a little bit stubborn about adapting to what they do. 

Customers have more choices than ever when it comes to media consumption. First, cable networks softened the distribution advantages of broadcast networks, and now digital offerings have eroded the distribution advantages of cable networks. It’s not quite a free-for-all, but the battle for viewership is more intense, more wide open than ever because that viewer has so many options of not just when and where but how they will consume media.

Programmers have a choice in how to react to this. On the one hand, they can hold on tighter to the existing model and try to squeeze as much out of it as they can. If ESPN was thinking this way it would stack those two Monday night games one after the other just like it always has and hope like hell for a couple of close games to juice the ratings. Why would you make it impossible for your customer to watch both of these products you’ve paid so much to televise?

I’ve heard radio programmers and hosts recite take this same approach for more than 10 years now when it comes to making shows available on-demand. Why would you give your customers the option of consuming the product in a way that’s not as remunerative or in a way that is not measured?

That thinking is outdated and it is dangerous from an economic perspective because it means you’re trying to make the customer behave in your best interest by restricting their choices. And maybe that will work. Maybe they like that program enough that they’ll consume it in the way you’d prefer or maybe they decide that’s inconvenient or annoying or they decide to try something else and now this customer who would have listened to your product in an on-demand format is choosing to listen to someone else’s product entirely.

After all, you’re the only one that is restricting that customer’s choices because you’re the only one with a desire to keep your customer where he is. Everyone else is more than happy to give your customer something else. 

There’s a danger in holding on too tightly to the existing model because the tighter you squeeze, the more customers will slip through your fingers, and if you need a physical demonstration to complete this metaphor go grab a handful of sand and squeeze it hard.

Your business model is only as good as its ability to predict the behavior of your customers, and as soon as it stops doing that, you need to adjust that business model. Don’t just recognize the reality that customers today will exercise the freedom that all these media choices provide, embrace it.

Offer more products. Experiment with more ways to deliver those products. The more you attempt to dictate the terms of your customer’s engagement with your product, the more customers you’ll lose, and by accepting this you’ll open yourself to the reality that if your customer is going to leave your main offering, it’s better to have them hopping to another one of your products as opposed to leaving your network entirely.

Think in terms of depth of engagement, and breadth of experience. That’s clearly what ESPN is doing because conventional thinking would see the Manningcast as a program that competes with the main Monday Night Football broadcast, that cannibalizes it. ESPN sees it as a complimentary experience. An addition to the main broadcast, but it also has the benefit that if the customer feels compelled to jump away from the main broadcast – for whatever reason – it has another ESPN offering that they may land on.

I’ll be watching to see what ESPN decides going forward. The network will have three Monday Night Football doubleheaders beginning next year, and the game times have not been set. Will they line them up back-to-back as they had up until this year? If they do it will be a vote of confidence that its traditional programming approach that evening is still viable. But if they overlap those games going forward, it’s another sign that less is not more when it comes to giving your customers a choice in products.

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BSM Writers

Media Noise: Sunday Ticket Has Problems, Marcellus Wiley Does Not

Demetri Ravanos

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On this episode of Media Noise, Demetri is joined by Brian Noe to talk about the wild year FS1’s Marcellus Wiley has had and by Garrett Searight to discuss the tumultuous present and bright future of NFL Sunday Ticket.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

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