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How Are ESPN and TNT Treating the NHL?

“Last week, I watched a game on both outlets and was a little surprised at what I saw.”

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It’s a new era of television for the National Hockey League. Gone are the days of NBC, NBCSN, CNBC, USA and wherever else the games were airing. While I enjoyed the NBC telecasts, mainly because of Doc Emerick, it was time for something new. There was a need to freshen things up and get the NHL in front of different eyes and perhaps even a younger audience. 

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The league is now in business with both ESPN and TNT. The deals are each for 7 years. ESPN is paying around 400-million a year, while Turner is paying around 225-millon annually. ESPN has the ‘upper hand’ in the broadcast arrangement because ABC will air four of the next seven Stanley Cup Final series every other year starting in 2022. Turner will broadcast the three Stanley Cup Final in the years between. 

Before the Cup Final, the two networks will split the first two rounds of the playoffs and the conference finals.  Turner will have the broadcasts for the annual Winter Classic on New Year’s Day.

I realize at the beginning of this column I said there was a need to ‘freshen things up’. While the games are on new networks, there are some familiar faces and voices still bringing you the action. I still say it’s ‘fresh’ because the presentation is a lot different and some of these voices have been cast in new and better roles, showing off personality and deep knowledge of the NHL. 

The broadcasts on TNT and ESPN are very different. That includes the pregame, intermission and postgame shows as well. Last week, I watched a game on both outlets and was a little surprised at what I saw. Keeping in mind, the studio shows featured some different cast members than the opening week of the season. Wayne Gretzky was absent from the TNT set and John Buccigross, who is sharing hosting duties with Steve Levy, was at the helm of the ESPN studio show. Also keep in mind that both shows were dealing with the serious subject of the Kyle Beach sexual assault case against the Chicago Blackhawks. Beach had just been interviewed by TSN and the subject matter was deep.  

TNT STUDIO SHOW

NHL on TNT Face Off is hosted by Liam McHugh, the former host on NBC’s intermission reports under the former contract. This night he was joined by Rick Tocchet, Anson Carter and Paul Bissonnette on the show. 

McHugh is a seasoned pro, that actually gets to show off a little personality on this show. With NBC it seemed as though, McHugh was limited to a much more, straight forward approach, which allowed at times, a little humor. This TNT production allows him to really loosen up and run the show with fewer restrictions. His personality really comes out. He recently told the AP, basically the same thing. 

“It felt like they wanted me to do what I do best, which is interact, and to keep a loose show,” McHugh said. “In the past, and it definitely occurred, I self-edited or I held back at times. In most cases, that’s gone. … And that was something that really appealed to me, it was more natural to me.”

Tocchet is an 18-year NHL veteran and coached for 6 seasons including the last four for the Coyotes. Tocchet can offer perspective as not only a high-level player, but as a coach just last season. He understands the mindset of today’s hockey player and that insight will be good as he gets more comfortable in the role. I like that he’s raw right now. 

Bissonnette is the wildcard of the group. He’s probably the one most likely to drop a ‘bomb’, but that’s not an act, it’s all real. Hopefully he will be able to contain himself, but there’s no telling. During a Bleacher Report fans’ Q&A he told everyone what he’s most excited about, in joining the TNT crew. 

“The advice I keep getting, especially from Wayne, is just be yourself. Turner tells us they want us to be ourselves. That was really refreshing. I’m excited to just get in there and let it fly with the guys. Whether it’s diving into a serious topic or breaking a video down, it’s just gonna be a very good time and a lighthearted feeling to the broadcast. Just having fun and just bringing my silly, goof personality.”

Carter is smooth on the set. No subject seems too much for him. He’s got a very calm demeanor about him, but that doesn’t mean he isn’t passionate. Watching him react to the Beach story and the Blackhawks, saying how it hits home to him with two daughters was powerful. Carter also made the comment that the hockey community is so close knit that the Hawks upper management failed to ‘take care of Kyle Beach’. 

This production is terrific. It is very closely modeled after Inside the NBA on TNT. It’s irreverent at times, but mainly it’s fun. TNT showed us photoshopped pictures like the NBA show and also included instant reaction from fans and some famous folks on Twitter and social media. It’s almost like the folks at TNT are saying, ‘if you’re a fan of our NBA show, wait until you see what we can do for the NHL’. I loved the pacing of the show and everyone having a chance to take a ‘shot’ at the other. 

TNT's NHL broadcast lineup: Schedule, play-by-play, analysts and hosts for  2021-22 season | Sporting News

This show featured a pregame interview with Oilers’ star Connor McDavid. Tocchet had the line of the interview when he prefaced his question by saying, “Hey Connor thanks for putting me on this panel, having to coach against you the last four years.” It was a fun interview that had its serious moments, but mainly showcased the personalities of the panel and of McDavid. The latter is so key for the development of the NHL on television. You have to let viewers get to know some of the big-time players and this was a mission accomplished. 

Through all the fun, this show was able to turn into a very serious and informative program. With the seriousness of the Kyle Beach and Chicago Blackhawks situation, balance had to be struck. It was time to be serious and the balance was struck well. Carter was well spoken during the segment and spoke from the heart when he said, “this really hits home to me, I have two daughters,” he continued to call out the former Hawks executives, saying the hockey culture is all about looking out for each other and “they didn’t protect Kyle Beach”. 

NHL ON TNT BROADCAST

Game broadcast has a familiar tone to the NBC telecasts of the past. That’s because this booth featured Kenny Albert, Eddie Olczyk and Keith Jones, guys that used to call games for NBC and NBCSN. 

I think Albert is always solid. He has the ability to rise to the occasion when the moment calls for it and at the same time, he knows when to clear out to let Olczyk do his thing. Olczyk is hands down the best hockey analyst in the game, with a great feel for television and the game of hockey. He’s a great ambassador and a great teacher of the game for those that may have tuned in for the first time. Jones also moves from the NBC studio to the “inside the glass” position for the TNT broadcast. Unlike Pierre McGuire who made it more about himself than the game, Jones is now afforded the chance to analyze what he’s seeing at ice level and provides great insight. 

The TNT scorebug is great as well. It’s just big enough not to be obtrusive. It’s clean and colorful and has excellent information. The thing most hockey fans truly appreciate about the TNT ‘bug’ is that the ‘Shots on Goal’ stay on it at all times. 

ESPN STUDIO SHOW

In watching the first few minutes of this particular show, it kind of gave me the same feel as the old NBC telecast. It’s a little more “buttoned up” than the TNT show. Hockey lover Buccigross hosted this installment, he will split time with another hockey guy, Levy in hosting the show for the season. Both will also call games on ESPN’s coverage of the NHL. The ESPN studio show has two analysts. They are well known names to hard core and casual hockey fans. Mark Messier and Chris Chelios make up the panel. They are decorated players and big names in hockey circles. 

Messier brings a wealth of experience and success to the ESPN show. He’s a six-time Stanley Cup champion and Hall of Fame center. His prior television experience includes work as an in-game analyst for the All-Star Game and making occasional guest commentator appearances for NHL on NBC. Messier is somewhat soft spoken on the ESPN set. But what he says packs a punch thanks to his credentials. You can tell he takes meticulous notes on each game he’s watching, now it’s just a matter of being able to speak without having to refer to them on air. Messier seems a bit fidgety in his chair at times, but that will change as he gets a little more experience. I was happy to see that he’s not so super serious all the time, playing well off his teammates on set. 

Chelios is also a Hall of Fame player. He’s currently an ambassador for the Blackhawks. He previously worked for Fox Sports 1 back in 2013. He was part of the coverage of the 2014 Winter Olympics. Chelios is the ‘fun-loving’ side of the ESPN studio show. He smiles a lot and genuinely looks like he’s having a great time. He is dialed in on the current players in the game and is not afraid to express opinions. Chelios handled the Kyle Beach situation very well, when pressed during this particular show. While he still works for the Blackhawks, he didn’t mince words in stating how awful this situation was. Chelios looks very comfortable in the chair and is able to get Messier to smile and engage during the show. 

NHL ON ESPN BROADCAST

There is a ‘newness’ to the telecast, just because it’s been so long since ESPN televised the NHL. Sean McDonough was named the lead play-by-play broadcaster and this night he was joined by a former NBC voice, Brian Boucher and reporter Emily Kaplan.

McDonough is a terrific broadcaster, versatile and solid. He’s called MLB, NCAA and NFL games. His foray back into hockey is taking a little time to get back on solid ground. It’s a different sport with different flow than the ones he’s more recently called. There were a few times that he was a little slow on the action. I’m sure as the season goes on, that will change, but right now it’s noticeable. 

Boucher is solid as well. He was a rising star in the analyst world at NBC, so it makes sense that ESPN scooped him up. Boucher has a deep working knowledge of the NHL and has a clear and concise way of presenting information to the fans at home. 

ESPN to Present NHL Games and Studio Coverage with Innovative Production  Approaches and New Technologies - ESPN Press Room U.S.

The ESPN scorebug is simple, maybe too simple. It doesn’t provide much other than the essentials, like the score and time left, etc. It’s larger than the one on TNT, but it features less. Shots on Goal are not regularly a part of it, once in a while the SOG is flashed up, but it’s not a fixture. The bug does expand to include penalty, power play time. I think it needs some work.  

Overall, from the one watch of both networks, I’m kind of partial to the TNT telecast as a whole. From the studio show to the game broadcast, it just seemed more upbeat and cleaner. I think both broadcasts are a step up from the NBC broadcasts. Both are taking a few more chances visually. Whether it be penalty time actually displayed on the ice (TNT) or unique camera angles that capture more of the game from different perspectives (ESPN). Hockey is in good hands for the next seven years.

BSM Writers

John Mamola Didn’t Overthink New WDAE Lineup

“I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things.”

Brady Farkas

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Just over one month ago, WDAE in Tampa Bay reshuffled its daily line-up. The iHeartMedia station, programmed by John Mamola, moved the Ronnie and TKras program from mornings to afternoons and moved the midday Pat and Aaron show into mornings, while creating a new midday show centered around Jay Recher and producer-turned-host Zac Blobner.

The station let previous host Ian Beckles go as part of the reshuffling.

Barrett Sports Media caught up with Mamola this week to talk about the new line-up, the Tampa Bay market, the importance of developing from within and much more.

(Some of the answers have been edited for brevity and clarity)

BSM: It’s been just over a month since these changes took hold, what would you say is the overall response to them?

JM: Overall, really positive. We lost a really important piece and a pillar of the station in Ian Beckles, but with the moves that we did make, it was overall a pretty positive response from the listeners.

BSM: This wasn’t just creating one new show and calling it a day, this was moving multiple shows into new dayparts. How do you as a programmer get multiple hosts on board with re-arranging their schedules in that manner?

JM: My morning show went into afternoons so they didn’t have to wake up early, so they were very open and welcome to that. As for the original midday show, I knew they were early risers, so moving to mornings didn’t really affect their sleep schedules. And then my midday show, which is the new one, putting those two together is just a combination of some very young, hungry guys that always want new opportunity and are always looking to capitalize on opportunity.

So I wouldn’t say necessarily the convincing was the hard part because it just made a lot of sense for the people involved. The guys in the morning didn’t have to wake up early. The guys in the mornings are early risers anyway, and you get two young, hungry guys to take care of that opportunity so the convincing part was quite easy.

BSM: I got to know Zac Blobner a little bit on the Producers Podcast. He was highlighted a few episodes back and I thought really highly of him. Why was this the right time to get him into a full-time on-air role?

JM: Zac’s been doing some on-air stuff for on the weekends for a number of years. He had his own show and then we tried him out with a couple people on staff on Saturday mornings. That just didn’t necessarily work out but he has hosted a fantasy football show, which we actually air Orlando and in Miami as well as Tampa, live for the last five years.

So his on-air persona – he was a huge part of the morning show and the success of the Ronnie and TKras Show for their run in mornings. So if we were to elevate someone from inside, it just seemed like he was the right guy to elevate, and to pair with Jay Recher. It’s two young, hungry guys and they play well off each other. Some of the best highlights of my day are just sitting in their pre-show meetings with them and their producer Jon Dugas and just listening to how they collaborate together as a threesome on how to attack content, what sound to use, and what guests to book.

Really, it’s three producers in one room all talking about how to collaborate and do a show. Zac has earned the opportunity, just like Pat Donovan who was a producer first. Aaron Jacobson was a producer at first. It was Zac’s time and he’s done a tremendous job with it so far, albeit it’s only a month, but I totally expect it to be a very high ceiling for that show and for Zac in particular.

BSM: Some programmers believe on developing and promoting from within and some programmers believe in always looking for a splashy hire from the outside. Why is developing talent and promoting from within important to you and WDAE?

JM: I think it’s vital for every brand to have a good bench and to continue to find different ways to utilize that bench. Maybe not on the Monday through Friday, but definitely on the weekends in some capacity. And if not there, then on the digital product. You bring in certain guys to push everyone else. Zac was one of those guys. Jay Recher was one of those guys. Pat Donovan was one of those guys. Ronnie and TKras were two of those guys. I like to bring in guys that have a goal and want to push everyone to be better, not just themselves, but push everyone to be better. We have a tremendous team atmosphere on WDAE and we’ve had it for a number of years.

And when you do a lot of change, like we did about a month ago, you don’t want to keep it too foreign. You want to keep it with somebody that the audience knows and the audience has grown to know. Because the minute you start bringing in out of town people that nobody’s ever heard of or you start going to syndication instead of staying live and local, you start to lose your cume, and you start to lose that branding.

We like to put out as much as we can with whatever we have and I think having good, driven people in the hiring process, albeit I’ve hired a little young over my time here, it’s continued to push the narrative that we are continually growing from within and this was just the latest step of that. I don’t think that’s going to change anytime soon.

BSM: When you have new shows and shows in different dayparts, are you mentioning things like ratings and revenue to them? Or do you just tell them to build the shows and worry about it later?

JM: I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things. It’s important, but it’s not the biggest thing. For me, it’s the sound of the show. If the show sounds like it’s got energy, if it sounds like it’s progressing, if it sounds like we’re creating more attention by what we’re saying and we’re developing as talents and as a station, you feel it. You don’t need to see the numbers. The numbers are the numbers.

The system is great when it’s great but when it’s terrible, it’s still flawed. You know? I mean, Neilson ratings only get you so far but If I start seeing stream numbers go up, which I’ve seen, that’s a positive.  If I see digital traffic or social media growth or something like that, that’s a metric I can track. Today I went to the gas station and they had our sports station on. If I can hear that, that means we’re doing something right. I don’t look book-to-book. I think PDs that dive into numbers and analytics and, and clocks…. Look, if you put out entertaining stuff, they’ll stick with you. And it starts with giving that confidence to your talent. And that’s how I program.

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Brock Huard Believes The Third Time’s The Charm For Brock and Salk

“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity.”

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It just felt right for Brock Huard when he stepped back behind the mic at Seattle Sports 710. On September 6th, he returned to the airwaves with longtime partner Mike Salk in morning drive. It’s been almost three months since Huard returned to radio, but it still feels as right as it did that early September morning. That’s because the business is in his blood. 

“Once radio is in your blood, it doesn’t leave,” said Huard.

If you talk sports radio with Huard for any length of time, you won’t question his love or intelligence about the industry. He truly loves and understands the business. When you have a former player that has an incredible amount of passion for sports radio, you really have something. Seattle Sports 710 really has something with Huard and his return to the airwaves made locals in the Pacific Northwest very happy. 

Brock & Salk haven’t had to deal with the challenges that new shows experience in the first few months. They’re not trying to establish a chemistry and flow together. They’ve had it after doing a show together twice before, plus a podcast the two hosted together.

“He and I had still done the podcast together for the last couple of years, and had a number of conversations over that time about how fun that hour and a half was, each and every week,” said Huard. “We never really missed a podcast and we both thoroughly enjoyed it. Had we not done that podcast for two years, I don’t know if we would have come back for a third iteration. The third time has been the charm on this iteration.”

What makes the show isn’t just Huard being a former athlete or Salk being a very dynamic and experienced host. The two share an incredible chemistry that shines through on the air. However, Huard thinks there’s one reason in particular that the two mesh so well on air. 

“Because we listen,” said Huard. “That’s number one. I will listen to so many radio shows when I’m on the road and I’m like, this is bad radio. And you can tell hosts aren’t listening to one another, they’re just waiting for their time to talk and they fill and it’s terrible.

“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity. I think for 14 years he’s still genuinely curious about me and how my mind works, world views, ideology and sports views. After 14 years, I’m equally interested in how he thinks and it’s very different than me.

“It was hard to be able to listen and respect one another, because we come from two totally different world views, in many ways. But at the same time, when you do, and you’re curious to listen to the other side and what they have to say, you create unique content.

“He and I used to have to build these big show sheets when we started and we still have structure and everyday there’s still show sheets, but a consultant by the name of Rick Scott told me this early on, he said you know your show will be good, when you don’t get to half of the stuff on your show sheet. And he was absolutely right 14 years ago.”

Co-hosting morning drive at Seattle Sports 710 isn’t the only gig Huard has in sports media. He’s also a college football analyst for FOX. He’ll be on the call Friday night for the Pac-12 Championship game between USC and Utah. But everything ties back to radio for Huard and a recent experience on an airplane made him realize it again. 

“I was sitting next to this very smart gentleman the other day on my trip home from college football, and he was crushing crossword puzzles like I’ve never seen before,” said Huard. “He’s a very successful attorney and you could see for him, that was such a tool to keep his mind sharp. For me, radio is the same thing. It’s been the best training ground for everything I do with media, especially television.

“If you can do live radio and equip your mind to listen and strengthen that listening muscle, while also creating content, it’s a pretty good active tool. It keeps my mind sharp and plays to my mind’s strengths, I think, with just how wackado I can be between my ears at times. If you have a tremendous partner that helps shape you, like Salk is to me, then it’s just addictive and gets in your blood and doesn’t leave.”

As it relates to radio, being a college football analyst has its perks, because of the access it gives Huard. Every week before calling a game, he gets production meetings with head coaches, which gives him insight that others may not have. It also awards Huard the opportunity to create relationships with coaches. But how much of what’s said does he feel like he can use on the game broadcast or his radio show?

“99.9 percent is used on the air, on the show and sometimes I gain insight and share it with coaches that I know to encourage them,” said Huard. “It baffles me how many times I will hear from my peers, oh, I hate these coaches meetings. I don’t get anything out of them. And I’m like, God bless you. I will have a career for the rest of my life if that’s the way you approach it. It’s the most valuable real estate we have. It’s a forum that nobody else has.

“Yeah, they have press conferences, but if you build true trust and relationship and confidence, they want to tell you their story. They want to share their team. I can’t tell you how many times content from those meetings comes to life in my sit downs with Pete Carroll or Jerry Dipoto, GM of the Mariners or Scott Servais, or on the air or off the air.”

Huard has an insight to college football that few in the Pacific Northwest has, but that doesn’t mean he and Salk will jam pack content from that sport into the show. The duo knows that Seattle cares about. Sure, there’s an interest for college football, but not anywhere near the hunger from Seahawks and Mariners content. 

For example, Huard called the TCU vs. Baylor game two weeks ago, which featured one of the best endings in college football this year, when the Horned Frogs nailed a field goal as time expired. The call of the moment was spectacular and could be the shining moment of the season for a TCU team that looks destined for the College Football Playoff. On the Monday after, Huard and Salk made it a part of the show, but never had the intention of making it the majority of the show. 

“Our audience is dominated by the Seahawks and Mariners,” said Huard. “That dominates 80 to 90 percent of our conversation. I would say lifestyle is probably the rest. For example, we played that highlight today four times over the course of the show. We rank things at the end of every show and it was my Top 5 games of my broadcast life in 14 years on the road and that was number 1.

“I often use conversations and things I learned from those games and players and relate them to the Seahawks and Mariners. Dave Aranda talked about living with expectations and how hard that is in our meeting on Friday. He said, you watch, TCU is going to have to live in an entirely different world, where you’re on the mountain top instead of climbing it. And then you relate that toward the Seahawks or the Rams this year.

“Inevitably, yes, those moments create content, either emotionally or football 101. Radio is all encompassing in that way. I never understand radio hosts who try to play it straight. I just don’t. I think it’s bad radio. You have to be willing to live your life and put your life out there, whether it’s good, bad or ugly. The more you do that, the more you attach yourself and connect with your audience.”

It feels like the third time is truly the charm for Huard and Salk. They listen, they have chemistry and the content is a refreshing mix of sports and lifestyle. 

“He and I are not comedians,” said Huard. “We don’t play fake laugh tracks like others do. He and I will land way more on the analytical information side than maybe a consultant would tell us what morning radio people want. But I think where it cuts through is he and I put our lives out there. Our parenting success and failures. Relationship struggles, kids, sports, youth sports, that’s probably where we connect in a way that’s more lifestyle. That’s the word I would use.”

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Chuck Swirsky Embodies ‘Always A Pleasure’

“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV.”

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It’s hard to imagine there are any more positive thinking people in the world than Chuck Swirsky. If you don’t believe me, just check out his daily tweets. Swirsky has a lot to be upbeat about, he’s doing what he’s always wanted to, and now he’s written a book.

Always a Pleasure” is his creation, putting thoughts on paper, or iPad or whatever, about stories and people he’s encountered over the more than 40-years he’s been in the business.

The title is aptly accurate. Chuck is always a pleasure to be around and is one of the most supportive people I’ve ever met. He encourages those that need it. Swirsky always has time for people in the business and those trying to get into this crazy racket. I’ve seen and experienced it for myself, so trust me when I tell you, it’s the truth.

There are those that have worked multiple decades in play-by-play, and I’ll bet each and every one of them has been asked at some point, ‘hey, why don’t you write a book?’. Sounds easy enough, I’m sure. But when you really think about it, how can a person be expected to fit 40 plus years of work into a book that wouldn’t be the size of a dictionary?

More on that in a moment. I was wondering what makes someone in Swirsky’s position to write a book. So, I asked him. He outlined the main reason he decided to put pen to paper and tell some of his favorite stories and recall good memories.

“Over the past several years I was approached by several publishers and writers who were interested in detailing my journey in sports broadcasting, featuring my stops calling major college athletics and NBA basketball in addition to sports talk.” Swirsky told me. “I was reluctant to do so but a year ago I had a change of heart knowing 2022-23 Bulls season would be my 25th in the NBA, including my 2-thousandth NBA play-by-play game.”

Swirsky didn’t use a sportswriter or an author to tell his tale. “For years I have saved notes and decided to write the book myself, in my own words. I love my job. I have no desire to retire. I want to continue broadcasting Bulls game for many more years as long as my health and clarity allow me to do so.” he said.

“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV. I have the utmost respect for the Reinsdorf  family and our entire organization.  I just felt this was the right time to write a book.”

I have followed Swirsky’s career closely and gotten to know him over the years. Growing up in Chicago, I was fortunate enough to hear him in his early days here, at the old WCFL (now ESPN 1000), where he became one of the pioneers of sports talk radio. He’s called games on radio and television.

For DePaul, Michigan, select White Sox games, the Raptors and now over the last nearly 2 decades, the Bulls. That’s a lot of experience and a lot of experiences for one person. It made ‘editing’ the book a little difficult.

“I could have easily written another 100 pages featuring additional sports personalities and stories.” Swirsky said. “But I elected to highlight specifics of a timeline allowing the reader to understand that my quest to reach a childhood goal of broadcasting NBA basketball was met with challenges, setbacks and ultimately persevering through hard work, focus, passion and positivity.”

Writing books can be a way to look back on a career. Swirsky if far from done. He never really reflected on things, because he was always looking forward. But the retrospective allowed him to realize a few things along the way.

“I would say this. I am my own worst critic.  I very seldom look back on my career. While I was writing “Always A Pleasure” I had to stop and truly reflect how blessed I  am to be in the position where  I am today. I never take it for granted. Never have. Never will.” Swirsky said.  “Nothing is easy. It’s hard. This business can be exhilarating yet so difficult. I never get too high nor too low although I’m very sensitive and my insecurities get the best of me which is probably not a good thing , especially in radio-television.”

In looking back there’s bound to be a few lessons learned from the past. Swirsky did find a few things in writing the book that he remembered, educated him along the way. “I learned that anyone who applies themselves, making  a commitment to work on their  skill set, and their weaknesses through hard work, dedication, passion and purpose, can be successful.” he said. 

“For example, not every professional athlete is going to hit .330. Let’s say another player is hitting .240. What is keeping him in the big leagues? Is it his  glove,  his ability to play multiple positions?  His  character in the locker-room? The same principle is in effect in our industry. Maximize your strengths and do it with a great attitude, humility and kindness.”

Swirsky’s book details his interactions with some very familiar people in the business and the sports world. “I have plenty of stories featuring some of the biggest names in sports ranging from Hall of Fame baseball star Willie Mays who many consider perhaps the greatest player of all time to Kobe Bryant who left our world way too soon.” he says. “When you’ve been a professional broadcaster for 46 years, one  meets many, many players, coaches, executives, media and sports personalities along the way.” 

The one thing you can say about Swrisky, is he is real. There’s no pretense or facade. A genuine human being that is interested in what people have to say. Athletes, coaches, broadcasters and yes, even fans. His book has been reviewed by some of the greats. Mike Breen, Chris Bosh and even Steph Curry. Here’s the 2-time NBA MVP’s take on Swirsky and the book.

Having known Chuck since my days as a still-developing youth player in Toronto, where my dad was a member of the Raptors, I can attest to the fact that his passion for people and basketball is deep and sincere.

Chuck’s unique desire to mentor young people, especially minorities and those of different cultures and backgrounds, will help inspire those who share the same dreams, dreams that enabled him to persevere to the top of his profession.

I’m proud of Chuck, and excited that others can become enlightened by his exciting broadcasting journey, which includes nearly 25 years in the NBA and, of course, a trio of Curry family members shooting from the stars, just like him.

A book written by someone as accomplished in this industry as Swirsky draws interest because of who he is. But the Bulls’ play-by-play man is always thinking of others and trying to help where he can, just like Curry said. Along with stories, he lends his knowledge and relates it to those who are already in broadcasting and those trying to get in.

“I’m hoping those in our industry who read the book even those outside the radio-tv, new media field will come away knowing that perseverance is a powerful resource to help withstand the emotional heartache of rejection, disappointment and loneliness.” said Swirsky. He adds, “I have experienced everything. The good. The bad. The ugly. I’m talking all levels.  My message is to stay true to your core values. In this case,  my foundation is  built on respect,  kindness, honesty, sincerity and selflessness.”  

Given the opportunity to beam about the finished product, Swirsky in typical fashion, deflected any praise. Simply saying, “I am very humbled and appreciative of  the professionalism of the book’s publisher, Eckhartz Press. They allowed me to be me. That’s all I wanted. Mission accomplished. I am grateful.”

The entire industry should be grateful for people like Swirsky. There are so few in the business who are as kind and caring as he is. There are just as few people that take interest in others, and help mentor the next generation like Chuck. Inspiring stories, a career chronicle and life lessons, “Always a Pleasure” is going to be on my must-read list for the holidays. Congrats “Swirsk” keep up the great work.

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