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NBA Renews Partnership With FanDuel, DraftKings

“The NBA, FanDuel, and DraftKings are also putting advocacy programs in place to combat gambling addiction and bring awareness to responsible betting.”

Russ Heltman

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Courtesy: NBA

FanDuel and DraftKings are deepening their partnerships with the NBA to include content opportunities for both sports gaming companies. For Fanduel, they are sponsoring a weekly betting-focused telecast on NBA TV called NBABet. While DraftKings is attaching its name to NBABet Stream telecasts airing on League Pass.

According to the Sports Business Journal, the two sides are also gaining access to the league’s video highlights for their respective platforms in the new deal.

“Given where the (sports betting) industry is headed, we wanted the next version of our partnerships to focus on the convergence between betting and media,” said NBA senior VP and head of Gaming & New Business Ventures Scott Kaufman-Ross. “FanDuel and DraftKings are both investing heavily in this area, so they were great fits to partner together with. These companies have both gotten into the content business. … Three years ago, there were no sportsbooks that were also becoming media companies. That has changed.”

NBA fans now get the choice to have FanDuel odds fed to them on the NBA app and the league’s website.

“For the past seven years the NBA and FanDuel have architected the platinum standard of partnership between a professional sports league and mobile sports gaming operator,” said Amy Howe, FanDuel Group’s president, and CEO. “Combining the star power of the NBA with our industry-leading platform has resulted in innovations that have significantly enhanced the fan experience. We are proud of the deep working relationship we have built with the NBA, and that this agreement will celebrate a decade of official partnership.”

The NBA, FanDuel, and DraftKings are also putting advocacy programs in place to combat gambling addiction and bring awareness to responsible betting.

“The NBA season only just tipped off, and yet we have already seen the immediate impact of the sport among our customer base with significant re-engagement along with healthy new betting activity across all of our states,” said Ezra Kucharz, DraftKings’ chief business officer. “All of this signals the rising demand for NBA basketball in its 75th anniversary season among sports bettors and daily fantasy players, and we are pleased to continuously collaborate with the league on new offerings like our NBABet Stream integration.”

Sports Online

SiriusXM Inks Extension For ‘Let’s Go!’ With Tom Brady

“I know we just went through an hour of telling everybody you’re not coming back, but we’re gonna be right here on Let’s Go! for the next two years on SiriusXM.”

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While Tom Brady won’t be sitting in the top FOX Sports analyst’s chair until 2024, he’ll continue his Let’s Go! show for SiriusXM.

Nearing the conclusion of his appearance on the latest episode, host Jim Gray revealed the show and SiriusXM have agreed to an extension to keep the seven-time Super Bowl winner with the platform.

“Hey Tommy, we have one last announcement as we wrap up the program,” said Gray. “You’re coming back. I know we just went through an hour of telling everybody you’re not coming back, but we’re gonna be right here on Let’s Go! for the next two years on SiriusXM. We look forward to convening and our co-host Larry Fitzgerald will stay with us as well.”

Brady, in conjunction with Gray and Fitzgerald, launched Let’s Go! in August of 2021.

“Thank you guys, we appreciate the support,” Brady said of SiriusXM President Scott Greenstein and Senior Vice President of Sports Programming Steve Cohen. “We appreciate our fans, and look forward to many more fun years ahead.”

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Sports Online

Mike Francesa: 2 Week Break Before Super Bowl Leads to Media Interviewing Each Other

“It’s one game and you’re spending two weeks analyzing one game, and it’s just too much.”

Jordan Bondurant

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Mike Francesa

Many in the sports media and general media world have converged in Phoenix this week for the Super Bowl, but Mike Francesa isn’t the biggest fan of the build-up to the game.

The Phoenix Convention Center is playing host to this year’s radio row, where many of the storylines leading into the big game are dissected six times over the course of a day.

On his BetRivers podcast, Francesa said he’s never been the biggest fan of Super Bowl week and even taking two weeks between the conference title games.

“I’ve never liked these two weeks up to the Super Bowl,” Francesa said on The Mike Francesa Podcast. “I’ve never liked this week with all the hype and nonsense.”

Francesa added that at this point, all the storylines for both teams competing have been played out.

“People don’t know what to say anymore. It’s like they’re interviewing each other,” he said. “Nobody has anything to say or knows what to say.”

Still, Francesa finished his point by saying there’s an overflow of coverage leading up to the Super Bowl.

“It’s one game and you’re spending two weeks analyzing one game, and it’s just too much,” he said. “But there’s no way around it. That’s the way it works.”

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Sports Online

More Media Credentials Issued For Super Bowl LVII Than Ever Before

More than 6,000 media members from over 24 countries have received credentials to cover Super Bowl LVII on Sunday.

Jordan Bondurant

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Almost three years removed from the COVID-19 pandemic completely shutting down the world, the Super Bowl host city is now bustling with media once again covering the NFL’s championship game.

According to Front Office Sports, more than 6,000 media members from over 24 countries have received credentials to cover Super Bowl LVII on Sunday. That figure is up 13% from last year. In 2021, during the peak of the pandemic, only 2,400 media members were allowed to cover the game in Tampa.

A number at or above 6,000 would mean a return of the number of media members covering the game back to pre-pandemic levels.

This year’s Super Bowl is airing on FOX.

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