NFL viewership is some of the highest that it has been in recent years, and Viacom is cashing in on those numbers.
ViacomCBS posted $6.61 billion in quarterly revenue Thursday, an improvement on analyst estimates of $6.57 billion. These numbers represent a 13% year-over-year increase which can be attributed to the return of the NFL season in the third quarter.
In the first four weeks of the NFL season, the average viewership increased 23% year-over-year for CBS for a total of 17.9 million viewers. CBS came to an agreement in March with the NFL on a new 11 year deal upwards of $2 billion dollars.
Despite an increase in revenue, ViacomCBS experienced a decrease in profit year-over-year from $615 million to $538 million due to new investments in content development. Some of this could be attributed to an increase in streaming for the company, which could be the largest area of growth year-over-year at CBS. Streaming revenue jumped 62% to $1.1 billion, passing the $1 billion milestone for the first time. Streaming advertising revenue increased 48% to $531 million, and cable network ad revenue moved up 6%.
During the quarter, ViacomCBS and Comcast announced the forthcoming SkyShowtime, a European streaming service that will combine the libraries of multiple media entities from each conglomerate.
The company reached a total of 47 million global streaming subscribers, seeing an increase of 4.3 million in a three month span ending in September. It appears that it definitely pays to have a large stake in the powerhouse that is NFL content.
Lee Fitting: We’re Lucky Bosses Threw Rules Out For ManningCast
“This was the next step in the evolution, and one that gained a lot of recognition because of the crew and Peyton and Eli.”
ESPN’s Lee Fitting made time to talk to Sports Video Group after the ManningCast took home the award for Best Live Series at the Sports Emmys on Tuesday night. He was holding the trophy, but said it took every person that worked on the show to make it worthy of that honor.
“This was the ultimate team effort, you know, for the Monday nights that we did it and, you know, like I said out there, we were just so spoiled to have Peyton and Eli at the center of it,” the network’s SVP of Production said.
He credited the quarterback mindset Peyton and Eli Manning brought to the project, saying that players have to be allowed to make plays. It wasn’t just important that the Manning brothers could do it. The network had to be willing to stay out of the way and let the ManningCast figure out what success looked like.
“We were just super lucky that our bosses just sort of threw the rules out the window with this one,” Fitting said.
While the alternate Monday Night Football broadcast received plenty of rave reviews, Fitting pointed out that he wasn’t really breaking new ground. He was taking a formula that had been proven to work and changing it up a bit.
“The Megacast has been around for a while now, and it continues to evolve. This was the next step in the evolution, and one that gained a lot of recognition because of the crew and Peyton and Eli.”
Peyton Manning’s Omaha Productions recently produced a similar alternate broadcast for the PGA Championship. It is contracted to build alternate, conversational broadcasts for UFC events and college football games next.
John Buccigross: Return Of NHL ‘Reenergized’ Me In ESPN Role
“I’m just grateful that I was able to get reenergized without leaving the company that I’ve worked for so long.”
John Buccigross is probably the most thankful out of anyone that the NHL returned to the ESPN airwaves this season.
Bucci has been at the network for 25 years and was a part of the coverage team the last time ESPN had NHL broadcast rights. He told Awful Announcing that the change after the 2003-04 season really helped change his focus at the network.
“It’s probably a good thing that it went away back in 2004, because I was able to focus on SportsCenter and kind of move up the ladder there, and maybe I never would have if hockey had stayed all these years,” he said. “Maybe that was good. And then I got involved with college hockey, I asked to do play-by-play a couple of years after we lost the NHL, so I’ve been doing college hockey for over 15 years with play-by-play, hoping we would get the NHL back and then I could do NHL play-by-play.”
Now the NHL is back, the Stanley Cup Final will air on ESPN and ABC, and John Buccigross will be a part of it in some fashion. He said having the chance to pick back up where he left off all those years ago gave him a second wind in his career.
“It’s been absolutely fantastic. It couldn’t have come at a better time for me in my career, being at ESPN over 25 years,” he said. “To kind of get reenergized, reinvigorated with your job after being in the same place for 25 years, that’s probably pretty rare. I’m just grateful that I was able to get reenergized without leaving the company that I’ve worked for so long. At this stage of my career, it was just perfect timing.”
ESPN and Turner Sports replaced NBC Sports as the U.S. broadcast rightsholders for the NHL this season.
Mark Sanchez Emerges As Potential #2 NFL Analyst At FOX
“It is believed that Joe Davis will be the play-by-play man to sit opposite either Brees or Sanchez in the booth.”
Football season is 104 days away and FOX is still sorting out its broadcast crews for the upcoming season.
Enter former New York Jets quarterback Mark Sanchez as one of the top candidates being considered for the number two booth at FOX this season.
Andrew Marchand of The New York Post reported that if Drew Brees doesn’t end up in the role, Sanchez is next in line. Greg Olsen and Kevin Burkhardt will comprise the top broadcast team for FOX this season.
It is believed that Joe Davis will be the play-by-play man to sit opposite either Brees or Sanchez in the booth. Marchand reported that Sanchez made a great impression on producers in auditions and tests.
Mark Sanchez began his broadcasting career three years ago. After two seasons of covering college football for ESPN, he made the move to FOX last year.