Connect with us
blank

Sports Online

Learfield Launches Business To Include Team Branding In NIL Deals

“The company has added a litany of its partners to the program including, Duke University, Florida State University, and the University of Florida.”

Russ Heltman

Published

on

Learfield announced a new program to make it easier for student-athletes to associate school logos with NIL deals. Learfield Allied is aimed at bringing NIL deals and university intellectual property together.

The company has added a litany of its partners to the program including, Duke University, Florida State University, University of Florida, University of Kansas, University of Louisville, St. John’s University, Syracuse University, University of Utah, and the University of Wisconsin.

“From the very first stages of NIL, our job has been simple – to listen, learn, and help schools, brand partners, and student-athletes maximize opportunities,” Learfield president and CEO Cole Gahagan said in a press release. “By building a nationwide, consistent framework, we’re ensuring that the invaluable IP of our school partners remains under the highest level of commercial safeguard, while at the same time, significantly widening the opportunities for student-athletes, universities, and corporate brands alike. Learfield Allied is truly a solution that benefits all stakeholders in NIL.”

The entire program is aimed to be a national solution towards combatting the blockades in current NIL deals. The Supreme Court allowed the practice to start this past July. In many cases, athletes have been unable to associate their NIL deals with their school’s mascots and logos at places like the University of Wisconsin.

“Learfield Allied is a win for all parties involved, and I am especially happy that this will expand NIL opportunities for our student-athletes,” said Wisconsin athletic director Chris McIntosh. “Our athletic department is deeply committed to helping our student-athletes and corporate partners maximize opportunities in this space. This new initiative will greatly help and I am pleased to have Wisconsin Athletics at the forefront.”

Learfield Allied is the next step in the company’s NIL game plan. They also launched Compass this year, which helps educate student-athletes on the ins and outs of NIL deals.

“As a leader in intercollegiate athletics, we have a responsibility to listen to the market and lead with solutions. Our brand partners are interested in utilizing student-athletes in their marketing campaigns but there hasn’t been a secure and turnkey way to facilitate those opportunities using school IP, until now,” said Learfield CRO John Brody. “The unveiling of Learfield Allied is a gamechanger for those brands who are leaning in on student-athlete NIL, and we are proud to be at the center of the industry’s evolution and development.”

Sports Online

John Skipper: Media Has Not Treated Adam Silver Like He’s Teflon

“I don’t think anyone has hesitated to criticize him when he has done things that are controversial or difficult. Certainly, our friends at FOX News have not provided him with a Teflon coating.”

blank

Published

on

blank

Dan Le Batard hosted an interesting conversation on his Thursday show examining the performance of NBA commissioner Adam Silver during the press conference in which he announced the suspension of Suns owner Robert Sarver. David Samson and John Skipper joined Le Batard in the discussion.

Samson, former president of Major League Baseball’s Miami Marlins, said of Silver “it’s amazing the level of Teflon he’s had, and I don’t know that it’s deserved in any way.” He added that the NBA commissioner’s performance was “not very well workshopped” when addressing the media.

John Skipper, co-founder of Meadowlark Media, acknowledged that the performance was not strong. He said that it was clear that Adam Silver was frustrated by the limitations his job put on what he could do about someone behaving in a way that he did not think was appropriate for the NBA. He did pushback on the idea that Silver had been immune from criticism.

“I’m not sure that I accept that he’s Teflon-like,” Skipper said. “He’s actually made most of the right decisions and done most of the right things and he’s gotten credit for that. I don’t think anyone has hesitated to criticize him when he has done things that are controversial or difficult. Certainly, our friends at FOX News have not provided him with a Teflon coating.”

Samson smiled during the answer, which Skipper addressed by acknowledging that Samson knows that Skipper is friends with Adam Silver. The Meadowlark boss called himself an “apologist” for Silver, but added

“I mostly think he’s done a fabulous job. If you want to hold up what commissioner has done most of the right things in the last seven or eight years, he’s not Teflon-coated, but he has a tremendous track record, which I think deserves our support.”

Continue Reading

Sports Online

Chris Long Tells Jim Rome He’s Gambled on Games to Keep Him Interested For His Podcast

“So you’re like alright I need to do my job tonight, and I’m tired I want to go to bed, but maybe I’ll just throw a couple hundred bucks on the Jaguars,” Long said. “And now I’m invested…”

Jordan Bondurant

Published

on

blank

Placing bets on NFL games adds a whole other layer to the NFL viewing experience, and Super Bowl champion Chris Long understands that.

Long, who is not that far removed from his playing days in the league, was a guest on The Jim Rome Podcast, and said he initially considered gambling on football as something to compete at after retiring.

But now that he’s had some time to better learn the ins and outs of wagering, he’s become wiser and better informed. It’s helped him when talking about gambling on his own podcast, Green Light with Chris Long.

“I want to be responsible and give out good picks,” Long said. “I don’t want to just throw stuff out there because I’m getting paid by a casino. I’m really interested in the artform of gambling if that makes any sense.”

Long added that having that wagering itch definitely keeps him enthralled in watching football all day like a lot of other NFL fans, even those games people generally think won’t be that good competitively ahead of time.

He said it’s definitely helped with his show.

“I’m not even gonna lie, dude, sometimes you get burned out by football, right? I played it for a long time, now I’m covering it. So you’re like alright I need to do my job tonight, and I’m tired I want to go to bed, but maybe I’ll just throw a couple hundred bucks on the Jaguars,” Long said. “And now I’m invested and I can do my job more effectively because I’m gonna be glued to the TV. So like in a weird way it’s held me a little bit more accountable when it comes to staying on my game.”

Continue Reading

Sports Online

Shams Charania Signs New Contracts to Remain with Stadium and The Athletic

Shams joined those outlets in 2018 and had agreed to two other deals with them in that span.

Jordan Bondurant

Published

on

blank

After speculation over his future, NBA insider Shams Charania is not going somewhere new.

Andrew Marchand of the New York Post reported Wednesday night that Charania has signed new contracts to remain at Stadium/Bally Sports and The Athletic.

Shams joined those outlets in 2018 and had agreed to two other deals with them in that span.

Shams has been an integral piece in the growth and evolution of Stadium, elevating our content across both digital media and television experiences,” said Stadium CEO Jason Coyle. “He is one of the finest professionals and people in our industry, and we are truly excited to continue building upon our longstanding and trusted relationship.”

Charania, 28, is an integral part of Stadium/Bally Sports NBA coverage. He makes regular appearances on the Sinclair-owned networks on shows like Inside the Association and The Rally.

Shams has not yet addressed the news on his Twitter account, which has 1.8 million followers.

Continue Reading
Advertisement blank
Advertisement blank

Barrett Media Writers

Copyright © 2021 Barrett Media.