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Boomer & Gio: Why Does New York Post’s Premium Sports Site Exist?

“The stuff that is Post Sports+ I wouldn’t touch with somebody else’s eyes.”

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Boomer and Gio

With the departure of Steve Somers from WFAN, along with the implementation of new premium subscription services, such as The Athletic and ESPN+, WFAN welcomed sports media columnist for The New York Post Andrew Marchand to the program to talk about the latest happenings across the industry. The conversation centered around a foray into the concept of “Post Sports+,” a new paid subscription service being offered by The New York Post which is being branded as “A whole new ball game for The Best Sports in Town.” Many of Marchand’s columns about the latest news in sports media are available to read for free on The New York Post website, and he often tweets about the latest news in the industry on his own personal Twitter page, making his role within the service seem, at least to the hosts of Boomer and Gio, confounding.

“I read the New York Post sports section every day,” said Gregg Gianotti. “I think it’s some of the best reporting that we have in the City… I’m a guy who is consuming your stuff every single day. The stuff that is Post Sports+ I wouldn’t touch with somebody else’s eyes… If you’re going to do Post Sports+, why not put the good stuff behind the paywall?”

Marchand explained the strategy being enacted by The New York Post to augment its revenue stream.

“I think what we’re doing is more additive,” said Marchand. “[For] people that have read the Post online previously, nothing’s changed. If you like sports media, I’m now doing a Monday newsletter all about sports media [where] I’m trying to give you more in terms of inside the business. That’s extra, and part of your monthly subscription… Obviously, what we’re trying to do is add revenue, but do it without taking that core business where we’re getting millions of people every day who come to the website.”

Marchand continued to elaborate on the strategy when pressed by Giannotti regarding just who this subscription service was appealing to, ostensibly positing that it is an effort to ensure that The New York Post stays around for another 220 years.

“You’re not getting everybody,” elucidated Marchand. “That’s not how a subscription works. If you get one out of 10 people, then you have a chance at success. Because of the digital world, [distribution] has changed. Back in the day, The New York Post could only reach as far as the trucks would drive. Now [with] distribution, you can reach around the world. I don’t know our demographics of Post Sports+, but in theory, when you look at a subscription site, you get a certain amount that’s additive revenue to The New York Post, and that’s the idea behind it.”

Show co-host and former NFL quarterback Boomer Esiason then chimed in on the discussion, discerning what he does when WFAN asks him to participate in extra station activities, such as meeting with sponsors, in a lighthearted exchange.

“I wouldn’t really do a lot,” said Esiason. “I used to do a lot. No more — I just tell them to go eff off and leave me alone… No, I’m just kidding.”

“That might have worked with [Mark] Chernoff, but is that going to work with Spike Eskin?,” questioned Marchand, generating laughter in the studios at 345 Hudson St.

Esiason then spoke about the burden it is for him to be bothered by multiple subscription services from The New York Post; that is, having to subscribe to both the paper itself and Post Sports+ to get a full plethora of stories. He believes the paper is making a mistake in this regard, and, as a writer, Marchand agrees.

“I’ve asked about that because I actually agree with you on that one,” said Marchand. “I’ve been told that they’re working on that. I tend to agree that there should be some sort of deal there — [maybe] if you’re paying for The New York Post app, maybe you get Post Sports+?”

Whatever the future holds for Post Sports+, Marchand figures to be covering the world of sports media across multiple platforms, aligning with the approach many sectors of traditional and digital media are beginning to take in producing and distributing their content to the largest audience possible.

Sports Radio News

Ken Carman: Al Michaels ‘Feels Untethered’ On Amazon Prime Video

“The thing that stuck out was Kirk Herbstreit ripping the elf,” said Carman. “Don’t be ripping Brownie the Elf, man.”

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The Cleveland Browns defeated the Pittsburgh Steelers during Thursday Night Football on Amazon Prime Video. 92.3 The Fan morning host Ken Carman applauded Al Michaels for his performance during the presentation.

“Al Michaels feels untethered for the first time. He’s not network television anymore and he can say whatever he wants. We interviewed him on the pregame show and I was nervous,” Carman said.

“He’s a legend,” co-host Anthony Lima added.

During the final play of the game, the Steelers fumbled a lateral into the endzone which the Browns recovered to make the final score 29-17. Michaels said “that may be meaningful to some of you. And you know who I mean”, alluding to people who had placed wagers on the game.

Carman, who hosts two-hours of pre-game coverage on the Browns Radio Network, continued to discuss how nervous he was interviewing Michaels. He also discussed how impressive Amazon’s behind-the-scenes production was, pointing out the only football broadcast with more cameras is the Super Bowl. More than 400 people work behind the scenes for Amazon Prime Video.

“The thing that stuck out was Kirk Herbstreit ripping the elf,” said Carman. “Don’t be ripping Brownie the Elf, man.”

Carman later said people angry that Michaels misspoke by saying the Pro Football Hall of Fame is “down I-71” instead of I-77 were unreasonable, and joked “Al Michaels hasn’t been on a highway in 20 years”.

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Boomer Esiason: Michael Kay ‘Swooping In’ On Stephen Nelson ‘Just Not Right’

During a remote broadcast, they asked fans in attendance if they wanted to see Kay in the booth Friday night, which resulted in a resounding no.

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Boomer Esiason

Much has been made about the potential of New York Yankees television play-by-play announcer Michael Kay announcing Friday Night Baseball on AppleTV+ while slugger Aaron Judge chases the franchise and American League record for home runs in a single season. During Boomer & Gio Friday morning, Boomer Esiason and Gregg Giannotti disagreed on whether Kay should have taken the gig from usual AppleTV+ announcer Stephen Nelson.

During a remote broadcast, they asked fans in attendance if they wanted to see Kay in the booth Friday night, which resulted in a resounding no.

“I bet he put that out there to see what the reaction would be,” Giannotti said of Kay’s comments that he would be “big-footing” Nelson by taking the assignment. “And the reaction was like that, and was like ‘You know, I’m kinda uncomfortable doing this. Maybe I shouldn’t do it’. And no one wanted to see it anyway.”

“They shouldn’t do it,” said Esiason of AppleTV+ allowing Kay to step in for Nelson.

“If the shoe was on the other foot, and let’s say it was Pete Alonso chasing this record and there was AppleTV for potentially 61 or 62, you’re telling me that you’d want a fella named (Stephen) Nelson over Gary Cohen? There’s no way in hell!”, Giannotti countered.

“I want what’s right,” Esiason said.

“AppleTV’s not right to begin with,” Giannotti replied.

“But Michael Kay swooping in on some kid named Nelson, that’s not right. That’s just not right. You just can’t do that!”, argued Esiason.

“Yeah, but the fact that it’s on AppleTV to begin with is annoying,” Giannotti concluded. “It’s just annoying.”

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Craig Carton: AppleTV+ Shouldn’t Have Answered The Phone For YES Network Trade

“This is when I get to bring new people and new eyeballs to my streaming service. And I’m sure they’ll have more signups than they’ve had almost any other day of the week.”

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Craig Carton

A report from Andrew Marchand of The New York Post claimed YES Network, owned in-part by the New York Yankees, made several offers to AppleTV+ in regards to its scheduled broadcast of the Yankees and Boston Red Sox as Aaron Judge chases the franchise and American League record for home runs in a single season. WFAN host Craig Carton was dumbfounded by the proposals.

Carton originally blamed the Yankees greed for the game airing on AppleTV+, before co-host Evan Roberts set him straight.

“Because the New York Yankees sold their rights to everybody with a blank check in front of them, they are now faced with the reality that their greed is gonna result in a momentous, historical moment not being broadcast by their broadcast team,” Carton said.

“If you wanna blame every owner, and say ‘Hey, you all signed off on it’, I understand where you’re coming from on this. But Major League Baseball made the decision to cut a deal with AppleTV+,” Roberts countered.

Carton then pointed out how preposterous the idea was for YES Network to either air the game in conjunction with AppleTV+, or for Yankees television play-by-play announcer — and New York afternoon radio competitor — Michael Kay to call the game for the streaming platform.

“Memo to YES, and the New York Yankees, who own a piece of the YES Network: If I’m AppleTV+ — and whatever that check was that I wrote, it was big — this is the moment for me,” Carton said. “This is when I get to bring new people and new eyeballs to my streaming service. And I’m sure they’ll have more signups than they’ve had almost any other day of the week. If you’re AppleTV+, why would you even answer the phone if the YES Network calls?”

“Sometimes a guy calls you in Fantasy sports and says ‘I want your best player’, and you don’t even make a counter offer because you’re like ‘There’s literally nothing on your roster that would make me agree to this trade’,” Roberts hypothesized. “If I’m AppleTV+ — let’s play the negotiation game — is there anything that could be offered to you that would make you give up the exclusivity?”

“No! That’s what you paid for!”, Carton exclaimed. “Great luck! It worked out where you’re most likely gonna have a game on AppleTV+ where something historical is might happen!”

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