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Discovery/Warner Media Possible Dark Horse For Sunday Ticket

“Discovery acquired WarnerMedia earlier this year to form the new company, and it has been aggressive in the sports space.”

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Bob Chapek said last week that Disney was negotiating with the NFL to bring Sunday Ticket to ESPN+. As his employee Lee Corso might say, not so fast my friend. The digital future of the TV package is far from settled.

HBOMax might be in the mix. Andrew Marchand of The New York Post reports that he has been told that Discovery/Warner has emerged as a “dark horse candidate” to land the out of market product.

Discovery acquired WarnerMedia earlier this year to form the new company, and it has been aggressive in the sports space. The company won the rights to the NHL’s B package of national broadcasts and made a bid for the Premier League rights that were eventually retained by NBC for the next six years at a price tag of around $2.76 billion.

Marchand writes that the company likely cannot afford to play it safe. It should get aggressive in its pursuit of Sunday Ticket.

“With the deals already completed for Thursday night (headed exclusively to Amazon next year) and with everything else staying the same, does Discovery/Warner Media want to be shut out of the NFL business for the next 12 years? We doubt it, which is why they are looked upon as legit players for Sunday Ticket. Not only is Sunday Ticket considered a great product, it will allow Discovery/Warner to build a relationship with the NFL over the next decade.”

Sunday Ticket has been an exclusive product of DirecTV since its inception. It is likely that those two companies will stay in business together, as satellite remains the best way for bars and restaurants to get access to out of market games. A deal with a digital platform would likely come in addition.

Sports TV News

ESPN Employees Brace For Major Layoffs

“According to Front Office Sports, 700 jobs have been cut, including those of anchors, reporters and analysts, since 2015.”

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As the restructuring at Disney continues under CEO Bob Iger, tough decisions regarding people’s careers with the company are being made.

The jobs of 7,000 Disney employees will be eliminated as the company tries to save $5.5 billion in costs.

Stephen A. Smith, on a recent episode of his podcast K[no]w Mercy, said ESPN is not going to escape unscathed.

“ESPN is under the Disney umbrella,” Smith said. “They’re going to have cuts coming.”

ESPN has gone through multiple rounds of layoffs in recent years. According to Front Office Sports, 700 jobs have been cut, including those of anchors, reporters and analysts, since 2015.

Stephen A., who has an annual salary of $13 million, said no one’s job is safe.

“Hell, for all I know, I might be one of them,” Smith said. “Now, I doubt that. But it’s possible. No one knows.”

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Sports TV News

Steve Rosenberg Out As President of Diamond Sports Group

“John Ourand of Sports Business Journal reports that a memo went out to the company on Monday morning announcing the change.”

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A company declaring bankruptcy is never good for the people at the top. Steve Rosenberg is experiencing that right now. He is out as the president of Diamond Sports Group.

John Ourand of Sports Business Journal reports that a memo went out to the company on Monday morning announcing the change. In it, Diamond CEO David Preschlack wrote that CFO David DeVoe will assume Rosenberg’s responsibilities for now.

Steve Rosenberg joined Sinclair in 2020. He replaced Jeff Krolik as the company’s president of local sports.

Last week, Diamond Sports Group filed for Chapter 11 bankruptcy. The company intends to work out new deals with the NBA and NHL for its Bally Sports RSNs in hopes that it will remain in tact. Ourand writes that an attempt to do the same with Major League Baseball has not yielded meaningful results as of yet.

“With the recent appointments we have made to the senior leadership team, and the talented staff we have throughout the organization, I am confident in this team’s ability to work together to execute our strategic goals at this time,” Preschlack wrote in his memo.

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Sports TV News

Variety Predicts Sports Betting Broadcasts Future of RSNs

“With the state of the RSN business a little hazy for some networks, closer integration with gambling is something that VIP+ expects to be leant into more in an effort to engage the most passionate local fans.”

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The sports betting market grew in 2022. With five new states legalizing mobile wagering last year, that is not a surprise. The overall take for sportsbooks was $93.4 billion. That is a whopping 84% growth over 2021.

With so much money coming from new markets, Variety wanted to get an idea of how much the sports betting industry is actually growing versus how much of the growth is artificial.

The study from the publication’s VIP+ shows that in markets with a full year of mobile wagering on the books before 2022, the growth is slower but still significant at 19%. Writer Gavin Bridge suggests that the statistic could hold the answer for the future of regional sports networks.

“While winning money was the most popular reason for sports betting, data provided by VIP+’s research partner CRG Global in our ‘Sports Gambling & Media‘ report show that one of the most popular reasons was that betting ‘makes the games I watch more exciting,’ with several other reasons relating to watching televised games also important to some betters,” he writes.

With regional sports networks looking for a new model in the face of serious economic uncertainty, Bridge points to Comcast’s regional NBC Sports networks as a reasonable path forward.

Through its partnership with PointsBet, NBC offers alternate broadcasts of the local teams it covers that have a gambling focus. The alternate feed have not been available for every game on the RSNs, but Bridge writes that we could see more of that in the future.

“With the state of the RSN business a little hazy for some networks, closer integration with gambling is something that VIP+ expects to be leant into more in an effort to engage the most passionate local fans. Ultimately, sports betting overlays and alternative game feeds can be anticipated for most major sports in the coming years as media partners look for new revenue streams and ways to engage fans for longer.”

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