Sunday was a huge day for the NFL on FOX. One game, in particular, blew the doors off rating metrics. The Kansas City Chiefs’ 19-9 victory over the Dalla Cowboys garnered 28.1 million viewers, according to Nielsen.
That makes the Chiefs’ win America’s most-watched telecast this year since Super Bowl LV. The same window last season brought in 24.3 million viewers. This bounceback from sports television audiences has been a huge boon for FOX. America’s Game of the Week is the most-watched telecast in America this season.
The property is averaging 22.5 million viewers 11 weeks into the campaign. Zooming out on the full Sunday window, and it’s even more good news for FOX. Their Week 11 doubleheader averaged 22.8 million viewers, a 22% increase compared to 2020. FOX also posted its best regional numbers of the whole season. A robust 17.3 million fans watched their regional window, a 33% increase from last season.
Fans are flooding back to sports television, and the NFL is a prime example. CBS, ESPN, NBC, and FOX have all boasted strong weeks throughout this season.
The NFL has been king in sports TV for decades, but a few factors might be making this season more intriguing than ever. The Minnesota Vikings took out the Green Bay Packers on a game-winning field goal at the gun on Sunday, and it was the next in a long line of games like this in 2021.
According to the NFL, there have been 23 games decided by a game-winning score on the final play this season. That is most such games to occur through Week 11 since the 1970 AFL/NFL merger. If it feels like the league is more exciting and less unpredictable than ever, you’re largely right.
Football is the top dog in America for a lot of reasons, but largely because it’s the most exciting sport where we don’t know what’s going to happen.
Meadowlark Media to Create Content For Spanish-Speaking Fans in U.S.
The plan is to oblige an underserved audience by providing a product for one of the fastest growing demographics in the U.S.
Meadowlark Media, co-founded by former ESPN President John Skipper, and Ocellated Media are expected to announce a strategic partnership later today. Their plan is to create Spanish-language audio and unscripted video programming for Latino sports fans living in the U.S.
According to Skipper, “the content available does not mirror the proportion of the population,” which fuels the interest in non-English programming. Very little sports programming is delivered in a language other than English, although Latinos make up around 19% of the total population. Understandably, that community would like to hear the programming in its native language.
Meadowlark and Ocellated recently decided to work alongside Skydance Sports to produce Good Neighbors, a documentary about the rivalry between the U.S. men’s national soccer team and the Mexican national team.
The documentary will include current and former members of both teams with each player interviewed in his first language. It will not be told from a specific team’s point of view.
“We want it to play in both Columbus, Ohio and Mexico City,” Skipper said.
By keeping the documentary unbiased, playing it in multiple countries, and capitalizing on soccer’s standing as the world’s most popular sport, the companies have set themselves up for a high value project.
Besides the Good Neighbors documentary, viewers can expect most of the collaborations going forward to be in Spanish. The plan is to oblige the underserved audience by providing a product for one of the fastest growing demographics in the U.S. According to the 2020 U.S. Census, the Hispanic population grew 23% between 2010 and 2020.
Up to this point, Telemundo and Univision have been the go-to networks for Spanish-speaking programming and the bulk of sports-related content for the demo. But Meadowlark and Ocellated aren’t trying to compete with them. They actually see those networks as potential buyers.
Based in Mexico City, Ocellated brings a level of market expertise, authenticity, and in-house production capabilities to the partnership.
“Production services in Mexico are quite efficient and significantly less expensive,” said Skipper, “so on selective projects we’ll take advantage of that.”
Along with today’s announcement, Meadowlark and Ocellated will also introduce a new daily Spanish-language sports, entertainment, current events and sports betting podcast, to be hosted by Jorge “El Burro” Van Rankin. The plan is for the podcast to complement Meadowlark co-founder Dan Le Batard’s daily show.
“We will not have to build [the audience] from scratch,” Skipper said. “We can use Dan’s show to help launch [the “El Burro” show] and [to] get it an audience. And over time we think we can develop a fairly significant audience.”
If everything goes well, Skipper expects the two companies to replicate the model and “build [out] some other Spanish-language podcasts around the world.”
Jay Glazer: ‘We Changed It Into a Relationship-Based Business’
“I’m going to build relationships and over time, more scoops would come from those relationships.”
While Jay Glazer is famous for his work as an insider on FOX NFL Sunday, his journey to get to that point shows where hard work and a dedication to never giving up can take you once your foot is in the door.
Glazer was a guest on The Adam Schefter Podcast to talk about his new book, Unbreakable: How I Turned My Depression and Anxiety into Motivation and You Can Too and he got into the origin of how he got into the sports business.
When Glazer was covering the Giants for the New York Post, he knew he did not have the same experience as other reporters, so he had to find a different way to stand out. He did it in a way that now seems normal to any reporter, but was not common in the late 90’s:
“When I walked in the Giants locker room early on, I said, man, I don’t have the same education as everyone else, I don’t have the same experience,” Glazer recalled. “How can I be different? If these guys work 9-5, I’m not going to outwork them by a little, I’m going to outwork them by a lot. I’ll be here at 7 a.m. till Strahan drops me off at 9 p.m. because I couldn’t afford bus or subway fare both ways. Michael would drive me in every single day. He understands my plight. That’s a great friend right there.
“I also said I’m going to build relationships with people. I think back then, it was taboo to have relationships with players and coaches. In New York, it was taboo to do that. I said, well, that’s where I am going to be different. I’m going to build relationships and over time, more scoops would come from those relationships.”
After Glazer was at the New York Post, he got a full-time job as the NFL insider for CBS SportsLine beginning in 1999. While he wasn’t on TV, he was able to do something different that changed the media landscape:
“What that allowed me to do is become the first minute-by-minute breaking news guy in America, Me vs. Len Pasquarelli and John Clayton of ESPN… That was the birth of what we do,” said Glazer. “There was no crawl before us. You newspaper guys used to get pissed at us because you guys would file something at 6 p.m. and then we break something at 10 p.m. at night so your back page would be moot. We started an industry with this. We raised access for everybody. We changed it into a relationship-based business.”
Despite Glazer competing with ESPN and other media outlets to be first with stories, he still calls Adam Schefter before the beginning of the season to wish him good luck. In fact, Schefter says Glazer was the one who is the most responsible for the credit system on ESPN’s bottomline:
“I tried to make it into a fight, me vs. all of ESPN, David vs. Goliath,” Glazer said. “People don’t know Adam and I talk before every season. I call you up and say to you and Mort, good luck. We need each other because we need opponents. We need to fight someone. Let’s do it clean. We can all get rich and do it the right way. Let’s make sure we get all of our stuff right.”
Ted Leonsis: Betting Makes ‘Sports Programming Even More Valuable’
“It used to be, there would be a blowout and everyone would tune out. Now you’re watching until the end of the game to see what your bet will be.”
Sports betting has exploded in the United States since the Supreme Court ruled against a law that banned commercial sports gambling throughout the country. Legalized sports betting has been adopted in one form or another by more than 30 states, creating a market that has produced over $52 billion in revenue.
On the latest Real Sports with Bryant Gumbel, reporter Jim Frankel looked at the sports betting phenomenon, reminding viewers that professional sports once distanced itself from gambling. Two of baseball’s biggest scandals, notably the 1919 Chicago White Sox deliberately losing the World Series and Pete Rose being banned from the sport, involved betting.
Yet betting has now become so incorporated with sports that ads for sportsbooks and betting platforms flood advertising during sporting events and at venues. Studio shows discuss betting, often in sponsored segments, during pregame, halftime, and postgame coverage.
Frankel spoke with one professional sports team owner who’s embraced betting fully. Ted Leonsis, owner of the Washington Wizards, Capitals, and Mystics, has opened a Caesars Sportsbook in Capital One Arena. Fans attending games can place bets right there in the building.
Here’s a clip from Frankel’s feature, titled “Legalized Sports Gambling”:
“There was a lot of angst about sports betting. What was the audience going to be doing?” Leonsis told Frankel. “This is the fastest-growing new business in Washington, D.C. and it’s unfolded the way we’re expecting.”
Frankel also includes interviews with fans placing multiple bets and spending hundreds of dollars (if not more), who enjoy the thrill of having an investment in several events. But he also follows a fan whose life was ruined by his betting addiction.
However, Leonsis is among those looking at the bigger picture, who see gambling making sports even more lucrative and more important to fans.
“It’ll make sports programming even more valuable because you’re much more engaged,” said Leonsis. “It used to be, there would be a blowout and everyone would tune out. Now you’re watching until the end of the game to see what your bet will be.”
The latest episode of Real Sports with Bryant Gumbel debuted Jan. 25 and is available across HBO networks. The show can also be seen on-demand and streamed HBO Max.
Sports TV News2 days ago
Former Fox Sports Exec David Hill: ESPN’s ‘Monday Night Football’ Is ‘Unlistenable’
BSM Writers2 days ago
Reflecting On 30 Years of ESPN Radio
Sports Radio News5 days ago
Golic & Stugotz Could Have Been ESPN Radio Morning Show
Sports Radio News5 days ago
Dan Patrick Tries To Steal Mike Ryan From Dan Le Batard