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Syndicated Hosts Need to Do Their Part to Create Local Flavor

Syndicated host should be willing to do whatever they can (if they’re smart and care) to help a station and local market. 

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Those of us on the programming side of radio all want more. Granted, if we have a single, competitive bone in our body, we should want more; more marketing, more access to research and information, more cross-promotion, and in many cases, more local content. But, there’s nothing wrong with wanting that and pushing for it while also understanding the problematic situations our business finds itself in as we continue to dig out of the pandemic. 

So there have always been two options. On would be to complain to anyone who will listen (and that group is much smaller than you think), or continue to push forward, make the best of the resources you’re given while also planning and plotting for a future of achieving what it is you eventually want for the radio station. 

Depending on your company and market size, you may have one or two local shows on your station for many news talkers. Of course, you may prefer having local, but at the same time, having syndication isn’t something you need to, or should, view as a negative. 

What can you do in news talk syndication to create a “local flavor”? How can you make these syndicated hosts, many of whom have hundreds of affiliates, feel like they’re part of your market? Well, that depends on who your host is, but many will be willing to do whatever they can (if they’re smart and care) to help your station and market. 

In our case at KCMO Talk Radio, Dave Ramsey has always been a very engaged syndicated host with our market. From hosting Ramsey events in Kansas City to providing himself and his personalities as guests on our local shows to doing local endorsements, there is a strong connection and feeling to the audience that Dave is part of the KCMO family. He has also been a staple in his mid-day time slot on the station for over a decade.

For more newcomers to the station like Ben Shapiro, who is also incredibly busy as a co-founder of The Daily Wire, he may not be as accessible. Still, he is willing to turn around topical and unique liners and rejoins we can use throughout syndication that make Ben sound like he’s one with Kansas City. For example, rejoins over bumper music during the holidays, saying, “Hey, it’s Ben Shapiro, and to all our KCMO listeners, Merry Christmas and Happy Holidays!”

Around the rest of the station, Mark Levin’s book publisher was kind enough to send us a few extra copies of his recent bestseller, American Marxism. We then planned an interview with Mark to promote his book and talk about the day’s news while announcing we would then be giving away copies all week long. 

Some of these items are smaller than others, but they’re personable and are appreciated by listeners. And guess what, these small things add up.

Granted, they may not add up by tomorrow, next week, next month, or even next year, but they’re building blocks. Whether it’s something glorious like events with personalities or smaller items like topical liners, these move the station forward in a positive way. As a bonus, it prevents you from complaining to someone who likely doesn’t want to hear it anyway. Everybody wins. 

News Radio

Dinesh D’Souza’s Documentary “2000 Mules” Grosses $751,755

The controversial movie debuted initially in 270 theaters rented by the film’s producers for one week with one showing per day.

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Salem Media is starting to recoup the $4.5 million investment in Dinesh D’Souza’s documentary “2000 Mules,” the movie that alleges voting fraud during the 2020 presidential election, per The Wrap

The controversial movie debuted initially in 270 theaters rented by the film’s producers for one week with one showing per day. Also, on May 20th, D’Souza’s flick returned for regular theatrical release in 411 movie houses with four showings a day, including at least 169 Cinemark locations.

“With the success of the movie, everyone talking about the movie, a lot of independent theaters began to call us, ‘Hey, why didn’t we have this movie in the theater?’” D’Souza said.

In its opening weekend as a theatrical release, “2000 Mules” grossed $751,755. Furthermore, it’s also available as an on-demand digital movie on the video streaming platform Rumble. 

“It’s too early in the movie release window to properly estimate where Q2 revenue for this film will end up, but we are pleased with the results to date and certainly expect to make a solid profit from Salem’s investment in this movie,” Santrella said.

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Madi Bolaños Named Co-Host for KQED’s “The California Report”

Bolaños comes over from public media station KVPR in Fresno, serving as the station’s immigration and underserved communities’ reporter.

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KQED’s daily radio news program, “The California Report,” has a new co-host as Madi Bolaños takes over the position, per Radio Ink

Bolaños comes over from public media station KVPR in Fresno, serving as the station’s immigration and underserved communities’ reporter.

“I couldn’t be more excited to join The California Report team,” said Bolaños. “I’m looking forward to bringing diverse voices from across the state to TCR listeners every morning.”

Furthermore, KQED’s new co-host is no stranger to the TCR team and audiences. While at KVPR, she filed several stories for TCR and The California Report Magazine.

“We have been huge fans of Madi’s work and are excited to bring her community approach to finding story ideas and reporting to TCR,” said Angela Corral, Senior Editor.

 “With her Central Valley roots and deep consideration of the issues that impact immigrant communities, and now reporting out of the Bay Area, she is ideally suited to develop stories that complement the work that Saul Gonzalez is doing for communities throughout Southern California.”

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Joe Pagliarulo: I Don’t Know What We’re Doing If We Can’t Protect Children

Joe ‘Pags’ Pagliarulo made strong statements Tuesday regarding a mass school shooting that left at least 21 people dead in Uvalde, Texas. 

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Texas-based syndicated radio host Joe ‘Pags’ Pagliarulo made strong statements Tuesday regarding a mass school shooting that left at least 21 people dead in Uvalde, Texas. Barret News Media transcribed some of those comments from Pags’ Twitch broadcast, which took place hours after the shooting. 

Pagliarulo’s show originates from iHeartMedia’s 1200 News Radio WOAI. The studios are located approximately 83 miles away from where the shooting took place. Pags told his audience that his thoughts and prayers are with the victims. 

“If we can’t protect our children, I don’t know what we’re doing as a society,” Pags said. “I think it’s multiple folds of what’s wrong here. Those who want to knee-jerk react and say the school wasn’t secure enough; I think that you’re knee-jerk reacting. Those who are knee-jerk reacting and saying we need to repeal the Second Amendment, that’s stupid.” 

Pags stressed that what the country should be focusing on is the fact the families of 18 children will never see them again. 

“It is simply unimaginable to ever fathom not having your child again,” he said. “We assume that evil in our society will not get to our kids, that we will see them again after the school day. These children will never come home.” 

According to Fox News, Texas Gov Greg Abbott identified the suspect as Salvador Ramos, a Uvalde resident who is also dead and acted alone. Abbott said he had a handgun and possibly a rifle when he opened fire at Robb Elementary School. 

“I am telling you, as a father of children, this hits home,” Pags said. “You have to see where the breakdowns are in our society that allow for things like this to happen.”

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