We reported back in November that the NFL had allowed teams to submit bids to market in foreign countries for the first time ever. Details of those team international market assignments that have emerged, according to Sports Business Journal.
Nineteen of the NFL’s 32 clubs submitted a total of 28 bids across eight countries. Here are how the bids broke down by country.
- Australia: Los Angeles Rams
- Brazil: Miami Dolphins
- Canada: Seattle Seahawks
- China: Rams
- Germany: Tampa Bay Buccaneers, Kansas City Chiefs, New England Patriots, Carolina Panthers
- Spain: Chicago Bears
- United Kingdom: San Francisco 49ers, Bears
International market assignments will be finalized pending approval by all 32 NFL owners. This should greatly benefit the overseas market as a whole. The NFL has about 190 million fans in the U.S, but owners believe that the real growth could be from foreign countries. The league expects its next 50 million fans to come from abroad.
One of the countries not listed above that may have the most appeal to NFL teams is Mexico. There is speculation that the NFL will allow more than its original target of six teams in Mexico since the country received the largest number of bids, ahead of the U.K. and Germany.
The Dallas Cowboys, Rams and 49ers are likely to secure market access in Mexico which has roughly 48.5 million NFL fans, but it’s not yet clear exactly how those assignments will pan out just yet.
Ohio Accepting License Applications From Sportsbooks Next Month
“The first window opens on June 15 and closes and July 15. The second window opens immediately after and closes on August 15.”
After sports betting was approved in the state of Ohio last year, a countdown clock began. The law the state adopted indicates that sportsbooks have to be taking bets by January 1, 2023. That means lawmakers and regulators have had to speed up their timeline in selecting who to do business with.
Originally, the state’s Casino Control Commission expected to begin taking applications for licenses by early fall. A new timeline published last week shows that the first application window is now set to open next month.
The first window opens on June 15 and closes and July 15. The second window opens immediately after and closes on August 15.
Ohio is leaving the field wide open. Every casino, racino, pro sports team and pro sports organization that operates in the state will be eligible for a mobile license. If regulators believe a second skin could provide additional economic benefit to Ohio, the state will grant licenses for those as well. That means there is a potential for 42 mobile sportsbooks in the state.
Barstool Could Get Second Chance At Bills Stadium Naming Rights
“With sports betting legal in New York State, it could be argued that a naming rights deal for a stadium in the state makes more sense now for Barstool and parent company Penn National Gaming than it did in 2020.”
Two years ago, Barstool Sports made a bid to win the naming rights to the Buffalo Bills’ stadium. In the end, the digital sports brand lost out to Highmark Health Blue Cross Blue Shield of Western New York, but the team announced in March that a new stadium is on the way. That could pave the way for Dave Portnoy and company to make another bid.
Highmark has a deal to keep naming rights on the stadium through 2025. The company also has first right of refusal on the next deal, but with the new stadium not set to open until at least 2026, that leaves the door wide open. A spokeswoman for Highmark told Michael McCarthy of Front Office Sports that no deal regarding the current stadium’s naming rights will carry over to the new one.
Dave Portnoy said on Twitter that he was “very serious” about Barstool bidding for the naming rights to the stadium in August of 2020. He has not commented about any intentions Barstool would have for the new stadium. With sports betting legal in New York State, it could be argued that a naming rights deal for a stadium in the state makes more sense now for Barstool and parent company Penn National Gaming than it did in 2020.
Barstool, Highmark, or any other company that may be interested in putting their name on the new home of the Buffalo Bills are probably doing some PR math right now. The plan for the new stadium has been met with some resistance from the public as the $1.4 billion stadium plan is set to receive more than half of its funding from the public.
If the NFL bristles at Barstool, remember that in 2020, a bidet manufacturer called TUSHY also wanted to bid on the naming rights to the stadium. The company’s founder, Miki Agrawal, told McCarthy that she intends to bid again.
“We really think it would make a statement: ‘TUSHY Stadium’ with an annual ‘Toilet Bowl’ event. It would be so much fun,” Agrawal said. “Who wouldn’t want to go to an event called the Toilet Bowl? We’d get comedians there and do a fun comedy show and halftime.”
New Era pulled out of its naming rights deal with the stadium. That is what created the opening in 2020. At that time, Highmark won the naming rights over the next ten years at a cost of $5 million per year.
Barstool Sports Hopes To Revolutionize How Companies Cover Live Sports
“An alternate audio feed of the fight will be provided by Barstool through a dedicated link.”
Barstool Sports will look to add a new dimension to live sporting events on Saturday night, when the popular sports brand partners with DAZN for coverage of of the Canelo Alvarez-Dmitry Bivol fight live from Las Vegas.
An alternate audio feed of the fight will be provided by Barstool through a dedicated link. Fans purchasing the fight through that feed will hear Dave Portnoy, Dan ‘Big Cat’ Katz, Caleb Pressley, Robbie Fox, and Rone and Large deliver Barstool’s coverage.
On his show this week, Dave Portnoy explained how important the upcoming broadcast is for Barstool and future coverage of live sporting events.
“It’s almost a test, and I think it could revolutionize how companies cover sports with a third party” said Portnoy of the fight having multiple broadcast options. “If we can deliver numbers, and to me, 60,000 buys is numbers, I think we have a chance to call the rematch for Serrano and Taylor, and for Canelo-Triple G. So, there’s a lot riding on this telecast this coming weekend.”
On an earnings call this week, Penn National Gaming CEO Jay Snowden shared his desire to have Barstool more involved in similar type of events.
“Looking forward, we believe there is upside for the media business as we begin to realize the benefits of cross promotion with Barstool Sports and additional monetization opportunities.”
60,000 buys may sound like a high number, but Barstool has proven before that they can sell fights to their fans. The company’s amateur boxing company, Rough N Rowdy, has been able to produce buys for lesser known fighters, including a celebrity fight with former major league baseball star Jose Canseco.
Those events are different though than a Canelo Alvarez fight. Will Barstool’s audience tune in for a more traditional fight? Will the Barstool crew be able to create the same entertainment around a traditional fight as it has around their own created content? It’ll be interesting to see how it plays out.
Coverage begins Saturday night at 8pm ET/5pm PT. The main event is scheduled to start around 11pm ET/8pm PT. Those interested in watching the event through Barstool’s feed can do so by visiting www.Dazn.com/barstool.