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Nielsen Chief Executive Discusses How They Account for Cord-Cutters

David Kenny, the chief executive of Nielsen, spoke with the Los Angeles Times to discuss their challenges. 

Eduardo Razo

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Cord-cutting has become a phenomenon as many decide to ditch cable and satellite, switching to various streaming platforms. As numerous television consumers switch over, it raises how the Nielsen ratings take into account these types of viewers. 

Media giants NBCUniversal and ViacomCBS, along with other Nielsen customers, have called for a competing service. Nonetheless, David Kenny, the chief executive of Nielsen, spoke with the Los Angeles Times to discuss their challenges. 

Kelly believes that the audience shifts to streaming platforms and DVRing their programs has led to media companies taking their anger out on Nielsen. 

“There have been angry spats for 30 years when there’s a major transition in the technology. And this is the biggest transition. So the other thing to remember is on December 6th of 2020 we did communicate that we were moving to time spent [viewing] and combine streaming and linear measurement,” Kelly said. 

“The audience was not seeing a difference, whether she watched that program on a smart TV through an app, streamed or recorded on her DVR, or live. So we believe the most accurate measure is to measure total time spent. And that is a big change for people who have relied on a schedule as their way to get a premium audience.”

Furthermore, Kelly stated to The Times that Nielsen is further improving ways to account for cord-cutters, saying that “half of the panel of homes has streaming meters.”

“It’ll be all of the panel over the next year. And that’s important because that measures everything that comes in through the router. That gives us viewing on a lot of screens, because people are watching TV on phones and tablets now as well,” Kelly said. 

“It gives you a very different metric and we’re measuring it literally second by second. The advertiser will not just know what the program rating was, but they will know how many people saw their ad for its entirety.”

Finally, Kelly isn’t worried about media companies calling for some competition for Nielsen. He stated that no other digital company would make the investment they have to gather these ratings. 

“That’s not my concern. When NBC pulled together a [list] of a hundred different companies, even by their own admission there were only a handful that they thought even have a chance of doing currency [a metric that tells how many people are watching],” Kelly said.  

But ultimately, the currency has got to be trusted by the buyer and the seller as the most accurate. You still need a robust panel to validate that data. And nobody’s going to make the multibillion-dollar investment that Nielsen’s made to do that at this point, in my opinion (…) I don’t see anybody out there who’s got remotely the scale, the ability to do empirical evidence, or the trust factor by both buyer and seller that Nielsen does.”

News Television

Programming Chief Michael Bass Latest to Exit CNN

“He has been a steady hand during some of the most turbulent times this network has faced,” Licht wrote in a memo to staff. 

Eduardo Razo

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The changes continue at CNN as Michael Bass, the cable news channel’s longtime programming chief, exits the company at the end of this year, per TheWarp

“Michael has demonstrated incredible leadership and perseverance” in his nearly decade-long tenure at the network, CNN boss Chris Licht said when announcing the news of Bass’ departure. 

When former CNN president Jeff Zucker exited CNN after revealing a consensual relationship with a fellow executive, Bass was part of a group of executives tapped to help lead the network on an interim basis. 

Additionally, Bass was named to Licht’s team, which includes CNN Worldwide’s executive vice president for talent and content development Amy Entelis and CNN U.S.’ executive vice president Ken Jautz.

“He has been a steady hand during some of the most turbulent times this network has faced,” Licht wrote in a memo to staff. 

“Along with a brilliant and courageous team, Michael kept CNN live and on air as COVID-19 shut the world down … And as a part of the “Trio,” Michael, Amy, and Ken guided CNN through a difficult transition period while simultaneously overseeing our exceptional coverage of the war in Ukraine.”

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News Television

Stephanie Ruhle: Elon Musk Isn’t Trying to ‘Tank’ Twitter

On Sunday, MSNBC host Stephanie Ruhle, one of Musk’s sharpest critics, tweeted that she doesn’t believe Musk is trying to ruin the company. 

Ryan Hedrick

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Billionaire Elon Musk issued pink slips at Twitter last week which prompted thousands of resignations at the platform.  

On Sunday, MSNBC host Stephanie Ruhle, one of Musk’s sharpest critics, tweeted that she doesn’t believe Musk is trying to ruin the company. 

“I don’t buy the argument that @elonmusk is trying to tank twitter,” she said. “No one knows how it will turn out…but clearly, he’s putting in A LOT of hours wrestling with this beast.” 

In July, The Hill reported that Ruhle branded Musk a “bully” after he posted a meme making fun of Hunter Biden. 

“Imagine the positive impact you could have on the world if you used the extraordinary amount of influence and power you have to spread decency, kindness and positivity?” Ruhle said.
“Imagine if MSNBC did that,” Musk responded. 

Twitter users responded to Ruhle Sunday by sharing some thoughts of whether they feel Musk is trying to “tank” the company. 

If Twitter doesn’t make enough revenue to cover debt payments, how many shares of Telsa will Elon have to sell to cover the payments?” One user said. 

“He’s clearly trying to tank it! He or someone who pays him sees it as a place where the truth gets out, people have some power, and liberals work together. He bought it to take a wrecking ball to it, nothing he’s done looks otherwise,” posted another user. 

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News Television

Benjamin Hall Accepts Award for Courage, Commitment to Newsgathering

Hall appeared at the 4th annual Patriot Awards last week to accept an award for his courage and commitment to newsgathering.

Ryan Hedrick

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Fox News correspondent Benjamin Hall appeared at the 4th annual Patriot Awards last week to accept an award for his courage and commitment to newsgathering. 

In March, Hall was injured in a Russian artillery attack in Kyiv, Ukraine. Pierre Zakrzewski and local Ukrainian producer Oleksandra Kuvshynova were killed in the attack. 

The award was presented by Harris Faulkner and Johnny Joey Jones. 

“Benjamin Hall has been and continues to be an inspiration to all of us. He is one of the most positive people I’ve ever met in my life and one heck of a journalist,” Faulkner said. 

“I wish I could be there in person to pick it up, but I can’t yet. I am doing very well now. I’m walking a lot better,” stated Hall. “I’m seeing better. My injuries are getting better and that is all thanks to the people who came to save me.”  

The blast resulted in Hall losing right leg and left foot. He has lost use of one eye, one ear, and his left hand. 

“It’s thanks to the people who put me back together. The doctors, the nurses, the airmen, the soldiers who all in some sense risked their own lives to save me. So, I want to lift this award to them, I want to lift his award to them, to all of us and to everyone who is doing the same sort of things out there. Thank you all. I’ll see you soon,” he added. 

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