Connect with us

News Television

Nielsen Chief Executive Discusses How They Account for Cord-Cutters

David Kenny, the chief executive of Nielsen, spoke with the Los Angeles Times to discuss their challenges. 



Cord-cutting has become a phenomenon as many decide to ditch cable and satellite, switching to various streaming platforms. As numerous television consumers switch over, it raises how the Nielsen ratings take into account these types of viewers. 

Media giants NBCUniversal and ViacomCBS, along with other Nielsen customers, have called for a competing service. Nonetheless, David Kenny, the chief executive of Nielsen, spoke with the Los Angeles Times to discuss their challenges. 

Kelly believes that the audience shifts to streaming platforms and DVRing their programs has led to media companies taking their anger out on Nielsen. 

“There have been angry spats for 30 years when there’s a major transition in the technology. And this is the biggest transition. So the other thing to remember is on December 6th of 2020 we did communicate that we were moving to time spent [viewing] and combine streaming and linear measurement,” Kelly said. 

“The audience was not seeing a difference, whether she watched that program on a smart TV through an app, streamed or recorded on her DVR, or live. So we believe the most accurate measure is to measure total time spent. And that is a big change for people who have relied on a schedule as their way to get a premium audience.”

Furthermore, Kelly stated to The Times that Nielsen is further improving ways to account for cord-cutters, saying that “half of the panel of homes has streaming meters.”

“It’ll be all of the panel over the next year. And that’s important because that measures everything that comes in through the router. That gives us viewing on a lot of screens, because people are watching TV on phones and tablets now as well,” Kelly said. 

“It gives you a very different metric and we’re measuring it literally second by second. The advertiser will not just know what the program rating was, but they will know how many people saw their ad for its entirety.”

Finally, Kelly isn’t worried about media companies calling for some competition for Nielsen. He stated that no other digital company would make the investment they have to gather these ratings. 

“That’s not my concern. When NBC pulled together a [list] of a hundred different companies, even by their own admission there were only a handful that they thought even have a chance of doing currency [a metric that tells how many people are watching],” Kelly said.  

But ultimately, the currency has got to be trusted by the buyer and the seller as the most accurate. You still need a robust panel to validate that data. And nobody’s going to make the multibillion-dollar investment that Nielsen’s made to do that at this point, in my opinion (…) I don’t see anybody out there who’s got remotely the scale, the ability to do empirical evidence, or the trust factor by both buyer and seller that Nielsen does.”

News Television

Donald Trump Takes Shot at Fox News, Suggests CNN Go Conservative

Trump went after Fox News, saying the news outlet isn’t what it used to be in his eyes.



Joe Marino/UPI/Shutterstock

Last week, radio host Dinesh D’Souza went after Fox News, claiming that the network is suppressing his new film called “2,000 Mules.” 

“Several Fox hosts want to have me on to discuss the movie but the network is blocking them. Incredibly a ‘news network’ is blocking coverage of the biggest news story in the country!” D’Souza tweeted

Then this past weekend, former President Donald Trump went after Fox News, saying the news outlet isn’t what it used to be in his eyes. Trump spoke out against Fox News, arguing that the network “won’t even show or discuss” the 2020 election fraud documentary “2000 Mules.” 

“Fox News is no longer Fox News,” Trump posted on his TruthSocial account. “They won’t even show or discuss the greatest & most impactful documentary of our time, ‘2000 Mules.’ The Radical Left Democrats are thrilled – They don’t want the TRUTH to get out.”

Furthermore, the former president recommended that CNN “go conservative” and take Fox News’ place as the go-to channel for those looking to consume a new conservative media outlet. 

“CNN should go Conservative and take over the greatest, strongest, and most powerful BASE in U.S. history,” Trump stated. “Nobody is watching CNN’s Fake News now so, as I say, what the hell have they got to lose? Sadly, they’re too stupid to make the change!”

Continue Reading

News Television

Stephanie Ruhle Has No Pity for Crypto Investors Amid Decline

Ruhle, a former investment banker, told crypto investors on “Morning Joe” not to expect any government help or relief.



For those who dabble in cryptocurrency, MSNBC anchor Stephanie Ruhle has little sympathy for investors following the last week’s collapse in the value of digital coins.

During a segment on Friday’s edition of “Morning Joe,” “The 11th Hour” host, a former investment banker, also told crypto investors not to expect any government help or relief. 

She added that they have only themselves to blame for purchasing the unstable currency over more conventional assets.

“Let’s remember: The entire basis of crypto is secrecy. It is decentralization. It’s ‘Don’t tread on me. I don’t want the government. I don’t want establishment,’ so this is very much a ‘Buyer beware’ [situation],” Ruhle said, per Mediaite

On Thursday, Cryptocurrencies crashed following the tumble of TerraUSD, a so-called stablecoin, with bitcoin plunging to a 16-month low of around $25,400.

Crypto assets have also been swept up in the broad selling of uncertain investments on concerns regarding high inflation and increasing interest rates.

Ruhle stated the fall of the crypto market is distinct from the 2008 recession when large investment companies proceeded to go under and needed to be saved by the government.

“You won’t have institutions at risk here, but millions and millions of individuals, many of whom have never invested in the markets, many of whom have borrowed to bet big in crypto, losing enormous amounts of money, so what’s going to happen?” Ruhle said.

“Are people going to turn around and say, ‘The government needs to help me. I need to be bailed out for this’?”

Continue Reading

News Television

Abby Phillip Calls Out Tucker Carlson for Pushing “White Replacement” Theory

Phillip is calling out Carlson for pushing the “White replacement” conspiracy theory, which alleged Buffalo mass shooter Payton Gendron glorified in a manifesto.



In the wake of Saturday’s mass shooting in Buffalo, CNN’s Abby Phillip is calling out Fox News host Tucker Carlson for pushing the “White replacement” conspiracy theory, which alleged shooter Payton Gendron glorified in a manifesto.

Phillip moderated a panel on “Inside Politics Sunday” where she conjured Rep. Adam Kinzinger’s (R-IL) callout of Rep. Elise Stefanik (R-NY) for promoting the far-right conspiracy theory. The theory pushes the notion that there is a scheme to replace White people with immigrants. 

“Over the weekend, Adam Kinzinger highlighted the no. 3 Republican in the house, Elise Stefanik’s use of the White replacement theory,” Phillip said. 

“In an ad, he wrote, ‘Did you know Stefanik pushes white replacement theory? The no. 3 in the House GOP, Liz Cheney, got removed for demanding the truth. The Republican leader should be asked about this.”

Furthermore, she stated that the politician isn’t the only one pushing this plot, leading to her criticism of Carlson. 

“It’s not just Elise Stefanik. If you watch Fox News, this is the mainstay of their primetime hours. Tucker Carlson discusses it in sometimes euphemistic form, but not really all that euphemistic,” Phillip added. 

“This policy is called the great replacement, the replacement of legacy Americans with more obedient people from far away countries.”

Continue Reading


Copyright © 2021 Barrett Media.