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Notre Dame Has NBC, Why Can’t Jackson State Have Barstool?

“Change is what keeps the Earth spinning. College football is not so precious that it has been spared from that. Change can sometimes be uncomfortable, but resisting it is a fool’s errand.”

Demetri Ravanos

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Deion Sanders pulled off an absolute coup on Wednesday. On the early National Signing Day, Travis Hunter, a defensive back from Suwanee, Georgia, chose Jackson State University over Florida State, where he had been verbally committed for over a year.

The news sent shockwaves through the college football media. This kid was ranked #1 amongst all high school seniors on 247Sports, #2 on the ESPN300, and #1 on Rivals. If a kid with that pedigree flips from an earlier commitment, usually it is to go to a national power like Bama or Georgia. It isn’t to go to an underfunded HBCU in Mississippi.

That is the changing world of college football and the power of celebrity. It’s not just that Deion Sanders is an icon to these kids. It’s that he has created Jackson State’s own media machine through his relationship with Barstool Sports. It is a problem for some that cover the sport. To me, it is evolution. How is Barstool’s relationship with Jackson State any different than NBC’s with Notre Dame?

Set aside for a moment however you feel about Barstool as a brand. Just look at this objectively. It is a media company that is an offshoot of a bigger business throwing all of its weight behind a college football program that it values. NBC wants gold helmets. Barstool wants Coach Prime.

Travis Hunter will reportedly have a million dollar NIL deal with Barstool and parent company Penn National. NIL deals and reality shows may be different from what we are used to in terms of media support for college football, but it is where we are in 2021. Don’t be mad at Barstool for doing all it can to boost the college football brand it has associated itself with. Question why Notre Dame hasn’t demanded the same from NBC and parent company Comcast.

I don’t fall into the “Dave Portnoy and Erika Nardini are business geniuses” camp. Their willingness to take risks isn’t impressive, it is how a business should operate. It makes it all the more frustrating that companies with more money don’t think the same way.

NBC is a perfect example. Everything about the network’s coverage of Notre Dame is built on “hey weren’t the 80s great?”. It’s generic and has been for a long time. NBC is selling gold helmets and Touchdown Jesus.

Notre Dame's 'Touchdown Jesus'

Barstool is selling stars. This relationship with Deion Sanders and Jackson State is different and new and the attitude is “if this doesn’t work, no big deal. We’ll just stop doing it.” Old college football fans and the media members that feel like it is their job to get the NCAA’s message out there are never going to like it. They’re also never going to admit that it is the networks not adapting to the times that are the problem.

This summer, the NCAA did absolutely the bare minimum it could for players, allowing them to profit off their name, image, and likeness. That was a major seachange in college sports. Players and coaches were expected to adapt. Compliance departments had to learn what the new rules were. Why would we not expect that the other stakeholders in the sport would have to do the same?

Does this mean ESPN needs to come up with a way to take care of Alabama, Clemson, and the top teams in other conferences the network has deals with? Not exactly, but Disney is a big company. If it wants its investment in the SEC and ACC to be worth every penny it paid, I could see an ad campaign for a college student discount on Disney+ being built around a prized quarterback headed to Alabama or around a top-shelf point guard that is committed to Duke.

Now, do I like it? I mean, I’m not in love with the thought that it could be how the sport operates, but I also know that enticements for kids to attend a certain school is nothing new. Steven Godfrey’s 2014 story “Meet the Bag Man” should be required reading for every college football fan.

Change is what keeps the Earth spinning. College football is not so precious that it has been spared from that. Change can sometimes be uncomfortable, but resisting it is a fool’s errand.

You don’t like the fact that Barstool has an intimate relationship with Deion Sanders and a financial interest in him and Jackson State succeeding? That is fine, but ask yourself is you discomfort that that kind of relationship exists or that it exists for a school like Jackson State?

We cheer when a local barbecue restaurant sponsors the entire Arkansas offensive line. We laugh when a local MMA gym offers NIL deals to every Miami Hurricane. They play on the biggest level. They are supposed to be treated like that.

Jackson State is supposed to be an afterthought. They are supposed to stay in their corner, in a lower tier, playing games that don’t matter to most fans. It isn’t about the racial makeup of the school’s student population. It is about the way the college football media sets you up to follow the sport.

The NCAA and its member conferences want to sell coaches and helmets as the stars and that is it. That means USC matters. Ohio State matters. Michigan matters.

Jackson State doesn’t matter. That means they have to do this a different way. The old ways left that school and others like it behind. Barstool’s relationship with Deion Sanders gives his team resources. Resources give them the chance to turn National Signing Day on its ear and make headlines.

Coach Prime: Deion Sanders, JSU to star in doc - HBCU Gameday
Courtesy: Barstool

NBC could have done the same for Notre Dame and chose not to. If you’re a Notre Dame fan, don’t be mad at Barstool and Jackson State for changing the game. Be mad at NBC for refusing to play.

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Stoney & Jansen Baffled By NBA Finals TV Schedule

“They’ve got to get up early on the [West] Coast. We’ve got to stay up late because Monday Night Football can’t start until 8:30. It goes both ways.”

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Courtesy: Audacy

The NBA Finals and Stanley Cup Final continue with games taking place this weekend, and many basketball and hockey fans are expected to tune in to watch the action. The Denver Nuggets will try to take a 3-1 series lead on the Miami Heat, while the Vegas Golden Knights will look to rebound from an overtime loss to return home one win away from a championship. Aside from the pomp and circumstance, there is considerable intrigue pertaining to the action on both the court and the ice. The challenging part of the entire situation is knowing when the games are played due to the disjointed nature of the schedule.

Throughout the NBA Finals, games have taken place three days apart from one another, while the Stanley Cup Final has followed a similar pattern but both avoid playing games on Sundays. As a result, there were only two days between the first two games of the Stanley Cup Finals, but three for the remainder should it reach a deciding seventh game. Similarly in basketball, the first three games of the NBA Finals were played every other day, but the remainder of the series is scheduled with two days of rest. There is a chance the decision was made to accommodate travel schedules, as both series are aligned in a 2-2-1-1-1 pattern, meaning the first two games are played in one city; the next two are played in the other; and then they continue to alternate until a champion is crowned.

“I don’t know why the NBA’s not playing on Sunday,” 97.1 The Ticket morning co-host Mike Stoney said. “That big travel day – because you really need travel days nowadays with your private planes to fly from Miami to Denver.”

Show co-host Jon Jansen, who played 10 seasons in the NFL as an offensive tackle with Washington and Detroit, expressed how some players may need to acclimate themselves to the altitude in Denver, Colo. The city is located 5,280 feet, or one mile, above sea level, making the air thinner and dryer and presenting some visitors with difficulty breathing. Jansen never felt the effects of altitude sickness, claiming that it was never a big deal for him, but obviously, everyone reacts to things differently.

“Basketball in particular and hockey because it’s constant running, especially at your position,” Stoney proposed. “You’re not running like madmen [in football] like they do in basketball where I think it affects you the most.”

The schedule also presents challenges for consumers around the United States living in different time zones. The NBA Finals do not begin until 8:30 p.m. EST, and the games often do not include until close to midnight. Especially on weeknights, asking East Coast fans to stay up late and then go to work early in the morning limits the amount of sleep they can receive. Meanwhile, those on the West Coast are just returning home from a standard eight-hour workday and may have other tasks to carry out.

“They’ve got to get up early on the [West] Coast,” Jansen said. “We’ve got to stay up late because Monday Night Football can’t start until 8:30. It goes both ways.”

There is no perfect time slot that will appease all consumers, but even so, ratings for this year’s NBA Finals have exceeded most expectations. Game 3 attracted an average audience of 11.2 million viewers and peaked at a figure of 12.4 million, down 2.5% from last year’s third game of the NBA Finals between the Boston Celtics and Golden State Warriors. Viewership for the first three games of the NBA Finals is averaging 11.6 million, representing a nearly 2% decline from last year’s numbers. ESPN reported its most-watched playoffs across its platforms in the last 11 years, with the total playoff viewership audience averaging approximately 6.1 million people.

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Colin Cowherd: I Have Tried to Invest in MLS Teams Twice

“I think they’re smart. I think they’re boutique stadiums, their fanbases feel European. The in-game environment’s excellent.”

Jordan Bondurant

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Courtesy: FS1

Could we have seen FOX Sports Radio host Colin Cowherd having some sort of ownership stake in an MLS team? Cowherd said he tried, and then he tried again.

Talking about Inter Miami adding global superstar Lionel Messi on Thursday, Cowherd mentioned that he inquired about getting involved with the league, but the asking price at this point is too much for him.

“I have twice tried to invest in the MLS, and I just can’t afford it,” Cowherd said. “I think they’re smart. I think they’re boutique stadiums, their fanbases feel European. The in-game environment’s excellent. The academy is slowly becoming something, but it is becoming something their academy system. And they are now on a regular basis going and getting the world’s biggest soccer stars.”

Colin pointed out that Messi is the most popular athlete in the world, boasting social media followings and name recognition that easily eclipses that of superstar athletes like LeBron James and celebrities like the Kardashians and Beyonce. So not only is Messi’s signing a monumental moment for Inter Miami owner David Beckham, but it’s a feather in the cap signing for Major League Soccer as a whole.

“Messi is massive for the MLS. It’s the biggest moment in the history of the franchise,” he said. “Think Beckham times two. And Beckham was big when he arrived here in the States.”

“I think it’s cool that the MLS, our domestic soccer league, can go out and bring a superstar – not a star, a mega superstar on our soil regularly,” he added.

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San Antonio’s Sports Star Shuffles Weekday Lineup

“The station also announced a new show hosted by producer James Pledger which will air from 6-7 p.m. and debut on Monday.”

Jordan Bondurant

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A few days after eliminating its midday show, 94.1 FM San Antonio Sports Star has announced further changes to its local weekday lineup.

Gone is Jimenez & Spence, hosted by Mike Jimenez, who was let go last week, and program director Tim Spence. Afternoon show The Blitz with Jason Minnix and Joe Reinagel is shifting back an hour and will air from 2-6 p.m.

The station also announced a new show hosted by producer James Pledger which will air from 6-7 p.m. and debut on Monday.

Pledger has been a longtime contributor to San Antonio Sports Star, producing The Blitz in addition to hosting a Saturday morning show. He will continue in those roles while also adding his hourlong daily program.

“I’ve worked for this for so long,” Pledger told local CBS affiliate KENS. “I have long wanted to be in both worlds because of the creativity that I use when producing, how it differs from creating a show.”

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