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Does Playing The Game Prepare You For Sports Radio?

“I think it’s a lot easier being a pro athlete receiving constructive criticism than maybe somebody who’s never gone through that before.”

Derek Futterman

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Put yourself in the shoes of a professional athlete. You have just retired from playing the game that you love, a craft you have been perfecting from the moment you stepped onto the field, and are wondering what comes next. These thoughts are quite common among retiring athletes. For many of them, stepping away from the sport as a player does not mean they step away from it completely.

After 15 years in the NBA, JJ Redick retired from playing but still remains involved in the landscape of the game as an analyst for ESPN. Similarly, former National Football League defensive end Chris Canty, following 11 years in the NFL, joined 98.7 FM ESPN Radio New York as an on-air host, and has seen his role evolve into working as a national host for ESPN Radio.

Many former athletes have or are in the process of establishing themselves as integral parts of the world of sports media, whether it be as an on-air host, analyst, contributor, executive, etc. Former athletes bring a perspective other commentators lack; that is, the ability to place themselves in the mindset of those on the field or court or ice, and discuss things from that angle.

Lou Merloni played Major League Baseball for nine seasons, the first five of which with his hometown Boston Red Sox. Merloni finished his career with a .271 batting average, and a .716 OPS as a second baseman in stints with the Red Sox, San Diego Padres, Cleveland Indians and Los Angeles Angels. After retiring in 2007, Merloni worked to find his niche in sports media, starting at WEEI as a co-host on The Big Show. Additionally, Merloni began his foray on the television side as an analyst on NESN’s Boston Red Sox pregame and postgame shows during the 2008 season. Today, Merloni continues to work at WEEI with Fauria as a co-host of Merloni and Fauria on weekdays from 2-6 p.m.

Tom Waddle played six seasons in the NFL as a wide receiver for the Chicago Bears. In 60 games, Waddle had 183 receptions and 2,109 yards, and retired from the game prior to the start of the 1995 season. Waddle has had roles on radio and television since his retirement Waddle currently serves as a football analyst for WLS-TV, and a co-host of Waddle and Silvy with longtime radio personality Marc Silverman on ESPN 1000 Chicago on weekdays from 2-6 p.m.

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Derek Futterman: How would you describe your relationship with the media during your playing days?

Lou Merloni (Host, WEEI): I think I had a pretty friendly relationship with all of those guys. I was a utility guy in Boston, but I think I made friends with a lot of the media members.

Tom Waddle (Host, ESPN 1000 Chicago): It was very friendly. I played from ‘89 to ‘95 and thought the relationship between all the players and the media – for the most part – was pretty good. I would definitely say that I had a good relationship with a lot of the guys covering the team. I actually was also doing some media work towards the tail end of my career, so I kind of looked at some of those guys as a good resource to guide me to do what I was going to do.

Futterman: What similarities exist, if any, between playing and talking about the game?

Lou Merloni: [As an athlete,] the test… is the game itself. And the test for us is the actual show itself. You really can’t accomplish either one if you don’t put the work in beforehand. If you’re playing — if you’re not doing the right things — taking your ground balls; taking batting practice; going over scouting reports, you’re not going to be prepared for the game. I feel like it’s the same thing with radio and the show. All the real work is done the night before in watching a game and writing down notes and waking up the next day and reading and thinking about what you want to do and putting a show together. And the test is the actual show, and at that point you have everything in front of you and you just perform.

Tom Waddle: [It is] very competitive. There are very few jobs and an immense number of people that want those jobs. There is a certain level of competition. It’s a challenge for sure; you’re in an arena that you might not be as comfortable in. You have to perform; when the light goes on in television, or when the music stops and it’s your turn to talk on the radio, you’ve got to have something to say.

Futterman: What do you say to those who might say you are unable to understand a fan’s point of view due to not experiencing the highs and lows in the same way they have?

Merloni: For me, it’s being in Boston where I grew up. I was a fan of the teams — following them as a fan, thinking as a fan, before I was a member of the Red Sox. When we were in the ALCS, you’re thinking as a professional athlete in the moment, but there are times you sit back, and say ‘Man, we win this game, we go to the World Series.’ And thinking as a fan: ‘[If we win,] we are going to the World Series.’ Sometimes the job takes you in different areas where you have to be more critical than you would be if you were just a fan, but I was a fan first before I was a professional athlete.

Waddle: I think I got a head start on that because I was a blue collar player who was probably less athletic than most of the fans who were listening to us. I think I had a great relationship to begin with because there was an identity that existed from my playing days. I came into the industry, and my thought was: ‘I’m going to be honest. I’m going to give you the perspective I have. I’m going to be professional and tell you how I feel.’ I respect the players; the audience; and the fans, and in some ways, you have to walk a fine line by giving them what they deserve and respect, but not becoming personal. I came into the industry with the benefit of kind-of knowing how it stings when people are critical in a personal manner, and kind of felt that would be something that was going to be a focal point of my next career.

Futterman: How has being part of a team as an athlete differed from being part of a team as a broadcaster?

Merloni: It’s interesting. As much as baseball is a team sport, it’s probably the most individual sport of them all because my teammates, even though there’s things we can see and help with one another, whether it be scouting reports, when I’m in the box it’s up to me. When a guy hits me a ground ball, it’s up to me. There are ways where teammates definitely help you, but for the most part, it’s up to you to get the job done. I actually think in the media when you are doing a show with somebody, you rely on them more than you rely on a teammate to help you do your job in baseball. When it comes to baseball, I rely on my teammate for that show to click more.

Waddle: There’s some similarities, obviously. I don’t know that it is significantly different. Maybe smaller teams — on the air, it’s myself and Marc Silverman, and we have two producers. I live by the same concepts that everyone’s contributing and that no one is more important than anyone else. I was one of 11 in an offensive huddle; now I’m one of four doing a show from 2-6. I think there are more similarities than differences to be honest with you.

Futterman: Having been coached as a player, what similarities and differences have you noticed in handling feedback from media bosses?

Merloni: I think it’s a lot easier being a pro athlete receiving constructive criticism than maybe somebody who’s never gone through that before. As an athlete, if I’m not hitting well, I’m searching for answers and relying on resources and coaches to try to get me to where I want to be. And I don’t care what kind of criticism I hear from them; as long as it gets it to where I want to be — that’s all that matters. When you’re in the radio business, that doesn’t bother me — I just want to know what I need to do to be better. I think hearing that as a pro athlete; you are able to take those criticisms in this profession a little bit better than maybe some.

Waddle: You’ve got to be receptive to it. Just because I played in the NFL doesn’t mean I deserve any special type of treatment or recognition as a broadcaster. I want to be treated the same way by my bosses as I was by Mike Ditka – minus some yelling – as a player. I don’t have any problem with somebody coming in and saying, ‘Hey, guess what? I think you should have gone this direction with the interview.’ I am not above being coached, that’s for damn sure.

Futterman: How do you manage criticizing former teammates or friends on the air?

Merloni: That was the hardest part — the first few years of doing radio. When some of my former teammates and friends were still on the team. It made it a lot easier when some of those guys left, and I was able to look at it critically. I’ve always kind-of felt like the athlete will always be able to look himself in the mirror. Initially, they might not like what they hear, but at the same point, if it’s wrong that’s one thing. But if you are talking about ex-teammates or friends, you know them well, and you kind of know the reasons why things are going south. It’s not that they want to hear those things, but deep down, they might know that that’s the reason. That was probably the toughest thing to do for those first few years.

Waddle: It’s part of your job. I think you can be critical without being an asshole. As long as you don’t cross the line, or start making comments that are personally offensive, I don’t think that you’re crossing the line. I think the job is to give the opinions and analysis they brought you in to give; you have to have strong thoughts. I don’t have any inclination to want to take cheap shots at anybody; I don’t think it’s necessary, and I don’t think you’re doing anyone any favors.

Futterman: Who was the first player, coach or executive who you ticked off with something you said?

Merloni: Probably the first one was Terry Francona. I remember it was NESN right after a game, and there was a situation. I think I said after a game that I felt like [a player] should have bunted [in a situation]. That was the first time I had a conversation with a manager [as a member of the] media. It was one of those — you don’t have all the information; you don’t this, you don’t that. And I was like, ’No, I don’t. Unless you want to call and discuss it. All I can base it off of is what I see and what I know.’ We know in the media that we don’t know. There’s a lot of things that happen in the dugout and clubhouse that we don’t know about, but when we’re asked to react about it immediately, we can only base it off of our experiences and opinions. I always respected the fact that Terry wanted to talk to me about it, and we sort of moved on.

Waddle: There’s no question about that. I was working with David Kaplan on WGN Radio, and we were in a broadcast trailer outside of Wrigley Field. I think it was a weekend game, and we were doing postgame coverage of the Cubs, and our show branched out into all sports arenas. We had Jerry Krause on, and we were previewing a draft prospect or something of that nature and I asked a question about a particular player in college, and the college season was over at the time, so it wasn’t an inappropriate question. Jerry bit my head off, and became very unprofessional with me. I remember taking my headset off, and looking at David Kaplan, and going ‘Well, you can take this the rest of the way — I’m done.’ That just didn’t sit well with me, and maybe I was being a dumbass or a hothead about it, but even someone as accomplished as Jerry Krause, I just thought it was an unnecessary approach he took to my question. I think that was the first time I was exposed to somebody giving me hell about something, and I didn’t handle it with the maturity I would handle it with 25 years later.

Futterman: If there is one piece of advice you can share with athletes who might be considering moving into this business, what would it be?

Lou Merloni: Don’t hold back. Be fair, but give a strong opinion, and remember that this is your job. Your job is to be truthful and analyze what you see. I think some guys that come in the media that aren’t all in the media kind of soft pedal a little bit. Their friendships are more important than their next career, and I’m not saying you should just destroy your friendships, but your friends should realize that you’ve moved on and this is now your job if they are really your friends.

Tom Waddle: Be prepared. No different than when you were playing against the Lions, or you lined up against the Packers. If you weren’t prepared, you’d be exposed quickly, and your job security would be challenged and you wouldn’t last long. The same goes for the broadcast industry. There are guys who go out and work just as hard covering teams or the different things who are talking about as former players because of the work ethic that got them to where they got to. I would always tell anyone — be willing to do the hard work; don’t think you are going to get by just because of your accomplishments on the field. You are in a different arena, and will be exposed quickly. I think the same lessons you learned on the playing field will serve you well and the television and radio booth. What you did as an NFL player — there’s a shelf-life to that if you don’t hone your craft and work at it.”

Futterman: What remaining goals do you hope to accomplish in the media industry?

Merloni: I think it’s funny because when you’re done with baseball — whether you are a Hall of Famer or not — I think a lot of athletes would tell you that an important thing is how a lot of your former teammates talk about you. You can be a Hall of Famer [with] nobody [liking] you. It’s how they talk about you afterwards. When the career is over, or whatever my goal is, people can look back and say ‘He said what’s on his mind. It wasn’t just cheering for the home team all the time.’ I hope people look back and say I gave an honest opinion. My goal isn’t any more than that — to do my job and to do it the best I can.

Waddle: I’ve been so blessed at this point. I never would have thought that I would work at the NFL Network or ESPN in Bristol; that I would do national work, or have my own radio show with anybody. I feel so blessed that I’ve been given so many of the opportunities I’ve been given. I don’t have these lofty goals — I feel like I’ve been able to accomplish and experience a lot. I just want to continue to be better every day, and continue to work hard at it and hopefully entertain people. Maybe that sounds like I don’t have a lot of goals — I do — I’ll be 55 in February. I want to do this for the foreseeable future, and get better at it every day.

BSM Writers

Twitter Blue Debacle Showcases Company’s Ongoing Concerns

“If you start giving away blue badges to everyone, then it has no value. It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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For years, a blue “verified” check mark on Twitter has long been considered a symbol of status. Anyone — entrepreneurs, journalists, business executives — could potentially end up in the same exclusive space as celebrities like Taylor Swift and Tom Brady. 

Perhaps the one quality that the blue check mark represented that had been overlooked was its authenticity stamp. The badge has been used all across social media platforms to signal an account’s authenticity — a verification that recently has proven to be of significant importance to not only people, but brands as well. 

Shortly after Elon Musk’s $44-billion takeover of Twitter, the billionaire swiftly made his mark which, among many things, included a democratization of the app’s verification system. With a $7.99 monthly subscription to Twitter Blue, which launched last year as the company’s first subscription service, users could now possess what had long evaded them: a blue check mark.

“Theoretically, this would have made it easier for some brands or influencers to get verified than it has been in the past,” Galen Clavio, director of undergraduate studies for the Media School at Indiana University Bloomington, wrote in an email about the possible benefits of Twitter Blue’s verification accessibility. 

“From an algorithmic perspective, that would have made sense to pursue under the Twitter setup that everyone had come to know,” he added. 

While perhaps not a surprise to Musk or Twitter executives, everyday people were paying for the newly revamped Twitter Blue to boast their social media clout. Whether Twitter leadership knew it or not, though, those same subscribers took the opportunity to verify themselves using the alias of actual people. 

Very quickly, Twitter Blue created an abundance of impersonators masquerading as verified celebrities and companies. Misinformation was hard to identify, making it tougher to find information in an era already plagued by discrepancies between fact and fiction.

“If you start giving away blue badges to everyone, then it has no value,” Alessandro Bogliari, CEO of the Influencer Marketing Factory, an influencer marketing agency, wrote in an email. “It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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A screenshot of a fake account created to appear as pharmaceutical company Eli Lily shows the dangers of allowing anyone to be verified on Twitter.

Shortly after the Twitter Blue re-launch, a tweet was sent from an account using the same logo and name of Eli Lilly, a pharmaceutical company. It read, “We are excited to announce insulin is free now.” The tweet seemed legit — the branding seemed real, as did the company name. It also boasted a blue-check mark, so it had to be true. 

As just one of many misrepresentations that succeeded it, the Eli Lilly tweet was a fake. Even when Twitter finally removed the tweet, more than six hours later, the fraudulent account had more than 1,500 retweets and 10,000 likes. The pharma company’s stock also plummeted $368 a share to $346 a share, reportedly erasing billions in market cap, according to several economic reports. Eli Lilly’s stock price currently sits at roughly $352 as of Nov. 16th.

“I can only imagine the damage a tweet like that made for the company, its employees, stakeholders, shareholders and anyone really related to their offering,” Bogliari said. “Some were able to tweet from their official accounts and restore it a bit. Others, I imagine, used PR and reputation firms to get to a solution fast. But it’s not that easy for all of them… for others it could be potentially a damage so big they won’t be able to survive, not just in terms of market cap/stock value, but also in terms of reputation and customers love.”

The verification mishap affected not only Eli Lilly’s reputability and profitability, but could also spell trouble for Twitter’s revenue stream.

“It’s making it really easy for advertisers to say: ‘You know what, I don’t need to be here anymore,’ and walk away,” Jenna Golden, who previously ran Twitter’s political and advocacy ad sales team, said in an interview with The Washington Post. “People are not just providing inaccurate information but damaging information, with the ability to look legitimate. That is just not a stable place for a brand to invest.”

Sports personalities were also hurt by the preponderance of fake users across Twitter. Basketball star LeBron James trended on the platform after a tweet from someone with the user handle, @KINGJamez, claimed that the 37-year-old was leaving the Los Angeles Lakers to join his former club, the Cleveland Cavaliers. 

Adam Schefter, a notable football analyst at ESPN, also trended after someone with the user handle, @AdamSchefterNOT, revealed that Las Vegas Raiders head coach Josh McDaniels lost his job. While the user handle clearly indicates that it didn’t come from the actual Adam Schefter, the fact that it was quote tweeted could have led many people to assume it was really Schefter, since many were unlikely to take the time to click and confirm the tweet — and tweeter’s — validity.

These are just a few specific instances where, while a more open verification system could have helped Twitter users, the idea did not lead to a successful implementation.

“Being verified would have given those brands more credibility and be marked as the official brand — impersonation happens also for smaller brands and not just for Fortune 100 companies,” Bogliari said. “So the idea was theoretically good — I would say only for brands and certain individuals and not just for everyone… documents and proof (are still) required but the execution showed us all the flaws.”

Verification issues aside, Twitter faces an uncertain future under Musk’s leadership. As much as 50% of the company’s 7,500 employees predating Musk’s ownership have been laid off under his tenure. The billionaire also revealed that Twitter’s cost-cutting methods are a result of the company losing upwards of $4 million daily. He’s even announced potential bankruptcy if Twitter doesn’t correct its financial woes. 

“I see the Twitter Blue controversy as one of several items that are likely to just make brands and creators look elsewhere in the social media landscape,” Clavio said. “Twitter offers minimal exposure for creators and brands to the public when compared to other networks, and a much higher risk of doing or saying something that can cause a crisis.”

As more people grow skeptical about Twitter, alternatives have started to emerge. More people are visiting platforms like Discord, Reddit, even Tumblr. Others are joining Mastodon, a free and open-source microblogging site that has drawn comparisons to Twitter for its timeline of short updates arranged chronologically rather than algorithmically. 

As recently as Nov. 12th, Mastodon boasted approximately 6.63 million accounts, a 17% increase from the 5.65 million users it had on October 28th. 

From internal struggles to increased competition, Musk inherited a Twitter that, for better or worse, might be on a continual spiral to irrelevancy. 

“It’s clear that the Twitter platform is pretty fractured right now,” Clavio said. “At the end of it all, I think a lot of brands will just opt out of having a presence on Twitter, paid or otherwise. It’s just not big enough of a platform to justify the potential negative exposure.”

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BSM Writers

Christian Arcand Returns To Where It All Started At WEEI

“Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

Derek Futterman

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Since the turn of the century alone, Boston has hosted 12 ticker tape parades to celebrate championships. Christian Arcand has had the opportunity to experience that success firsthand, initially as a diehard Boston sports fan and then as a voice of the fan. Now as he begins his second stint at the WEEI — this time as a producer and weekend host — he aims to ensure a seamless transition for both the Merloni, Fauria, & Mego afternoon drive show and his career in sports media.

Returning to a station where his Boston radio career began, Arcand enters the same building where he started his last sports media job with 98.5 The Sports Hub. Once the station moved to Dorchester, Massachusetts, WEEI moved its studios to the location – and it is where its shows are broadcast from today. Arcand’s time at 98.5 The Sports Hub ended in being laid off last month; despite that though, going to work evokes feelings of nostalgia and déjà vu.

“Walking back in there for the first time was pretty wild,” Arcand said, who returned to WEEI earlier this week. “I was laid off from The Sports Hub and it was a big surprise to me and to, I think, everybody that [it] happened.”

After graduating from the University of Colorado, Arcand moved back east to work for WDIS AM 1170 in Norfolk, Massachusetts, which he says isn’t really an option for those entering the business today.

“These little stations are all gone,” Arcand expressed. “Those were pipelines to places like WEEI and WFAN and other places in the area. You’d work in Connecticut or you’d work in Rhode Island or whatever and these places all just disappeared.”

Just over a year later, Arcand made the move to ESPN New Hampshire, initially co-hosting Christian and King with Tom King, a sportswriter for the Nashua Telegraph covering the New England Patriots, Boston Bruins and other college and high school sports. The show was broadcast during the midday time slot from noon to 3 p.m. and sought to entertain the audience while informing them about the day’s action.

After nearly four years on the air, Arcand transitioned to work with Pete Sheppard, a former member of the heralded WEEI program The Big Show hosted by Glenn Ordway, on Arcand and Sheppard. Additionally, Arcand was named as the show’s executive producer, meaning that while the show was going on, he was often focused on many different tasks. Once Christian and King was brought back, he continued working in this dual role before the show ended in January 2017, six months before the format flipped from ESPN-branded sports to oldies.

“It was a lot – cutting up all the audio you want to play, then playing it during the show, then cutting the commercial [and] trying to answer the phone,” Arcand said. “It was this whole thing, but I really loved it; we had a lot of fun up there.”

While Arcand currently works at WEEI, it is his second stint with the station – and this time, he is working in a brand new role. He initially joined the station in 2013 as a sports anchor and co-host of the evening program Planet Mikey featuring Mike Adams. Shortly thereafter, he helped launch WEEI Late Night, airing from 10 p.m. to 2 a.m. where he became known in the Boston marketplace going on the air after the conclusion of Boston Red Sox live game broadcasts.

Unlike his time in New Hampshire though, he was solely hosting and not producing – requiring him to adjust to not having as much oversight regarding the inner workings of each program.

“I’m not a control freak, but I remember [thinking], ‘Wow, this is different. I’m not running the board anymore. I’m not playing my own stuff,’” Arcand said. “….That was kind of jarring at first [but] I ended up working with a lot of great producers and I still am today.”

Mike Thomas, who currently serves as the senior vice president and market manager for Audacy Boston, was integral in building 98.5 The Sports Hub from its launch in August 2009. He was responsible for signing Arcand away from WEEI to join the brand as co-host of The Adam Jones Show airing weeknights.

Working alongside show producer Jeremy Conley, he gained an in-depth understanding of what it entails to produce a sports talk radio show in a major market, helping broaden his knowledge of the craft and position him for his current job with WEEI.

“I really had a good opportunity to learn from some of, I think, the best [producers] in the business,” Arcand said. “….It’s cool being a fan of these guys and then getting to work with them and learn from them and all that other stuff…. It’s really a job that requires a lot, and the guys who are really good at it, I think, are just top-notch.”

Over the last several years, 98.5 The Sports Hub has earned massive wins across the Nielsen ratings, recently finishing number one in the summer book across all dayparts in the men 25-54 demographic. Days later though, the station’s parent company Beasley Media Group made budget cuts, resulting in Arcand and Toucher and Rich producer Mike Lockhart’s employment being terminated.

While Lockhart has since been re-hired after Fred Toucher and Rich Shertenlieb lobbied for the decision to be reversed, Arcand was in the job market quickly mulling over his future in the industry. In fact, it was reported that Arcand was on the verge of signing a three-year contract that would have kept him at the station before the termination of his employment.

“I was so shocked that it had happened and it was sort of hard to deal with it,” Arcand expressed. “Then I was angry about it and then I sort of channeled that into, ‘Okay, what am I going to do next here?’ You start thinking, ‘Is this it? Is this the end of the career? Are you going to even continue doing this?,’ and that was a thought I had a couple of times.”

Arcand’s abrupt departure from 98.5 The Sports Hub and Boston sports radio was short-lived though, as there was a substantial market for his services. In the end, he communicated with Thomas and WEEI operations manager Ken Laird, utilizing industry connections and his own versatility to return to the place where he began working professionally in Boston.

“Seeing that WEEI was in the market for someone on-air and to produce [the afternoon] show, I was right there and willing to try out something I hadn’t done in a while,” Arcand said. “It was a no-brainer, really. Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

As someone once again “new” to the station, Arcand is looking to foster a working chemistry with afternoon hosts Lou Merloni, Christian Fauria and Meghan Ottolini, along with radio producer Ryan Garvin. Arcand enters the role replacing show executive producer Tyler Devitte who left the station to pursue other opportunities and feels that the composition of the show is unique in the sports radio landscape. In short, it gives them an opportunity to further differentiate themselves from other afternoon programs across multiple platforms of dissemination.

“It’s an interesting show because Lou and Christian are both ex-jocks,” Arcand explained. “It’s rare that you sort of see shows where it’s just two guys like that and it was just them for a while but then with [Glenn] Ordway and then they brought in Meghan [Ottolini].”

Arcand had been listening to the afternoon drive program long before the offer to return to WEEI was made to him and now looks to offer his insight and expertise when necessary. He does not want to enter his new role with insolence or by coming off as dogmatic when expressing his opinions about the show.

“I’m sort of taking the approach of observing more than maybe I would in a couple of weeks from now or something,” he said. “I want to sort of make sure I get the rhythm of the show and the clock and everything like that. Those are all things that you have to be more aware of when you’re behind the glass as opposed to on the air.”

Arcand will be hosting a solo radio program on WEEI every Saturday afternoon, reminiscent of Sunday Service, a weekend show he used to host on 98.5 The Sports Hub. He is excited to be able to return to the Boston airwaves and connect with his audience once a week to bring them the latest sports news and entertaining talk – all while bringing his trademarks of sarcasm and congeniality.

“I’m really comfortable just sitting in the room, cracking the mic and talking with the callers or putting out my points and getting to certain things that I want to touch on,” Arcand said. “….I think my style is one that you just sort of tune in and you’re hanging out with me for a couple of hours.”

Ultimately, Christian Arcand has made the move back to what he refers to as his radio home. As he concludes his first week back at WEEI, he is focused on producing the afternoon drive program and complimenting that with his solo show on Saturdays, the first of which will take place tomorrow from noon to 2 p.m. Through all of his endeavors, he will talk about Boston sports with his listeners no matter the season, giving them a platform to engage with the hyperlocal coverage.

“Being back at WEEI is something that I’m really happy about,” Arcand expressed. “I was excited to get started, [and] now that I’m there, I’m excited to see where we can take this show.”

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What Twitter Alternatives Exist For Sports Media?

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information.

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The reality of Twitter dying as a platform was looked at as a bit hyperbolic when Elon Musk first took over the social media network. Now though, it is slowly coming closer and closer to potential reality.

Musk has been on a quest to salvage Twitter’s economic stability but has done so in an irrational and unplanned fashion. The actions he has taken include publicly criticizing his employees and firing them after pushback and firing essential engineers who literally keep the platform from crashing. Developers have even warned Twitter users with two factor authentication to either remove the feature or to remain logged in because the function that handles that process no longer works.

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information. It has helped establish the careers of insiders such as Adrian Wojnarowski, Shams Charania and Adam Schefter. In case Twitter does actually come to an end, what should reporters who rely so much on the platform do?

Establish an email list through Substack

With permission from their employers, I would suggest starting a newsletter list that they would be able to carry with them in case they decided to leave their employer at some point (all three of the mentioned journos recently signed extensions). Posting on Substack through a mobile device is just as easy as posting on Twitter and it gives users an almost similar experience to what they had with using Twitter in the sense that they could have their email notifications turned on and they could interact with other basketball lovers through Substack’s comments section.

Create a live blog that always exists on your employer’s page

A running page of information that was sponsored and existed on ESPN or Stadium’s page would make digestible, quick hit commentary monetizable for the networks that employ Shams, Woj and Schefter. It brings people back to their employer’s page and establishes even more of a bond between consumers and apps/websites – a connection that has been taken away from many due to the existence of social media.

Establish a Mastodon server

With over a million users, Mastodon has become the closest thing to a Twitter alternative that’s available. Even though signing up for an account is a little confusing and the ability to search for unique users and takes isn’t fully established in comparison to Twitter – Mastodon has a similar look and feel to Elon’s platform and it gives employers more control over who is and isn’t interacting with their employees and what they are able to see. It would make it easier on ESPN or Stadium’s part to constantly promote links to their pages for viewers and readers to consume.

It’s the closest thing that is available to establishing your own social media network without the startup costs, hiring of engineers and figuring out tech issues. An advertising mechanism hasn’t been established yet but ESPN or Stadium could be in the forefront (because of the credibility they bring to the table) of establishing the revenue side of things alongside Mastodon.

Stick it out with Elon

NBC Universal’s advertising head recently told AdAge that NBC is sticking it out with Twitter. Twitter’s ad program has faced setback since Elon’s takeover but it is still much more established and streamlined that anything else available out there that is similar to Twitter. She also said that Twitter is the biggest host of NBC content on the internet (besides NBC owned platforms of course).

If a major company like NBC is standing with Twitter and if most major advertisers haven’t left yet, maybe sports reporters should also stay put for now. Twitter is not a startup. Despite the disarray we read about everyday, it’s still an established company that is up and running. We are all using Twitter itself to talk smack about its mismanagement but the reality is we are all still using Twitter. Even those who have gone away from the platform still come back more often than not to check in on what is happening directly on Twitter.

Maybe the grass will eventually be greener on the other side and Elon will have Twitter on more established ground. Maybe Elon files for bankruptcy and sells it to bankers who create an environment of stability for the company.

The reality is there is no other platform as good at real time reaction than Twitter so maybe sticking it out and keeping status quo is the best thing for everyone to do. See you later on Twitter (follow me @JMKTVShow).

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