Things just seem to feel different this year as we near December 25. A surge of new COVID-19 cases driven by the spread of the omicron variant has fostered feelings of apprehension and uncertainty around the world. People are adjusting and/or canceling their holiday plans while remaining vigilant during this winter surge.
One of the institutions embarking in this battle is the National Basketball Association, a league that has seen 115 players enter its COVID-19 health and safety protocols this month alone. Currently, those testing positive for COVID-19 have to remain in the protocols for a minimum of 10 days, or if a player registers two negative COVID-19 PCR tests from samples obtained in a span of more than 24 hours. Many of the league’s superstar players have entered the protocols, including Giannis Antetokounmpo, Kevin Durant, Luka Dončić and Trae Young, all of whose teams are scheduled to take the floor Saturday. The NBA, however, has no plans to pause the 2021-22 season for now, instead opting to adjust to live with the threat of COVID-19 looming large.
ESPN and ABC will mark its 20th season bringing viewers exclusive coverage of all the action around the NBA on Christmas Day Saturday, broadcasting 13 hours of studio and game programming. The game action begins with a First Round rematch between the Atlanta Hawks and the New York Knicks from Madison Square Garden. The day continues on with the NBA champion Milwaukee Bucks hosting the Boston Celtics at 2:30 p.m. E.S.T., followed by a showdown between the two best teams in the Western Conference – the Golden State Warriors and the Phoenix Suns – at 5 p.m. E.S.T. Shortly thereafter, the primetime game takes place on both ABC and ESPN at 8 p.m. E.S.T. between the Brooklyn Nets and the Los Angeles Lakers from the newly-renamed Crypto.com Arena in Los Angeles, Calif., with the statuses of stars Kevin Durant and LeBron James in question due to health and safety protocols and an ankle injury, respectively. Finally, the day concludes from Salt Lake City, Utah as the Dallas Mavericks visit the Utah Jazz at 10:30 p.m. E.S.T.
Throughout the game coverage, ESPN analysts Stephen A. Smith, Michael Wilbon, Jalen Rose, joined by host Mike Greenberg, will provide their knowledge, expertise and opinions to fans on NBA Countdown. The cast of the show was reconstructed prior to the tipoff of the NBA season, and is up 51% in its ratings as compared to last season, consistent with the 26% increase in NBA regular season game viewership on ESPN.
“In a very short period of time, the NBA Countdown team has delivered a very consistent product based on what I believe to be their strong knowledge of the sport, their relentless commitment to working around the clock if necessary, and the commitment to just the sports fans in general,” said Dave Roberts. “We all know that this show has been the subject of press in the past, and I just want to underscore that point [and the ratings increase] because I think it’s relevant as we head into the most important day [of the season] besides the NBA Finals.”
Throughout the year, protocols have been put in place at ESPN to ensure the health and safety of on-air talent and other staff and personnel both in studio and for broadcasts on the road. Additionally, media members have had to follow enhanced protocols at various NBA arenas, including TD Garden in Boston, Barclays Center in Brooklyn, Wells Fargo Center in Philadelphia and Madison Square Garden in New York.
“We’ve been in arenas, and we have followed some new and really fascinating protocols in order to be on the floor unmasked,” explained Mike Greenberg, host of NBA Countdown. “[Additionally], the protocols at our studios at the Seaport are stringent and have been in place since the beginning of the pandemic, and ESPN has done a great job seeing to it that those are enforced.”
Prior to the COVID-19 pandemic, the primary goal of television programs and broadcasts on ESPN was to be as close to perfection as possible. As circumstances have changed across the globe however, the nature of broadcast production has fundamentally shifted to ensure networks can continue to bring their viewers compelling and engaging content each day, albeit its presentation may not be up to par to what it had been within a lone studio environment in the past.
“I think the idea that it’s not going to always be perfect is now accepted,” said former NBA player and ESPN analyst Jalen Rose. “The idea of bringing people on with FaceTime or remotes – that wasn’t necessarily encouraged. It was tolerated. Now not only do multimedia personalities accept that [as] the way it is, but also fans accept the way it is. So if somebody was doing an interview now on TV and their television screen starts buffering, two years ago the television world would freak out because we are all about perfection, but now we understand that that’s going to happen, and it’s the new climate that we live in.”
While NBA coaches and team personnel were required to receive a COVID-19 vaccination before the start of the season, NBA players were not – since they are under the aegis of the National Basketball Players Association. Nonetheless, 97% of NBA players have been vaccinated, with 65% of those players receiving a booster shot, something that has been scientifically proven to be advantageous in diminishing severe effects of the omicron variant. Yet there have been some notable players who have opted not to get vaccinated, including Bradley Beal of the Washington Wizards, Jonathan Isaac of the Orlando Magic and Michael Porter Jr. of the Denver Nuggets.
As he battles a COVID-19 diagnosis himself, ESPN analyst Stephen A. Smith, who is vaccinated, believes NBA Commissioner Adam Silver needs to invoke the “Best Interest of the Game Clause” and mandate players be fully vaccinated against COVID-19 to maintain the competitive integrity of the game and allow for the completion of the season, something integral to media outlets covering the league.
“The only time a pause should take place is for the NBA to conduct a meeting with all the players in attendance and say: ‘Okay – either you all accept this vaccine mandate, or we’re going into a bubble. Those are your two choices,’” said Smith. “‘Pick one because what we’re not going to do is let the season come to a halt. We’re not doing it.’”
Due to New York City mandates put into place by Mayor Bill de Blasio, Irving, along with any other players on teams within New York City, is unable to enter an indoor arena without proof of vaccination, making him ineligible to play home games at Barclays Center, and across the East River at Madison Square Garden when the Nets visit the Knicks. Wherefore Irving’s limited availability as a result of his objection in getting vaccinated against COVID-19, the Nets decided not to allow him to play in any of its games this season, despite him being eligible to play games in all other cities outside of The Big Apple.
Since that decision was made in October though, the Nets, despite holding the best record in the Eastern Conference, have been decimated by injuries, causing star players Kevin Durant and James Harden to consistently play heavier minutes. Because of this and the organization’s championship aspirations, the team made the controversial move to allow the unvaccinated Irving to rejoin the team. During the intake process, though, Irving reportedly registered either an inconclusive or positive COVID-19 test, thus placing him in the NBA’s health and safety protocols.
The story has garnered much media attention throughout the first quarter of the NBA season, with Smith frequently voicing his opinion on the matter on First Take and Stephen A.’s World. As the saga has unfolded, a consistent point of emphasis articulated by Smith is that despite his “box office” talent, Irving is often not available or willing to play for various non-basketball related reasons. A core principle of Smith in his work ethic is to be available when called upon at ESPN, hence why he fully intends to be on the air, albeit remotely, on Saturday.
“The one obligation we have [as broadcasters] is to make sure that come hell or high water, 99 times out of 100, we’re there,” said Smith. “And the one time we ain’t there, it’s a damn good reason for us not to be there. Guess what? The same is applicable to any professional athlete; any professional coach; any professional team because you’re asking the audience to take time out of their busy schedule and to ingratiate themselves with whatever it is that you are offering… You [have] got to show up to work, or there needs to be a damn good reason why you’re not.”
“The loyalty that the fans used to have to teams, they don’t have anymore,” Rose said in response to Smith’s point. “Like Stephen A. was talking about, they now follow the players. What ends up happening is, yes, these same fans during the regular season are now conditioned that they know the best players might not be playing anyway because of load management.”
While football is the number one sport in the United States, Rose expressed that NBA players are simply more famous than National Football League players.
“You can go by any metric,” said Rose. “You can go by social media. You can go by commercials. You can go by the Forbes list. You can go by whatever you want. Basketball players are more famous than football players.”
For that reason, along with the sheer intrigue it would undoubtedly cultivate across the basketball landscape, Irving returning is a scenario that could resurrect some disappointment among fans amid a flurry of absent NBA players in health and safety protocols.
“I only root for the most interesting possible things to happen,” opined Greenberg, “and so with that in mind, I would love nothing more than to see [Kyrie Irving] go running out there on Saturday. I have no idea, literally none, whether he will or he won’t, but it sure would help us make this Christmas Day as memorable as any that I can think of in recent NBA years.”
All major media networks have adapted to producing and disseminating content across multiple platforms to align with consumption trends and meet consumer demand, a process that has been expedited because of the COVID-19 pandemic. Throughout Christmas Day, every one of the five matchups, along with telecasts of NBA Countdown, will be able to stream on the ESPN App. The prime-time game between the Nets and the Lakers will be broadcast on ESPN Radio with Marc Kestecher on the play-by-play and P.J. Carlesimo providing color commentary, along with the preceding game between the Warriors and the Suns with Sean Kelley and Ros Gold-Onwude on the call. Additionally, fans can watch the digital pregame show Hoop Streams, featuring Chiney Ogwumike and Christine Williamson, on the ESPN App, plus its simulcasts on the social media platforms Facebook, Twitter and YouTube.
Everyone covering games on those platforms are optimistic for the future of this NBA season. But for now, they understand the fluidity and precariousness of a surge that everyone hopes is ephemeral in scope through a holiday season of disquiet and a dearth of quotidian ways of life.
“My mentality is that… the NBA [and] the networks themselves [are] putting forth their due diligence,” said Smith. “It’s a global pandemic that we’re talking about here, and everybody is acting like everybody is supposed to know the answers. Well, even the scientists don’t have all the answers. They’re figuring it out as we go along. We have to understand that, respect that, and come together as best as we possibly can to put forth our due diligence to make sure that we insulate ourselves.”
Derek Futterman is a contributing editor and sports media reporter for Barrett Sports Media. Additionally, he has worked in a broad array of roles in multimedia production – including on live game broadcasts and audiovisual platforms – and in digital content development and management. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
The SEC and CBS Had a Great Run, But it Was Time to Say Goodbye
“CBS created a valuable brand by investing in something that was small, but distinct and marketing it each week as an can’t miss event. That just wasn’t happening in the same way by 2023.”
After 27 years, we have seen the last SEC football game on CBS. The network did a marvelous job Saturday night paying tribute to what the two entities did together, but as Brad Nessler said goodbye to the audience for himself, Gary Danielson, their colleagues and predecessors, I couldn’t help but think that it was good for SEC fans that this chapter is over.
SEC Commissioner Greg Sankey took the mic from Jenny Dell, and before presenting the conference championship trophy to Nick Saban and the University of Alabama, said “Let me ask you first to join me in thanking CBS for 26 incredible years of presenting SEC football”. The response was mixed, but the boos were audible.
Before we explore why though, let’s talk about all that CBS did right. Perhaps what it did best was nothing at all. Verne Lundquist was a master of laying out and letting the pictures and the crowd tell the stories of moments like the Kick Six. A variety of directors, producers and other staffers worked in video of tailgates to give those thousands of miles away from I-22 a sense of what The Grove in Oxford was like or documented the excitement inside the stadium before kickoff so that people everywhere understood the effect that running through the Power T has on a crowd in Knoxville or how “Sandstorm” brings the Willy B to life in Columbia.
At it’s very best, CBS made our Saturday culture in the South look cool as hell and Verne Lundquist didn’t need to say more than “oh my gracious” to convey just how extraordinary the environment and moments really were.
Since the retirement of Lundquist at the end of the 2016 college football season however, there is very little about CBS’s broadcast that feels authentically SEC. Brad Nessler is a fine broadcaster. Gary Danielson is polarizing for many fans, but he is as synonymous with that game as anyone. Overall though, vibe has felt flat.
The fact that Tim Brando bolted after the 2013 season has a little something to do with that too. It was the beginning of CBS replacing the college football diehards and legends on its studio show with a who’s who of “who’s available?”. I mean, Rick Neuheisal previewing Alabama versus LSU? Why?
But the problem was never as simple as me wanting to hear more people that speak the way I do on the CBS broadcast. CBS’s biggest problem is that as college football changes, the network’s presentation doesn’t.
There was a sequence Saturday in the first half of Alabama’s win over Georgia that went commercial, one play, commercial, Bama lets the play clock run down before calling timeout, commercial. That kind of thing was not at all uncommon for CBS. In an era of shortened attention spans, the network’s 3:30 game was running until 7:30 and later with regularity. It always felt openly disrespectful to the audience.
Those commercial breaks being stacked with ads for Survivor (Holy shit! Still?) and various NCIS destinations didn’t help. They aren’t convincing anyone under the age of 60 to watch those shows. They are annoying filler – literally in the way of you seeing what you are actually came here to watch.
It seems like somewhere along the way, CBS stopped seeing what it had as special. That isn’t just a CBS problem. NBC just extended its deal with Notre Dame and regularly puts out a broadcast that looks and sounds like everyone involved just remembered they had to work today like 20 minutes ago. College football doesn’t seem valuable to those two networks. The attitude seems to be “this is football, but it isn’t the NFL, so the price tag is more important than the quality.”
It is a surprise that it happened at CBS, because of what Danielson said as the broadcast signed off Saturday night.
“The concept by Sean McManus and his team [was] to take, in college football, a regional product and make it a national 3:30 game,” he told Nessler. “His deal was to hire the best people he could find behind the camera, in the truck, producer, director, cameramen. And then start it at 3:30 with that music.”
CBS created a valuable brand by investing in something that was small, but distinct and marketing it each week as an can’t miss event. That just wasn’t happening in the same way by 2023. There were still great games on, but it felt like the network approached it as somehow lesser than a 4:05 Week 8 kickoff between the Patriots and Jets.
Beginning with next football season, the SEC moves all of its games to ESPN and ABC. Will the networks offer something innovative? Will the broadcasts move faster and reflect the speed on the field? I don’t know, but I do know it is time for a change.
As for CBS, its college football offerings will be regulated to the second or third best Big Ten game each week and whenever two of the service academies play each other. Honestly, that may be a better fit. CBS continues to do a great job with Army/Navy every year and the Big Ten’s media strategy suggests that it is content to be treated as minor league NFL…and I don’t know if you tried to watch Iowa and Michigan on Saturday night, but yeesh. If that’s the best it has to offer, maybe it doesn’t deserve to be treated much better.
The SEC is in my soul as a native of the geographic footprint and an alum of its current champion. I am not sad to see the CBS chapter of the conference come to a close. Watching the retrospective that closed out Saturday’s broadcast was a good reminder of how many moments and stars I enjoyed thanks to the network’s investment in the conference. It brought back great memories and filled me with true appreciation for what was, but the two sides have done all they can for each other. It’s time to move on.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at [email protected].
BetQL’s Nick Kostos Wants to Reach More Than Sports Bettors
“I’ve always wanted to feel like Cheers, a place where everyone can go to talk about sports where no one feels left out or like they don’t have a seat at the table.”
To say that sports gambling has become a huge part of the entire sports radio industry would be the understatement of the year. Not to say that sports betting wasn’t discussed on talk shows before it became legal in many states, but the explosion in the last few years has been significant and, in the opinion of Nick Kostos, one of the major players in sports betting content, a long time coming.
“I’m surprised it didn’t become bigger even sooner,” said Kostos, the co-host of You Better You Bet on Audacy’s BetQL Network. “I always felt like it was going to take off. I’m not surprised by how big it’s gotten. My surprise is that it took as long as it did for things to kind of get rolling the way that it has.”
You Better You Bet can be heard on BetQL Monday through Friday from 3 to 7 PM ET. Two hours of the show is now simulcast on the Stadium app while the entire show also airs on Sirius XM. Kostos also does a weekend version of the show on Sundays from 11 AM to 1 PM ET while also hosting a Sunday show on WFAN in New York from 8:30 AM to 9 AM.
Nick Kostos owes a huge debt of gratitude to former Audacy Sports President Mike Dee for initially giving a sports betting show and network a chance back in 2019. What started as just a weekend show and network and survived through the COVID-19 pandemic has now grown incredibly into an operation that has garnered credibility throughout the industry.
Last year, You Better You Bet made Barrett Sports Media’s Top 20 list for national sports radio shows.
“Just to have the respect of our peers in that way is really great,” said Kostos. “My vision when the show started — and I think my co-host Ken Barkley and have done a pretty good job of pulling this off — is the concept of ‘Wagertainment’ which the company has kind of branded the entire network around. Wagertainment, to me, is the combination of smart betting content but we’re also going to make it entertaining and fun.”
“I think that was a defining moment being recognized by their peers and by people in management jobs in sports media that they were a sports betting show recognized in the top 20,” said Mitch Rosen, Vice-President of the BetQL Network and Operations Director/Brand Manager for 670 The Score in Chicago.
Kostos and Barkley design each show so that it’s entertainment for ardent sports gamblers, novice sports gamblers who are looking for good information, and sports fans who will hear previews of the games they want to watch.
The brass tacks are that listeners will hear content that gets them ready for the game.
Who is going to win? How many points will they win by? Who is going to play and who is not going to play? How is my fantasy team going to do?
“I think that concept has helped us win a little bit in this space,” said Kostos. “We have made a real emphasis this football season on the guests that we have on the show to try and reach a broader demographic by having studio analysts and play-by-play voices.”
The guest list for You Better You Bet includes names like Rece Davis, Adam Lefkoe, Liam McGugh, Brad Nessler, and Tim Brando.
“We’re really trying to reach basically every single segment of people who would be interested in sports betting content,” said Kostos.
The show, the anchor of the BetQL network, has become the gold standard when it comes to sports betting content and Kostos, an alum of Fordham University’s famous WFUV radio station as well as a former producer at Sirius XM, is a big reason why.
To steal a line from Dwayne “The Rock” Johnson, he likes to “just bring it” every single day and every single show.
“Nick, arguably, is one of the most energetic, knowledgeable, charismatic on-air personalities in the sports wagering betting entertainment business,” said Rosen. “I’ve been in the business a long time and there are not many people who have that kind of passion and energy and knowledge that Nick has. When a show like that has 23 million downloads plus in a year, it shows you the interest that the fan base has around the world.”
It takes a village for something to be successful and Nick Kostos is surrounded by some extremely talented people on You Better You Bet. Just like Kostos, co-host Ken Barkley comes from a producer background having worked for Scott Van Pelt at ESPN. Kostos views Barkley as a “godsend” and their partnership on the show has grown and nurtured to the point where the program has become the success that it is today.
“Those backgrounds that both of us have in producing have allowed us with our crew and our current producer Alex Fasano to really be able to craft a show that makes sense,” said Kostos. “There are a lot of good betting content creators and there are a lot of good betting analysts out there. I think that Ken Barkley is as good if not better than anybody else when it comes to breaking down sports betting. Without him, I don’t think You Better You Bet and me are able to get to the point that we’re at right now.”
A big reason for the success of the show is that there is a community feel to it. Many sports radio shows have that office “water cooler” type of feel where two or more people can just enjoy a good sports conversation. You Better You Bet takes it a step further by bringing the discussion to a bigger venue…
Like the one where everybody knows your name.
“I’ve always wanted to feel like Cheers, a place where everyone can go to talk about sports where no one feels left out or like they don’t have a seat at the table,” said Kostos. “You don’t have to show up to listen to You Better You Bet and have a PHD in sports betting. You don’t have to have that knowledge in order to sit down at the bar and talk sports with us.”
Sports betting has just added another layer to the enjoyment of being a sports fan. Some people bet on sports and some people don’t but both groups share the same interests as the game is about to kick off, the puck is about to drop, the opening tip-off is about to take place and the first pitch is about to be thrown.
You root for your team to win, whether it’s your favorite team or it’s the team that you bet on.
“It becomes something that people can consume whether they bet or not because it’s all talking about the games,” said Nick Kostos. “Yes, we’re trying to make money and win our bets but at the heart of it, it’s a sports conversation. Who is going to win the game, by how many points, and what players are going to play well or poorly in the game? That’s something that all sports fans think about on a daily basis.”
Here’s a safe bet: If you tune in to You Better You Bet on BetQL, you’re going to be entertained and educated by Nick Kostos and company. Whether you took the favorite, the underdog, the over or the under or you’re just a huge sports fan, it’s a fun sports community that welcomes everyone who enjoys watching the games.
Peter Schwartz has been involved in New York sports media for over three decades. Along the way he has worked for notable brands such as WFAN, CBS Sports Radio, WCBS 880, ESPN New York, and FOX News Radio. He has also worked as a play by play announcer for the New Yok Riptide, New York Dragons, New York Hitmen, Varsity Media and the Long Island Sports Network. You can find him on Twitter @SchwartzSports or email him at [email protected].
Julian Edelman Has Been FOX’s NFL Breakout Star
Edelman has an easy-going and free-wheeling nature about him. He’s a joy to watch, and he seldom wastes airtime with cliches and empty comments.
He was a key member of the NFL’s last true dynasty, a children’s book author, a regular talking head on NFL Network’s America’s Game anthology, an actor in the film 80 for Brady, and a multimedia favorite. And oh yeah, he is third all-time in the NFL for postseason receptions and was the MVP of Super Bowl LIII. He is Julian Edelman.
These days he answers to a new calling – a rising star on FOX’s excellent NFL commentator roster. Edelman, who retired in 2020 after 12 seasons as a wide receiver with the New England Patriots, has logged impressive recent stints on FS1’s The Herd with Colin Cowherd.
Edelman has been an unexpected jewel in FOX’s football crown, providing behind-the-scenes, players-only insight in a casual and humorous style. On a recent edition of The Herd, Edelman’s talent was on full display.
In a discussion about Patriots’ signal caller Mac Jones, Cowherd implied that it would have been easier for the Alabama QB if he had gone to a less intense environment with an offensive-minded head coach.
Edelman countered by referencing Josh Dobbs, who played great in his first start for the Vikings after being with the team for just a couple of days. Edelman stated, “If you’re a guy, you’re a guy,” meaning that good players adapt to any situation. He added, “This is the National Football League. If you don’t win, the quarterback and the head coach get the blame. This is a production business.”
One of the refreshing aspects of Edelman’s TV game is his candor. He was deeply rooted in the Patriot Way and benefitted from all it offered him, but he pulls no punches in talking about his former team.
He does not buy into the excuse that Mac Jones has had three different offensive coordinators in his three NFL seasons. Edelman stated that ex-Offensive Coordinator Josh McDaniels’ and current OC Bill O’Brien’s offensive schemes are essentially identical.
Edelman has an easy-going and free-wheeling nature about him. He’s a joy to watch, and he seldom wastes airtime with cliches and empty comments. He uses his strong connections to Tom Brady and other members of the NFL’s glitterati to his advantage, but he is not violating these friendships with kiss-and-tell BS.
In his young broadcasting career, Edelman has also embraced a rare quality among media personalities, namely, the courage to admit when he is wrong. He recently stated that he thought Texans’ quarterback CJ Stroud was going to be just another failed Ohio State quarterback joining the likes of Cardale Jones, Terrell Pryor, Troy Smith, and the late Dwayne Haskins.
Julian Edelman acknowledged his error and lauded Stroud for his performance and the Houston offensive staff for keeping it simple and allowing Stroud to flourish. He then made an accurate comparison between Stroud and Dak Prescott who had a similarly amazing rookie season in 2016. He also revealed that he and Tom Brady would sit and watch Prescott play during that season and marveled at his performance.
Such neat revelations have become commonplace for Edelman who also told Cowherd that Bill Belichick had different rules for different players. This goes against the accepted theory that Belichick coached all his players the same.
When asked about good and bad locker rooms, Edelman revealed that the 2009 Patriots had some “a-holes” on the team, “guys who had a lot of money and acted like they had a lot of money.”
He also regaled Cowherd with a funny story about former teammate and current ESPN analyst Tedy Bruschi. During his rookie season, Edelman made repeated contact with Bruschi during a team drill. After the play, Bruschi got in Edelman’s face and said, “If you ever touch me again, I’ll cut your arm off, Rook!”
In a subsequent discussion, Edelman was asked about how NFL players view Thursday night games. He said that the goal for players is to just get through the game and try to get the win. He called having a Thursday night game a “baby bye week” because of the extra prep time gained for the next week. Baby bye week – new lingo from a new age analyst.
Speaking of language, Julian Edelman may have created another new football term. He called the NFL games after Thanksgiving “cream season,” when the cream rises to the top and when football season truly starts. Edelman told Cowherd that this is when coaches raise the intensity in the building.
A week later, Edelman was a panelist on FOX’s NFL Kickoff. It was clear that the show’s producers and host Charissa Thompson were tuned into Edelman’s Herd appearance as they made his cream season line a theme of discussion.
Edelman picked the Ravens and Niners as his current cream teams and entertained Thompson and his fellow panelists with a few dairy-related puns. He was funny, saying that both these teams could end up becoming butter teams – even better than cream.
Edelman is unafraid to ruffle feathers, even if those feathers reside in Foxboro, MA. In discussing last week’s Patriots-Giants game, he boldly tweeted and stated on NFL Kickoff that the Patriots would be better off losing that game in order to get a better 2024 draft position.
If Julian Edelman has any flaws, it is that at times his analysis RPMs run into the red. In his discussion of last week’s crucial Jaguars-Texans game, he was visibly pumped up and spoke far too quickly even stumbling on some commentary. He recovered well and simply needs to slow down, trust his knowledge, and calculate his pace.
Edelman has made such an immediate impact that NFL Kickoff has even given him his own segment. It is called “The Nest” and his based on his children’s book Flying High, the story of Jules, a football-playing squirrel who is small in stature but big on heart and enthusiasm. Sound familiar?
Julian Edelman was joined in the nest by panelists Charles Woodson and Peter Schrager and provided a pretty cool analysis of current NFL wide receivers. He based his opinions on four attributes: sociability, aggressiveness, activity level, and boldness. Along the way, Edelman provide some unique commentary on the likes of Davante Adams, Travis Kelce, A.J. Brown and Stefon Diggs.
There is a rhythm to Edelman’s conversation. He is comfortable with his career, comfortable with himself, and comfortable on air. As a player, Julian Edelman was an unexpected star, a guy who parlayed personality, hard work, and hustle into a fantastic career. He is doing the same in media dishing out knowledge his way – brash, all-out, and with total abandon.
John Molori is a weekly columnist for Barrett Sports Media. He has previously contributed to ESPNW, Patriots Football Weekly, Golf Content Network, Methuen Life Magazine, and wrote a syndicated Media Blitz column in the New England region, which was published by numerous outlets including The Boston Metro, Providence Journal, Lowell Sun, and the Eagle-Tribune. His career also includes fourteen years in television as a News and Sports Reporter, Host, Producer working for Continental Cablevision, MediaOne, and AT&T. He can be reached on Twitter @MoloriMedia.