The Best BSM Columns Of 2021
“We picked out our favorite things written by each other this year.”
Well gang, we made it to the end of 2021. It is amazing how getting to do just slightly more than we could last year made this one fly by. Now, like many of you, all of us here at BSM are enjoying some well-earned time off.
Remember that exercise from jurnior high or high school where a teacher would have you exchange test papers with someone who sat next to you and you would then grade each other? Well, I asked our writers to do that.
We all went through the site in pairs, looking at every column we posted in 2021. We picked out our favorite things written by each other this year.
Here are the best columns of 2021 according to the BSM columnists.
WHERE ARE THE SPORTS RADIO PROGRAMMERS OF TOMORROW? by Jason Barrett
JB didn’t write much in 2021. We had a business to run, after all. But quantity doesn’t matter if the quality is undeniable. Maybe it is selfish, but my favorite piece he wrote came just two months ago when he asked where the next generation of PDs will come from. It’s selfish because A) I think it is my next step at some point and B) it touches on a problem that I have been pointing out for years. The support staff is an afterthought to an afterthought at a lot of companies. The format’s future is in jeopardy if we aren’t thinking about tomorrow right now. I am glad JB put a spotlight on the issue! – Demetri Ravanos
DON’T BE MARK ZUCKERBERG by Demetri Ravanos
I listed Demetri’s column “Don’t Be Mark Zuckerberg” as my favorite of his for 2021 because it shed light on the different ways executives handle big decisions. Some are built to face problems head-on, and willing to risk their professional status with a company to do what they believe is best for the brand. Then there are others who lack the courage and confidence to make tough calls, deferring to others, and trying to draw attention to other things that have a far less significant impact on a brand’s success.
Having seen this situation many times, first as a programmer, and now as a consultant, a brand’s ability to evolve and thrive often comes down to how its leaders tackle key issues. Former British Prime Minister Tony Blair once said ‘the art of leadership is saying no, not saying yes‘ and I couldn’t agree more. Radio is a results-oriented business. Leading operations successfully requires an ability to be comfortable being uncomfortable. Mixed opinions will exist internally and externally so all you can do is review the information, weigh the pros and cons, look at the options available to improve a situation, and then trust your gut and make a call. Once you’ve made a decision, you do everything possible to support it and make it work.
What you can’t do is run from big issues or give people what they want just to avoid confrontation. That ends up hurting the brand worse in the long run and it shows weakness in a leader. For example, if a station can’t attract listeners because the hosts/shows are inferior, no changing of a clock, voice talent, imaging director or brand name is going to solve the problem. The solution is figuring out what the audience wants to hear, and then putting the right people in place to earn more of the public’s time. That was the point Demetri made with Facebook changing its name to Meta. If the biggest issue facing Facebook was a lack of trust from the public and leadership offering minimal solutions to regain their confidence, a silly video and new company name and logo did zero to fix the problem. You can put lipstick on a pig to try and disguise the issue, but people know a pig when they see one. – Jason Barrett
LANDRY LOCKER TAKES SOMETHING FROM EVERYONE by Brian Noe
Brian does an incredible job with these pieces where he interviews industry professionals. I always feel like I’ve added a new layer of insight after reading them, this is what this site is all about. Sharing our experiences- good and bad, coming together and trying to be better at this each day. Landry shares his journey through radio, work ethic, and the experiences that have allowed him to grow in a desirable sports market. We all want to be unique but in order to get better, you’ve got to take bits from everyone you admire along the way. Great read. – Brandon Kravitz
DOING NOTHING IS DOING SOMETHING FOR YOURSELF by Brandon Kravitz
Brandon Kravitz shared a great piece of advice in his November column, “Doing Nothing Is Doing Something For Yourself.” It’s important to take a break and live life instead of just being a sports or work junkie. The funny thing is that unplugging from sports to watch a movie or go to the zoo can still be utilized on a sports talk show. Examples of life experiences can be tied to sports topics and make hosts sound like — I don’t know — human freaking beings. Brandon cautions us to avoid burnout and diminished versions of ourselves, and promotes the art of a break. It’s great advice to follow. – Brian Noe
WHAT DOES LIFE IN THE METAVERSE MEAN TO SPORTS? by Jeremy Evans
The rapid expansion of the virtual world is both exciting and scary at the same time. The emergence of online interactive events, NFT’s, crypto and other recent innovations are creating not only a new world, but possibly a new reality. I hope that, as we continue to expand into this “Metaverse”, the stewards of this technology proceed with caution. Jeremy had a great line: “Being an ethical manager is just as important as being a great inventor.” – Ryan Maguire
SIX CHARACTERISTICS EVERY PODCAST SHOULD HAVE by Ryan Maguire
Ryan does wonderful work at keeping it simple, while explaining important business principles that apply to podcast growth and development. Good podcasting requires skill, content, and strategy, which Ryan highlights well. – Jeremy Evans
DAN DAKICH IS INDIANAPOLIS’S MOST FAMOUS DELIVERY BOY by Tyler McComas
Anytime a fellow Barrett Sports Media writer makes national news with his article on our site, it’s worth reading. Tyler McComas minded his own business hosting pm drive on SportsTalk 1400 in Norman, Oklahoma, when he wrote his weekly article for Barrett Sports Media. He had gotten a tip from his Barrett Sports Media partners and wrote a breaking story. Dan Dakich Is Indianapolis’s Most Famous Delivery Boy broke the news that the controversial Dakich, an ESPN basketball color man and radio host, was punishing himself by working for DoorDash. The article was quoted by Yahoo, Indy Star, and others. It is an excellent read about Dakich, who at the time, 5/20/21, was fresh off a controversy two months earlier about a Twitter fight he got into with a female college professor. – Jeff Caves
THE LETTER EVERY YOUNG SELLER SHOULD RECEIVE by Jeff Caves
I love this story by Jeff because it gives an accurate an realistic note to young sellers in the business. That can mean someone just entering sales on the radio side, or even a show host that’s really had the ambition to help on the sales side. One part that hit home was the message that experience will help you filter what to chase and what not to chase. I can see Jeff’s point. As a young seller, it probably feels like you’ll promise anything and everything to the buyer, even if it means if you’re not valuing the company and selling for a massively discounted rate. That can create a slippery slope, especially in smaller markets, where business owners talk. If one owner is getting one price, and the guy across the street has been a longer client but paying more for less, that can create an awkward and unfavorable situation. Jeff knows how to sell. But most importantly, he knows how to best use his time. That’s easily one of the most important thing in sales. – Tyler McComas
DICK VITALE IS GETTING BACK ALL THE LOVE HE GAVE by Andy Masur
My favorite piece of Andy’s this year was his recent story on ESPN broadcaster Dick Vitale, who has been battling lymphoma since October after battling cancer previously. Andy tells the story of a longtime college basketball analyst, dedicated to his craft and the game, who helped grow ESPN into what it is today. Vitale has been open about his disease on social media, and often puts out inspirational messages for his followers to hear and updates about his treatment. Through his battle, Vitale has been able to return to the booth for select games, and has received standing ovations from crowds at each games and messages of encouragement and support during this tough time. Please enjoy this piece by Andy Masur titled “Dick Vitale is getting back all the love he gave,” and allow his story to inspire you to fight through your own battles, including this devastating global pandemic, by keeping a positive resolve and willingness to keep fighting. – Derek Futterman
FOUR HOSTS ANSWER FIVE QUESTIONS ABOUT FACEBOOK by Derek Futterman
I really enjoyed Derek Futterman’s article dated October 11, 2021 in which “4 Sports Radio Hosts Answer 5 Questions About Facebook”. With Facebook in the news quite a bit around that time, the immediacy of how the platform is used in the industry was extremely relevant. I’ve often contemplated the same question about how much access I let my listeners have of me on Facebook. The article also is a cautionary tale to those looking to get hired about what they post, giving a future employer a glimpse at the potential hire’s presence on the site. I thought the line of questioning was extremely balanced and the answers Derek got to these questions were insightful and helpful. – Andy Masur
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at email@example.com or find him on Twitter @jeffcaves.
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