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Brandon Tierney Has Unfinished Business In New York

“My roots run deep in this city. I’m one of you. I just happen to be blessed with a microphone every day. I can promise you we will not always agree and we will most definitely battle, but you will get my absolute best.”

Demetri Ravanos

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Brandon Tierney is a star. Just ask anyone that has worked with him or that has been entertained by him. He has had success in markets large and small. Most recently, he said farewell to his CBS Sports Radio audience after a nine-year run on the national network. Now, it is time to get some professional wins that won’t just represent career goals. They will be the culmination of lifelong dreams as well.

If you were a New York sports fan in the 1980s, there are four iconic letters that have shaped the way you think and talk about sports. Brandon was just 14 years old when WFAN signed on at 1050 AM. Getting there was a goal of his as soon as he realized he was going to be a broadcaster.

While he eventually made it to 1050 AM, it was long after WFAN moved down the dial to 660 AM. That changes this week. Brandon Tienery and his partner of the last nine years, Tiki Barber, officially join the WFAN lineup.

Before the duo takes over the mid day slot, I had the chance to chat with Brandon about what the opportunity and the history of the station mean to him. We also talked about what Tiki & Tierney could change about the station and what the station will change about the show.

Demetri Ravanos: What does it mean to you to finally get that call and to now host a daytime show on WFAN? 

Brandon Tierney: Surreal. The realization of my earliest industry dream. I never knew exactly how I would get there, or when, but I always believed that I would.

That aspiration was fuel early in my career. It balanced me, centered me no matter what part of the country I was living in or how far away from home I was. I always had an eye on working at WFAN.

In 1997, as an intern in the Promotions Department at the station, I used to recruit other interns and sneak into a small production studio at the back of the station in Queens and do mock shows. Every day. Sat behind a mic, and actually rolled thru topic after topic. We weren’t even recording, but the allure of that microphone and those topics. It was potent, like a drug. I was creating a template for how I would eventually host. Finding my style, my voice, what worked, what didn’t.

I remember being so disappointed when I was kicked out of that studio and forced to actually do something pertaining to promotions. All I wanted to do was talk. Promotions? Nahhh man, I just want to let it rip. And I’ve always dreamt of doing it on WFAN from Day 1.

DR: How did this radio station influence your entry to the business? Who did you listen to?  

BT: WFAN is in my DNA. It’s a huge part of who I am, even though I’ve yet to launch the new show, It was just always there, engrained in my soul. The sound. The energy. The jingles. How big it felt when I was a kid.

My Dad always had it on in the car, starting with Imus. I fell asleep to the Schmooze. I was captivated by the back and forth of Mike and Chris, the combative nature of some for their debates. They made it sound so important because it was so important – to them, to us as a city. Our teams, Knicks vs Bulls, Knicks vs Pacers, Knicks vs Heat, Yankees vs Red Sox, Bobby V.  You cannot fake that. You’re either all in or you’re out. We sniff out the posers right away, we know when a host truly cares and we definitely know when someone is just wasting a few hours a day on the radio collecting a paycheck.  

I view that as a personal affront to New York fans. They deserve the best. They’ve had the best. They demand the best.  And it is my mission to continue that lineage, to make it even better with my slant and my style. But it’s not going to happen overnight.

I’m not naive. I have to earn the trust and respect of a new audience. I’m entering this phase of my career almost as if no one knows who I am. I don’t assume that listeners will remember me from my days at 1050 ESPN Radio or SNY or St. John’s. It’s a blank slate. And I can’t wait to begin creating something meaningful and God willing, something lasting and palpable.

DR: When Spike Eskin and Chris Oliviero raised the idea of moving over with Tiki to the local side, were there any reservations on your end or Tiki’s? 

BT: Zero. The timing is right. I’ve always leaned on my instincts in this business and trusted my gut, and thankfully those instincts have always led me to a better place. To leave New York for San Francisco in 2011, of course there were real doubts, but deep down I was confident that was the right move, and it was.

I didn’t know it then, but it was preparing me for a 9-year national run. It added depth to my on-air game. It enabled me to do a four-hour Sunday morning NFL show (TOPS) for seven years, to mix it up with Coach Cowher and Boomer and eventually Nate. It diversified my game. And most importantly, it brought me back home, to the company that owns the FAN. That part definitely put me in position to make the jump back into local waters.

There were two levels to this move: the emotional level, which I was fully on board with from minute one. And of course the business side, which we were able to hammer out fairly quick. Once the two meshed, it was a no-brainer. 

DR: After spending a decade on CBS Sports Radio, which is right next door to WFAN, how many times did you walk past the studio & think to yourself ‘that’s where I belong!’? 

BT: I think I did a good job of balancing what I can control versus what I cannot and really just living in the moment. I appreciated what we were building on the national level. and investing all of my energies into that. Every year our profile and reach grew, especially when we launched the TV simulcast five years ago. Growth was my singular focus.

Candidly, of course, my mind occasionally wandered. I missed the energy and juice of local, but I did not live looking backwards. There were really no “what ifs,” just a desire to create something compelling, something memorable, and something lasting with Tiki.

If you squeeze too hard, things tend to fall out of your grasp. Personal maturity and a confidence in my place in the business allowed me to just be immersed in the show, to be present in the show, without constantly hoping for change.

Yes, without elaborating, there were a few times the past few years where it seemed as if my platform was poised to change. But for a multitude of reasons, it never happened, and I always took solace in the fact that it simply was not meant to be. Not yet. You can’t speed up fate. You can try, but it’s almost always more damaging than rewarding and beneficial.

DR: One interesting thing I think is that you have been in the building, just not at WFAN, as legends like Mike, Chernoff, and Steve said goodbye. You’ve been influenced by them as a listener, they have been co-workers. Chernoff was even your boss at CBSSR. But you represent a new era for the station without those names. How do you process that and what was it like to see and interact with that history in the way that you did? 

BT: I do not take that responsibility lightly, I embrace it. And as much as we rightly romanticize what WFAN used to be, to me, I’m very impressed with our current lineup and looking forward to joining my new teammates. We have a ton of talent with diverse deliveries, different personalities and styles.

For me, Boomer represents the quintessential player-turned-broadcaster: big presence, great playing resume, ability to expand on all sports, a true fan, which a lot of former athletes are not. When he speaks, it carries weight, but he’s also very comfortable laughing at himself and with others. And he better be, because sitting next to Gio every morning is a ride in itself. I think Gregg’s comedic timing and unpredictability are outstanding. He’s another talent willing to laugh at himself. He is legitimately funny and truly a good dude.

As for Craig and Evan, like any new show, naturally, they are still finding their ultimate footing together. But their individual talents are so obvious. Evan is a true fan. The dude knows his stuff as well as anyone in the city. He’s a walking sports search engine. And being wired like that myself, I truly appreciate that. Now, our deliveries are very different and we are two completely different personalties, but the work required to be that in tune with so many different things, I get it and I really respect it.

As for Craig, I view him as a radio genius, and I’ve told him that. New York radio is simply better when Carton has a mic. His ability to keep things moving, to piss people off, to hit areas most people are unwilling or unable to effectively hit, he was born for this job.

So again…the history and roots of WFAN are what pulled me, but adding to that unmatched legacy, that drives me. As for my partner, I simply love the guy. At the top of the list in terms of intelligence. Just a naturally curious person. Adaptable. We play off each other well. He knows when I’m getting ready to enter my zone, when the voice raises, the hands start flying and the beads of sweat build…and he allows me the space needed to be me. To do what I do.

It’s such an underrated aspect of a partnership. Mike was great with that with Chris. When it was time to explode, Mike surrendered the stage, so to speak. And long ago, l learned what drives him, and I surrender the space as well. But segment to segment, day to day, we are just in sync. We see the world in a very similar manner. We both subscribe to hard work, accountability, and common sense. We both come from relatively humble beginnings. But we also disagree on enough things inherently where there is an equal give and take. Nothing is contrived. Our deliveries are polar opposites. 

Personally, I think Tiki is going to love local. He’s never experienced radio quite like this. You strap in every day. Bring a hard hat, exhale, and do it all again the next day and the day after. It’s like being back in the trenches, back on a field. 

DR: Looking at WFAN, Gregg Giannotti, Craig Carton & yourself have hosted in other cities. Spike Eskin has programmed in other cities, yet others have moved up the ladder within the building to earn their shot. There’s no one way to be successful there anymore. How do you feel the experience of working in other major markets has made you capable of handling the big stage in NYC? 

Brandon Tierney: The Sixers Have to Trade Ben Simmons

BT: I would not change a thing, quite frankly. As a young broadcaster with no family commitments at that time, traveling the country, chasing my dreams, it added a layer of depth that I believe is very much an asset for me on-air: toughness. Nothing was easy and nothing was handed to me.

I always felt natural behind a mic, but my actual broadcasting ascent was an arduous one. Lots of tough decisions and blind faith, an empty bank account until the age of almost 30. Granted, some people’s paths are more linear than mine. It’s a straight shot. Graduate from college, hook up with a local radio or TV station before slowly ascending to a more visible position. There are many examples of that in our field and in our market, highly successful talents who never left the city.

But for me, it was an amazing, galvanizing experience. The different traditions of each fan base, the politics of each city…I embraced it all. But even throughout all of my travels deep down, my focus was always on working and thriving in New York. It was my magnet.

Mentally, I never wavered from that New York sensibility, with the belief that I would eventually return home one day better than ever. When? Where? With whom? I wasn’t sure, but I always had conviction I would be back. I always felt as if I had unfinished business in New York. 

DR: Aside from the obvious content selection, how will Tiki & Tierney on WFAN be different from the nationally syndicated version of Tiki & Tierney

BT: Callers. On the national level, it’s all about topic development. It’s paramount to see things and present them in an interesting, non-obvious way. So there was the constant inner battle of talking about Tom Brady or Aaron Rodgers but doing so in a way that was different from say, Colin Cowherd or Dan Patrick. That is a lot tougher than you think.

Locally, it’s about tapping into the vein of informed, passionate fans. The presentation is different. It’s a quicker pace. The tone is different. Still authentic, still intelligent…but a bit more raw, which I love. It’s natural. From the moment you open that mic locally, there is a rush and surge of adrenaline that is hard to describe and for me, nearly impossible to replicate in any other facet of my life. That pure, unfiltered mix of every possible emotion wrapped up into one memorable rant or take? It’s the best. It’s what drives me professionally, still to this day. It’s almost like chasing the perfect golf shot. When everything clicks, when it all meshes, you feel like your flying.

DR: Is there anything about national radio you will miss when the show goes local?

BT: I had the great fortune of having a very large platform during a very pivotal, volatile time in American history. The world was changing and we had a lot of important conversations that I will always cherish. They were uncomfortable conversations that we brought an element of comfort to, conversations and topics that transcended sport. Real depth. That’s probably the best part of doing a national show. The reach.

Generally there is more surface stuff in national. More macro and less micro, less in the weeds.

But I like the weeds and have always enjoyed the nuance of local. I love the intimacy, but national gives you a chance to branch out in a way that that local does not. It was a nice weapon, one I took very seriously. 

DR: Any concerns about interacting with a vocal Giants fan base that has a love/hate relationship with Tiki? 

Tom Coughlin, ex-Giants coach, was 'very upset' when he heard Eli Manning  was benched - New York Daily News

BT: We relish it. I know Tiki does. Listen, there’s no way around it, people are going to test Tiki early. Some are going to come to the table with a gripe or preconceived perception of who he is or what he did. A gripe that he retired early, resentment about what he said about Eli and Coughlin.

The irony is that during the time in which he said what said, we were ALL saying the same exact thing on the local airwaves. There was no real evidence early that Eli was absolutely going to elevate the Giants to prominence and there was little evidence Coughlin was going to do the same despite success in Jacksonville. He was inflexible. Some thought his style was antiquated, that it would no longer work with the modern athlete. It was not seamless for either with the Giants.

I think at the end of the day, Tiki was only guilty of one thing: bad timing. When he said what he said, it came across as malicious, but that was never the intent. He was transitioning to the media, and I think the tone was unintentionally lost. Do I think Tiki could have communicated his thoughts on Eli better? I do. It was a bit awkward.

Forget about this business for one second though. Let’s just talk character. I’ve always taken immense pride in reading people, being able to decipher good intentions versus malicious ones. I’ve sat in the same studio with Tiki every day for nearly a decade. I know his character. I know the type of father he is. I know how well-intentioned and selfless he is with all of his charitable endeavors. Some fans will come with venom initially. I fully expect that and so does he. But I’d be very surprised if he doesn’t win them over quickly.

If you truly know Tiki Barber the person, the man, the father and husband, the concerned citizen, you can’t help but like the guy. And oh yeah, by the way, he’s one of the greatest players in the history of New York football, so there’s always that. 

DR: When you consider how WFAN was built over the past three decades and compare it to the new lineup and direction entering 2022 and beyond, what final message do you have for New York sports fans who’ve made this brand a huge part of their lives? 

BT: I do not take this responsibility lightly. I view it as if I am finally putting on the pinstripes, the absolute best brand in all of sports radio. This has always been a dream of mine. I’m from here. Grew up in Brooklyn and high school in Manhattan. My parents still live in the same home I grew up in. Sister lives in Manhattan. Both sets of grandparents lived in Brooklyn.  

My roots run deep in this city. I’m one of you. I just happen to be blessed with a microphone every day. I can promise you we will not always agree and we will most definitely battle, but you will get my absolute best. Every fiber in my body will be fixated on doing this job to the absolute best of my capability. If you’re thinking it, I can promise you I will have the balls to say it. And back it up. When I’m wrong, I will own it. I don’t hide and I won’t duck. I will be accountable and I will demand accountability and transparency from every team in this market. Fans deserve that. Every morning at 10 AM, a little piece of Mike and Chris and Joe B and the Schmooze and all of the other great pioneers of this amazing network of voices and personalities will be with me in spirit.

I’ll do it my way, the only way I know how. I will be true to who I am and what I believe in. And I hope that before long, people will say, “You know, that BT, I really like that dude. He’s a little nuts, a little loud, but he knows his shit. Would love to have a beer with that guy.”

I’ve been fueled by this crazy dream I conjured up all those years ago. I’m ready. That’s my message for New York and New Jersey. Now, it’s time to stop telling you what I’m going to do. It’s time to simply start doing it. 

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How to Help Your Clients with Low Website Conversions

Don’t assume there isn’t enough traffic; focus on optimizing user engagement once visitors arrive on the site.

Jeff Caves

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Graphic for how to increase website conversions
Credit: WPDesigner.Biz

Are your clients dealing with low website conversions? Whenever a marketing campaign is run, and the goal is to convert website visitors into leads, the temptation is to blame low traffic, amongst other issues, for low form fills or appointments being generated.  Just spend more money, you may think! Sometimes, you must look at at least four other potential issues to tackle poor conversion rates. Here are some actionable steps using the IT services industry to increase website conversions.

IT Solutions specializes in providing products, services, or solutions related to technology, particularly in areas such as software development, hardware sales, IT consulting, cybersecurity, cloud computing, networking, and digital transformations. They faced challenges with their website conversions. Despite driving substantial traffic through Google Ads and other SEO tactics, they struggled to convert website visitors into form fills for appointment requests. A 2% to 5% conversion rate could be considered reasonable. Of course, conversion rates can vary based on various factors, such as the competitiveness of the local market, the quality of the website (and radio stations help most to fix that) and its user experience, the effectiveness of marketing campaigns, and the reputation and offerings of the IT solutions business. Focusing on improving the quality of leads and providing exceptional customer service can be just as crucial as achieving high conversion rates. Don’t blame EVERYTHING on the marketing tactics! 

The Diagnosis

Upon thorough analysis, several critical issues were identified with IT Solutions’ website:

1. High Bounce Rate: Nobody was checking out the business. If 70% or more of website visitors only visit the landing page, that is an issue.  It could be slow loading times, irrelevant content, poor user experience, or unclear calls-to-action that prevent them from wanting to know more about IT Solutions. You can check the bounce rate on the Google Analytics page for the website in the left-hand sidebar, click on “Behavior” to expand the menu, then click on “Site Content,” and finally, click on “Landing Pages.” You’ll see a list of landing pages and their respective bounce rates.

2. Complex Navigation: It was hard to move around the website to find relevant information about IT services, and it was unclear who they were initiating contact with and for what purpose.

3. Unclear Calls-to-Action (CTAs): The website lacked clear and compelling CTAs guiding visitors toward requesting an appointment. Simply stating “click here for an appointment” is like asking for a meeting whenever or without establishing value. Here are 28 CTAs for free.

4. Lengthy Forms: The appointment forms were long, without qualifying information, and requested excessive information upfront, deterring potential leads from completing them.

Action Plan

1. Optimize Landing Pages:

   – Redo high-traffic landing pages with clear messaging and compelling CTAs.

   – Showcase IT Solutions’ services as benefits, making it easier for users to request appointments, thereby increasing user engagement and conversions.

2. Simplify Navigation:

   – Reorganize the menu and add more action-oriented links.

   – Provide additional options for users to access relevant information, such as “Get a free IT Solutions 15-point checkup NOW” and “Take this 5-question survey to diagnose your IT issues,” motivating them to book appointments.

3. Enhance CTAs:

   – Utilize concise and persuasive messaging throughout the website.

   – Encourage visitors to take action, whether requesting a free download about “5 things you can do to solve your IT issues on your own” or “get a free pizza for booking an appointment.”

4. Improve the Form Fill:

   – Add a further line about the number of employees who qualify for incoming leads.

   – Highlight the value of leads based on company size, prioritizing forms with higher potential impact.

Review landing pages, navigation, CTAs, and form experience to address website conversion issues. Don’t assume there isn’t enough traffic; focus on optimizing user engagement once visitors arrive on the site.

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‘NHL on TNT’ Gives Hockey Fans the ‘NBA on TNT’ Treatment

Watching Albert and Olczyk call a hockey game is like watching Picasso paint and da Vinci sculpt. They are masters of their respective crafts.

John Molori

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NHL on TNT studio

Let’s play a little word association, sports media style. If I say TNT, what is your response? Chances are it will be a three-letter abbreviation of your own, namely, NBA. Over the years, TNT has built a reputation as arguably the premiere network to telecast the National Basketball Association.

The NBA on TNT pregame and halftime shows have become the gold standard with stars like Ernie Johnson, Jr., Kenny Smith, Charles Barkley, and Shaquille O’Neal. Still, it’s not just this quartet of roundball royalty that has fortified TNT’s hoops coverage.

The rep was also built on tremendous play-by-play announcers like Bob Neal and Kevin Harlan, color analysts like Doug Collins and Reggie Miller, and courtside reporters like the late Craig Sager and current sideline star Allie LaForce.

Indeed, TNT and the NBA have become synonymous, but I have some news for you. This network is not just about professional basketball. This past week I went off the grid with TNT looking at their in-game and studio coverage of the NHL.

On March 24, the NHL on TNT provided coverage of the Pittsburgh Penguins at Colorado Avalanche matchup. Kenny Albert did play-by-play with Eddie Olczyk on color. Albert is not as noted as his legendary broadcasting father Marv Albert, but he has certainly staked his claim as one of the best in the business – able to cross over to multiple sports with equal aplomb.

Hockey is a strong suit for Albert. His rat-tat-tat, drama-building style draws viewers in and keeps us on the edge of our seats. Similarly, Olczyk is one of the top four or five NHL game analysts in the business. His style is understated, providing calm and clear analysis of key plays. They work really well together.

Albert eschews any kind of hackneyed and trite catch phrases for his goal calls. An emphatic, “He shoots and scores!” is plenty enough.

Hockey is a different beast when it comes to play-by-play. Unlike basketball, baseball, football, or even soccer and tennis, there is a minimum of breaks in the action. With hockey, a play-by-play announcer has to know the names of the players like he or she knows her kids’ names.

To me, it is the hardest sport for play-by-play and equally difficult for a color analyst. In basketball, after a team scores, the play-by-play announcer will keep silent and give the color analyst time to talk until the play crosses center court. In baseball and football, there is ample room for commentary.

Hockey does not offer such space, but Olczyk gets the most out of the minimal amount of time. Watching Albert and Olczyk call a hockey game is like watching Picasso paint and da Vinci sculpt. They are masters of their respective crafts.

Coming back from a break in the game, Albert and Olczyk provided on air commentary and then tossed to ice level reporter Brian Boucher who has grown into a tremendous asset to the TNT broadcasts. Boucher provided real talk about Colorado’s objectives of staying on top of their division and vying for the top seed in the Western Conference.

The Penguins, squarely in a rebuilding year having dumped talent at the NHL trade deadline, surprisingly jumped out to a 2–0 lead in this game, and the TNT between periods studio crew was all over it. The excellent Liam McHugh hosted alongside Colby Armstrong, Anson Carter, and Keith Yandle.

Armstrong was especially entertaining. With Pittsburgh outshooting the Avs 16-4, Armstrong noted that it’s the best he’s seen Pittsburgh play in a long time. His reasoning was that teams get geared up for playing Colorado even if it’s out of fear. Great stuff.

Both teams tallied two goals in the second period giving Pittsburgh a 4-2 lead heading into the final frame. When Colorado’s Nathan MacKinnon set up Jonathan Drouin for a goal to make it 4-3, Albert and Olczyk showed their strengths.

Albert called the pass from MacKinnon and one-timer goal from Drouin, and immediately noted that MacKinnon now had a point in all 34 of Colorado’s home games this season. On the goal replay, Olczyk showed how the play developed pointing out how McKinnon allowed Pittsburgh’s Evgenii Malkin to come in close before making the past to Drouin.

The TNT production team then showed a graphic displaying that McKinnon is now second all-time in longest home points streaks trailing only Wayne Gretzky. This was a sublime sequence of symmetry between talent and technicians like a songwriter, musician, and singer creating beautiful music.

What was supposed to be a blowout win for Colorado had now become a hockey barn burner, and the TNT crew was up to the task. Every goal and key play was followed up with replays from multiple angles showing the genesis of the action.

TNT has certainly taken to the velocity of the hockey broadcast with movement that challenges directors, graphics professionals, and videographers.

When there were breaks in this non-stop action, Olczyk was at his best. No hockey analyst draws on his experience as a player and explains that experience better to viewers. The TNT broadcast also lets Boucher freewheel and join in the flow of discussion without having to be introduced.

TNT does not merely rely on the traditional wide shot of the entire rink. We see close-up shots of each goaltender after a great save and the sweat of players on the bench or in the penalty box.

When McKinnon tied the game at 4-4 with 4:38 left in the third period, we got a series of tremendous crowd shots showing the Colorado fans going absolutely berserk. The sage Albert and Olczyk wisely remained quiet for several seconds, letting the cheers do the talking.

When Drouin scored the game winner at 4:06 of overtime, Albert exercised controlled enthusiasm, raising his voice on the call of the goal, but not becoming the show and overshadowing the play itself. He is definitely in the mold of Dan Kelly, Gary Thorne, and Sean McDonough, announcers who enhance but do not supersede the game.

Putting a cherry on top of this hockey Sunday, TNT showed a graphic that the Avalanche now led the NHL in comeback wins this season with 25 and that they were riding a 9-game winning streak. In analyzing the goal, Olczyk opined that the altitude of playing in Colorado was prevalent as the Penguins seemed to tire as the game progressed – really interesting insight.

In the postgame show, Anson Carter made a great point that the chemistry between Drouin and MacKinnon stems from the fact that they have been playing together going back to junior hockey. McKinnon joined in from the arena for a postgame interview. The analysts asked solid questions and even did a funny MVP chant together as the interview ended.

The NHL on TNT takes no back seat to its elder NBA sister. The broadcast provides viewers with flash, dash, and serious hockey talk from every angle – in studio, from the broadcast booth, and on the ice.

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Kim Mulkey Now Has Everyone Anticipating Washington Post Story

I can’t imagine what headline, under normal circumstances, the Washington Post would have to put on a Kim Mulkey story to make me want to read it.

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photo of LSU women's college basketball coach Kim Mulkey
Credit: Dailymail.co.uk

The Washington Post, you might’ve heard, has a story coming out about controversial LSU women’s basketball coach Kim Mulkey. The reason you might’ve heard is because Kim Mulkey told you. The Tigers coach read a fiery prepared statement just before her team started the Women’s NCAA Tournament. In the statement, Mulkey threatened to sue The Post for defamation before the first word was even published.

Now, I’ve never run a public relations firm but that did not seem like a good idea. The Washington Post story on Mulkey is one of the bigger stories in sports right now and nobody even knows what’s in it. The reason the story, apparently unflattering to Mulkey, is even on anyone’s radar screen is Mulkey herself.

It all started with an innocuous social media post by Sports Illustrated’s Pat Forde right in the middle of the most anticipated two days in sports, the NCAA Tournament Round of 64. On his X account, Forde posted: “Hearing some buzz about a big Washington Post story in the works on LSU women’s hoops coach Kim Mulkey, potentially next week. Wagons being circled, etc.”

You know what generally will go unnoticed at 4:00 on the first Friday of the NCAA Tournament? A post on X about a women’s basketball coach. But don’t tell Mulkey, she saw Forde’s post and decided to fight fire with nuclear weaponry. The result: the average person like me now is really interested in what has Mulkey so incensed. By “average person like me” I mean that I can’t imagine what headline, under normal circumstances, the Washington Post would have to put on a Kim Mulkey story to make me want to read it. Maybe:

“LSU Women’s Coach Discovers Ark of the Covenant”

Or:

“Mulkey Reveals True JFK Assassin(s)”

Perhaps:

“Famed Women’s Basketball Coach Reveals the Mystery Behind Slow Drivers in the Left Lane”

Literally any of those catch my attention more than whatever will likely be the Washington Post headline about Mulkey. But now Mulkey is “Mad as Hell and is not going to take this anymore” so I now have an interest I would never before have had in this story. It has been fascinating to watch the online speculation about the subject of the article and all we really know, as of now, is that it will be written by Kent Babb. This is a dream come true for Babb; he writes an article that is, presumably, not flattering about Kim Mulkey and, before it is even published, she gives the article the greatest commercial anyone could give it. Babb couldn’t have entered into a business agreement with Mulkey and had this turn out better for him.

For those who don’t follow Babb, he is a former NFL reporter who now is an award-winning writer for the Washington Post. In his 14 years with The Post, he has written sports features and authored a couple of books. One of those sports features stories was a deep dive into what he viewed as a large inequity in the level of pay for LSU head football coach Brian Kelly and his LSU players. It is this piece Mulkey described as a “hit piece” and, based on that piece, referred to Babb as a “sleazy reporter.” Babb, and many others, resented the fact his story was labeled as a hit piece. In fact, Babb essentially confirmed he was the author Mulkey was referencing when he shared the original article on X with the comment: “Hit piece?”

Whether a printed piece or a recorded interview, I can’t imagine a better promotion for it than the subject of the interview threatening a libel/slander lawsuit, especially before it is even released. That simply screams “This piece is salacious!!” Also, libel and slander suits get settled all the time, right? Of course they don’t, they seem to never even get filed. That little thing called discovery is a scary thing for most public figures.

The NCAA Tournament has been very entertaining, and I think the Sweet 16 and Elite Eight will be terrific. For only the fifth time ever, the top two seeds have advanced to the third round which sets up for a remarkable weekend. For me, I guess it will now include a Washington Post article, not a sentence I’d normally say.

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