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Nickelodeon, Amazon To Share 49ers vs Cowboys

“A matchup between two big, national brands is sure to draw huge ratings.”

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Now that the regular season is over, NFL fans can turn their attention to the march to the Super Bowl. That begins this weekend with the new Super Wild Card weekend.

The league rolled out its schedule for the Wild Card round of the playoffs immediately after the Raiders defeated the Los Angeles Chargers. It features the new wrinkle of playoff Monday Night Football. That game will see NFC West rivals Arizona and the Los Angeles Rams meet for the third time this season.

The weekend will also feature a kid-friendly simulcast of the Cowboys and 49ers on Nickelodeon. That is not new. Last year’s Nickelodeon playoff game won rave reviews from both fans and the industry. In fact, CBS and Nickelodeon were so happy with the final product that they are bringing back the same crew to work this year’s game.

What is different is this year, Nickelodeon won’t just share its game with parent network CBS. Amazon is in on the action too. The game will stream on Prime Video.

It seems like an odd choice. Nickelodeon and CBS already stream through Paramount+, which will also carry the game. Perhaps it would have made more sense to pair Amazon with FOX, which only has one game in the Wild Card round. That is Sunday’s early matchup between the Eagles and Buccaneers.

A matchup between two big, national brands is sure to draw huge ratings. The Saints’ win over the Bears in 2021 delivered a combined 28.2 million viewers on CBS and Nickelodeon. Factor in a new viewing option and the broad appeal of both the Cowboys and 49ers, and this year’s simulcast could leave that number in the dust.

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Sports TV News

2022 Baseball Hall of Fame Election Results Exclusively Revealed On MLB Network Jan. 25

Greg Amsinger, Brian Kenny, and Lauren Shehadi will host MLB Network’s extensive Hall of Fame election coverage.

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This Tuesday, Jan. 25, the 2022 National Baseball Hall of Fame election results will be announced exclusively on MLB Network at 6:00 p.m. ET in a four-hour announcement show.

Beginning at 4:00 p.m. ET, National Baseball Hall of Fame President Josh Rawitch will reveal the results live from the Hall of Fame Plaque Gallery in Cooperstown, as voted by the Baseball Writers’ Association of America (BBWAA). MLB Network’s Hall of Fame program on Tuesday will be simulcast on MLB.com and in the MLB app on connected devices.

Greg Amsinger, Brian Kennyand Lauren Shehadi will host MLB Network’s extensive Hall of Fame election coverage. This will include analysis from 2018 Ford C. Frick Award winner Bob Costas, MLB Network analyst Harold Reynolds, and MLB Network insiders and Hall of Fame voters Jon Morosi, Joel Sherman and Tom Verducci.

During the program, there will be clips from a players-only roundtable discussion on the 2022 BBWAA ballot hosted by Reynolds and featuring MLB Network analyst Yonder Alonso, three-time Gold Glove Award winner Mike Cameron and 2007 Cy Young Award winner Jake Peavy.

More of baseball’s elite will also join the programming, including Cleveland Guardians manager Terry Francona, 2022 BBWAA Career Excellence Award winner Tim Kurkjian, three-time Manager of the Year Award winner Jim Leyland, and longtime baseball journalist and Hall of Fame voter Rob Parker. MLB Network will cover the ballot results across its studio programming, including Hot Stove (9:00 a.m. ET), High Heat (1:00 p.m. ET) and MLB Now (2:00 p.m. ET).   

According to MLB Network’s official release, the live pre-announcement show will also feature the following content:

  • A Tom Verducci essay on 2022 being the final year on the ballot for Barry Bonds and Roger Clemens.
  • A feature by customized piece by hip-hop legend and baseball diehard Chuck D on which questions fans and voters face as this year’s announcement approaches.
  • Brian Kenny looks at each of the eight first-year candidates on the Hall of Fame ballot.
  • Short videos on the atmosphere surrounding Hall of Fame Weekend in Cooperstown, the Plaque Gallery, and candidates anticipating getting “the call.”

Prior to the Tuesday announcement, Brian Kenny will host MLB Now live from the National Baseball Hall of Fame on Monday, Jan. 24 at 2:00 p.m. ET. And following the election results on Wednesday, Jan. 26, MLB Network will cover the announcement across its daily studio programming.

MLB Network will also exclusively air the 2022 National Baseball Hall of Fame Induction Ceremony on Sunday, July 24.

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ESPN, FS1 Morning Studio Shows Drew Big Ratings Monday After Cowboys’ Playoff Loss

Dallas losing a playoff game in embarrassing fashion compelled plenty of viewers to tune in for sports debate shows.

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Monday morning following the Dallas Cowboys’ 23-17 loss to the San Francisco 49ers in their NFL Wild Card playoff game was very good for sports daytime TV. Both ESPN and FS1 boasted big, record-setting ratings for their studio debate shows, with viewers obviously wanting to know what on-air personalities and analysts thought of the Cowboys’ bumbling last-second failure.

On ESPN, Get Up drew 658,045 viewers, a six percent increase from the show’s previous season-high, set a week earlier. First Take attracted 918,386 viewers, the largest audience for that program. That total seven percent higher than the show’s prior best number, set on Dec. 28, 2019.

Fans clearly wanted to see Stephen A. Smith take delight in the Cowboys’ demise, also perhaps knowing that Hall of Fame Dallas receiver Michael Irvin was sitting across the desk from him Monday.

As mentioned, FS1 benefited from the Cowboys losing as well. Skip and Shannon: Undisputed brought in 442,000 viewers, the highest audience that show has ever attracted. Fans surely tuned in to see the reaction from Cowboys fan Skip Bayless and the taunts he’d receive from Shannon Sharpe.

The Herd with Colin Cowherd also earned its best ratings on FS1, drawing 290,000 viewers for Monday’s show. The network would also like you to know that the audience for both programs has gotten a boost year-over-year, with Undisputed enjoying an 89 percent increase and The Herd up 20 percent.

The Cowboys have always been a big ratings draw for the NFL’s television partners. Apparently, Dallas losing a playoff game in embarrassing fashion provides a significant benefit for the shows responding to the weekend’s major sporting events.

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Mike Golic Responds to Negative Comments on Drew Brees’ Broadcasting

“Unfortunately, you get judged early and then you get tagged with that.”

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Drew Brees made his NFL playoff broadcasting debut in the broadcast booth last weekend. The future Hall of Famer was alongside Mike Tirico, a legend in his own right, for the Raiders-Bengals Wild Card game.

But an NFL playoff game draws a lot more attention than a regular-season contest and Brees received some criticism for being “vanilla” with his color commentary.

Responding to the heavy negative feedback online, former ESPN personality Mike Golic shared his thoughts with The Athletic’s Richard Deitsch on his sports media podcast regarding Brees’ first year in the booth.

Golic stated that it’s harder to make the transition from the field to the broadcast booth in today’s industry than in the past because people are much more hypercritical today.

“When Drew started doing the Notre Dame games, people would tweet at me, ‘What do you think?’ I said listen, I’m not judging a guy when he just starts,” Golic told Deitsch, via Awful Announcing. “He’s a walk-in Hall of Famer. But he’s now in a different world of learning timing and everything that goes with a TV broadcast, which he’ll learn.”

Golic continued on Brees’ upcoming career journey.

“He’ll learn in time… your first and then your hundredth is a different person. But unfortunately, you get judged early and then you get tagged with that. ‘You’re supposed to be great at this.’ Man, that’s unfair but, you know what, unfair or fair, that doesn’t come into play. You’re gonna get that opportunity and you’re gonna be judged immediately on it.”

Brees will no doubt continue to be in the NBC booth for high-level games. But his improvement and overall performance will surely be something to keep an eye on.

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