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Mitch Rosen Wants People To Be Happy

“When people can better themselves and if they can be happy, that’s really what matters to me.”

Brian Noe

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Mitch Rosen

The Score is celebrating its 30-year anniversary this month. The iconic Chicago sports radio brand was launched on January 2, 1992. Initially, it was a daytime signal, meaning the power actually had to be shut off when the sun went down. I absolutely love this detail. Imagine if that were the case today. Think of hearing a station in Atlanta saying, “Georgia fans, what a win for the Dawgs. The 41-year championship drought is over. Well, it’s 5:28 so we’ll talk more about it at sunrise tomorrow.”

The Score has grown tremendously from those early years. It’s similar to the NFL; it’s hard to imagine when the Green Bay Packers were thumping the Kansas City Chiefs in what would eventually be called Super Bowl I, that the game would advance so much and become the spectacle it is today. There is also no way the person in charge of shutting off the power at sundown in ’92 could foresee the internet and apps and Twitch and streaming. The Score is in a much different place today.

Mitch Rosen is the operations director at 670 The Score and has been with the station for nearly 17 years. His vision and leadership have played a huge role in the overall success of the station. In addition to his duties at The Score, Mitch also oversees 1250 The Fan in Milwaukee, and Audacy’s BetQL network. We chat about all of the programming hats he wears, the it-factor when making a hire, and the evolution of the sports radio industry over the past 30 years. Enjoy!

Brian Noe: Now that we’ve arrived at the 30-year anniversary of The Score, from where it was to where it is right now, how would you describe the evolution of the station?

Mitch Rosen: It’s really incredible. I’ll be here 17 years in February. This is truly, I believe, an iconic Chicago sports brand. When The Score signed on in January of 1992, it was a day-timer. Literally, the station would sign on each day at sunrise and sign off at sundown. Could you imagine a Bears-Packers Sunday, great game, you’re on the air all day Monday, then the sun goes down at 4:50 on a fall afternoon and you have to stop talking? At that time the internet wasn’t really happening and no way to interact with your audience.

The evolution of this brand — and it’s been on three frequencies. It started off at 820 AM, 1160 AM, and now for many years we’ve been on 670 AM, a 50,000-watt blowtorch. The evolution of this brand has just been incredible. All the producers and on-air personalities and sales and marketing people, just to be part of it and to see it develop over all of these years is just incredible.

Add to that the sports franchises that we’ve been partners with. We were partners with the Blackhawks, partners with the White Sox. Then one of the most iconic franchises in all of sports, the Chicago Cubs had not won a World Series since 1908. Our first year of partnering with the Cubs was 2016, and for the Cubs to win a World Series their first year on The Score, a lot of people say we’d rather be lucky than good. How about that? It was just an incredible year. To hear Pat Hughes, the voice of the Cubs, literally say on The Score, the Cubs have won the World Series, you can’t describe the feeling.

BN: When you think about some of the names throughout the years that have helped build the station to what it is today, what comes to mind?

MR: One of the most valuable people that I can think of, Russ Mitera, has literally been here minus three months of existence at the station. Russ is our creative production director. He images the station I think better than anybody else in the country. Obviously, he and I have worked together every day that I’ve been here for 17 years. He makes this station sound great from an imaging standpoint. The sound, the music beds, the imaging voice, his voice. Besides being a great human being, he’s so talented at what he does.

The founding fathers of this radio station, Mike North, Dan Jiggetts, Terry Boers, Dan McNeil, Brian Hanley, and so many others. Doug Buffone, who passed away a number of years ago. The station hiring Mike Ditka when he was still coach of the Bears. Those are things that people still remember to this day. Modern-day Score, Leila Rahimi, a great asset who co-hosts our midday show with Dan Bernstein. Danny Parkins who joined us about five years ago from outside the market and has done a fantastic job in afternoon drive. Staples like Les Grobstein who hosts our overnight show. We’re fortunate to have a live overnight show. So many great things.

BN: What’s one of the biggest challenges you’ve faced over the years?

MR: There have been a lot of challenges and good challenges along the way. For me, it’s continuing to follow new technology, new ways to interact with our audience, and finding a new audience for our station. Being a standalone AM frequency where sometimes new cars that are manufactured don’t even offer an AM band, so it’s the power of our audio stream, our video stream on Twitch. Our company does a great job from a technological aspect of finding new ways to communicate with our audience on all different platforms. It’s just great. Being a standalone AM, people find great content and they find it throughout all different platforms.

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BN: Over the last 30 years of sports radio in general, what do you think has been the biggest positive evolution in the industry?

MR: I think the audience has become smarter. I think when sports radio in Chicago first started, it was caller after caller. Now people interact and communicate whether it’s via text or social platforms. I think the audience and the hosts have become smarter over the years, more intelligent. I think data shows that. I think it’s a more educated audience and we reach out to an audience that interacts in different ways. I think that’s how it’s changed.

I think people want to be educated. There’s an X’s and O’s factor to it, but they also want to be entertained. I think that’s what our brand does. On a Bears Monday, we’re going to talk some X’s and O’s, but I also think we’re going to entertain our audience. I think we provide great experts to analyze games, but our hosts are entertaining, they’re informative. Whether the audience loves or doesn’t always love our hosts, they respect them and they respect our brand. At the end of the day, The Score brand is a powerful brand that our audience continues to come back to.

BN: When you’re operating three different brands, in what ways does your message differ to each of your staffs?

MR: I think you react to different markets. Chicago is different than Milwaukee, but at the end of the day, I really think we’re in the opinion business. Hosts have to be opinionated and you have to interact. People here in Chicago, they have fun with it. I like to say we play the hits. What are people talking about today? If we were at a bar today in Chicago, it’d be about the Bears. The changes they are making with the head coach and the general manager. Those are the hits today. And the Bulls. The Bulls are in first place in the East.

We play the hits, have energy, have opinions, that’s the business we’re in. I think that’s vital. That’s really in any market. Whether it’s Milwaukee or BetQL, which I’m involved with in operations, it’s wager-tainment. We entertain people and we give them data to make them better bettors. Same type of thing; we’re talking NFL, we’re talking NBA. Those are the hits in that format too.

BN: Why was Ryan Porth the right candidate for the APD position at The Score?

MR: In my 17 years it was the most dedicated time I put into that hire. It was the most important hire I’ve made. I took my time. It’s the most people I interviewed for that position ever. I wanted to find the right person. The right person that had experience, that understood the medium, that quite frankly I could learn from and that I could teach some things to. This person will help me bring our brand forward to the future. Ryan really checked all those boxes.

I had great candidates both internally and externally. After really doing a lot of research on Ryan and the success that he’s had in Nashville, I felt that he’s the right person. Like anybody, time will tell. We’ll see how things go. He is a terrific person. I love having great people that I work with, and he’s a smart person in radio and in the audio business. I think he’ll fit right into our clubhouse.

BN: When you have so many good candidates for the APD position and on-air positions, what is that it-factor where you say I think this is the person for the gig?

MR: It’s hard to describe. Sometimes you pick the right person and sometimes I’ve made mistakes along the way. You point a thumb and not a finger. It’s someone that lives and breathes, someone that’s organized, someone that’s a great communicator, and someone that works well with people.

We have a lot of people that are fairly fresh in the business, some people that have been around the business for a while. But looking for someone with fresh ideas that can help bring our brand to the next generation. Thirty years is a long time. We look to gain and bring new listeners into our brand. How do we do that? What are some ideas from a digital perspective, from a station sound perspective, from a branding perspective? Those are all things that we’re striving to take The Score to the next level.

BN: With the industry always evolving, is there a particular area where you strive to be ahead of the curve?

MR: I think every day my goal is how do we sound better? How can our shows improve? It’s not always can we get the better guests. Is there a better topic? Is everybody prepared? Are the producers, who are a vital part of our success, are they prepping our hosts in the right way? Producers are really some of the most valuable people at the station. We have tremendous producers. All do a great job.

Are our hosts prepping for their shows? I think it’s everybody working together, that’s vital to what we do. Are we giving everybody the right tools from a digital perspective? From an equipment standpoint? Is everybody working together taking our brand to the next level from a competition standpoint and from our own brand standpoint?

BN: It’s interesting, man, because it’s a lot like coaching. I think of Matt Rhule with the Carolina Panthers. Right now there are a lot of people saying he’s a micromanager. For you, if something with your staff isn’t quite as good as it could or should be, what’s your approach to handle it where you’re tightening the screws but you’re not micromanaging every little thing?

MR: I tend to pride myself to be a good communicator. A lot of my staff likes to poke fun that I over-communicate with emails and talking. But if there’s an issue, we address it, we talk about it, we fix it together and we move on. We sit down and talk. If we feel that we could do something better whether it’s ratings improvement or working the clock better, we sit down and discuss and we work together on it. That’s my way of managing.

I want people to be happy. I think when people are happy they work harder and that’s what I strive to do.

I’ve been doing this for a long time. You want people to strive to come in and enjoy their work. It’s not every day people are going to be skipping down the hallway whistling and being extremely happy, but if you give them everything they need to succeed, that’s my goal every day. I love making people happy and when you’re happy you work harder. That’s been my philosophy and I love the team that we have here. I really do.

BN: The BSM Summit is in New York City in March. Why do you think it’s important to get out and be a part of events like that?

MR: I think for our industry it continues to change and evolve. Five, 10 years ago, sports radio was callers over the air. It continues to change. You see with podcasts and different forms of media, it’s not just over the air, there are so many different forms. We see what sports wagering has done and it’s part of that DNA of our over-the-air stations. We see what it’s done from a streaming perspective. I think it’s vitally important. I think what Jason and the team has done is just incredible. I think if you can afford it, if your company supports it, I think it’s vitally important.

BN: What’s something valuable that you’ve picked up at the conference from other radio people, or from monitoring other radio stations?

MR: It’s interesting. It’s good talking to people. It’s funny, the last conference that was in person in New York, Mike Thomas was just hired as a direct competitor across the street at WMVP. We were just talking and we were competitors. Prior to that we were friendly business associates. He was running the Sports Hub in Boston and I was here at the Score, and prior to the conference he was just named station manager at WMVP. It wasn’t awkward, it was just kind of weird that all of a sudden we were competing. Most recently he came to work for Audacy and we’re on the same team now.

Just talking shop with people like him and Bruce Gilbert who’s a terrific programming genius. That’s just terrific and seeing people like that is incredible. Then monitoring when I have time, I love to listen to stations from out of town or podcasts. It’s a great way to scout talent and listen to other people. Years ago when Danny Parkins was in Kansas City and people were telling me about this guy in Kansas City, someone from Chicago, and listening to what he did, it helped get him here to Chicago.

BN: Do you have any radio pet peeves?

MR: Not really. I’m trying to think, Brian. I like honesty on the air. I love truthfulness. Once in a while tension is good in sports radio. I love for teammates to get along. That’s important to me. I love people to have fun.

We’re in radio. Sometimes it’s going to be serious. We’re going to talk about serious topics and content, but content is king. Great content wins and that’s very important.

BN: How do you manage your time between three brands to make sure everything is taken care of and operates the way that it should?

MR: I love what I do. I’m passionate. I’ve been doing this a long time. By choice, I get up crazy early in the morning. I go through emails. I live my life by lists. I cross things off as the day goes. I get a lot of satisfaction out of that. I’m pretty regimented. I’m at Starbucks at the same time every day. I work out at the same time every day. I’m just very regimented. I try to do what I can every day. Bringing in someone like Ryan will really help me obviously grow our brand at The Score.

I have a great right hand person in Milwaukee, Steve “Sparky” Fifer, who is probably one of the most dedicated people I’ve ever worked with. He does five hours a day on the air. He’s the assistant brand manager. He’s incredibly helpful. Then on BetQL I work with a great team, Matt Volk and Jesse Linhares. It’s just terrific. I still love coming into work every day. I love thinking about work every day and it’s just been an incredible journey for me.

BN: By the way, what’s your favorite and your least favorite part about working out?

MR: It’s more mental for me. During the week, I try to do 30 minutes on the treadmill and then on weekends an hour. It’s a good time to listen to some podcasts or clear my head. It’s my favorite part. I don’t know, I don’t dread it. I don’t wake up and go ahh shit I’ve got to work out today. Nothing really negative.

BN: [Laughs] Got it. What ideally would you want your future to look like when it comes to your role in the sports radio industry?

Mitch Rosen, program director of Cubs flagship WSCR-AM, adds role at a  station in Brewers country - Chicago Tribune
Courtesy: The Tribune Company

MR: I don’t know. I’ve done this a long time. I think eventually an ultimate goal of mine would be to run a market, to be a market manager. I’m not sure if that window has closed for me. That would be an eventual goal of mine. Then if I ever step away from media, I’m on a couple of charity boards. To go run a charity one day would probably be the ultimate goal.

BN: Is there a certain area you’d like your charity work to be in?

MR: I’m involved with Special Olympics Chicago. I’m involved with the American Diabetes Association. I’d be open to that. Either of those, or open to others. I’m also extremely proud of our charitable efforts at The Score. It’s a big initiative for the brand. For example, in 24 hours this past July we raised over $700,000 to build a grocery store in a food desert in a challenging neighborhood in Chicago. Danny Parkins led the way for our “What About Chicago” radiothon. It really demonstrated the power of The Score.

BN: Last thing, what is it that keeps you so motivated? I know that you’re a grinder and love what you do, but is there something that you’re striving toward that gets you out of bed each day?

MR: I like competition. I love winning. I love a breaking news day. I love hearing great imaging on the air. I love seeing other people succeed. I love seeing a young producer get promoted to executive producer roles. Sometimes I love seeing people move on to other opportunities. As tough as it is, if someone has an opportunity outside of our market or into a different role, it makes me feel good. I love making people happy.

Recently we had an executive producer, Jay Zawaski, who was here for 17, 18 years. An opportunity opened up at our news station. It turned into a great opportunity. He oversees their podcast content. It was sad to see him leave The Score, but deep inside I was so happy for him that it was a great opportunity for him. That’s what really motivates me. When people can better themselves and if they can be happy, that’s really what matters to me.

BSM Writers

The Future Is Now, Embrace Amazon Prime Video, AppleTV+

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible.

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This week has been a reckoning for sports and its streaming future on Amazon Prime Video, AppleTV+, ESPN+, and more.

Amazon announced that Thursday Night Football, which averaged 13 million viewers, generated the highest number of U.S. sign ups over a three hour period in the app’s history. More people in the United States subscribed to Prime during the September 15th broadcast than they did during Black Friday, Prime Day, and Cyber Monday. It was also “the most watched night of primetime in Prime Video’s history,” according to Amazon executive Jay Marine. The NFL and sports in general have the power to move mountains even for some of the nation’s biggest and most successful brands.

This leads us to the conversation happening surrounding Aaron Judge’s chase for history. Judge has been in pursuit of former major leaguer Roger Maris’ record for the most home runs hit during one season in American League history.

The sports world has turned its attention to the Yankees causing national rights holders such as ESPN, Fox, and TBS to pick up extra games in hopes that they capture the moment history is made. Apple TV+ also happened to have a Yankees game scheduled for Friday night against the Red Sox right in the middle of this chase for glory.

Baseball fans have been wildin’ out at the prospects of missing the grand moment when Judge passes Maris or even the moments afterwards as Judge chases home run number 70 and tries to truly create monumental history of his own. The New York Post’s Andrew Marchand has even reported there were talks between YES, MLB, and Apple to bring Michael Kay into Apple’s broadcast to call the game, allow YES Network to air its own production of the game, or allow YES Network to simulcast Apple TV+’s broadcast. In my opinion, all of this hysteria is extremely bogus.

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible. Amazon brought in NBC to help with production of TNF and if you watch the flow of the broadcast, the graphics of the broadcast, NBC personalities like Michael Smith, Al Michaels, and Terry McAuliffe make appearances on the telecast – it is very clear that the network’s imprint is all over the show.

NBC’s experience in conducting the broadcast has made the viewing experience much more seamless. Apple has also used MLB Network and its personalities for assistance in ensuring there’s no major difference between what you see on air vs. what you’re streaming.

Amazon and Apple have also decided to not hide their games behind a paywall. Since the beginning of the season, all of Apple’s games have been available free of charge. No subscription has ever been required. As long as you have an Apple device and can download Apple TV+, you can watch their MLB package this season.

Guess what? Friday’s game against the Red Sox is also available for free on your iPhone, your laptop, or your TV simply by downloading the AppleTV app. Amazon will also simulcast all Thursday Night Football games on Twitch for free. It may be a little harder or confusing to find the free options, but they are out there and they are legal and, once again, they are free.

Apple has invested $85 million into baseball, money that will go towards your team becoming better hypothetically. They’ve invested money towards creating a new kind of streaming experience. Why in the hell would they offer YES Network this game for free? There’s no better way for them to drive subscriptions to their product than by offering fans a chance at watching history on their platform.

A moment like this are the main reason Apple paid for rights in the first place. When Apple sees what the NFL has done for Amazon in just one week and coincidentally has the ability to broadcast one of the biggest moments in baseball history – it would be a terrible business decision to let viewers watch it outside of the Apple ecosystem and lose the ability to gain new fans.

It’s time for sports fans to grow up and face reality. Streaming is here to stay. 

MLB Network is another option

If you don’t feel like going through the hassle of watching the Yankees take on the Red Sox for free on Apple TV+, MLB Network will also air all of Judge’s at bats live as they are happening. In case the moment doesn’t happen on Apple TV+ on Friday night, Judge’s next games will air in full on MLB Network (Saturday), ESPN (Sunday), MLB Network again (Monday), TBS (Tuesday) and MLB Network for a third time on Wednesday. All of MLB Network’s games will be simulcast of YES Network’s local New York broadcast. It wouldn’t shock me to see Fox pick up another game next Thursday if the pursuit still maintains national interest.

Quick bites

  • One of the weirdest things about the experience of streaming sports is that you lose the desire to channel surf. Is that a good thing or bad thing? Brandon Ross of LightShed Ventures wonders if the difficulty that comes with going from app to app will help Amazon keep viewers on TNF the entire time no matter what the score of the game is. If it does, Amazon needs to work on developing programming to surround the games or start replaying the games, pre and post shows so that when you fall asleep and wake up you’re still on the same stream on Prime Video or so that coming to Prime Video for sports becomes just as much of a habit for fans as tuning in to ESPN is.
  • CNN has announced the launch of a new morning show with Don Lemon, Poppy Harlow and Kaitlin Collins. Variety reports, “Two people familiar with plans for the show say it is likely to use big Warner Bros. properties — a visit from the cast of HBO’s Succession or sports analysis from TNT’s NBA crew — to lure eyeballs.” It’ll be interesting to see if Turner Sports becomes a cornerstone of this broadcast. Will the NBA start doing schedule releases during the show? Will a big Taylor Rooks interview debut on this show before it appears on B/R? Will the Stanley Cup or Final Four MVP do an interview on CNN’s show the morning after winning the title? Does the show do remote broadcasts from Turner’s biggest sports events throughout the year?
  • The Clippers are back on over the air television. They announced a deal with Nexstar to broadcast games on KTLA and other Nexstar owned affiliates in California. The team hasn’t reached a deal to air games on Bally Sports SoCal or Bally Sports Plus for the upcoming season. Could the Clippers pursue a solo route and start their own OTT service in time for the season? Are they talking to Apple, Amazon, or ESPN about a local streaming deal? Is Spectrum a possible destination? I think these are all possibilities but its likely that the Clippers end up back on Bally Sports since its the status quo. I just find it interesting that it has taken so long to solidify an agreement and that it wasn’t announced in conjunction with the KTLA deal. The Clippers are finally healthy this season, moving into a new arena soon, have the technology via Second Spectrum to produce immersive game casts. Maybe something is brewing?
  • ESPN’s Monday Night Football double box was a great concept. The execution sucked. Kudos to ESPN for adjusting on the fly once complaints began to lodge across social media. I think the double box works as a separate feed. ESPN2 should’ve been the home to the double box. SVP and Stanford Steve could’ve held a watch party from ESPN’s DC studio with special guests. The double box watch party on ESPN2 could’ve been interrupted whenever SVP was giving an update on games for ESPN and ABC. It would give ESPN2 a bit of a behind the scenes look at how the magic happens similarly to what MLB Tonight did last week. Credit to ESPN and the NFL for experimenting and continuing to try and give fans unique experiences.

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ESPN Shows Foresight With Monday Night Football Doubleheader Timing

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7 and then 10 on their primary channel.

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The Monday Night Football doubleheader was a little bit different this time around for ESPN.

First, it came in Week 2 instead of Week 1. And then, the games were staggered 75 minutes apart on two different channels, the Titans and Bills beginning on ESPN at 7:15 PM ET and the Vikings at the Eagles starting at 8:30 PM on ABC and ESPN+. This was a departure from the usual schedule in which the games kicked off at 7:00 PM ET and then 10:00 PM ET with the latter game on the West Coast.

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7:00 PM and then 10:00 PM ET on their primary channel. That’s the typical approach, right? The NFL is the most valuable offering in all of sports and ESPN would have at least six consecutive hours of live programming without any other game to switch to.

Instead, they staggered the starts so the second game kicked off just before the first game reached halftime. They placed the games on two different channels, which risked cannibalizing their audience. Why? Well, it’s the same reason that ESPN was so excited about the last year’s Manningcast that it’s bringing it back for 10 weeks this season. ESPN is not just recognizing the reality of how their customers behave, but they’re embracing it.

Instead of hoping with everything they have that the customer stays in one place for the duration of the game, they’re recognizing the reality that they will leave and providing another product within their portfolio to be a destination when they do.

It’s the kind of experiment everyone in broadcasting should be investigating because, for all the talk about meeting the customer where they are, we still tend to be a little bit stubborn about adapting to what they do. 

Customers have more choices than ever when it comes to media consumption. First, cable networks softened the distribution advantages of broadcast networks, and now digital offerings have eroded the distribution advantages of cable networks. It’s not quite a free-for-all, but the battle for viewership is more intense, more wide open than ever because that viewer has so many options of not just when and where but how they will consume media.

Programmers have a choice in how to react to this. On the one hand, they can hold on tighter to the existing model and try to squeeze as much out of it as they can. If ESPN was thinking this way it would stack those two Monday night games one after the other just like it always has and hope like hell for a couple of close games to juice the ratings. Why would you make it impossible for your customer to watch both of these products you’ve paid so much to televise?

I’ve heard radio programmers and hosts recite take this same approach for more than 10 years now when it comes to making shows available on-demand. Why would you give your customers the option of consuming the product in a way that’s not as remunerative or in a way that is not measured?

That thinking is outdated and it is dangerous from an economic perspective because it means you’re trying to make the customer behave in your best interest by restricting their choices. And maybe that will work. Maybe they like that program enough that they’ll consume it in the way you’d prefer or maybe they decide that’s inconvenient or annoying or they decide to try something else and now this customer who would have listened to your product in an on-demand format is choosing to listen to someone else’s product entirely.

After all, you’re the only one that is restricting that customer’s choices because you’re the only one with a desire to keep your customer where he is. Everyone else is more than happy to give your customer something else. 

There’s a danger in holding on too tightly to the existing model because the tighter you squeeze, the more customers will slip through your fingers, and if you need a physical demonstration to complete this metaphor go grab a handful of sand and squeeze it hard.

Your business model is only as good as its ability to predict the behavior of your customers, and as soon as it stops doing that, you need to adjust that business model. Don’t just recognize the reality that customers today will exercise the freedom that all these media choices provide, embrace it.

Offer more products. Experiment with more ways to deliver those products. The more you attempt to dictate the terms of your customer’s engagement with your product, the more customers you’ll lose, and by accepting this you’ll open yourself to the reality that if your customer is going to leave your main offering, it’s better to have them hopping to another one of your products as opposed to leaving your network entirely.

Think in terms of depth of engagement, and breadth of experience. That’s clearly what ESPN is doing because conventional thinking would see the Manningcast as a program that competes with the main Monday Night Football broadcast, that cannibalizes it. ESPN sees it as a complimentary experience. An addition to the main broadcast, but it also has the benefit that if the customer feels compelled to jump away from the main broadcast – for whatever reason – it has another ESPN offering that they may land on.

I’ll be watching to see what ESPN decides going forward. The network will have three Monday Night Football doubleheaders beginning next year, and the game times have not been set. Will they line them up back-to-back as they had up until this year? If they do it will be a vote of confidence that its traditional programming approach that evening is still viable. But if they overlap those games going forward, it’s another sign that less is not more when it comes to giving your customers a choice in products.

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BSM Writers

Media Noise: Sunday Ticket Has Problems, Marcellus Wiley Does Not

Demetri Ravanos

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On this episode of Media Noise, Demetri is joined by Brian Noe to talk about the wild year FS1’s Marcellus Wiley has had and by Garrett Searight to discuss the tumultuous present and bright future of NFL Sunday Ticket.

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