Mitch Rosen Wants People To Be Happy
“When people can better themselves and if they can be happy, that’s really what matters to me.”
The Score is celebrating its 30-year anniversary this month. The iconic Chicago sports radio brand was launched on January 2, 1992. Initially, it was a daytime signal, meaning the power actually had to be shut off when the sun went down. I absolutely love this detail. Imagine if that were the case today. Think of hearing a station in Atlanta saying, “Georgia fans, what a win for the Dawgs. The 41-year championship drought is over. Well, it’s 5:28 so we’ll talk more about it at sunrise tomorrow.”
The Score has grown tremendously from those early years. It’s similar to the NFL; it’s hard to imagine when the Green Bay Packers were thumping the Kansas City Chiefs in what would eventually be called Super Bowl I, that the game would advance so much and become the spectacle it is today. There is also no way the person in charge of shutting off the power at sundown in ’92 could foresee the internet and apps and Twitch and streaming. The Score is in a much different place today.
Mitch Rosen is the operations director at 670 The Score and has been with the station for nearly 17 years. His vision and leadership have played a huge role in the overall success of the station. In addition to his duties at The Score, Mitch also oversees 1250 The Fan in Milwaukee, and Audacy’s BetQL network. We chat about all of the programming hats he wears, the it-factor when making a hire, and the evolution of the sports radio industry over the past 30 years. Enjoy!
Brian Noe: Now that we’ve arrived at the 30-year anniversary of The Score, from where it was to where it is right now, how would you describe the evolution of the station?
Mitch Rosen: It’s really incredible. I’ll be here 17 years in February. This is truly, I believe, an iconic Chicago sports brand. When The Score signed on in January of 1992, it was a day-timer. Literally, the station would sign on each day at sunrise and sign off at sundown. Could you imagine a Bears-Packers Sunday, great game, you’re on the air all day Monday, then the sun goes down at 4:50 on a fall afternoon and you have to stop talking? At that time the internet wasn’t really happening and no way to interact with your audience.
The evolution of this brand — and it’s been on three frequencies. It started off at 820 AM, 1160 AM, and now for many years we’ve been on 670 AM, a 50,000-watt blowtorch. The evolution of this brand has just been incredible. All the producers and on-air personalities and sales and marketing people, just to be part of it and to see it develop over all of these years is just incredible.
Add to that the sports franchises that we’ve been partners with. We were partners with the Blackhawks, partners with the White Sox. Then one of the most iconic franchises in all of sports, the Chicago Cubs had not won a World Series since 1908. Our first year of partnering with the Cubs was 2016, and for the Cubs to win a World Series their first year on The Score, a lot of people say we’d rather be lucky than good. How about that? It was just an incredible year. To hear Pat Hughes, the voice of the Cubs, literally say on The Score, the Cubs have won the World Series, you can’t describe the feeling.
BN: When you think about some of the names throughout the years that have helped build the station to what it is today, what comes to mind?
MR: One of the most valuable people that I can think of, Russ Mitera, has literally been here minus three months of existence at the station. Russ is our creative production director. He images the station I think better than anybody else in the country. Obviously, he and I have worked together every day that I’ve been here for 17 years. He makes this station sound great from an imaging standpoint. The sound, the music beds, the imaging voice, his voice. Besides being a great human being, he’s so talented at what he does.
The founding fathers of this radio station, Mike North, Dan Jiggetts, Terry Boers, Dan McNeil, Brian Hanley, and so many others. Doug Buffone, who passed away a number of years ago. The station hiring Mike Ditka when he was still coach of the Bears. Those are things that people still remember to this day. Modern-day Score, Leila Rahimi, a great asset who co-hosts our midday show with Dan Bernstein. Danny Parkins who joined us about five years ago from outside the market and has done a fantastic job in afternoon drive. Staples like Les Grobstein who hosts our overnight show. We’re fortunate to have a live overnight show. So many great things.
BN: What’s one of the biggest challenges you’ve faced over the years?
MR: There have been a lot of challenges and good challenges along the way. For me, it’s continuing to follow new technology, new ways to interact with our audience, and finding a new audience for our station. Being a standalone AM frequency where sometimes new cars that are manufactured don’t even offer an AM band, so it’s the power of our audio stream, our video stream on Twitch. Our company does a great job from a technological aspect of finding new ways to communicate with our audience on all different platforms. It’s just great. Being a standalone AM, people find great content and they find it throughout all different platforms.
BN: Over the last 30 years of sports radio in general, what do you think has been the biggest positive evolution in the industry?
MR: I think the audience has become smarter. I think when sports radio in Chicago first started, it was caller after caller. Now people interact and communicate whether it’s via text or social platforms. I think the audience and the hosts have become smarter over the years, more intelligent. I think data shows that. I think it’s a more educated audience and we reach out to an audience that interacts in different ways. I think that’s how it’s changed.
I think people want to be educated. There’s an X’s and O’s factor to it, but they also want to be entertained. I think that’s what our brand does. On a Bears Monday, we’re going to talk some X’s and O’s, but I also think we’re going to entertain our audience. I think we provide great experts to analyze games, but our hosts are entertaining, they’re informative. Whether the audience loves or doesn’t always love our hosts, they respect them and they respect our brand. At the end of the day, The Score brand is a powerful brand that our audience continues to come back to.
BN: When you’re operating three different brands, in what ways does your message differ to each of your staffs?
MR: I think you react to different markets. Chicago is different than Milwaukee, but at the end of the day, I really think we’re in the opinion business. Hosts have to be opinionated and you have to interact. People here in Chicago, they have fun with it. I like to say we play the hits. What are people talking about today? If we were at a bar today in Chicago, it’d be about the Bears. The changes they are making with the head coach and the general manager. Those are the hits today. And the Bulls. The Bulls are in first place in the East.
We play the hits, have energy, have opinions, that’s the business we’re in. I think that’s vital. That’s really in any market. Whether it’s Milwaukee or BetQL, which I’m involved with in operations, it’s wager-tainment. We entertain people and we give them data to make them better bettors. Same type of thing; we’re talking NFL, we’re talking NBA. Those are the hits in that format too.
BN: Why was Ryan Porth the right candidate for the APD position at The Score?
MR: In my 17 years it was the most dedicated time I put into that hire. It was the most important hire I’ve made. I took my time. It’s the most people I interviewed for that position ever. I wanted to find the right person. The right person that had experience, that understood the medium, that quite frankly I could learn from and that I could teach some things to. This person will help me bring our brand forward to the future. Ryan really checked all those boxes.
I had great candidates both internally and externally. After really doing a lot of research on Ryan and the success that he’s had in Nashville, I felt that he’s the right person. Like anybody, time will tell. We’ll see how things go. He is a terrific person. I love having great people that I work with, and he’s a smart person in radio and in the audio business. I think he’ll fit right into our clubhouse.
BN: When you have so many good candidates for the APD position and on-air positions, what is that it-factor where you say I think this is the person for the gig?
MR: It’s hard to describe. Sometimes you pick the right person and sometimes I’ve made mistakes along the way. You point a thumb and not a finger. It’s someone that lives and breathes, someone that’s organized, someone that’s a great communicator, and someone that works well with people.
We have a lot of people that are fairly fresh in the business, some people that have been around the business for a while. But looking for someone with fresh ideas that can help bring our brand to the next generation. Thirty years is a long time. We look to gain and bring new listeners into our brand. How do we do that? What are some ideas from a digital perspective, from a station sound perspective, from a branding perspective? Those are all things that we’re striving to take The Score to the next level.
BN: With the industry always evolving, is there a particular area where you strive to be ahead of the curve?
MR: I think every day my goal is how do we sound better? How can our shows improve? It’s not always can we get the better guests. Is there a better topic? Is everybody prepared? Are the producers, who are a vital part of our success, are they prepping our hosts in the right way? Producers are really some of the most valuable people at the station. We have tremendous producers. All do a great job.
Are our hosts prepping for their shows? I think it’s everybody working together, that’s vital to what we do. Are we giving everybody the right tools from a digital perspective? From an equipment standpoint? Is everybody working together taking our brand to the next level from a competition standpoint and from our own brand standpoint?
BN: It’s interesting, man, because it’s a lot like coaching. I think of Matt Rhule with the Carolina Panthers. Right now there are a lot of people saying he’s a micromanager. For you, if something with your staff isn’t quite as good as it could or should be, what’s your approach to handle it where you’re tightening the screws but you’re not micromanaging every little thing?
MR: I tend to pride myself to be a good communicator. A lot of my staff likes to poke fun that I over-communicate with emails and talking. But if there’s an issue, we address it, we talk about it, we fix it together and we move on. We sit down and talk. If we feel that we could do something better whether it’s ratings improvement or working the clock better, we sit down and discuss and we work together on it. That’s my way of managing.
I want people to be happy. I think when people are happy they work harder and that’s what I strive to do.
I’ve been doing this for a long time. You want people to strive to come in and enjoy their work. It’s not every day people are going to be skipping down the hallway whistling and being extremely happy, but if you give them everything they need to succeed, that’s my goal every day. I love making people happy and when you’re happy you work harder. That’s been my philosophy and I love the team that we have here. I really do.
BN: The BSM Summit is in New York City in March. Why do you think it’s important to get out and be a part of events like that?
MR: I think for our industry it continues to change and evolve. Five, 10 years ago, sports radio was callers over the air. It continues to change. You see with podcasts and different forms of media, it’s not just over the air, there are so many different forms. We see what sports wagering has done and it’s part of that DNA of our over-the-air stations. We see what it’s done from a streaming perspective. I think it’s vitally important. I think what Jason and the team has done is just incredible. I think if you can afford it, if your company supports it, I think it’s vitally important.
BN: What’s something valuable that you’ve picked up at the conference from other radio people, or from monitoring other radio stations?
MR: It’s interesting. It’s good talking to people. It’s funny, the last conference that was in person in New York, Mike Thomas was just hired as a direct competitor across the street at WMVP. We were just talking and we were competitors. Prior to that we were friendly business associates. He was running the Sports Hub in Boston and I was here at the Score, and prior to the conference he was just named station manager at WMVP. It wasn’t awkward, it was just kind of weird that all of a sudden we were competing. Most recently he came to work for Audacy and we’re on the same team now.
Just talking shop with people like him and Bruce Gilbert who’s a terrific programming genius. That’s just terrific and seeing people like that is incredible. Then monitoring when I have time, I love to listen to stations from out of town or podcasts. It’s a great way to scout talent and listen to other people. Years ago when Danny Parkins was in Kansas City and people were telling me about this guy in Kansas City, someone from Chicago, and listening to what he did, it helped get him here to Chicago.
BN: Do you have any radio pet peeves?
MR: Not really. I’m trying to think, Brian. I like honesty on the air. I love truthfulness. Once in a while tension is good in sports radio. I love for teammates to get along. That’s important to me. I love people to have fun.
We’re in radio. Sometimes it’s going to be serious. We’re going to talk about serious topics and content, but content is king. Great content wins and that’s very important.
BN: How do you manage your time between three brands to make sure everything is taken care of and operates the way that it should?
MR: I love what I do. I’m passionate. I’ve been doing this a long time. By choice, I get up crazy early in the morning. I go through emails. I live my life by lists. I cross things off as the day goes. I get a lot of satisfaction out of that. I’m pretty regimented. I’m at Starbucks at the same time every day. I work out at the same time every day. I’m just very regimented. I try to do what I can every day. Bringing in someone like Ryan will really help me obviously grow our brand at The Score.
I have a great right hand person in Milwaukee, Steve “Sparky” Fifer, who is probably one of the most dedicated people I’ve ever worked with. He does five hours a day on the air. He’s the assistant brand manager. He’s incredibly helpful. Then on BetQL I work with a great team, Matt Volk and Jesse Linhares. It’s just terrific. I still love coming into work every day. I love thinking about work every day and it’s just been an incredible journey for me.
BN: By the way, what’s your favorite and your least favorite part about working out?
MR: It’s more mental for me. During the week, I try to do 30 minutes on the treadmill and then on weekends an hour. It’s a good time to listen to some podcasts or clear my head. It’s my favorite part. I don’t know, I don’t dread it. I don’t wake up and go ahh shit I’ve got to work out today. Nothing really negative.
BN: [Laughs] Got it. What ideally would you want your future to look like when it comes to your role in the sports radio industry?
MR: I don’t know. I’ve done this a long time. I think eventually an ultimate goal of mine would be to run a market, to be a market manager. I’m not sure if that window has closed for me. That would be an eventual goal of mine. Then if I ever step away from media, I’m on a couple of charity boards. To go run a charity one day would probably be the ultimate goal.
BN: Is there a certain area you’d like your charity work to be in?
MR: I’m involved with Special Olympics Chicago. I’m involved with the American Diabetes Association. I’d be open to that. Either of those, or open to others. I’m also extremely proud of our charitable efforts at The Score. It’s a big initiative for the brand. For example, in 24 hours this past July we raised over $700,000 to build a grocery store in a food desert in a challenging neighborhood in Chicago. Danny Parkins led the way for our “What About Chicago” radiothon. It really demonstrated the power of The Score.
BN: Last thing, what is it that keeps you so motivated? I know that you’re a grinder and love what you do, but is there something that you’re striving toward that gets you out of bed each day?
MR: I like competition. I love winning. I love a breaking news day. I love hearing great imaging on the air. I love seeing other people succeed. I love seeing a young producer get promoted to executive producer roles. Sometimes I love seeing people move on to other opportunities. As tough as it is, if someone has an opportunity outside of our market or into a different role, it makes me feel good. I love making people happy.
Recently we had an executive producer, Jay Zawaski, who was here for 17, 18 years. An opportunity opened up at our news station. It turned into a great opportunity. He oversees their podcast content. It was sad to see him leave The Score, but deep inside I was so happy for him that it was a great opportunity for him. That’s what really motivates me. When people can better themselves and if they can be happy, that’s really what matters to me.
Brian Noe is a columnist for BSM and an on-air host heard nationwide on FOX Sports Radio’s Countdown To Kickoff. Previous roles include stops in Portland, OR, Albany, NY and Fresno, CA. You can follow him on Twitter @TheNoeShow or email him at email@example.com.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at firstname.lastname@example.org or find him on Twitter @jeffcaves.
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