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NBC Expects To Make $500 Million On ‘Super Gold Sunday’

“The average cost for a 30-second commercial during the upcoming Olympics is between $635k and $670k. Meanwhile, spots during the Super Bowl have been sold for as much as $6.5 million in some cases.”

Jordan Bondurant

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It’s no secret that ad time during the Super Bowl is the most expensive piece of advertising real estate out there. Over 100 million tune in to the NFL’s championship game every year, and because the game is routinely the most-watched television broadcast, advertising comes at a premium.

NBC knows that, and given that the Beijing Winter Olympics will be going on at the same time, they’re anticipating a pretty penny in advertising revenue for Super Sunday.

Sportico’s Anthony Crupi reported Thursday that early estimates for NBC are that the network will bring in somewhere in the neighborhood of $500 million on Super Bowl Sunday thanks to both events happening that day. NBCUniversal ad sales and partnerships president Dan Lovinger told Sportico overall Olympics ad inventory is about even for where it was for the 2018 winter games in Pyeongchang, South Korea.

The average cost for a 30-second commercial during the upcoming Olympics is between $635k and $670k. Meanwhile, spots during the Super Bowl have been sold for as much as $6.5 million in some cases.

NBC has dubbed the day “Super Gold Sunday,” and the plan is for Olympics coverage to air in the morning until noon on the East Coast. From there, it’s all Super Bowl coverage until a champion raises the Vince Lombardi Trophy. After that happens, NBC will go back to China for a 75-minute block to finish out the night.

Sports TV News

St. Louis Cardinals Announcer Dan McLaughlin Charged With Third DWI

It is the third time McLaughlin has been charged with DWI. He was charged with the offense twice within 13 months in 2010 and 2011.

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Dan McLaughlin

St. Louis Cardinals television play-by-play announcer Dan McLaughlin has been charged with DWI after being arrested on Sunday in Creve Coeur, Missouri.

According to a report from the St. Louis Post-Dispatch, police received at least two phone calls from concerned drivers that a white BMW was driving erratically, with one caller saying it was driving into oncoming traffic.

It is the third time McLaughlin has been charged with DWI. He was charged with the offense twice within 13 months in 2010 and 2011.

Bally Sports Midwest and the released a joint statement Monday.

“We have been made aware that Dan McLaughlin was arrested on suspicion of driving while intoxicated on Sunday night.. We are very disappointed to hear this, and are working to gather additional information before offering further comment.”

McLaughlin, 48, has served as the voice of the Cardinals for 24 years.

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Sports TV News

NFL Flex Scheduling Forces ESPN To Change Bowl Schedule

Jordan Bondurant

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The NFL flex scheduling an upcoming Las Vegas Radiers game out of Sunday Night Football on December 18 has forced ESPN to make a slight adjustment with its college bowl season schedule. But the change was something the worldwide leader was prepared to make.

The Raiders were originally scheduled to play the New England Patriots in the primetime window a week before Christmas, but with both teams losing ground in terms of the AFC playoff picture, NBC opted to go with a different game that night instead. Now fans will be tuning in to see the rematch between the New York Giants and the Washington Commanders.

The shift out of the Sunday night window for the Raiders forced ESPN to swap kickoff times for the Las Vegas Bowl and the New Mexico Bowl the day before on December 17. Florida and Oregon State will play in Vegas at 2:30 p.m. eastern, with BYU and SMU facing off in Albuquerque at 7:30 p.m.

The switch allows workers at Allegiant Stadium in Vegas enough time to switch the venue over from college bowl game to Raiders home game.

“We are accustomed to flexibility and we anticipated having to maneuver our event schedules based on the possibility of the Raiders game being flexed,” said ESPN Events vice president Clint Overby.

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Sports TV News

FOX Scores Most-Watched PAC-12 Championship Game Ever

Jordan Bondurant

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Friday night’s Pac-12 championship game between Utah and USC drew the largest audience in the game’s history, according to FOX.

Over 6.2 million tuned in to watch the Utes dominate the Trojans 47-24 and dash USC’s hopes at making the College Football Playoff.

The network said viewership was up 45% compared to the 2021 title game, which aired on ABC and also featured Utah. The Utes won the conference crown in convincing fashion that year too, posting a 38-10 victory over Oregon.

The Pac-12 will be without USC and UCLA as member schools following the 2023 season. The Trojans and the Bruins will join the Big Ten in 2024.

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