Following an ESPN report that TV networks are showing interest in current NFL coaches Sean Payton, Pete Carroll, and Sean McVay as potential broadcasters, some more specific information is coming to light.
Front Office Sports’ Michael McCarthy reports that Fox Sports is looking at Payton as a possible replacement for Troy Aikman on its No. 1 NFL broadcast team alongside play-by-play announcer Joe Buck.
Aikman is being targeted by Amazon for its Thursday Night Football game broadcasts. In December, he acknowledged that his representatives have had discussions with Amazon regarding the position. It’s believed that Al Michaels will be the play-by-play man for that crew.
According to NFL Network’s Ian Rapoport, Payton still has three years (and nearly $30 million) remaining on his contract as head coach of the New Orleans Saints. But he hasn’t yet committed to returning for the 2022 season.
Rapoport’s sources told him that Payton, 58, could take a year off from coaching, recharge, then return to lead another team. (Maybe the Dallas Cowboys?) Others, such as Tampa Bay Buccaneers coach Bruce Arians, have temporarily gone into broadcasting before coaching again. But if Fox wanted to add Payton to its top NFL broadcast team, it’s highly likely that the network would want more than a one-season commitment for the job.
The interest in Payton as Buck’s broadcast partner seems a bit surprising. Greg Olsen was highly regarded in his first full season in the booth and it’s believed that he’s viewed as a possible top analyst for the network in the future.
But networks are also in the business of making headlines these days, as the pursuit of Peyton Manning and Drew Brees has demonstrated. Philip Rivers is another former NFL quarterback who many believe has a strong broadcasting future. Hiring Sean Payton from the sidelines would get attention, while promoting Olsen wouldn’t draw the same intrigue.
As McCarthy points out, Fox has shown interest in Payton before, checking in with him while he was suspended for the 2012 NFL season for his involvement in the Saints’ “Bountygate” scandal. And if Fox hired him as its top NFL analyst, the network could offer money similar to what he makes as a head coach. Payton reportedly earns a $9.8 million annual salary on his current contract, while Fox is believed to pay Aikman $8 million per season.
Poll Data Shows Tepid Response To Tom Brady Joining FOX
“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”
FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.
A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.
The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.
Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.
That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.
Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.
FOX Not Interested In Joining Streaming Sports Wars
“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”
The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.
Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.
Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.
“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”
Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.
“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.
FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.
NBA Draft To Get Simulcast From ESPN & ABC
“This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.”
ESPN is set for the 2022 NBA Draft coming up on June 23 at 8 p.m. from the Barclays Center in Brooklyn. The network announced Wednesday the crews that will handle coverage on both ESPN and ABC.
ABC will broadcast the first round in primetime. Kevin Negandhi will host and will be joined by Stephen A. Smith, Chiney Ogwumike and Jalen Rose. Monica McNutt will be reporting and interviewing draftees.
This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.
Malika Andrews will host both rounds for ESPN. Jay Bilas, Kendrick Perkins and Adrian Wojnarowski will share the set. Analysts Bobby Marks and Mike Schmitz will contribute.
“We’re thrilled that Malika Andrews will host this year’s ESPN presentation as she brings her well-documented, widespread skillset to our main set,” said David Roberts, head of NBA and Studio Production for ESPN. “The event will showcase the scope and depth of our NBA and college basketball talent roster with accomplished journalists and high-profile personalities across ESPN, ABC and ESPN Radio.”
ESPN will air a pre-draft red carpet show hosted by Cassidy Hubbarth from 5-6 p.m. Perkins and Richard Jefferson will also make appearances.