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NFL Divisional Playoff Games See Boost In Local Ratings

The NFL could see its divisional playoff round have a ratings jump close to 20% compared to last year.

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The Kansas City Chiefs’ win over the Buffalo Bills was the subject of conversations on line and on the air on Sunday and Monday. Those conversations were easy in Kansas City, not just because the Chiefs won, but because nearly everyone in town was watching.

The game drew a massive audience in the Kansas City market. The CBS broadcast scored a 55.3 rating with an 85 share.

85 percent of all the televisions on in Kansas City were tuned into the game. In the final 15 minutes of the game, the share rose all the way to 90 percent. Buffalo will most likely post similar numbers as it brought in the NFL’s biggest local TV audience during the regular season, followed by Kansas City.

Not surprisingly, the Bills-Chiefs ratings are expected to be the highest of the weekend. Other divisional games brought in high numbers as well. The Rams-Bucs game on NBC from earlier Sunday earned a 33.1 rating/67 share in Tampa Bay-St. Pete and a 20.4 rating/60 share in L.A.

https://twitter.com/Chiefs/status/1485446363102031872

As for the Saturday games, Milwaukee posted the highest local TV numbers with a 44.8 rating/78 share for the 49ers-Packers game. The San Francisco-Oakland-San Jose market numbers came in at a 28.9 rating/67. The Cincinnati and Nashville markets also brought in respectable numbers for the early Saturday game between the Bengals and Titans. Cincinnati produced a 38.9 rating/75 and Nashville brought in a 36.0 rating/67.   

According to these early numbers, the NFL could see its divisional playoff round have a jump close to 20% compared to last year.

As for local ratings around the rest of the league, 21 of the NFL’s 32 teams posted regular season increases this year. It should also be noted that the Cowboys and Chargers, who are both in the top 5 of TV markets, saw the biggest local TV ratings increases: Chargers games in L.A. were up 25% from last year and Cowboys games in the Dallas-Ft. Worth market were up 23%.

On the other hand, two of the three biggest TV markets were down substantially. New York and Chicago both saw a drop of 14%. Houston, another market in the top 10, had ratings drop 18%. These drops are most likely due to the quality of product on the field as the NFL teams in those cities had less than stellar seasons.

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Mike Tirico, Tom Brady, Manningcast Win Sports Emmys

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The annual Sports Emmys were handed out on Tuesday night, and some usual names and new names ended up taking home hardware.

Among the usual names were NBC’s Mike Tirico, who won for Outstanding Personality/Studio Host, and soon-to-be Sunday Night Football broadcast colleague Cris Collinsworth, who was named Outstanding Personality/Sports Event Analyst.

But among the new names as Sports Emmy winners include Tom Brady and both Eli and Peyton Manning.

Brady’s Man in the Arena saga won Outstanding Documentary Series, while the Mannings were rewarded for their work on the Monday Night Football Manningcast, which won Outstanding Live Series.

Here’s a rundown of some of the key Sports Emmy winners:

Here is a full list of winners and nominees for the 2022 ceremony.

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Joe Buck Says He Won’t Miss World Series

“This is the first time since I was 18-years-old, and I’m 53, that I’m not doing a baseball game.”

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USA Today

Among the bigger chain reactions set off by Joe Buck leaving FOX for ESPN was the sudden vacancy in FOX’s main MLB broadcast booth.

The 2022 World Series will mark the first time since 1995 that Buck will not be on the microphone.

Speaking to Chris Long on his podcast Green Light, Buck hopes to be in a more exotic location watching World Series games this fall.

“I would like to be in Cabo San Lucas with a margarita in my hand and a half-smoked cigar watching Game 7 of the World Series,” Buck said. “Cheering on Joe Davis and John Smoltz, and Ken Rosenthal, and Tom Verducci, and Pete Macheska and Matt Gangl and right on down the line.”

Buck added he’ll take pleasure in turning the broadcast off if it’s Game 7 and there’s an insurmountable lead. But the broadcasting legend said even on a bigger scale, not calling any baseball games at all this season, let alone the World Series, is a bit surreal after covering the sport for so long.

“This is the first time since I was 18-years-old, and I’m 53, that I’m not doing a baseball game,” he said. “And that’s really weird to me, but I walk away really proud of what I and we did.”

He added that he will not miss the opportunity, because he does not feel like he will “leave any unfinished business” in FOX’s MLB booth.

Buck further praised his FOX colleagues and said it was time for a change. He knows Joe Davis will thrive in the opportunity.

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NFL Likely To Launch NFL+ Streaming Service This Summer

“A source tells Fischer that a $5 per month price has been discussed for NFL+.”

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According to the Sports Business Journal, consumers could be downloading NFL+ by July. Now, just what NFL+ will be is still yet to be finalized.

Ben Fischer of Sports Business Journal reported in the site’s newsletter that live games will certainly be at the center of the league-owned streaming service. It is likely to only be available on phones and tablets with no option to stream to a larger monitor.

The viewing options would be limited. No out of market games would be available on the app. It is meant to replace the deals that recently expired with Yahoo and mobile phone carriers that recently expired.

The app could also include other content. Radio calls, team-created digital content, and league-owned podcasts are all options. 

NFL+ would make NFL Media more valuable. The league is trying to sell an equity stake in its linear TV and digital media properties. Amazon and Apple are considered the most likely to make a deal. 

A source tells Fischer that a $5 per month price has been discussed for NFL+. The pricing structure can and likely will change before the app hits the market.

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