Ohio based Futuri Media, a company specializing in cloud-based audience engagement has announced the creation of a new leadership team Tuesday. Futuri named Tracy Gilliam its Chief Strategy Officer and Todd Storch its Chief Revenue Officer.
Gilliam is one of the founding members of Futuri, previously serving as General Sales Manager for CBS Radio in Los Angeles, and VP/Market Manager for the company now known as iHeartMedia.
“Given the astounding pace of change with today’s audiences and advertisers, there’s never been a more crucial time for brands to leverage the right technology to create and monetize their content — and that’s exactly what Futuri delivers,” Gilliam said in a statement.
In Storch’s new role as CRO, he will be responsible for all revenue generation processes at Futuri.
“A culture of innovation and delivering solution-based software is at the core of Futuri’s mission,” Storch said in a statement. “We believe that this is an opportune time for media companies with a growth mindset, and we’re here to help generate content and increase audience and revenue for new customers, partners, and markets.”
Futuri bills itself as the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters and digital publishers.
Al-driven audience engagement is the practice where brand marketers assess a target audience, build personas, create campaign strategies, and develop multiple creative campaigns.
“With Tracy Gilliam and Todd Storch in these important new roles, Futuri is well-positioned to continue our record of continuous profitable growth and grow the company through organic and inorganic measures,” said Futuri CEO Daniel Anstandig.