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Meadowlark Media to Create Content For Spanish-Speaking Fans in U.S.

The plan is to oblige an underserved audience by providing a product for one of the fastest growing demographics in the U.S.

Will Dundon

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Meadowlark Media, co-founded by former ESPN President John Skipper, and Ocellated Media are expected to announce a strategic partnership later today. Their plan is to create Spanish-language audio and unscripted video programming for Latino sports fans living in the U.S.

According to Skipper, “the content available does not mirror the proportion of the population,” which fuels the interest in non-English programming. Very little sports programming is delivered in a language other than English, although Latinos make up around 19% of the total population. Understandably, that community would like to hear the programming in its native language.

Meadowlark and Ocellated recently decided to work alongside Skydance Sports to produce Good Neighbors, a documentary about the rivalry between the U.S. men’s national soccer team and the Mexican national team.

The documentary will include current and former members of both teams with each player interviewed in his first language. It will not be told from a specific team’s point of view.

“We want it to play in both Columbus, Ohio and Mexico City,” Skipper said.  

By keeping the documentary unbiased, playing it in multiple countries, and capitalizing on soccer’s standing as the world’s most popular sport, the companies have set themselves up for a high value project.

Besides the Good Neighbors documentary, viewers can expect most of the collaborations going forward to be in Spanish. The plan is to oblige the underserved audience by providing a product for one of the fastest growing demographics in the U.S. According to the 2020 U.S. Census, the Hispanic population grew 23% between 2010 and 2020.

Up to this point, Telemundo and Univision have been the go-to networks for Spanish-speaking programming and the bulk of sports-related content for the demo. But Meadowlark and Ocellated aren’t trying to compete with them. They actually see those networks as potential buyers.

Based in Mexico City, Ocellated brings a level of market expertise, authenticity, and in-house production capabilities to the partnership. 

“Production services in Mexico are quite efficient and significantly less expensive,” said Skipper, “so on selective projects we’ll take advantage of that.”

Along with today’s announcement, Meadowlark and Ocellated will also introduce a new daily Spanish-language sports, entertainment, current events and sports betting podcast, to be hosted by Jorge “El Burro” Van Rankin. The plan is for the podcast to complement Meadowlark co-founder Dan Le Batard’s daily show.

“We will not have to build [the audience] from scratch,” Skipper said. “We can use Dan’s show to help launch [the “El Burro” show] and [to] get it an audience. And over time we think we can develop a fairly significant audience.”

If everything goes well, Skipper expects the two companies to replicate the model and “build [out] some other Spanish-language podcasts around the world.”

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David Kaplan Leaving NBC Sports Chicago

“I was presented an opportunity that will allow me to spend a lot more time my wife, Mindy, our four sons, and their expanding families. This is far from a retirement.”

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David Kaplan has announced he is departing NBC Sports Chicago. In a video posted to his YouTube channel, Kaplan said a new path opened that he couldn’t turn down.

“I was presented an opportunity that will allow me to spend a lot more time my wife, Mindy, our four sons, and their expanding families. This is far from a retirement. You’ll still be able to catch me weekday mornings with Jonathan Hood on the Kap and JHood morning show on ESPN 1000. It will also allow me to provide you with more engaging and outstanding content right here on YouTube.”

Kaplan, who will turn 62 this weekend, accepted a buyout offered by NBCUniversal. He has hosted several different shows for the network during his tenure.

“He’s made enormous contributions to our network, and his passion, opinions and love of Chicago’s teams have made him a beloved and respected figure, not just with fans but also his colleagues,” NBC Sports Chicago Vice President of Content John Schippman told The Chicago Sun-Times. “We wish him the best and look forward to seeing what’s next.”

December 30th will be his final day at NBC Sports Chicago. He called his time with the network “an amazing run”.

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NASCAR Chasing Nearly $1 Billion Annual Rights Fee In Next TV Deal

“We work really closely together, both from a scheduling perspective, but also just in terms of how they monetize the sport.”

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The current media rights deal for NASCAR with FOX Sports and NBC Sports doesn’t end until after the 2024 season, but the organization is currently plotting what it wants its next deal to look like, according to a report from Front Office Sports.

Currently, NASCAR makes $820 million per year from the two networks. In its new rights deal, it is expected to seek a deal in the neighborhood of $900-950 million range.

NASCAR plans to begin negotiating with its current media partners in the early months of 2023, but is currently happy with FOX and NBC.

“We work really closely together, both from a scheduling perspective, but also just in terms of how they monetize the sport. Whether that’s pushing more brands and advertisers to spend on Fox and NBC,” NASCAR Senior Vice President of Media and Productions Brian Herbst told FOS. “Fox had their third consecutive year of ad revenue increases in 2022. NBC had their second consecutive year of ad revenue increases in 2022. So it’s working for them — both from a viewership and an ad revenue perspective.”

In February of this year, NASCAR President Steve Phelps told the Marchand and Ourand Sports Media Podcast that broadcast television “has to be a part” of the organization’s next television rights deal.

As its current media partners, FOX and NBC have exclusive negotiating windows with NASCAR.

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NFL Sunday Ticket Negotiations With Apple ‘Have Gotten Silly’

“Apple’s like, ‘OK, we can’t sell internationally. OK, that was important to us. And we can’t sell it exclusively against Fox and CBS. Well, OK. Well, that changes its value.’”

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A report from The Athletic details why the NFL has not announced a new partner for the NFL Sunday Ticket package. David Kaplan claims there have been continued hiccups in the negotiations, mentioning the bargaining has gotten sideways between the league and Apple.

“This negotiation has gotten silly. … Clearly, there’s a problem. I think it’s really clear Apple is learning things they didn’t know,” the anonymous NFL source told Kaplan. “What the conversation is, is Apple’s like, ‘OK, we can’t sell internationally. OK, that was important to us. And we can’t sell it exclusively against Fox and CBS. Well, OK. Well, that changes its value.’”

The report also details Amazon Prime and YouTube remain in the mix as potential suitors for the service, should talks with Apple and the league fall apart.

The NFL is looking for as much as $3.5 billion annually for rights to the service.

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