Meadowlark Media, co-founded by former ESPN President John Skipper, and Ocellated Media are expected to announce a strategic partnership later today. Their plan is to create Spanish-language audio and unscripted video programming for Latino sports fans living in the U.S.
According to Skipper, “the content available does not mirror the proportion of the population,” which fuels the interest in non-English programming. Very little sports programming is delivered in a language other than English, although Latinos make up around 19% of the total population. Understandably, that community would like to hear the programming in its native language.
Meadowlark and Ocellated recently decided to work alongside Skydance Sports to produce Good Neighbors, a documentary about the rivalry between the U.S. men’s national soccer team and the Mexican national team.
The documentary will include current and former members of both teams with each player interviewed in his first language. It will not be told from a specific team’s point of view.
“We want it to play in both Columbus, Ohio and Mexico City,” Skipper said.
By keeping the documentary unbiased, playing it in multiple countries, and capitalizing on soccer’s standing as the world’s most popular sport, the companies have set themselves up for a high value project.
Besides the Good Neighbors documentary, viewers can expect most of the collaborations going forward to be in Spanish. The plan is to oblige the underserved audience by providing a product for one of the fastest growing demographics in the U.S. According to the 2020 U.S. Census, the Hispanic population grew 23% between 2010 and 2020.
Up to this point, Telemundo and Univision have been the go-to networks for Spanish-speaking programming and the bulk of sports-related content for the demo. But Meadowlark and Ocellated aren’t trying to compete with them. They actually see those networks as potential buyers.
Based in Mexico City, Ocellated brings a level of market expertise, authenticity, and in-house production capabilities to the partnership.
“Production services in Mexico are quite efficient and significantly less expensive,” said Skipper, “so on selective projects we’ll take advantage of that.”
Along with today’s announcement, Meadowlark and Ocellated will also introduce a new daily Spanish-language sports, entertainment, current events and sports betting podcast, to be hosted by Jorge “El Burro” Van Rankin. The plan is for the podcast to complement Meadowlark co-founder Dan Le Batard’s daily show.
“We will not have to build [the audience] from scratch,” Skipper said. “We can use Dan’s show to help launch [the “El Burro” show] and [to] get it an audience. And over time we think we can develop a fairly significant audience.”
If everything goes well, Skipper expects the two companies to replicate the model and “build [out] some other Spanish-language podcasts around the world.”
Will Dundon is a sports media writer for BSM, and producer for ESPN’s 102.5 The Game in Nashville, TN. Additionally, he hosts the Paydirt Sports podcast. You can find him on Twitter @williedundon or reach him by email at [email protected].
SEC Commissioner Tells Pat McAfee Someone at ESPN Leaked 2024 Schedule Without Permission
“We were trying to protect it. Someone at ESPN apparently leaked it.”
SEC Commissioner Greg Sankey isn’t particularly thrilled that his new top broadcast partner leaked a portion of next year’s schedule a bit early.
During an appearance on the Pat McAfee Show, which just so happens to be an ESPN property, Sankey mentioned his displeasure at the Worldwide Leader for leaking a portion of the 2024 SEC schedule early. According to Sankey, the league and the network agreed to release the schedule together in the near future.
“We were trying to protect it,” Sankey said. “Someone at ESPN apparently leaked it,” according to Yahoo Sports college football reporter Ross Dellenger.
While leaks in the media space are hardly a new phenomenon, especially when it comes to something as desirable as a football conference’s yearly schedule, a leak this early in the newly-formed ESPN-SEC relationship is less than ideal. Starting next season, ESPN will take over as the SEC’s primary broadcast partner, assuming the position CBS had long held for decades.
In the leaked portion of the schedule, the Georgia Bulldogs and Alabama Crimson Tide will play in the regular season for just the third time in the past 15 years. We also know the Bulldogs will play the debuting Texas Longhorns in Texas, while the Tide will play the other Oklahoma Sooners on the road.
Jeff Kotuby is a nationally-published journalist with bylines on many popular broadcasting and pop culture sites, including The Streamable, eBaum’s World, Twin Galaxies, and more. Jeff grew up in the shadows of New York City and cultivated his love for sports media with the classic broadcasting voices of the area, like Mike & The Mad Dog, Mike “Doc” Emerick, and Michael Kay. You can reach Jeff on Twitter @JeffKotu3y.
Jim Boeheim Making Analyst Debut on ACC Network, Joining The CW
Former Syracuse Orange basketball head coach Jim Boeheim will make his debut as an analyst on Saturday, Dec. 2 on the ACC Network. Boeheim will be on the broadcast for the matchup between Florida State and North Carolina at 2 PM ET featuring play-by-play announcer Wes Durham and sideline reporter Cory Alexander.
Boeheim will make his studio debut on Tuesday, Dec. 5 during halftime of the men’s prime-time doubleheader games on the day – which consists of Central Connecticut against Boston College at 6 PM ET, followed by Cornell taking on Syracuse at 8 PM ET.
On the program, he will be joined by host Kelsey Riggs and analyst Luke Hancock, and he will also remain on the air for the 10 p.m. edition of Nothing But Net, the network’s signature basketball show.
Additionally, Jim Boeheim also joined Westwood One and is reportedly set to work on The CW coverage of ACC basketball, debuting this Saturday with pre-taped segments during halftime of two conference games. News of Boeheim working with The CW was first reported by Mike Waters of Syracuse.com.
Boeheim departed Syracuse University after 47 seasons as a coach and holding an overall win-loss record of 1,015-441. He has the second-most wins at the Division I level in the history of college basketball, only being surpassed by former Duke head coach Mike Krzyzewski.
Dan Le Batard: I Thought Pat McAfee Would Grow College GameDay, But That Hasn’t Happened
Le Batard said McAfee is playing under a different set of rules than others at ESPN.
Pat McAfee has checked all the boxes Disney and ESPN leadership had when the former NFL punter brought his daily sports talk show into the fray, but one area where it seems like the waters aren’t so smooth for McAfee is in his reception as an analyst on College GameDay.
GameDay viewers have not shied away from making their feelings known that they don’t like seeing McAfee on the show, and Dan Le Batard has found the criticism quite interesting.
On The Dan Le Batard Show with Stugotz on Thursday, Le Batard said he thought having Pat McAfee on GameDay would continue taking the show to the next level, but it turns out he was wrong in some respects.
“And so they get McAfee and they give him a new set of rules,” Le Batard said. “But I thought that would result in College GameDay getting bigger and better. More popular. I underestimated the allegiance that the viewer has to David Pollack.”
“I’m reading him and everyone around him saying he’s a good teammate, they all love him, they’re all getting along with him,” Le Batard added. “He is effusive, he is such a positive person. He is effusive in his praise for the people on that sat. But now the numbers are coming back, and this is something that McAfee couldn’t have expected.”
Executive producer Mike Ruiz chimed in saying that a contributing factor in the changing conditions at GameDay is due to the mass layoffs and non-renewals of more expensive talent over the last couple years. He said there was going to be a natural need to switch things up after cutting ties with the likes of Pollack, Tom Rinaldi, and Chris “The Bear” Fallica.
“The format of the show when you take someone like that, you’re changing it,” Ruiz said. “You’re changing the emotional stories that made you cry in advance of a Purdue/Ohio State game. All that stuff starts going away. And now it’s not just going away, some of that stuff is going to FOX.”
Dan Le Batard responded saying he wasn’t trying to blame Pat McAfee for Big Noon Kickoff closing the gap on GameDay and negative fan feedback. But all of a sudden now that FOX can tout its pregame show continuing to grow and be a successful alternative to ESPN’s product, the narrative shifts.
“I always say perception is not reality, but when all you have is perception and fudged numbers, FOX is saying, ‘We’ve caught College GameDay. We’ve caught one of the most popular shows in the history of sports television,'” Le Batard said.
Jordan Bondurant is a features reporter for Barrett Sports Media. He’s a multimedia journalist and communicator who works at the Virginia State Corporation Commission in Richmond. Jordan also contributes occasional coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly, WRIC-TV 8News and Audacy Richmond. He can be reached by email at [email protected] or follow him on Twitter @J__Bondurant.