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Bally Sports Launches Daily Sports Betting Show, ‘Live on the Line, Powered by BetMGM’

This marks a significant step for the company as we combine resources across our sports portfolio to launch our first RSN-wide sports betting program.”

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Bally Sports is jumping into daily sports betting content for viewers. (That probably shouldn’t be a surprise since Bally itself is a casino entertainment company with interests in sports and iGaming.)

On Thursday, the network announced a partnership with BetMGM to produce a daily sports betting show titled Live on the Line, Powered by BetMGM. Debuting this week, the program airs at 12 p.m. ET across the 19 Bally Sports regional sports networks, the Bally Sports app, and Stadium sports network.

Each day, the 60-minute show will cover national sports betting storylines and their regional appeal, while also offering expert picks on the day’s games and events.

Former Yahoo fantasy sports writer Brad Evans, now Bally Sports executive producer of gaming content hosts the show with Dani Klupenger and Camron Smith. Klupenger hosted More Ways to Win for FanDuel and has covered football, basketball, and tennis as a host and reporter. Smith also hosts Inside the Association on Stadium with prior stints at Big Ten Network, Comcast Sports, and MSG.

Live on the Line, Powered by BetMGM will be produced by Stadium (owned by Sinclair, as with the Bally Sports RSNs) out of the network’s Chicago-based studio. BetMGM graphics will be featured prominently on the set and interactive elements of each show.

“This marks a significant step for the company as we combine resources across our sports portfolio to launch our first RSN-wide sports betting program,” said president of Bally Sports Steve Rosenberg.

“Our collaboration with BetMGM further builds upon our programming strategy to offer fans new, informative and entertaining content that aims to drive increased interest around our live game broadcasts.”

Live on the Line, Powered by BetMGM airs at 12 p.m. ET across the 19 Bally Sports regional sports networks, the Bally Sports app, and Stadium.

Sports TV News

Poll Data Shows Tepid Response To Tom Brady Joining FOX

“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”

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FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.

A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.

The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.

Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.

That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.

Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.

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Sports TV News

FOX Not Interested In Joining Streaming Sports Wars

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”

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The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.

Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.

Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”

Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.

“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.

FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.

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Sports TV News

NBA Draft To Get Simulcast From ESPN & ABC

“This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.”

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ESPN is set for the 2022 NBA Draft coming up on June 23 at 8 p.m. from the Barclays Center in Brooklyn. The network announced Wednesday the crews that will handle coverage on both ESPN and ABC.

ABC will broadcast the first round in primetime. Kevin Negandhi will host and will be joined by Stephen A. Smith, Chiney Ogwumike and Jalen Rose. Monica McNutt will be reporting and interviewing draftees.

This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.

Malika Andrews will host both rounds for ESPN. Jay Bilas, Kendrick Perkins and Adrian Wojnarowski will share the set. Analysts Bobby Marks and Mike Schmitz will contribute.

“We’re thrilled that Malika Andrews will host this year’s ESPN presentation as she brings her well-documented, widespread skillset to our main set,” said David Roberts, head of NBA and Studio Production for ESPN. “The event will showcase the scope and depth of our NBA and college basketball talent roster with accomplished journalists and high-profile personalities across ESPN, ABC and ESPN Radio.”

ESPN will air a pre-draft red carpet show hosted by Cassidy Hubbarth from 5-6 p.m. Perkins and Richard Jefferson will also make appearances.

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