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Super Bowl Commercials Score Multi-Platform ROI For Advertisers

“One interesting trend that DiGisi noted is that the top performing ad on social media has seen a decline in mentions across multiple platforms year-over-year.”

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As ad rates continue to rise for the Super Bowl, the marketing campaigns for the companies and products that shell out those exorbitant asking prices grow more sophisticated. Rob DiGisi, a new writer for Media Village, took a look at some recent campaigns to show that advertisers are receiving a return on their investments across multiple platforms.

DiGisi looked at the PR firm, Taylor, and its relationship with ad firm Satchi & Satchi. The two companies have worked together on several campaigns over the last five years and have seen social impressions for their ads reach the billions several times.

The new normal isn’t just a great commercial. It is also a strong social media campaign and rollout strategy to build anticipation for Super Bowl Sunday and then to keep the product or brand trending the next morning.

Among the brands who had successful ads spotlights in DiGisi’s column are Tide, Old Spice, and Olay, who used the fact that 47% of the viewers on Super Bowl Sunday are women to shape a strategy that included a luxury suite for their social media team inside of Mercedes Benz Stadium during Super Bowl LIV.

One interesting trend that DiGisi noted is that the top performing ad on social media has seen a decline in mentions across multiple platforms year-over-year. That may be concerning in a world where social impressions are a measure of success, but as long as sales are impacted in a positive way, fewer likes and retweets is acceptable.

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NESN’s Kevin Youkilis Gives Emotional Tribute to Tim Wakefield

Youkilis played with the Red Sox for eight seasons alongside Wakefield, who died Sunday after a bout with brain cancer.

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A photo of Kevin Youkilis
Courtesy: Billie Weiss/Boston Red Sox | Getty Images

The baseball world was saddened on Sunday to learn that beloved former pitcher and humanitarian Tim Wakefield had passed away at the age of 57. NESN analyst Kevin Youkilis memorialized his former teammate on the air after the announcement of his death.

Wakefield was a two-time World Series champion with the Boston Red Sox known for his knuckleball. He also won the Roberto Clemente Award in 2010, given annually to the MLB player who best embodies community spirit.

Wakefield was also a studio analyst for NESN and had been in that role since 2012.

Kevin Youkilis on Sunday afternoon’s season finale broadcast in Baltimore reflected on the life of a wonderful person and teammate.

“He was a great competitor when he took that mound,” Youkilis said. “He was just a great teammate and just a great friend.”

“I had the luxury to play with him on the field, in the booth, and I’m just glad that I had the opportunity over the years to be alongside him,” he added. “And just an amazing husband, father, and a community leader. He really enjoyed people. He really enjoyed being around people, and today we lost one of the good ones.”

Broadcast partner Dave O’Brien concurred wholeheartedly.

“A very, very special guy,” he said. “He was just 57 years old. The condolences, of course, are pouring in. We thank all of you. And God bless the Wakefield family.”

MLB on FOX analyst and another former Red Sox teammate David Ortiz paid tribute to his former teammate on Instagram on Sunday, writing about how heartbroken he is.

“I can’t describe what you mean to me and my family,” Ortiz wrote. “My heart is broken right now because I will never be able to replace a brother and a friend like you.”

“Wake embodied true goodness; a devoted husband, father, and teammate, beloved broadcaster, and the ultimate community leader,” the Red Sox said in a statement. “He gave so much to the game and all of Red Sox Nation.”

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Jim Lampley Defends Max Kellerman Against Stephen A. Smith Criticism

“To me, it’s out of bounds,” Lampley said in Kellerman’s defense.

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Courtesy: Getty Images

Legendary boxing announcer Jim Lampley has largely avoided having a presence on any social media platform, but he’s heard what ESPN’s Stephen A. Smith had to say about his former First Take co-host Max Kellerman and isn’t a fan of airing things out publicly.

In an interview on Covino & Rich on FOX Sports Radio last week in Las Vegas, Lampley was asked if Stephen A. was being unfair in what he said on The Joe Budden Podcast about how their run on First Take came to an end.

“I hate the world of social media, and I’m not afraid to say it,” Lampley said prefacing his point about Smith. “I hate the degree to which personal conflicts have now risen to important public discussion and are a part of the business landscape and the editorial landscape of our lives.”

Jim Lampley and Max Kellerman worked together on boxing broadcasts at HBO for 11 years. Jim added that he has met Stephen A. Smith previously and hasn’t had a bad experience with him.

“I don’t have any particular ax to grind against him except to promote and publicize his professional antipathy for Max,” he said. “To me, it’s out of bounds, and I’m very disturbed at what happened to Max.”

Kellerman has remained out of the public eye since being announced as part of the mass layoffs over the summer at ESPN. In an interview with The Messenger, Jim Lampley said the whole thing, including Max’s departure from ESPN, hasn’t sat well with him.

“I have lost sleep about it,” Lampley said. “I have genuinely lost sleep about what has happened to Max and I can honestly say I don’t understand any of it. I never lost sleep over what happened to me but I have lost sleep about what has happened to Max. It’s not right.”

“I stayed away from ESPN and everything that has happened there leads me to believe that at least for my constitution and for my personal happiness, I made the right choice,” he added.

But with Steve Covino and Rich Davis, Lampley wished Smith had just kept his thoughts and feelings private.

“The world of the Stephen A. Smith’s and the people who are using social media and various other ancillary forms of dialogue to create and benefit from personal rivalries, I don’t like it,” he said.

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Diamond Sports Group Reportedly Trying to Reach Rights Fee Discount with NBA, NHL

Other sources concurred that Diamond will ultimately shutter, but not before making money from some of its more profitable contracts.

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Courtesy: Diamond Sports Group

As Diamond Sports Group seeks to emerge from Ch. 11 bankruptcy and nears a Saturday deadline to agree to a reorganization plan with its creditors, the regional sports network operator has reportedly made a final offer to the National Basketball Association and National Hockey League. With the start of the regular season approaching for both leagues, the company is looking to slash its local broadcast fees for NBA and NHL games by up to 20%, respectively, to avoid liquidation in today’s dynamic sports media ecosystem.

The Sinclair Broadcast Group subsidiary has $9 billion in debt and owns the broadcast rights to 27 teams across the two professional sports leagues, not to mention an additional 12 Major League Baseball teams. Earlier in the year, the company ceded rights for San Diego Padres and Arizona Diamondbacks games, which have been produced by MLB’s local media department over the last several months.

Diamond Sports Group pays the NBA approximately $600 million annually in broadcast rights, according to the report from the New York Post, while specific financial metrics pertaining to the NHL are unknown. Both leagues are reportedly inclined to take the deal, which would give the company the ability to avoid liquidity for another year, according to a source. Based on the intel, it seems the leagues are not prepared for the magnitude of this kind of shakeup, which could have resounding effects on competitive balance. After all, Major League Baseball paid both the Padres and Diamondbacks at least 80% of what was owed to them from the Diamond deals in order to maintain this ability.

Another source, however, emphasized that it believes the reorganization will ultimately result in the liquidation of Diamond Sports Group. Other sources concurred that Diamond will ultimately shutter, but not before making money from some of its more profitable contracts. The Milwaukee Bucks and New Orleans Pelicans received rights payments prior to the Sept. 1 deadline, and the company also recently inked a multi-year extension with the Los Angeles Kings.

Diamond Sports Group originally sought to institute a Nov. 9 deadline; however, that request was denied by a bankruptcy court. The NHL also asserted in August that it may look for emergency relief to forgo contracts if no plan is reached. While specific contingency plans for the NHL are largely unknown, the NBA is prepared to produce games for affected teams itself, along with assuming responsibility for negotiating linear distribution means and selling advertising.

The company had been in negotiations with Comcast that recently came to a close, ending in a one-year agreement between the two sides. Moreover, Diamond and DIRECTV have reportedly come to terms on a new deal before its cessation next month, which ensures that its users will still be able to access local broadcasts of their favorite teams. Significant carriage negotiations with Charter Communications are still forthcoming since the existing contract expires in February.

Diamond Sports Group is also suing its parent company, Sinclair, Inc., affirming that it received $1.5 billion because of misconduct. Sinclair, which reported its own 8% year-over-year (YoY) decline in revenue, insinuated that its subsidiary will not emerge from bankruptcy.

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