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Amazon Ad Revenues Show ‘Thursday Night Football’ Isn’t Causing Prime Increase

It’s easy to blame a flashy deal like the ‘Thursday Night Football’ agreement for Prime memberships becoming more expensive.

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As part of an earnings call with investors Thursday, Amazon announced an increase in the yearly and monthly rates for a Prime membership, citing its exclusive NFL Thursday Night Football deal as a major factor in that price hike.

In addition, Amazon revealed the advertising revenue that it generated in 2021, information that the company had not disclosed before. And as you might expect, the amount was significant.

According to its fourth-quarter earnings report, Amazon generated $31.2 billion in revenue and sales during the quarter increased by 32 percent. As some observers pointed out, that’s as much revenue as the entire global newspaper industry generates. Axios’ Sara Fischer points out that the figure is more than Microsoft, Snapchat, and Twitter created in ad revenue combined.

Amazon Web Services, which football fans see plenty of advertising for during NFL telecasts, earned $18.5 billion in operating income.

So when Amazon says it’s raising prices for Prime memberships and points to spending $1 billion per season for the next 11 years on Thursday Night Football as one reason for the price increase, how much credence should customers put into that?

During the fourth quarter, Amazon’s ad revenues totaled $9.7 billion.

Sure, there are operating costs such as the rising wages and transportation costs Amazon also cited in its earnings report. Bankrolling original content like Coming 2 America, Tom Clancy’s Jack Ryan, and the upcoming Lord of the Rings series also plays a major role. What about music? Gaming? Services like Amazon Pharmacy? Prime free shipping?

It’s easy to blame a flashy deal like the Thursday Night Football agreement for Prime memberships becoming more expensive. That certainly makes for catchy headlines. But NFL football also gives Amazon the opportunity for even more advertising revenue with ads during game telecasts, along with the banners on webpages and search results that already bring in tens of billions of dollars.

Such a narrative should be downed before it has a chance to advance.

Sports Online

Barstool Sports Star Big Cat Launches Coffee Business

Barstool conducted a recent fan survey, and 80% of respondents said they drink coffee on a daily basis. Katz and the folks at Barstool listened, and so Stella Blue was born.

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A new direct-to-consumer product from the minds at Barstool Sports has hit store shelves – coffee. Stella Blue Coffee is a new brand launched by Pardon My Take co-host and Barstool Sports star Dan “Big Cat” Katz.

The name was inspired by Big Cat’s love of coffee and his love for his recue dog Stella.

Barstool conducted a recent fan survey, and 80% of respondents said they drink coffee on a daily basis. Katz and the folks at Barstool listened, and so Stella Blue was born.

The coffee will feature three different blends. Positive Vibes is the light roast, Big Cat Blend is the medium roast and Electric Avenue Dark Roast. The coffee is available in 12-ounce whole bean bags, 12-ounce ground bags and pods for Keurig lovers.

A portion of the proceeds from sales of the coffee will go to PAWS Chicago, the largest no-kill humane organization in Dan’s hometown.

Stella Blue is the latest Barstool-backed and created DTC product to hit store shelves. The company has a record of previous success launching other products including flavored vodka, beer and hard seltzers.

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Sports Online

Barstool Sports Raising Money In Memory of Murdered Virginia Football Players

Barstool created a design featuring the phrase C’ville Strong above the cross swords used in Virginia’s athletic logo. The design also features the initials and numbers for the three murdered players.

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Barstool Sports founder Dave Portnoy has announced a fundraising campaign for the three Virginia football players murdered earlier this week.

In a tweet, Portnoy said 100% of proceeds from t-shirt sales will go to support the families of Lavel “Tyler” Davis Jr., Devin Chandler, and D’Sean Perry, who were all killed in an on-campus shooting earlier this week.

Two of the three football players killed were Barstool Athletes, a name, image, and likeness program started by the online outlet.

Barstool created a design featuring the phrase C’ville Strong above the cross swords used in Virginia’s athletic logo. The design also features the initials and numbers for the three murdered players.

Merchandise can be purchased here.

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Grant Wahl Details Run-In With Qatari Security At World Cup

“Picture is not allowed, sir,” the guard purportedly told Wahl. When he asked for clarification, the guard told him “Kindly delete it, sir”.

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CBS Sports soccer analyst Grant Wahl has detailed an issue he had with security as the 2022 World Cup prepares to take place in Qatar.

In an article posted on his Substack, Wahl claimed he took a picture of a sign in the media center that said “Now is All”. He shared after he took the photo, a security guard immediately walked over.

“Picture is not allowed, sir,” the guard purportedly told Wahl. When he asked for clarification, the guard told him “Kindly delete it, sir”.

The 2022 World Cup being held in Qatar has been viewed as controversial for a multitude of reasons, mostly centered around the country’s poor record on human rights. Other media members have shared their experiences with Qatari security, as a confrontation with a Danish television crew went viral earlier this week.

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