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Pat McAfee Asks NFL Films Producer How Much Highlights Rights Cost

“How do we get a minute a week of highlights that I can just put right here and go ‘Boom! Look at this play right here!’”

Jordan Bondurant

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Pat McAfee is looking to take his show to the next level, especially during the NFL season.

On Friday’s show, he had NFL Films senior coordinating producer Keith Cossrow on the show to talk about the Terry Bradshaw: Going Deep documentary currently airing on HBO and HBO Max. But eventually the discussion turned into McAfee wondering how his show could get the rights to air game highlights.

“How much does it cost for us to get NFL rights?” McAfee asked. “How do we get a minute a week of highlights that I can just put right here and go ‘Boom! Look at this play right here!’”

Rights to NFL footage is bound to be wildly expensive, but Cossrow said it’s something McAfee could probably afford, especially given his recent contract with FanDuel.

“You’ve got all the FanDuel money, right?” Cossrow joked.

Cossrow said they could meet while in Los Angeles this week for the Super Bowl and discuss it. He also asked McAfee and company for ideas on the next NFL Films documentary to put together, and former Colts running back Edgerrin James was among the suggestions for A Football Life.

Asked if the Detroit Lions (and coach Dan Campbell) were being considered for the next edition of HBO’s Hard Knocks, Cossrow simply replied that the Lions were one of the teams eligible for the preseason docuseries.

Sports Radio News

DNVR Sports Files Injunction Against Bonneville Over Denver Sports Brand

“We can’t allow someone that represents the exact opposite of us to damage the goodwill of our brand or create confusion in the community.”

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After Bonneville International unveiled new branding for its Denver Sports properties, digital outlet DNVR Sports has filed an injunction to stop the radio company from utilizing the brand and logos.

In a Twitter thread, ALLCITY Network CEO Brandon Spano claimed DNVR Sports has already seen listeners, viewers, and readers confuse the two brands. “We can’t allow someone that represents the exact opposite of us to damage the goodwill of our brand or create confusion in the community,” Spano tweeted.

“Our branding was created purposefully, to be different from the way sports networks traditionally looked,” he said in another tweet. “To represent the city of Denver in a simple way while removing us from the gloss and pretentiousness of sports media. To create something that brings people together.”

Spano added that ALLCITY sent Bonneville a cease-and-desist letter last week, but claims the company failed to respond, so an injunction has been filed.

The Denver Sports branding utilized by Bonneville — which encompasses 104.3 The Fan and ESPN Denver — features a black and white city skyline as well as the Rocky Mountains inside a hexagon with block lettering. The DNVR Sports logo is a rectangle, similar to the city of Denver flag, with the sun centered between the mountain peaks and a block “DNVR” below the rectangle.

The complaint filed by StudioIP LLC — the law firm representing ALLCITY — claims the branding used by Bonneville constitutes “trademark infringement, unfair competition, trade dress infringement, dilution by tarnishment, and tortious interference arising out of Bonneville’s trademark infringement of Plaintiff’s trademarks,” according to Westword.

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Sports Radio News

Ray Didinger Returning to 94WIP

“Didinger will be a member of the new morning show with Joe DeCamara and Jon Ritchie on 94WIP once Angelo Cataldi officially retires.”

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Longtime Philadelphia sports personality Ray Didinger stepped away from his media roles at NBC Sports Philadelphia and 94WIP in 2022, but he couldn’t stay away forever.

Didinger will be a member of the new morning show with Joe DeCamara and Jon Ritchie on 94WIP once Angelo Cataldi officially retires.

The 75-year-old returned to NBC Sports Philadelphia late in 2022 as a member of the Eagles Postgame show and decided to return to the venerable Philadelphia sports radio station as well.

Didinger will work on an as-needed basis for DeCamara and Ritchie, contributing to news surrounding the Eagles. Known for his yellow notepad, Didinger has covered the franchise for more than 50 years.

After his retirement, Didinger was the subject of an episode of NFL Films Presents… in December, at the time telling Cataldi he had stayed busy in retirement.

“It’s been busier than I thought,” Didinger said. “Just because of the way things have gone in the city. The Phillies going to the World Series, the Eagles are 10-1, I don’t think any of us thought it was going to be this kind of run.

“Consequently, my phone hasn’t stopped ringing. I had no idea everyone in the world has a podcast so I’ve been getting all those calls. My name and my phone number are on way too many rolodexes all around the country. When somebody says ‘Hey, let’s do a piece about Philly’, my phone rings. It’s been busy but it’s been good. It’s been great to see what this has meant to the city.”

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Sports Radio News

Chris ‘Mad Dog’ Russo: I Don’t Do As Much Prep As You Think

“Sometimes the radio show is a lot better when it’s a little more spontaneous and you can craft it in your imagination as the day moves along, instead of having it programmed in front of you.”

Jordan Bondurant

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Chris “Mad Dog” Russo would much rather go with the flow for his radio show than try and put everything together ahead of time and hope it comes out well.

Russo was the featured guest on the Golf Digest podcast The Loop, and hosts Christopher Powers, Alex Myers and Steve Hennessey first congratulated Mad Dog on his induction into the Radio Hall of Fame last year. Russo mentioned how he had written a short speech but decided against that after seeing the other inductees run long with their speeches.

Mad Dog was asked about preparing for his SiriusXM sports talk show every day, and he said he really doesn’t put a ton of work into putting a show together.

“On certain days a little more, because on Mondays I do that NFL recap so that takes a little while to put that together at 5 o’clock – probably a couple of hours,” Russo said. “Outside of that not as much as you’d think. I mean obviously I’m gonna follow what’s going on.”

“Sometimes the radio show is a lot better when it’s a little more spontaneous and you can craft it in your imagination as the day moves along, instead of having it programmed in front of you,” he added. “This segment do this, this segment do that. Sometimes when you sort of ad lib it, and you figure it out as you’re moving the program into the second hour and the third hour, it’s a better show.”

Mad Dog talked about how he likes that his radio show is the reverse of when he does First Take on ESPN or High Heat on MLB Network. He likes not having a rundown packed to the gills for his radio show.

“The radio is more of a host’s medium,” he said. “So it’s up to me what we’re going to do.”

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