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CBS Sports Launching Race and Culture Unit

The unit will “pinpoint opportunities, identify priorities, and help shape the editorial director for all CBS Sports content at the intersection of sport, race, and culture.”

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CBS Sports is expanding its coverage, launching a unit that will cover Race and Culture. As announced by the network Tuesday, the unit will be led by veteran journalist David Cummings and Sarah M. Kasadi.

According to CBS Sports’ official announcement, the Race and Culture Unit will “pinpoint opportunities, identify priorities, and help shape the editorial director for all CBS Sports content at the intersection of sport, race, and culture.” The network will also take steps to ensure that diversity, equity, and inclusion are emphasized in creating content and raising issues to cover.

Cummings was named Senior Director. His previous work includes a stint as senior deputy editor for ESPN the Magazine, in addition to covering sports for the New York Daily News, Miami Herald, and The Source.

“Diversity and inclusion have long been a part of CBS Sports’ DNA before DE&I became a part of major corporations’ internal focus. For me, it dates back to the revolutionary cast of The NFL Today, with Irv Cross and Phyllis George, in the 1970s,” Cummings said in a statement.

“Today, we have a tremendous opportunity to build on and strengthen that DNA, focusing a diverse lens on the content we create, the messages we send, the voices we hear, and the stories we tell. I am excited for all that Sarah and I can create together, further elevating CBS Sports.”

Kazadi will be Senior Producer. She returns to CBS Sports after working as a feature producer at ESPN for The Undefeated and E60. Other news outlets featuring her work include The New York Times, The Guardian, and Newsweek. Recently, she produced and reported for the documentary I Run With Maud: A Promise. A Movement, which chronicled Black distance runners banding together for change and justice in light of Ahmaud Arbery’s murder.

“It’s a blessing to rejoin the CBS Sports team in this special role,” Kazadi added. “Honoring those who have been historically excluded and misrepresented is a personal passion. I’m excited about creating compelling work that strives to meet the moment.”

Cummings and Kazadi will be tasked with building on programming devoted to race and diversity, including the all-female sports talk show We Need to Talk, the Portraits in Black series of features, and content focusing on the first-ever HBCU men’s college basketball All-Star game being played April 3 in New Orleans.

In 2020, CBS News created a similar unit to cover Race and Culture, led by veteran ESPN and ABC News producer Alvin Patrick.

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Charles Barkley Announces He Will Retire From TV After Next Season

“Next year, I am just going to retire after 25 years, and I just wanted to say thank you and I wanted y’all to hear it from me first.”

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Screengrab: NBA TV

Charles Barkley is not waiting. After voicing his frustration several times with the way the media rights negotiations have been handled by his current employer, Warner Bros. Discovery/TNT, Barkley is no longer waiting for them to make a decision, he has announced his own decision.

After Game 4 of the NBA Finals concluded between the Dallas Mavericks and the Boston Celtics, Barkley took time on the postgame show on NBA TV to announce no matter what happens, he will retire as an NBA commentator after next season, which will be his 25th with TNT.

“I’ve been thinking guys,” Barkley said “I want to say this, because you guys are my family. I really love TNT, all the people who work here, NBA Television. You guys have been great to me for 24 years and I just want to say thank you to my entire NBA family. I love you guys.

“There’s been a lot of noise the last few months and I just want to say, I’ve talked to all of the other networks, but I ain’t going nowhere other than TNT, but I have made the decision myself, no matter what happens, next year is going to be my last year on television. And I just want to say thank you to my NBA family, you guys have been great to me, my heart is full with joy and gratitude.

“But I am going to pass the baton at the end of next year. I hope the NBA stays with TNT, but for me personally, I wanted you guys to hear it from me, because I am not doing any more interviews, don’t y’all be calling me, nobody calling me, I am not talking about this again. But I wanted to tell my NBA TV and TNT family that I am not going to another network, but I am going to pass the baton to either Jamal Crawford, Vince Carter or you Steve [Smith]. Next year, I am just going to retire after 25 years, and I just wanted to say thank you and I wanted y’all to hear it from me first.”

The NBA’s current media rights agreements with Disney/ESPN and WBD/TNT expire after next season. Many reports have said the NBA will soon sign agreements with Disney, NBCUniversal and Amazon to be the league’s new broadcasting partners beginning with the 2025-26 season. The Wall Street Journal has reported the total value of the new media rights packages is expected to be $76 billion over 11 years.

Rumors of a possible fourth media package being made in order for the NBA to keep its 40-year relationship with Turner Sports going have surfaced, but it looks like either way there will be changes coming to Inside the NBA, the award-winning show Barkley is a part of along with Ernie Johnson, Kenny Smith and Shaquille O’Neal.

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FOX Sports Moving UFL Games to Friday Nights in 2025

“The regular season average television audience of 816,000 was more than 30% higher than the pace from the previous year.”

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FOX Sports CEO Eric Shanks recently confirmed a report from Deadline last month that said United Football League games would move to Friday nights in 2025. The Deadline report had said FOX planned to replace WWE Smackdown with sports coverage from college football and basketball as well as games from the UFL.

Shanks’ comments were made during a Zoom with reporters about the news of their new agreement with the NTT IndyCar Series. SI’s Mike Mitchell reported that the UFL worked with FOX to move the games so they could complete their auto racing deal.

Shanks said many of FOX’s UFL games would be moved to Friday night when asked about the change but did not provide more detail.

The UFL was split between FOX and ABC/ESPN this season. The regular season average television audience of 816,000 was more than 30% higher than the pace from the previous year and the recent conference championship games were up 57% over the averages from the USFL and XFL last season. According to Mitchell, the league saw a large increase in the 18-49 demographic on FOX compared to USFL programming in 2023.

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Report: WNBA Could Quadruple Media Rights Fees

Under the current structure, the WNBA makes a reported $60 million annually from its media rights deals with The Walt Disney Company, Amazon’s Prime Video, CBS and Ion.

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(Illustration) | Courtesy: Women's National Basketball Association

The NBA is reportedly in the process of formalizing new media rights deals with The Walt Disney Company, NBCUniversal and Amazon’s Prime Video expected to be worth a collective $76 billion over the course of the deal. At the same time, the NBA is also negotiating media rights for the WNBA in which it has an ownership stake of approximately 60%. The WNBA could quadruple its annual media rights fee within these negotiations, according to a new report from Michael McCarthy of Front Office Sports.

Under the current structure, the WNBA makes a reported $60 million annually from its media rights deals with The Walt Disney Company, Amazon’s Prime Video, CBS and Ion. Throughout the season thus far, the WNBA has seen its ratings increase, drawing more than 1 million viewers across several matchups throughout the regular season. Moreover, discussion surrounding the league is further assimilating into the sports vernacular surrounding stars such as Caitlin Clark, A’ja Wilson, Sabrina Ionescu and Breanna Stewart.

Ben Strauss of The Washington Post outlined how the NBA is in the process of considering one total bid from media companies that combines the value of media rights for the NBA and WNBA. With the league itself determining the value of media rights for the WNBA, he argues that it could either be “rocket fuel” for the league or that its augmented popularity “is more of an afterthought.” The possibility exists that it could be a combination of both extremes as well, but by having the league negotiate its media rights deal, quantifying the true value could be a more difficult task.

In a report from earlier in the year, McCarthy stated that the WNBA is likely to negotiate its own separate media rights deal if it is not receiving the remuneration that it wants. The WNBA attained its most-watched opening month in league history, averaging 1.32 million viewers for games across ABC, ESPN, ESPN2, CBS, Ion and NBA TV. Moreover, the league had its most-attended opening month in its 26-year history with 400,000 fans at games through the end of May and a rise in sales of WNBA-branded merchandise by 236% year-over-year.

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